Aurora Coffee

BANKING ACADEMY
FACULTY OF FOREIGN LANGUAGES

--------
E4 PROJECT ‘START-UP’ BUSINESS PLAN

GROUP WORK SCHEDULE
Lecturer : TS. Can Thuy Lien
Class : 231ENG04A13
Group : 06
Ha Noi, 25th October 2023
1
A GROUP WORK SCHEDULE
Group: 06
1. Task division
Name Student Task

code
Doan Hong 23A4010444 - Plan and assign tasks to

Ngan 1. Executive summary.
( Leader ) 2. Company description.
- Read the article content and give comments to all
the content in the group
- Contribute to improve
- Meeting minutes
Tran Thi 23A4010106 3. Products and services

Quynh Chi 5. Sales and marketing strategy.
- Meeting minutes
- Meeting minutes
Le Thi 23A4030094 4. Market and competitor research. Describe the

Giang target market and how your products or services
benefit potential customers/society. Additionally,
detail your competitors.
2
- A group work report
Pham Thi 23A4030278 6. Financial plan and projections:

Kim Oanh - Expected revenue
- Expected profit
- Investment is needed to keep the business running
until it makes a profit
- For business to develop in the future
- A group work schedule
Dang Thi 24A4031526 6. Financial plan and projections:

Hoai - Money need to get the business started
Thuong - Except expenses
- Charge for product/service
- Expect customers to have per week/month
2. Timeline
3
Meeting Time Task Member Deadline Status
1 18/09/2023 - Count the number - Hong 23/9/2023 Done

9.30 pm- of members. Ngan 11.59 pm
11 pm - The whole group - Quynh
elects 1 team leader: Chi
Hong Ngan - Kim Oanh
-Each member - Le Giang
contributes 1 to 2 - Hoai
product options to Thuong
create a business
plan and explain the
reasons for selection.
- The whole group
debates and finds the
product they want to
make.
- Summary of
teacher's
requirements
- Divide the outline
for the business plan
2 24/09/2023 Members perform - Hong 26/09/2023 Done

Ngan
7.45 pm – each part of the work 11.59 pm
8.50 pm assigned by the - Quynh
Chi
group leader:
Hong Ngan: 1-2 - Kim Oanh
Le Giang:4 - Le Giang
4
Quynh Chi:3-5 - Hoai
Kim Oanh + Hoai Thuong
Thuong: 6
- Group leader gives
specific instructions
full framework.
- Write meeting
minutes: Kim Oanh
3 03/10/2023 Do part 4. Research - Hong 15/10/2023 Done

Ngan
15 pm – 17 the market and 11.59 pm
pm competitors - Quynh
Chi
-Members read and
check the quantity - Kim Oanh
Are words and deeds - Le Giang

good?
- Hoai
- The whole group
Thuong
corrected it work
and giving suggested
improvements job.
- Set a deadline
resubmit the article
later
- Write meeting
minutes: Kim Oanh
4 14/10/2023 Do part 6.Financial - Hong 15/10/2023 Done

Ngan
7 pm – plan and 11.59 pm
8.30 pm projections: - Quynh
5
-Members read and
Chi
check the quantity
Are words and deeds - Kim Oanh
good? - Le Giang
- Set a deadline
- Hoai
resubmit the article
Thuong
later
Editor.
- Write meeting
minutes: Kim Oanh
5 19/10/2023 The whole group - Hong 22/10/2023

Ngan
8 pm – together: 11.59 pm
9.15 pm Check the last edit - Quynh
Chi
posts.
- Check if the data is - Kim Oanh
correct - Le Giang
- Complete the
- Hoai
project
Thuong
- Evaluate the level
individual
participation
Writing meeting
minutes: Kim Oanh
BANKING ACADEMY
6
--------

MEETING MINUTES
Class : 231ENG04A13
Group : 06
SOCIALIST REPUBLIC OF VIETNAM
Independence – Freedom – Happiness
7
*****
MEETING MINUTES 01
Group: 06
The working session: 1
Location: Zoom
Date: 18/09/2023
Time: 9.30 pm – 11pm
Participants:
Present: 5/5 members.
Absent: 0/5 members.
1. Doan Hong Ngan
2. Tran Thi Quynh Chi
3. Le Thi Giang
4. Pham Thi Kim Oanh
5. Dang Thi Hoai Thuong
2. Each member has found 1 business project that the member thinks is
suitable for the requirements of the big exercise.
● Ngân gave a business project : Office Coffee.
● Chi gave a business project: Cosmetics Store.
● Oanh gave a business project: Bubble Tea Shop.
● Giang gave a business project: Office Coffee.
● Thương gave a business project: Corner Shop.
3. Discuss for 30 minutes to choose a project.
4. The group selected 1 business project that was suggested by the most
people.
In the end, the group selected a business project: “Office Coffee ''. Because
Coffee has become an indispensable part of the daily life of Vietnamese people,
especially office workers. People drink coffee in a very sophisticated and
unique way. If in European countries, coffee is considered a quick drink,
8
helping to regain energy quickly, then in Vietnam, coffee is a drink of
relaxation. For Vietnamese people, drinking coffee means sipping and
contemplating. If you walk on the streets of Vietnam, you will often see images
of people sitting and talking with friends and occasionally taking a sip of coffee.
There are also some people who choose to drink coffee as a quiet time to relax
II. Meeting outcome
 Choose the leader of the group
 Choose 1 business project for the whole group: Office Coffee.
 Understand the overview of the research topic and the requirements
III. Efficiency achieved: 100%
IV. Member's contribution
Full name Student code Contribution Signature
Doan Hong Ngan 23A4010444 100%
Tran Thi Quynh Chi 23A4010106 100%
Le Thi Giang 23A4030094 100%
Pham Thi Kim Oanh 23A4030278 100%
Dang Thi Hoai Thuong 24A4031526 100%
9
*****
MEETING MINUTES 02
Group: 06
Location: Zoom
Date: 24/09/2023
Time: 7.45 pm – 8.50 pm
Participants:
1. Doan Hong Ngan
3. Le Thi Giang
I. Meeting content:
1. The group leader assigns tasks
Everyone selects and designs assigned works and sends them to the leader.
Full name Task Deadline
Doan Hong Ngan Executive summary and Company 12:00 PM 31th

description. September
Tran Thi Quynh Products, services and Sales,

Chi marketing strategy.
Le Thi Giang Market and competitor research.
Pham Thi Kim Financial plan and projections.

Oanh
10
Dang Thi Hoai Financial plan and projections.
Thuong
2. General guide of the leader

- Besides the main content, Ngan (leader) and Chi are responsible for recording
meeting minutes.
- Business plan must be 400-500 words in length. You can use the suggested
questions
given by the teacher to write a detailed business plan.
- Do not copy articles online because the team will check, then it will take time
to redo and the contribution percentage will be deducted.
II. Meeting outcome
 Divide tasks among 5 members of the group.
 Members clearly understand and agree on how to do the assignment.
 The task of completing the application is divided among members
Le Thi Giang 23A4030094 100%

*****
11
MEETING MINUTES 03
Group: 06
Location: Zoom
Date: 03/10/2023
Time: 15 pm – 17 pm
Participants:
1. Doan Hong Ngan
3. Le Thi Giang
I. Meeting contents
1. The group leader assigns members to check the content of the article.
The group project required a maximum of 400-500 words in length, but after the
members checked, the content was longer than 800 words. Therefore, everyone
agreed to shorten the content. The deadline to edit project is October 14,
12p.m
2. Unify the estimated revenue and cost figures of the project
Oanh suggested that the initial estimated capital be about 180 million VND.
Afterwards, Thuong suggested that the estimated cost of the project be 100
million VND.
II. Meeting outcome
 Each member's work is assigned to check for standardization
 Members give comments and edits to improve the project.
12
Le Thi Giang 23A4030094 100%
Dang Thi Hoai 24A4031526 99%

Thuong
13
*****
MEETING MINUTES 04
Group: 06
Location: Zoom
Date: 14/10/2023
Time: 7 pm – 8.30 pm
Participants:
1. Doan Hong Ngan
3. Le Thi Giang
I. Meeting contents
1. The meeting took place and the whole team discussed the expected costs
each year to be reasonable and consistent with the initial expected capital
source.
Initially, Giang expected other expenses to be about 20 million/year. But Ngan
said ‘it's not enough’. So the whole group discussed and adjusted other costs to
35 million/year.
2. Next, because costs have changed, Giang and Thuong need to adjust the
accompanying revenue and profit table.
3. Re-unify the store's promotion program.
The Store will launch promotions and discounts on holidays. Besides, each
customer, after accumulating 6 ticks, will be able to choose incentives such as
receiving cakes. or free drinks or 10% off the total bill. This can help the store
gain loyal customers and potential customers.
14
II. Meeting outcome
 Giang and Thương accept the comments of the members, will correct the
article and resubmit it at 12:00 PM on 15th October.
 Offer appropriate promotions.
Le Thi Giang 23A4030094 100%

Thuong
15
*****
MEETING MINUTES 05
Group: 06
Location: Zoom
Date: 19/10/2023
Time: 8 pm – 9.15 pm
Participants:
1. Doan Hong Ngan
3. Le Thi Giang
I. Meeting content:
1. summarize the work
- Throughout the meeting, everyone mainly corrected a few small errors to
make their work more perfect.
- Besides, divide the content among group members: group work report,
meeting minutes, group work schedule. The deadline to edit project is 12 p.m
October 22th
- After the members finish working, Thuong will summarize the files and
submit the assignments to the instructor.
16
Le Thi Giang 23A4030094 100%

Thuong
17
BANKING ACADEMY
--------

GROUP WORK REPORT
Class : 231ENG04A13
Group : 06
A GROUP WORK REPORT
18
3.1 Reasons for grouping
Our group of 6 was formed with 5 members whose immediate goal is to
get a high score in English 4 and supplement their knowledge of English. From
there, practice teamwork skills, communication skills, planning as well as
business ideas. Provides the necessary knowledge and skills to decide to open a
business store.
3.2 Outcome
- Through online and offline group meetings, the group has built a spirit of
solidarity and support in completing work on time
- Everyone actively supported and contributed to each other, so the work was
done quite smoothly, no one missed deadlines.
3.3 Efficiency
- The initially set goals were all completed on schedule
- During the work process, there were some difficulties, but everyone
enthusiastically helped each other to complete the work
- Percentage of successful completion of assigned tasks of each member
Effective percentage when

Full name Student code
performing the task

Le Thi Giang 23A4030094 100%
3.4 Achievement
- Design a business plan, specifically an office coffee shop.
- Build team spirit and limit conflicts.
19
- Complete all the requests she assigned.
- Teamwork efficiency is about 98%.
3.5 Contribution of each member
% contribution
to the whole
Full name Student code Task
article (total
100%)
- Make content for parts 1
Doan Hong Ngan
and 2
(Phone number: 23A4010444 20%
- Write meeting minutes
0343376324)
- Make content for part 3

Tran Thi Quynh
23A4010106 and part 5 20%
Chi

- Write work reports
Le Thi Giang 23A4030094 Participate in editing 20%
content

Pham Thi Kim - Write a group work
23A4030278 20%
Oanh schedule
Dang Thi Hoai - Make content for part 6 20%

24A4031526
Thuong - Word synthesis
3.6 Cross-review of each members

20
Given the criteria, the highest score for each criterion is 5 points
a, Doan Hong Ngan
Criteria Point ladder
1 2 3 4 5
Participate fully in group meetings +
Complete assigned work on time +
Level of contribution in each meeting +
Support everyone to edit content +
Participate in giving comments +
Total score 25/25
b, Tran Thi Quynh Chi
1 2 3 4 5
Total score 25/25
c, Le Thi Giang
21
1 2 3 4 5
Total score 25/25
d, Pham Thi Kim Oanh
1 2 3 4 5
Total score 25/25
e, Dang Thi Hoai Thuong
22
1 2 3 4 5
Total score 25/25
23
BANKING ACADEMY
--------

AURORA COFFEE
Class : 231ENG04A13
Group : 06
AURORA COFFEE
1. Executive summary
24
 Business field: catering and beverage services.
 Products: drinks, cakes.
 Form: sold at the store, take away and home delivery.
 Location: Thai Ha, Trung Liet, Dong Da, Hanoi.
 Vision
- Becoming the leading office coffee and cake brand chain in
Vietnam.
- Combining traditional and modern design, creating the unique
quality of Aurora Coffee.
- It will be a gathering place for coffee and cake lovers and
enthusiasts .
 Mission
- Give customers a comfortable, quiet space.
- The creativity, dynamism, and enthusiasm of the staff are core
values and the foundation for creating the best service.
 Target
- Strengthen marketing to attract customers in the early stages of
establishment.
- Create a comfortable space for customers with professional
service.
- Increase and best improve the shop's services.
2. Company description
Members contribute capital:
25
Organizational Structure:
26
3. Products and services.
27
The shop's products are mainly coffee, tea and milk tea, and ice blended
drinks. Next to it are suitable cakes such as cookies, mousse or tiramisu... (the
cakes change according to the season).
Regarding Services, the Store will also launch promotions and discounts
on holidays. Besides, each customer, after accumulating 6 ticks, will be able to
choose incentives such as receiving cakes. or free drinks or 10% off the total
bill. This can help the shop gain loyal customers and potential customer.
4. Market and competitor research
The shop's target customers are office workers who have stable income
and often drink coffee in Dong Da district.
The customers are attracted by the quality of carefully selected coffee
beans, the modern decoration and the enthusiastic attitude of the staff here.
It’s competitors are long-standing cafe chains which have a large number
of customers such as The Coffee House, Highland, Starbucks,...Besides,
sidewalk cafe business appearing causes fierce competition.
It’s competitive advantage is the quality and flavor of carefully selected
coffee beans. Especially, they show their customers how to make coffee
according to their favorite taste, that makes a difference.
5. Sales and marketing strategy.
Stores use pricing strategies and trade promotion strategies. Price is
determined based on two criteria: general price of stores in the area and
production costs. In addition, there is a word-of-mouth marketing strategy that
helps create a good impression on customers, and customers will automatically
promote and introduce free products to the store.
Some other promotional strategies such as: Distributing leaflets, running
ads on social networks such as Facebook, Instagram and some store
promotions... with an average advertising cost of about 15 million/year.
6. Financial plan and projections
28
The initial expected capital is about 180 million VND, including 100
million VND of equity capital, and 80 million VND from bank loans.
Total initial estimated cost:
A glass of water costs on average from 40,000 to 60,000 VND, it is

estimated that there are about 80 - 100 customers/day, and can earn a profit of
40% - 50%/glass.
Expected revenue:
(The restaurant's revenue is forecast based on price and sales forecasts.)

Expected profit:
29
For business to develop in the future: The store will comply with food
safety standards. Create additional incentive programs and incentives to attract
new customers and maintain old customers, while monitoring new culinary
trends and updating the store's menu to adapt...
To keep the business running until it makes a profit:
 Cost management: Optimize operating costs, cut unnecessary expenses.
 Build good relationships with customers.
 Product and service quality: Ensure that coffee and other products on the
menu meet high quality standards.
30
SCORE TABLE OF MEMBERS
%
Full name Student code Signature
contribution
Doan Hong Ngan
Tran Thi Quynh Chi
Le Thi Giang 23A4030094 20%
Le Thi Giang
Pham Thi Kim Oanh
Dang Thi Hoai Thuong
31

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BANKING ACADEMY

FACULTY OF FOREIGN LANGUAGES

E4 PROJECT ‘START-UP’ BUSINESS PLAN

Lecturer : TS. Can Thuy Lien

Ha Noi, 25th October 2023

Name Student Task

Doan Hong 23A4010444 - Plan and assign tasks to

Tran Thi 23A4010106 3. Products and services

Le Thi 23A4030094 4. Market and competitor research. Describe the

Pham Thi 23A4030278 6. Financial plan and projections:

Dang Thi 24A4031526 6. Financial plan and projections:

1 18/09/2023 - Count the number - Hong 23/9/2023 Done

2 24/09/2023 Members perform - Hong 26/09/2023 Done

3 03/10/2023 Do part 4. Research - Hong 15/10/2023 Done

Are words and deeds - Le Giang

4 14/10/2023 Do part 6.Financial - Hong 15/10/2023 Done

5 19/10/2023 The whole group - Hong 22/10/2023

E4 PROJECT ‘START-UP’ BUSINESS PLAN

Lecturer : TS. Can Thuy Lien

Ha Noi, 25th October 2023

SOCIALIST REPUBLIC OF VIETNAM

Independence – Freedom – Happiness

Full name Student code Contribution Signature

Doan Hong Ngan 23A4010444 100%

Tran Thi Quynh Chi 23A4010106 100%

Le Thi Giang 23A4030094 100%

Pham Thi Kim Oanh 23A4030278 100%

Dang Thi Hoai Thuong 24A4031526 100%

SOCIALIST REPUBLIC OF VIETNAM

Independence – Freedom – Happiness

Full name Task Deadline

Doan Hong Ngan Executive summary and Company 12:00 PM 31th

Tran Thi Quynh Products, services and Sales,

Le Thi Giang Market and competitor research.

Pham Thi Kim Financial plan and projections.

2. General guide of the leader

Full name Student code Contribution Signature

Doan Hong Ngan 23A4010444 100%

Tran Thi Quynh Chi 23A4010106 100%

Le Thi Giang 23A4030094 100%

Pham Thi Kim Oanh 23A4030278 100%

Dang Thi Hoai Thuong 24A4031526 100%

SOCIALIST REPUBLIC OF VIETNAM

Independence – Freedom – Happiness

Doan Hong Ngan 23A4010444 100%

Tran Thi Quynh Chi 23A4010106 100%

Le Thi Giang 23A4030094 100%

Pham Thi Kim Oanh 23A4030278 100%

Dang Thi Hoai 24A4031526 99%

SOCIALIST REPUBLIC OF VIETNAM

Independence – Freedom – Happiness

Full name Student code Contribution Signature

Doan Hong Ngan 23A4010444 100%

Tran Thi Quynh Chi 23A4010106 100%

Le Thi Giang 23A4030094 100%

Pham Thi Kim Oanh 23A4030278 100%

Dang Thi Hoai 24A4031526 100%

SOCIALIST REPUBLIC OF VIETNAM

Full name Student code Contribution Signature

Tran Thi Quynh Chi 23A4010106 100%

Le Thi Giang 23A4030094 100%

Pham Thi Kim Oanh 23A4030278 100%

Dang Thi Hoai 24A4031526 100%