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Chapter 13 The Job Search, Résumés, and Cover Messages

1. Which of the following statements about today's job market is correct?


a. Today's job market remains stable and remarkably similar to the job market ten years
ago.
b. Personal networking and referrals continue to be the primary route to hiring.

c. Despite its popularity, the Internet has not affected the way in which individuals
search for jobs.
d. Job candidates should avoid using job boards, search engines, and social networks to
hunt for jobs.

ANSWER: b
RATIONALE: The job market has changed due to the economy, outsourcing, and globalization.
In addition, the Internet has changed the way individuals search for jobs. Job
prospects now find job boards, search engines, and social networks indispensable
tools in hunting for a job. Despite these changes, personal networking and
referrals continue to be the primary route to hiring.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 426
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.01 - 13.01
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Harnessing Technology in Today’s Challenging Job Market
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

2. Which of the following statements about today's job search is correct?


a. The emphasis of today's job search is on the needs of the employer.

b.Today's job searchers should create a universal résumé that can be used for every job
for which they apply.
c. Career paths for employees are now linear; that is, employees can expect to remain in
the same position throughout their employment years.
d.Jobs are long lasting; therefore, today's employees will need little relearning and
retraining.

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ANSWER: a
RATIONALE: Today the emphasis is on what the employer wants. Employers are most
interested in how a candidate will add value to their organizations. That's why
today's most successful candidates customize their résumés to highlight their
qualifications for each opening. In addition, career paths are no longer linear;
most new hires will not start in a job and steadily rise through the ranks. Today's
employees can also expect constant relearning and retraining.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 426
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.01 - 13.01
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Harnessing Technology in Today’s Challenging Job Market
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

3. The primary route to hiring today continues to be ________.


a. a well-crafted résumé
b. detailed cover messages
c. personal networking
d. strong interview follow-up
messages

ANSWER: c
RATIONALE: Even in this digital age, personal networking and referrals continue to be
the primary route to hiring.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 426
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECT ESBC.GULO.23.13.01 - 13.01
IVES:
NATIONAL STANDA United States - BUSPROG.ESBC.GULO.23.06.04 -
RDS: DISC.ESBC.GULO.23.06.04
TOPICS: Harnessing Technology in Today’s Challenging Job Market

Copyright Cengage Learning. Powered by Cognero. Page 2


KEYWORDS: Bloom's: Remember
DATE CREATED: 1/11/2022 2:16 PM
DATE MODIFIED: 3/10/2022 2:48 PM

4. The first step in the job-search process is to _______.


a. prepare a résumé
b. contact professional and personal references
c. analyze individual interests and goals and evaluate personal qualifications
d. purchase appropriate interview clothing

ANSWER: c
RATIONALE: The first step in a job search is analyzing your interests and goals and evaluating
your qualifications. This means looking inside yourself to explore what you like
and dislike so that you can make good employment choices.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 427
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.01 - 13.01
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Harnessing Technology in Today’s Challenging Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

5. Which of the following would help an individual assess his or her employment qualifications?
a. Do I speak, write, or understand another language?
b. How would you describe the perfect job, boss, and
coworkers?
c. Would you like to work for someone else or be your own boss?
d. Do you enjoy working with people, data, or things?

ANSWER: a
RATIONALE: The one question that would help an individual assess his or her qualifications is
"Do you speak, write, or understand another language?" The other answer choices
would help an individual determine his or her interests and goals.
POINTS: 1

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DIFFICULTY: Moderate

REFERENCES p. 428
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.01 - 13.01
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Harnessing Technology in Today’s Challenging Job Market
KEYWORDS: Bloom's: Apply
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

6. On average in the United States, how many jobs will individuals between the ages of 28 and 52
have over the course of their careers?
a. 3
b. 7
c. 1
2
d. 2
0

ANSWER: c
RATIONALE: On average, individuals between the ages of 28 and 52 will have on average
12.3 jobs over the course of their careers.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 428
QUESTION TYPE Multiple Choice
:
HAS VARIABLES: False

LEARNING OBJE ESBC.GULO.23.13.01 - 13.01


CTIVES:
NATIONAL STAN United States - BUSPROG.ESBC.GULO.23.06.04 -
DARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Harnessing Technology in Today’s Challenging Job Market
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/11/2022 2:16 PM

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DATE MODIFIED 3/22/2022 12:37 PM
:

7. Which statement about open and hidden job markets is correct?


a. More jobs are secured through the open job market than through the hidden job
market.
b. The open job market consists of jobs that are advertised or listed.

c. Most job seekers start searching for jobs using the hidden job market.
d. The hidden job market refers to those jobs that are filled through illegal or unethical
tactics.

ANSWER: b
RATIONALE: The open job market consists of jobs that are advertised or listed. The hidden job
market consists of jobs that are never advertised or listed. Although most
openings are filled through the hidden job market, most job seekers start
searching for jobs using the open job market.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 429
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.02 - 13.02
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Exploring the Open Job Market
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

8. Kendra is searching for a job and wants to use electronic sources. Which of the following will
probably be her best source of online job listings?
a. Big job boards such as Monster and CareerBuilder
b. Specific company websites
c. Her college website job board
d. Niche websites

ANSWER: b

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RATIONALE: Probably the best way to find a job online is at a company's own website.
Approximately one quarter of applicants find jobs by applying directly on a
company website.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 431
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.02 - 13.02
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.09.02 -
ANDARDS: DISC.ESBC.GULO.23.04.05
TOPICS: Exploring the Open Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

9. Which online source is used most for job searching and recruiting?
a. Twitter
b. Monster
c. CollegeGrad
d. LinkedIn

ANSWER: d
RATIONALE: LinkedIn dominates the world for job searching and recruiting.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 431
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIV ESBC.GULO.23.13.02 - 13.02
ES:
NATIONAL STANDARD United States - BUSPROG.ESBC.GULO.23.09.04 -
S: DISC.ESBC.GULO.23.06.04
TOPICS: Exploring the Open Job Market
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/11/2022 2:16 PM
DATE MODIFIED: 3/18/2022 8:28 AM

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10. Which of the following tips will help you protect your privacy and safeguard your personal
data when posting to online job boards?
a. Respond only to "blind" job postings.
b. Post your résumé on any online site to increase your employment
opportunities.
c. Post your résumé only on sites that charge a fee.
d. Consider omitting your home address and home phone number.

ANSWER: d
RATIONALE: To protect yourself when posting to online job boards, you should limit personal
information such as your home address and phone number. Other tips include
posting only at free sites, using a separate e-mail account for your job search,
posting privately, and keeping careful records of your postings. You should also
avoid responding to "blind" job postings and revealing your references'
information.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 432
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.02 - 13.02
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.02.06 -
ANDARDS: DISC.ESBC.GULO.23.02.06
United States - BUSPROG.ESBC.GULO.23.09.02 -
DISC.ESBC.GULO.23.04.05
TOPICS: Exploring the Open Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

11. Which of the following is an example of a niche website?


a. Advance Healthcare
Network
b. LinkedIn
c. Twitter
d. CareerBuilder

ANSWER: a
RATIONALE: Advance Healthcare Network is an example of a niche website, which is targeted
to job seekers with specific backgrounds or industry qualifications.
POINTS: 1

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DIFFICULTY: Easy

REFERENCES p. 431
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.03 - 13.03
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Unlocking the Hidden Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/22/2022 12:38 PM
ED:

12. To help you develop your personal network, you should develop a contact list of anyone who
would be willing to talk with you about finding a job, make contacts with people in person and
online, and _______.
a. wait for your contacts to contact you about potential job openings
b. do not initiate additional communication with your contacts because it would be too
pushy
c. follow up on referrals.
d. use only online resources to help you connect with others.

ANSWER: c
RATIONALE: Because most individuals find jobs today through networking, job candidates
should build their personal networks by developing a contact list of anyone who
would be willing to talk to them about finding a job, making contact with
individuals in person and online, and following up on any referrals.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES pp. 432-433


:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.03 - 13.03
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Unlocking the Hidden Job Market

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KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

13. Many job candidates use LinkedIn to research companies, receive job alerts, and _______.
a. get free résumé coaching
b. make friends
c. expand their personal and professional networks
d. find out the number of people who have applied for a job

ANSWER: c
RATIONALE: LinkedIn enables job candidates to receive job alerts, expand their personal and
professional networks, research a company, get recommendations, and help
companies find them. As a result, LinkedIn is the No. 1 social media site to use in
the job-search process.
POINTS: 1
DIFFICULTY: Easy

REFERENCES pp. 433-434


:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.03 - 13.03
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.09.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Unlocking the Hidden Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

14. A large part of your job-search strategy should be deciding what makes you special and
desirable in the job market. This introspective process is called _______.
a. networking
b. personal branding
c. desired workplace behavior
d. cognitive reflection

ANSWER: b

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RATIONALE: Personal branding involves deciding what makes you special and desirable in the
job market. Developing a personal brand is important so that you know what you
want to emphasize.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 435
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.03 - 13.03
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Unlocking the Hidden Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

15. All of the following are ways you can develop a personal brand: preparing a brief speech that
describes who you are and what problems your skills can solve, creating an individual tagline that
separates you from other candidates, and _______.
a. showing how you are similar to other job candidates

b. emailing all of your contacts a five-minute multimedia presentation that profiles your
skills and experience
c. distributing business cards whenever you have an opportunity

d. creating an attractive résumé

ANSWER: c
RATIONALE: To create a personal brand, create your own tagline that distinguishes you from
other job candidates, distribute business cards at all opportunities, and prepare an
elevator speech that describes who you are and what problems your skills can
solve. You should also build a positive online presence through LinkedIn, Twitter,
and Facebook.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 435
:
QUESTION TY Multiple Choice
PE:

Copyright Cengage Learning. Powered by Cognero. Page 10


HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.03 - 13.03
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Unlocking the Hidden Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/18/2022 8:31 AM
ED:

16. A 30-second pitch describing who you are and what you can offer to a company or industry is
called a(n) _______.
a. branding monologue
b. elevator speech
c. interview
introduction
d. job speech

ANSWER: b
RATIONALE: An elevator speech is a 30-second pitch describing who you are and what skills
you can offer to a company or industry.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 436
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.02 -
ANDARDS: DISC.ESBC.GULO.23.01.02
United States - BUSPROG.ESBC.GULO.23.01.06 -
DISC.ESBC.GULO.23.01.06
TOPICS: Unlocking the Hidden Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

17. The most popular résumé format is the _______.

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a. chronological
format
b. direct format
c. functional format
d. indirect format

ANSWER: a
RATIONALE: The chronological format is the most popular résumé format.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 437
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIV ESBC.GULO.23.13.04 - 13.04
ES:
NATIONAL STANDARD United States - BUSPROG.ESBC.GULO.23.01.01 -
S: DISC.ESBC.GULO.23.01.01
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/11/2022 2:16 PM
DATE MODIFIED: 3/10/2022 2:48 PM

18. You are just graduating from college and have little employment experience. Which résumé
style would help you emphasize your skills?
a. Chronological résumé
b. Video résumé
c. Functional résumé
d. Infographic résumé

ANSWER: c
RATIONALE: Functional résumés highlight skills persuasively. Recent graduates with little
experience, those entering a different career field, and older job seekers who want
to de-emphasize a long work history benefit from functional résumés.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 437
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.01 -
ANDARDS: DISC.ESBC.GULO.23.01.01
United States - BUSPROG.ESBC.GULO.23.06.06 -

Copyright Cengage Learning. Powered by Cognero. Page 12


DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 -
DISC.ESBC.GULO.23.06.07
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Apply
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

19. Most recruiters favor a _______.


a. video résumé
b. functional résumé
c. chronological
résumé
d. plain-text résumé

ANSWER: c
RATIONALE: Recruiters favor chronological résumés because such résumés quickly reveal a
candidate's education and experience.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 437
QUESTION TYPE:Multiple Choice

HAS VARIABLES: False

LEARNING OBJE ESBC.GULO.23.13.04 - 13.04


CTIVES:
NATIONAL STAN United States - BUSPROG.ESBC.GULO.23.01.01 -
DARDS: DISC.ESBC.GULO.23.01.01
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/11/2022 2:16 PM

DATE MODIFIED 3/10/2022 2:48 PM


:

20. Which of the following is the best advice about résumé length?
a. Because recruiters are busy, keep it to one page.

b. Because recruiters and hiring managers want to know your skills, make it as long as
needed to sell yourself.
c. Because recruiters interview applicants with two-page résumés, make it two pages.

d. Because experts are divided between one- or two-page résumé length, make your
résumé a page and a half.

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ANSWER: b
RATIONALE: Experts are divided about the ideal length for a résumé. Perhaps the best advice is
to make your résumé as long as needed to sell your skills to recruiters and hiring
managers.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 437
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

21. Which approach to organizing parts of your résumé will help to strategically profile your
skills and experiences?
a. Place your most important qualifications last so that they will be remembered.
b. Use as many headings as needed to present your experiences and skills.
c. Emphasize your skills and achievements aimed at a particular job or company.
d. Always place the education section before the work experience section.

ANSWER: c
RATIONALE: When organizing the information on your résumé, present the most important
qualifications first, and limit the number of headings to six or fewer. Most
importantly, remember to customize your résumé by emphasizing skills and
achievements aimed at a particular job or company.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 437
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:

Copyright Cengage Learning. Powered by Cognero. Page 14


NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.01 -
ANDARDS: DISC.ESBC.GULO.23.01.01
United States - BUSPROG.ESBC.GULO.23.01.06 -
DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

22. The advantages of building a LinkedIn résumé to have in addition to your print résumé are
that you can expand the description of your skills and qualifications, add media such as images,
hyperlinks, and more, and _______.
a. you don’t have to worry about proofreading your résumé because errors don’t matter
in an online format
b. you can upload personal photos as you would with Facebook or Instagram

c. you can use I to tell your story more personally

d. you can save money by not printing your résumé on paper

ANSWER: c
RATIONALE: Compared with a print résumé, LinkedIn has many advantages. You have ample
space to expand the description of your skills and qualifications. Your LinkedIn
page also allows you to be more conversational and personal than you can be
within the confines of a restricted résumé, and to add media such as images,
hyperlinks, and more. You can even use the pronoun I to tell your story more
naturally and passionately.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 442
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.01 -
ANDARDS: DISC.ESBC.GULO.23.01.01
United States - BUSPROG.ESBC.GULO.23.01.06 -
DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:

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DATE MODIFI 3/10/2022 2:48 PM
ED:

23. Opinions on the use of a career objective are mixed. Which of the following is the best reason
for candidates to add a career objective to their résumés?
a. An objective shows flexibility and indicates that a candidate is adaptable and willing
to change to suit the employer's needs.
b.The primary goal of an objective is to make the recruiter's life easier by quickly
classifying the résumé, which means the applicant is more likely to be hired.
c. An objective can rapidly disqualify a candidate if the stated objective does not match a
company's job description.
d.An objective can tell the prospective employer that this candidate is sure about what
he or she wants to do.

ANSWER: d
RATIONALE: A concise, focused objective shows that the applicant is committed to the career
and is sure about what he or she wants to do. That commitment may persuade the
hiring manager to select the candidate for an interview.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 438
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.03 -
ANDARDS: DISC.ESBC.GULO.23.01.03
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

24. Which of the following is an example of a well-written career objective for a résumé?
a. An entry-level position in the marketing area with a possibility of promotion

b.A challenging job at an organization that raises the bar in data security

c. Serving as a team player in a company where independent thinking is a top priority

d.An accounting position in which ten years' experience and a license as a CPA will
allow me to assist your company with payroll, employee benefits, and governmental
tax and records reporting

Copyright Cengage Learning. Powered by Cognero. Page 16


ANSWER: d
RATIONALE: A career objective should be specific, should focus on the employer's needs, and
should not downplay your talents. The best example of this is An accounting
position in which ten years' experience and a license as a CPA will allow me to
assist your company with payroll, employee benefits, and governmental tax and
records reporting.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 438
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 -
DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 -
DISC.ESBC.GULO.23.06.07
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Apply
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/22/2022 12:38 PM
ED:

25. Which statement accurately describes the summary of qualifications portion of a résumé?
a. Recruiters and hiring managers dislike the summary of qualifications section because
it adds reading time.
b.The summary of qualifications usually appears at the end of a résumé to provide a
strong closing.
c. Smart job seekers add a summary of their most impressive qualifications to their
résumés to save the time of recruiters and hiring managers.
d.The summary of qualifications section is typically one or two concise paragraphs.

ANSWER: c
RATIONALE: A summary at the top of your résumé saves the time of recruiters and hiring
managers, makes it easier to read, and ensures that your most impressive
qualifications are not overlooked by a recruiter who skims résumés quickly.
POINTS: 1
DIFFICULTY: Moderate

Copyright Cengage Learning. Powered by Cognero. Page 17


REFERENCES pp. 438-439
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.03 -
ANDARDS: DISC.ESBC.GULO.23.01.03
United States - BUSPROG.ESBC.GULO.23.01.06 -
DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

26. In the education section of your résumé, you should _______.


a. list all college courses that you have taken to give the employer a complete
picture
b. include relevant seminars attended and workshops completed
c. list only colleges where you have completed a degree or certificate program
d. specify your high school and college GPAs

ANSWER: b
RATIONALE: In the education section, you should include relevant courses only, certificates
earned, seminars attended, workshops completed, and honors earned. Focus on
your college experiences, but don't include high school information.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 439
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:

Copyright Cengage Learning. Powered by Cognero. Page 18


DATE MODIFI 3/10/2022 2:48 PM
ED:

27. Which of these résumé tips is correct?


a. Don't list awards and honors on a résumé; if you list them, you will appear to be
bragging.
b.Omit school and community activities from your résumé because they are unrelated to
your work experience.
c. Include your personal information (height, weight, and marital status) to give a
potential employer a complete picture.
d.Improve the visual impact of your résumé by placing your employment achievements
and relevant job duties in an easy-to-read bulleted list.

ANSWER: d
RATIONALE: The only correct statement is Improve the visual impact of your résumé by
placing your employment achievements and relevant job duties in an easy-to-read
bulleted list.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 439
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.01 -
ANDARDS: DISC.ESBC.GULO.23.01.01
United States - BUSPROG.ESBC.GULO.23.01.06 -
DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

28. Which of the following statements is an example of quantifying an achievement on a résumé?


a. Directed workflow and scheduling for emergency room personnel
b. Performed preventative maintenance on production equipment
c. Achieved 125 percent of production goal for three consecutive quarters
d. Knowledgeable in a variety of production processes and Just-in-Time theories

ANSWER: c

Copyright Cengage Learning. Powered by Cognero. Page 19


RATIONALE: The most effective statements describing employment achievements quantify
accomplishments concisely. The statement that best does this is Achieved 125
percent of production goal for three consecutive quarters.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 440
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 -
DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 -
DISC.ESBC.GULO.23.06.07
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Apply
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

29. Which of the following statements uses an action verb to highlight an aptitude?
a. Competent in creation of multimedia presentations
b. Mastered QuickBooks Pro accounting software in 20 hours with minimal instruction
c. Ability to develop innovative and interactive Web pages
d. Adaptable to changing work environments

ANSWER: b
RATIONALE: The one item that uses an action verb to highlight an aptitude is "Mastered
QuickBooks Pro accounting software in 20 hours with minimal instruction."
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 440
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:

Copyright Cengage Learning. Powered by Cognero. Page 20


NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.05 -
ANDARDS: DISC.ESBC.GULO.23.01.05
United States - BUSPROG.ESBC.GULO.23.06.06 -
DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 -
DISC.ESBC.GULO.23.06.07
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Apply
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

30. Which of the following statements about personal data on a résumé should you follow?
a. Résumés should include an individual's birth date, marital status, height, weight,
national origin, health, disabilities, and religious affiliation.
b.Smart job seekers do not include hobbies or interests on their résumés because they
know that recruiters cannot legally inquire about such information.
c. Résumés in the United States should omit personal data.

d.Résumés in the United States should include a personal photo to show what you look
like.

ANSWER: c
RATIONALE: Résumés in the United States omit personal data, such as birth date, marital
status, height, weight, national origin, health, disabilities, and religious affiliation.
However, some job seekers do include hobbies and interests that might grab the
recruiter's attention or serve as conversation starters.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 441
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

Copyright Cengage Learning. Powered by Cognero. Page 21


31. Which of the following statements regarding the use of references on your résumé should you
follow?
a. Include a list of references directly on the résumé.

b.Do not include personal or character references.

c. Remember that companies generally check references before a job interview to learn
about a candidate in advance.
d.Be sure to add the statement References furnished upon request at the bottom of your
résumé.

ANSWER: b
RATIONALE: Do not include personal or character references, such as friends, family, or
neighbors because recruiters rarely consult them. Instead, your references should
include instructors, your current employer or previous employers, colleagues or
subordinates, and other professional contacts.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 442
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

32. Research shows that readers of online résumés approach them using which letter as a pattern?

a. I
b. F
c. H
d. U

ANSWER: b
RATIONALE: Online résumés are often read in an F pattern, horizontally from the top of the
page and then focusing down the left side.
POINTS: 1
DIFFICULTY: Moderate

Copyright Cengage Learning. Powered by Cognero. Page 22


REFERENCES: p. 442
QUESTION TYPE Multiple Choice
:
HAS VARIABLES: False

LEARNING OBJE ESBC.GULO.23.13.04 - 13.04


CTIVES:
NATIONAL STAN United States - BUSPROG.ESBC.GULO.23.02.02 -
DARDS: DISC.ESBC.GULO.23.02.02
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Understand
DATE CREATED: 1/11/2022 2:16 PM

DATE MODIFIE 3/10/2022 2:48 PM


D:

33. In considering ethical issues regarding résumés, which of the following practices is
acceptable?
a. Misrepresenting a job title to make it sound more important

b. Extending employment dates to avoid showing periods of unemployment

c. Making your job duties sound more impressive and responsible than they really were

d. Putting the GPA for your major courses only (for example 3.6/4.0 in major) when your
actual GPA is not stellar

ANSWER: d
RATIONALE: All of these except option d are considered unethical and should be avoided when
preparing your résumé. It is also unethical to inflate your education, grades, or
honors. However, if you have a good GPA in your major, putting the GPA for
your major coursework is perfectly acceptable.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES pp. 446-448


:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.02.02 -
ANDARDS: DISC.ESBC.GULO.23.02.02
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Apply

Copyright Cengage Learning. Powered by Cognero. Page 23


DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/22/2022 12:45 PM
ED:

34. Because your résumé is probably the most important document you will ever write, you
should _______.
a. enhance your job titles to make your résumé more impressive
b. include ample use of the personal pronoun I to make it more personal
c. consider having a knowledgeable friend or relative proofread it
d. use a professional résumé service to prepare your résumé

ANSWER: c
RATIONALE: Because your résumé is one document that must be perfect, have a
knowledgeable friend or relative proofread it. In today's tight job market, one
typo, misspelled word, or grammatical error could eliminate you from
consideration.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 448
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

35. Some of today's employers often use applicant tracking software to sort and evaluate résumés.
Which of these steps will maximize the "hits" your résumé receives from this kind of software?
a. Describe your experience, education, and qualifications in general terms.
b. Avoid abbreviations and acronyms, especially those related to the job title.
c. Include a keyword summary that highlights your qualifications and
experiences.
d. Focus on nouns that describe your skills and qualifications.

ANSWER: d

Copyright Cengage Learning. Powered by Cognero. Page 24


RATIONALE: To produce the most "hits" from an applicant tracking software system, use
specific keywords or keyword phrases that describe your skills, qualifications,
experiences, and job titles. In addition, use nouns when describing your skills and
qualifications, and incorporate variations of the job title through the use of
acronyms and abbreviations. However, do not include a keyword summary.
POINTS: 1
DIFFICULTY: Easy

REFERENCES pp. 448-449


:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.05 - 13.05
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.09.04 -
DISC.ESBC.GULO.23.06.04
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

36. An e-portfolio is _______.


a. an electronic copy of a résumé recorded on a CD or flash drive

b. the addition of work samples and personal information as an attachment to an


embedded résumé
c. a collection of digital files that can be accessed with the use of menus and hyperlinks

d. the name given to résumés posted on job-search websites such as Monster.com

ANSWER: c
RATIONALE: An e-portfolio is a collection of digital files that can be navigated with the help of
menus and hyperlinks much like a personal website. It provides viewers with a
snapshot of a candidate's performance, talents, and accomplishments.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 449
:
QUESTION TY Multiple Choice
PE:

Copyright Cengage Learning. Powered by Cognero. Page 25


HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.05 - 13.05
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.02 -
ANDARDS: DISC.ESBC.GULO.23.01.02
United States - BUSPROG.ESBC.GULO.23.09.02 -
DISC.ESBC.GULO.23.04.05
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

37. Which of the following statements about video résumés is correct?


a. They allow candidates to demonstrate their public speaking, interpersonal, and
technical skills more impressively than in print résumés.
b.They are appropriate for all professional fields.

c. They should be at least 15 minutes in length to showcase a candidate's background and


skills.
d.They require expensive high-quality equipment to make.

ANSWER: a
RATIONALE: Video résumés, which are usually three minutes or less, present a job candidate's
experiences, qualifications, and interests in video form. Although video résumés
can demonstrate a candidate's public speaking, interpersonal, and technical skills
more impressively than traditional résumés, they may not be appropriate for all
fields.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 450
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.05 - 13.05
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.09.02 -
ANDARDS: DISC.ESBC.GULO.23.04.05
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:

Copyright Cengage Learning. Powered by Cognero. Page 26


DATE MODIFI 3/10/2022 2:48 PM
ED:

38. Why do some employers prefer to receive résumé information submitted in a plain-text
format?
a. The plain text format helps to avoid possible e-mail viruses.
b. They want to save money on printing, and plain text résumés use less ink.

c. Some employers find the extra formatting on résumés distracting.


d. They want all of the résumés to be in the same format so that they are all treated the
same.

ANSWER: a
RATIONALE: Plain-text résumé documents are sometimes preferred because they avoid
possible e-mail viruses and word processing incompatibilities.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 450

QUESTION TYPMultiple Choice


E:
HAS VARIABLE False
S:
LEARNING OBJESBC.GULO.23.13.05 - 13.05
ECTIVES:
NATIONAL STA United States - BUSPROG.ESBC.GULO.23.01.01 -
NDARDS: DISC.ESBC.GULO.23.01.01
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/22/2022 12:46 PM
ED:

39. Which of the following statements about plain-text résumés is correct?


a. Plain-text résumés are in high demand for electronic applications because recruiters
and employers no longer ask candidates to send application materials by postal mail.
b.A plain-text format is widely used for posting to online job boards and for applying by
e-mail.
c. Plain-text résumés will look exactly like the original and cannot be altered without
Adobe Acrobat and other conversion software.
d.A plain-text résumé enables a job candidate to present their experiences,
qualifications, and interests in video form.

ANSWER: b
RATIONALE: Plain-text résumés are widely used for posting to online job boards and for
applying by e-mail.

Copyright Cengage Learning. Powered by Cognero. Page 27


POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 452
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTI ESBC.GULO.23.13.05 - 13.05
VES:
NATIONAL STANDARUnited States - BUSPROG.ESBC.GULO.23.09.02 -
DS: DISC.ESBC.GULO.23.04.05
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Understand
DATE CREATED: 1/11/2022 2:16 PM
DATE MODIFIED: 3/10/2022 2:48 PM

40. When creating a plain-text résumé, you should _______.


a. use white space or a line of hyphens or equal signs to separate sections
b. add tabs and tables to emphasize important information
c. use bullets to enhance the readability of your résumé
d. add lots of images, designs, and colors for visual impact

ANSWER: a
RATIONALE: Plain-text résumés should use white space or a line of hyphens or equal signs to
separate sections, capital letters instead of bolding, and asterisks or plus signs
instead of bullets. However, plain-text résumés should not contain images,
designs, colors, special keyboard characters, tabs, or tables.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 452
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.05 - 13.05
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.09.02 -
DISC.ESBC.GULO.23.04.05
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/22/2022 12:47 PM
ED:

Copyright Cengage Learning. Powered by Cognero. Page 28


41. An applicant tracking systems (ATS) is more likely to select your résumé if it focuses on
_______.
a. verbs
b. nouns
c. adjective
s
d. dates

ANSWER: b
RATIONALE: Although action verbs will make your résumé appeal to a recruiter, an applicant
tracking system will often be looking for nouns.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 448
QUESTION TYP Multiple Choice
E:
HAS VARIABLES False
:
LEARNING OBJ ESBC.GULO.23.13.05 - 13.05
ECTIVES:
NATIONAL STA United States - BUSPROG.ESBC.GULO.23.09.02 -
NDARDS: DISC.ESBC.GULO.23.04.05
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember
DATE CREATED 1/11/2022 2:16 PM
:
DATE MODIFIE 3/10/2022 2:48 PM
D:

42. The purpose of a cover message is to _______.


a. showcase an applicant's command of the English
language
b. secure a job interview
c. introduce the résumé
d. repeat the information presented on the résumé

ANSWER: c
RATIONALE: The purpose of a cover message, also known as a "cover letter" or "letter of
application," is to gracefully introduce the résumé.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 454
QUESTION TYP Multiple Choice
E:
HAS VARIABLES False
:

Copyright Cengage Learning. Powered by Cognero. Page 29


LEARNING OBJ ESBC.GULO.23.13.06 - 13.06
ECTIVES:
NATIONAL STAN United States - BUSPROG.ESBC.GULO.23.01.02 -
DARDS: DISC.ESBC.GULO.23.01.02
TOPICS: Cover Messages––Do They Still Matter?
KEYWORDS: Bloom's: Remember
DATE CREATED 1/11/2022 2:16 PM
:
DATE MODIFIE 3/10/2022 2:48 PM
D:

43. The biggest error job seekers make when writing a cover message is _______.
a. misspelling the receiver's name or the company's
name
b. forgetting to enclose their résumé
c. making the letter too generic
d. not asking for the interview

ANSWER: c
RATIONALE: The biggest error most applicants make when crafting a cover message is being
too generic. Just as the résumé must be customized for each job, the cover
message must also be customized. A generic message will not showcase your
skills for the job and will not help you land the desired interview.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 455
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Cover Messages––Do They Still Matter?
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

44. If you cannot find the name of a person to address your cover message to, which of the
following is a recommended alternative?
a. The phrase To Whom It May Concern
b. A descriptive subject line such as Marketing Specialist Position

Copyright Cengage Learning. Powered by Cognero. Page 30


c. The phrase Hiring Manager
d. The name of the CEO

ANSWER: b
RATIONALE: If you cannot find the name of any person to address a cover message to, you
might replace the salutation with a descriptive subject line identifying the
position.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 455
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 -
DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 -
DISC.ESBC.GULO.23.06.07
TOPICS: Cover Messages––Do They Still Matter?
KEYWORDS: Bloom's: Apply
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

45. In the opening of an unsolicited cover message, you should aim to be more persuasive by
demonstrating knowledge of the reader's business and _______.
a. telling them the salary you would like to earn
b. showing how your specific skills will benefit the company
c. specifying the type of position you're seeking
d. explaining why you need a job

ANSWER: b
RATIONALE: In the opening of an unsolicited cover message, demonstrate knowledge of the
reader's company or organization, and show how your specific talents will benefit
the company.
POINTS: 1
DIFFICULTY: Easy

REFERENCES pp. 456-457


:

Copyright Cengage Learning. Powered by Cognero. Page 31


QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.01 -
ANDARDS: DISC.ESBC.GULO.23.01.01
United States - BUSPROG.ESBC.GULO.23.01.06 -
DISC.ESBC.GULO.23.01.06
TOPICS: Cover Messages––Do They Still Matter?
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

46. In the body of a cover message, you should _______.


a. repeat the information presented on your résumé

b.explain why you need a job

c. emphasize writer benefits because hiring officers want to know what appeals to you
about this particular company
d.demonstrate your qualifications and show how they fit the targeted job

ANSWER: d
RATIONALE: Your message should detail your qualifications for the job. Additionally, you
should stress reader benefits and demonstrate how your strongest qualifications fit
the targeted job.
POINTS: 1
DIFFICULTY: Easy

REFERENCES pp. 457-459


:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.01 -
ANDARDS: DISC.ESBC.GULO.23.01.01
United States - BUSPROG.ESBC.GULO.23.01.06 -
DISC.ESBC.GULO.23.01.06
TOPICS: Cover Messages––Do They Still Matter?
KEYWORDS: Bloom's: Remember

Copyright Cengage Learning. Powered by Cognero. Page 32


DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

47. Which of the following statements presents a job candidate's information in the body of a
cover message as a match for what the hiring manager’s job posting is looking for?
a. I am a qualified and fully licensed pediatric nurse.

b.Your posting description closely matches my experiences assisting dysfunctional


families in crisis, and recently I've taken seminars in family dynamics to develop the
additional skills that your ad indicates are essential.
c. You need a licensed, registered nurse, and I meet those qualifications.

d.Having graduated summa cum laude from Southwest College, I am well-prepared and
eager to apply my knowledge in nursing.

ANSWER: b
RATIONALE: The best statement is Your posting description closely matches my experiences
assisting dysfunctional families in crisis, and recently I've taken seminars in
family dynamics to develop the additional skills that your ad indicates are
essential. This statement shows how a strong qualification fits the targeted job.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES pp. 457-459


:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 -
DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 -
DISC.ESBC.GULO.23.06.07
TOPICS: Cover Messages––Do They Still Matter?
KEYWORDS: Bloom's: Apply
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/22/2022 12:48 PM
ED:

48. Which of the following sentences matches the recommended approach for closing a cover
message?

Copyright Cengage Learning. Powered by Cognero. Page 33


a. You should schedule my interview on Tuesday, September 7, at 10 a.m.

b.Please feel free to call me at your earliest convenience.

c. I hope you contact me soon to set up an interview for the systems analyst position.

d.To add to your team an experienced systems analyst with proven analytical and
troubleshooting skills, call me at (555) 555-4321 to arrange an interview.

ANSWER: d
RATIONALE: The closing of a cover message should confidently request an interview, highlight
your strongest points, and make it easy to respond. The statement that does this
best is To add to your team an experienced systems analyst with proven analytical
and troubleshooting skills, call me at (555) 555-4321 to arrange an interview.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES pp. 459-460


:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 -
DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 -
DISC.ESBC.GULO.23.06.07
TOPICS: Cover Messages––Do They Still Matter?
KEYWORDS: Bloom's: Apply
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

49. Which of the following pieces of advice regarding whether or not and how to send a cover
message accompanying a résumé sent by e-mail or fax is recommended?
a. Take the time to prepare a customized cover message to accompany your résumé sent
electronically.
b.Send your cover message separately from an e-mailed résumé.

c. Shorten your e-mail or cover message to a brief statement such as Please consider the
attached résumé for your opening.
d.Skip the cover message entirely because the fax or e-mail includes your name.

Copyright Cengage Learning. Powered by Cognero. Page 34


ANSWER: a
RATIONALE: Serious job candidates send a customized cover message with a résumé sent via
e-mail. Note that when sending the cover message via email, it should be shorter
that the same cover message you would send by surface mail.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Cover Messages––Do They Still Matter?
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

50. Which of the following suggestions will contribute to creating a successful cover message?
a. Use different paper colors and paper types for your résumé and cover message to
create a strong visual impact.
b. Make activities and outcomes, not yourself, the subject of sentences to reduce overuse
of "I."
c. Use a creative letter style to surprise the reader and make a big impact.

d. Keep the focus on your skills and traits through frequent use of "I" statements.

ANSWER: b
RATIONALE: The best tip is to make activities and outcomes the subject of sentences to reduce
the overuse of "I." The message should also use a traditional style and the same
high-quality paper as the résumé.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:

Copyright Cengage Learning. Powered by Cognero. Page 35


LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Cover Messages––Do They Still Matter?
KEYWORDS: Bloom's: Understand
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

51. A successful job search today should _______.


a. use only traditional job search techniques

b. use only modern, digital job search techniques, taking advantage of social media and
online job boards
c. focus only on networking so as to tap into the hidden job market

d. use a blend of traditional and modern approaches to job hunting

ANSWER: d
RATIONALE: A successful job search today requires a blend of old and new job-hunting skills.
Traditional techniques are still effective, but savvy job candidates must also be
ready to act on emerging trends.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.01 - 13.01
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.09.02 -
ANDARDS: DISC.ESBC.GULO.23.04.05
TOPICS: Harnessing Technology in Today’s Challenging Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 12:53 PM
D:
DATE MODIFI 3/22/2022 4:46 PM
ED:

52. In today's competitive job market, the emphasis of the job search is on what the applicant
wants and needs.

Copyright Cengage Learning. Powered by Cognero. Page 36


a. True
b. False

ANSWER: False
RATIONALE: Today, the emphasis of the job search is on what the employer, not the applicant,
wants. Employers are most interested in how a candidate will add value to their
organizations. That's why today's most successful candidates customize their
résumés to highlight their qualifications for each opening.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 426
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.01 - 13.01
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.03 -
ANDARDS: DISC.ESBC.GULO.23.01.03
United States - BUSPROG.ESBC.GULO.23.01.06 -
DISC.ESBC.GULO.23.01.06
TOPICS: Harnessing Technology in Today’s Challenging Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

53. The job-search process begins long before you are ready to prepare your résumé because you
must invest time and effort in self-evaluation.
a. True
b. False

ANSWER: True
RATIONALE: Before writing your résumé, you must take the time to identify your interests and
goals, assess your qualifications, and explore career opportunities. This reflection
will help you make wise employment decisions.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 427
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:

Copyright Cengage Learning. Powered by Cognero. Page 37


LEARNING OB ESBC.GULO.23.13.01 - 13.01
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Harnessing Technology in Today’s Challenging Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

54. The first step in a job search is selecting an appropriate résumé format.
a. True
b. False

ANSWER: False
RATIONALE: The first step in a job search is analyzing your interests and goals and
evaluating your qualifications.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 427
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECT ESBC.GULO.23.13.01 - 13.01
IVES:
NATIONAL STANDA United States - BUSPROG.ESBC.GULO.23.06.04 -
RDS: DISC.ESBC.GULO.23.06.04
TOPICS: Harnessing Technology in Today’s Challenging Job Market
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/11/2022 2:16 PM
DATE MODIFIED: 3/10/2022 2:48 PM

55. You can decide what qualifications you possess and how you can prove them by asking
yourself What evidence can I offer that I am a self-starter or a leader?
a. True
b. False

ANSWER: True
RATIONALE: Your responses to questions targeting your thinking about specific skills will
prepare a foundation for your résumé. Employers seek more than empty
assurances; they will want proof of your qualifications. Questions like this will
help you identify specific examples and evidence.
POINTS: 1
DIFFICULTY: Moderate

Copyright Cengage Learning. Powered by Cognero. Page 38


REFERENCES p. 428
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.01 - 13.01
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Harnessing Technology in Today’s Challenging Job Market
KEYWORDS: Bloom's: Apply
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

56. Students who are serious about the job search should include an internship in their education.
a. True
b. False

ANSWER: True
RATIONALE: An internship is one of the best ways to learn about a career. Additionally, it often
results in an offer of a full-time position because research indicates that 60
percent of employers do offer a full-time job to their interns.
POINTS: 1
DIFFICULTY: Easy

REFERENCES pp. 428-429


:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.01 - 13.01
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Harnessing Technology in Today’s Challenging Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

57. Today, most jobs are filled through the open job market.
a. True

Copyright Cengage Learning. Powered by Cognero. Page 39


b. False

ANSWER: False
RATIONALE: The open job market consists of jobs that are advertised or listed. The hidden job
market consists of jobs that are never advertised or listed. Some research has
revealed that between 50 and 80 percent of all jobs are filled before they even
make it to online job boards or advertisements.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 429
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.02 - 13.02
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Exploring the Open Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

58. CareerBuilder is an example of a niche job searching site.


a. True
b. False

ANSWER: False
RATIONALE: CareerBuilder is considered a big job board targeted to a wide variety of job
seekers. Niche sites target job seekers with particular sets of experience, skills, or
needs, such as Advance Healthcare Network or Workforce50 for older workers.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 431
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.02 - 13.02
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.09.02 -
ANDARDS: DISC.ESBC.GULO.23.04.05

Copyright Cengage Learning. Powered by Cognero. Page 40


TOPICS: Exploring the Open Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

59. In today’s digital world, how do most candidates find jobs?


a. Mobile technologies
b. Social media
c. Job boards
d. Networking and
referrals

ANSWER: d
RATIONALE: Job boards, social media, and mobile technologies have all become indispensable
tools in hunting for a job. However, even in the digital age, networking and
referrals are the way most candidates find a job.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.02 - 13.02
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.09.02 -
ANDARDS: DISC.ESBC.GULO.23.04.05
TOPICS: Harnessing Technology in Today’s Challenging Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 12:59 PM
D:
DATE MODIFI 3/18/2022 8:49 AM
ED:

60. Many job seekers today use social networking sites like Facebook and LinkedIn to network
and to find positions.
a. True
b. False

ANSWER: True
RATIONALE: The big job boards such as Monster.com are facing recent competition from
social networking sites such as LinkedIn and Facebook. In fact, LinkedIn
continues to dominate the world for job searching and recruiting.

Copyright Cengage Learning. Powered by Cognero. Page 41


POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 431
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.02 - 13.02
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.09.02 -
ANDARDS: DISC.ESBC.GULO.23.04.05
TOPICS: Exploring the Open Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

61. To conduct a safe job search online, you should post your information privately and limit your
personal information.
a. True
b. False

ANSWER: True
RATIONALE: You can ensure a safe online search by choosing reputable sites, protecting your
personal information and that of your references, keeping careful records, and
renewing your posts regularly.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 432
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.02 - 13.02
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.02.06 -
ANDARDS: DISC.ESBC.GULO.23.02.06
TOPICS: Exploring the Open Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:

Copyright Cengage Learning. Powered by Cognero. Page 42


DATE MODIFI 3/10/2022 2:48 PM
ED:

62. More jobs are found through referrals and person-to-person contacts than through any other
method.
a. True
b. False

ANSWER: True
RATIONALE: The most successful job candidates seek to transform themselves from unknown
into known quantities through networking because more jobs today are found
through referrals and person-to-person contacts than through any other method.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 432
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.03 - 13.03
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Unlocking the Hidden Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

63. LinkedIn is the No. 1 social media site to use when looking for a job.
a. True
b. False

ANSWER: True
RATIONALE: If you are looking for a job, LinkedIn is the No. 1 social media site for you to use.
Although some young people have the impression that LinkedIn is for older
individuals, that perception is changing as more and more college students and
graduates sign up.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 433
:

Copyright Cengage Learning. Powered by Cognero. Page 43


QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.03 - 13.03
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.09.02 -
ANDARDS: DISC.ESBC.GULO.23.04.05
TOPICS: Unlocking the Hidden Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

64. An important step in the job-search process is building a brand for yourself.
a. True
b. False

ANSWER: True
RATIONALE: A large part of your job-search strategy should be building a brand for yourself.
Personal branding involves deciding what makes you special and desirable in the
job market.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 435
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.03 - 13.03
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Unlocking the Hidden Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

65. Munerah is a recent college graduate and does not have a lot of work experience. Which
résumé format should she use?
a. Chronological
format

Copyright Cengage Learning. Powered by Cognero. Page 44


b. Functional Format
c. Video résumé
d. plain text résumé

ANSWER: b
RATIONALE: Munerah should use a functional format because it focuses on the candidate’s
skills rather than on past employment.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.01 -
ANDARDS: DISC.ESBC.GULO.23.01.01
United States - BUSPROG.ESBC.GULO.23.01.03 -
DISC.ESBC.GULO.23.01.03
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 1:01 PM
D:
DATE MODIFI 3/18/2022 8:49 AM
ED:

66. Under what circumstances should a résumé be only one page in length?
a. If the candidate has less than ten years of experience and only one or two employers
b. If the candidate is a senior-level manager with many major accomplishments

c. If the candidate has more than ten years of experience


d. If the candidate has extensive and detailed information to show how they fit the
position

ANSWER: a
RATIONALE: Experts disagree on how long a résumé should be. The best advice is to make
your résumé as long as needed to sell your skills. However, a candidate who has
less than ten years of experience or has had only one or two employers is likely to
have a one-page résumé.

POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:

Copyright Cengage Learning. Powered by Cognero. Page 45


QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 1:03 PM
D:
DATE MODIFI 3/22/2022 12:50 PM
ED:

67. The first line of your résumé should always be the position you are seeking.
a. True
b. False

ANSWER: False
RATIONALE: The first line of your résumé should always be your name.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 437
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIV ESBC.GULO.23.13.04 - 13.04
ES:
NATIONAL STANDARD United States - BUSPROG.ESBC.GULO.23.01.06 -
S: DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/11/2022 2:16 PM
DATE MODIFIED: 3/10/2022 2:48 PM

68. If you include a career objective on your résumé, it should focus on what you are hoping to
gain.
a. True
b. False

ANSWER: False
RATIONALE: If you include a career objective, it should be customized for the position and
focus on what you can do for the organization (rather than what you are hoping to
gain).
POINTS: 1

Copyright Cengage Learning. Powered by Cognero. Page 46


DIFFICULTY: Easy

REFERENCES p. 438
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/18/2022 8:37 AM
ED:

69. Where should the summary section be placed on a résumé?


a. At the top of the résumé
b. At the bottom of the résumé
c. In the professional section of the résumé
d. In the margin next to the professional section

ANSWER: a
RATIONALE: The purpose of the summary of qualifications is to ensure that your most
impressive qualifications are not overlooked by a recruiter; therefore, it should
appear at the top of your résumé.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.02 -
ANDARDS: DISC.ESBC.GULO.23.01.02
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 1:04 PM
D:

Copyright Cengage Learning. Powered by Cognero. Page 47


DATE MODIFI 3/18/2022 8:39 AM
ED:

70. On your résumé, providing the GPA for only the courses in your declared major is considered
unethical.

a. True
b. False

ANSWER: False
RATIONALE: It is ethical to calculate and provide your GPA within your major courses as long
as you indicate clearly that it is your major (rather than your cumulative) GPA.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 439
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

71. In the work experience section of your résumé, you should include only those jobs that you
think will help you win the targeted position.
a. True
b. False

ANSWER: True
RATIONALE: You should list your most recent employment first and work backward, including
only those jobs that you think will help you win the targeted position.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 439
:
QUESTION TY True / False
PE:

Copyright Cengage Learning. Powered by Cognero. Page 48


HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

72. A résumé should include personal data (birth date, health, height, weight, and sometimes a
photograph) to help the recruiter finalize his or her decision.
a. True
b. False

ANSWER: False
RATIONALE: Today's résumés omit personal data, such as birth date, marital status, height,
weight, national origin, health, disabilities, and religious affiliation, because this
information can lead to charges of discrimination.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 441
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.02.06 -
ANDARDS: DISC.ESBC.GULO.23.02.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

73. References should be listed on a résumé.


a. True
b. False

ANSWER: False

Copyright Cengage Learning. Powered by Cognero. Page 49


RATIONALE: Listing references directly on a résumé takes up valuable space. In addition,
references are not normally important in securing an interview. Instead, recruiters
prefer that you prepare a separate list of individuals willing to discuss your
qualifications.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 442
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

74. Because they expect you to showcase your strengths and hide your weaknesses, employers
say it is acceptable to self-promote and distort facts on your résumé.
a. True
b. False

ANSWER: False
RATIONALE: You may only self-promote honestly. Distorting facts on a résumé is unethical;
lying is illegal. Most importantly, either practice can destroy a career.
POINTS: 1
DIFFICULTY: Easy

REFERENCES pp. 446-448


:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.02.02 -
ANDARDS: DISC.ESBC.GULO.23.02.02
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember

Copyright Cengage Learning. Powered by Cognero. Page 50


DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

75. Proofreading a résumé is important because a résumé must be perfect.


a. True
b. False

ANSWER: True
RATIONALE: You must proofread your résumé thoroughly for spelling, grammar, mechanics,
content, and format because a résumé is one document that must be perfect.
Because the job market is so competitive, one typo, misspelled word, or
grammatical error could eliminate you from consideration.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 448
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

76. Once your résumé is submitted to a company, the first reader of it may be a computer.
a. True
b. False

ANSWER: True
RATIONALE: Because many companies today use an applicant tracking system (ATS), the
first reader of your résumé may be a computer.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 448
QUESTION TYPETrue / False
:

Copyright Cengage Learning. Powered by Cognero. Page 51


HAS VARIABLES: False

LEARNING OBJEESBC.GULO.23.13.05 - 13.05


CTIVES:
NATIONAL STAN United States - BUSPROG.ESBC.GULO.23.09.02 -
DARDS: DISC.ESBC.GULO.23.04.05
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/11/2022 2:16 PM

DATE MODIFIE 3/10/2022 2:48 PM


D:

77. You can maximize recognition of your résumé by a tracking system if you focus on
incorporating targeted noun phrases.
a. True
b. False

ANSWER: True
RATIONALE: One tip for maximizing "hits" by a tracking system is to focus on noun phrases in
three categories: position or role, technical skill or specialization, and certification
or specific experience.
POINTS: 1
DIFFICULTY: Easy

REFERENCES pp. 448-449


:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.05 - 13.05
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.09.02 -
DISC.ESBC.GULO.23.04.05
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

78. The advantages of career e-portfolios are that they can be posted online, viewed at the
employer’s convenience, are easy to share, and _______ .
a. can show off your talents and qualifications more thoroughly than a print résumé

Copyright Cengage Learning. Powered by Cognero. Page 52


b. will save paper
c. hide gaps in your employment history
d. are helpful if you are switching industries

ANSWER: a
RATIONALE: Career e-portfolios have many advantages, but the real reason for preparing one is
that it shows off your talents and qualifications more thoroughly than a print
résumé.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.05 - 13.05
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.02 -
ANDARDS: DISC.ESBC.GULO.23.01.02
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 1:15 PM
D:
DATE MODIFI 3/18/2022 8:42 AM
ED:

79. A video résumé allows candidates to demonstrate their public speaking, interpersonal, and
technical skills more impressively than they can in a traditional print résumé.
a. True
b. False

ANSWER: True
RATIONALE: Although a video résumé allows candidates to demonstrate their public speaking,
interpersonal, and technical skills more impressively than they can in a traditional
print résumé, such résumés may not be appropriate for all career fields.
Therefore, before you commit time and energy to a video résumé, consider your
audience.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 450
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:

Copyright Cengage Learning. Powered by Cognero. Page 53


LEARNING OB ESBC.GULO.23.13.05 - 13.05
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.02 -
ANDARDS: DISC.ESBC.GULO.23.01.02
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

80. Another name for a video résumé is an infographic résumé.


a. True
b. False

ANSWER: False
RATIONALE: A video résumé presents a job candidate's experience, qualifications, and interests
in video form. An infographic résumé uses charts, graphics, and time lines to
demonstrate a candidate's background and experience.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 450
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.05 - 13.05
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

81. One advantage of creating a résumé on LinkedIn is that you can expand the description of
your skills and qualifications.
a. True
b. False

ANSWER: True

Copyright Cengage Learning. Powered by Cognero. Page 54


RATIONALE: The LinkedIn feature for creating résumés to post on the site has the advantages
of giving you more space to expand on your skills and experiences and allowing
you to be more conversational.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 452
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.05 - 13.05
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.02 -
ANDARDS: DISC.ESBC.GULO.23.01.02
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

82. Résumés should always be submitted as Word documents to ensure that your intended
formatting is retained.
a. True
b. False

ANSWER: False
RATIONALE: The format for submitting a résumé depends on what is required by the employer.
Those sent as Word documents electronically can sometimes lose their intended
formatting or be prone to viruses. PDF files, on the other hand, cannot be altered.

POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 452
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.05 - 13.05
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.09.02 -
ANDARDS: DISC.ESBC.GULO.23.04.05
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember

Copyright Cengage Learning. Powered by Cognero. Page 55


DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

83. The purpose of a cover message is to secure a job interview.


a. True
b. False

ANSWER: False
RATIONALE: The purpose of a cover message is to introduce your résumé.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 454
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIV ESBC.GULO.23.13.05 - 13.05
ES:
NATIONAL STANDARD United States - BUSPROG.ESBC.GULO.23.01.02 -
S: DISC.ESBC.GULO.23.01.02
TOPICS: Cover Messages - Do They Still Matter?
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/11/2022 2:16 PM
DATE MODIFIED: 3/10/2022 2:48 PM

84. A cover message should always be limited to one page.


a. True
b. False

ANSWER: False
RATIONALE: Recruiting professionals disagree about how long to make a cover message. Many
prefer short messages with no more than two paragraphs. Others desire longer
messages that supply more information, thus giving them a better opportunity to
evaluate a candidate's qualifications.
POINTS: 1
DIFFICULTY: Easy

REFERENCES pp. 454-455


:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:

Copyright Cengage Learning. Powered by Cognero. Page 56


NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Cover Messages - Do They Still Matter?
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

85. The biggest mistake job seekers make when writing cover messages is making them sound
too generic.
a. True
b. False

ANSWER: True
RATIONALE: When putting your cover message together, remember that the biggest mistake
job seekers make when writing cover messages is making them sound too
generic. You should, therefore, write a personalized, targeted cover message for
every position for which you apply.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 455
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Cover Messages - Do They Still Matter?
KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

86. You can make your cover message more appealing by addressing it specifically to the Human
Resources Department or Hiring Manager.
a. True
b. False

ANSWER: False

Copyright Cengage Learning. Powered by Cognero. Page 57


RATIONALE: The first step in gaining the interest of your reader is addressing your cover
message to an individual by name. The use of the reader's name makes the
message more appealing and more likely to be read.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 455
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 -
DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 -
DISC.ESBC.GULO.23.06.07
TOPICS: Cover Messages - Do They Still Matter?
KEYWORDS: Bloom's: Apply
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

87. If an employment position has been announced and applicants are being solicited, you can
write your cover message using a direct approach.
a. True
b. False

ANSWER: True
RATIONALE: If an employment position has been announced and applicants are being solicited,
you can use the direct approach when writing a cover message.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 455

QUESTION TY True / False


PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.01 -
ANDARDS: DISC.ESBC.GULO.23.01.01
TOPICS: Cover Messages - Do They Still Matter?

Copyright Cengage Learning. Powered by Cognero. Page 58


KEYWORDS: Bloom's: Remember
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

88. I hope to hear from you soon is an effective closing for a cover message.
a. True
b. False

ANSWER: False
RATIONALE: The closing of a cover message should avoid expressions such as "I hope"
because they weaken the closing. Instead, an effective closing asks confidently
for an interview, suggests reader benefits or reviews an applicant's strongest
points, and makes it easy for the reader to contact an applicant.
POINTS: 1
DIFFICULTY: Moderate

REFERENCES p. 459
:
QUESTION TY True / False
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.06 -
ANDARDS: DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 -
DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 -
DISC.ESBC.GULO.23.06.07
TOPICS: Cover Messages - Do They Still Matter?
KEYWORDS: Bloom's: Apply
DATE CREATE 1/11/2022 2:16 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

89. A résumé sent by e-mail should not be accompanied by a cover message.


a. True
b. False

ANSWER: False
RATIONALE: Regardless of the submission format, a résumé should be accompanied by
a cover message.
POINTS: 1

Copyright Cengage Learning. Powered by Cognero. Page 59


DIFFICULTY: Easy
REFERENCES: p. 460
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTI ESBC.GULO.23.13.06 - 13.06
VES:
NATIONAL STANDAR United States - BUSPROG.ESBC.GULO.23.01.06 -
DS: DISC.ESBC.GULO.23.01.06
TOPICS: Cover Messages - Do They Still Matter?
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/11/2022 2:16 PM
DATE MODIFIED: 3/10/2022 2:48 PM

90. You should work to minimize the use of I in a cover message.


a. True
b. False

ANSWER: True
RATIONALE: Although it is impossible to avoid I altogether in a cover message, you
should work to reduce I domination.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 460
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC ESBC.GULO.23.13.06 - 13.06
TIVES:
NATIONAL STAND United States - BUSPROG.ESBC.GULO.23.01.06 -
ARDS: DISC.ESBC.GULO.23.01.06
TOPICS: Cover Messages - Do They Still Matter?
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/11/2022 2:16 PM
DATE MODIFIED: 3/10/2022 2:48 PM

91. The job market in which jobs are advertised or listed is known as the _______.
a. open job market
b. hidden job
market
c. digital job market
d. niche job market

ANSWER: a
RATIONALE: The open job market consists of jobs that are advertised or listed.
POINTS: 1

Copyright Cengage Learning. Powered by Cognero. Page 60


DIFFICULTY: Easy
REFERENCES: p. 460
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIV ESBC.GULO.23.13.02 - 13.02
ES:
NATIONAL STANDARD United States - BUSPROG.ESBC.GULO.23.06.04 -
S: DISC.ESBC.GULO.23.06.04
TOPICS: Exploring the Open Job Market
KEYWORDS: Bloom's: Remember
DATE CREATED: 3/10/2022 1:11 PM
DATE MODIFIED: 3/10/2022 2:48 PM

92. The job market in which jobs are advertised or listed is known as the _______.
a. open job market
b. hidden job
market
c. digital job market
d. niche job market

ANSWER: b
RATIONALE: The hidden job market consists of unadvertised or unannounced jobs, and more
jobs are available in this area than in the open job market. Therefore, today's job
candidates should plan to spend a considerable portion of their job-search time
developing a personal network.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.03 - 13.03
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.06.04 -
ANDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Unlocking the Hidden Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 1:24 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

93. What is personal branding?

Copyright Cengage Learning. Powered by Cognero. Page 61


a. Identifying what your favorite consumer brands are
b. Making a personal logo to put on all of your job search documents
c. Identifying what makes you special and desirable in the job
market
d. Identifying what makes you similar to your peers

ANSWER: c
RATIONALE: Personal branding involves deciding what makes you special and desirable in the
job market so that you know what you want to emphasize.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 460

QUESTION TY Multiple Choice


PE:
HAS VARIABLE False
S:
LEARNING OB ESBC.GULO.23.13.03 - 13.03
JECTIVES:
NATIONAL STA United States - BUSPROG.ESBC.GULO.23.06.04 -
NDARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Unlocking the Hidden Job Market
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 1:29 PM
D:
DATE MODIFI 3/22/2022 12:50 PM
ED:

94. Which style of résumé lists work history job by job, starting with the most recent position?
a. Video résumé
b. Career
e-portfolio
c. Functional
d. Chronological

ANSWER: d
RATIONALE: A résumé that lists work history starting with the most recent position is using
the chronological style, which is preferred by recruiters.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 460

QUESTION TYP Multiple Choice


E:
HAS VARIABLE False
S:

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LEARNING OBJ ESBC.GULO.23.13.04 - 13.04
ECTIVES:
NATIONAL STA United States - BUSPROG.ESBC.GULO.23.01.01 -
NDARDS: DISC.ESBC.GULO.23.01.01
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 1:31 PM
D:
DATE MODIFIE3/10/2022 2:48 PM
D:

95. What style of résumé focuses on a candidate's skills rather than on past employment?
a. Video résumé
b. Career
e-portfolio
c. Functional
d. Chronological

ANSWER: c
RATIONALE: Résumés that focus on skills are prepared in the functional style, which may be
advisable for recent graduates with little work experience.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 460

QUESTION TYPMultiple Choice


E:
HAS VARIABLE False
S:
LEARNING OBJESBC.GULO.23.13.04 - 13.04
ECTIVES:
NATIONAL STA United States - BUSPROG.ESBC.GULO.23.01.01 -
NDARDS: DISC.ESBC.GULO.23.01.01
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 1:33 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

96. Which part of the résumé identifies your most impressive accomplishments relevant to the
position and may appear near the top of your résumé?
a. Professional
experience
b. Summary
c. Educational experience

Copyright Cengage Learning. Powered by Cognero. Page 63


d. Resume header

ANSWER: b
RATIONALE: A summary of qualifications, located near the top of your résumé, will include
three to eight bulleted statements that prove you are the ideal candidate for the
position.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.04 - 13.04
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.02 -
ANDARDS: DISC.ESBC.GULO.23.01.02
TOPICS: Customizing Your Résumé
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 1:34 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

97. What are the advantages of creating a video résumé?


a. The format does not require proofing or spell checking.

b. The format allows candidates to demonstrate their public speaking, interpersonal, and
technical skills.
c. Creating a video résumé requires less time than writing a traditional résumé.

d. The video résumé can be as long as you like.

ANSWER: b
RATIONALE: A hot trend among creative types is the infographic résumé, which uses colorful
charts, graphics, and timelines to illustrate a candidate's work history and
experience. This format allows candidates to demonstrate their public speaking,
interpersonal, and technical skills. Although infographic résumés certainly help
candidates set themselves apart, they may not be appropriate for every kind of
job,
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:

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QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.05 - 13.05
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.02 -
ANDARDS: DISC.ESBC.GULO.23.01.02
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 1:36 PM
D:
DATE MODIFI 3/18/2022 8:44 AM
ED:

98. To optimize "hits" and increase the likelihood of an automated applicant tracking system
selecting your résumé, you should focus on _______.
a. nouns only
b. verbs only
c. adjectives
d. nouns and
verbs

ANSWER: a
RATIONALE: Although action verbs make your résumé appeal to a recruiter, an applicant
tracking system will be looking for nouns.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.05 - 13.05
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.02 -
ANDARDS: DISC.ESBC.GULO.23.01.02
United States - BUSPROG.ESBC.GULO.23.09.02 -
DISC.ESBC.GULO.23.04.05
TOPICS: Using Digital Tools to Fine-Tune Your Job Search
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 1:38 PM
D:
DATE MODIFI 3/18/2022 8:47 AM
ED:

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99. In the closing of a cover message, you should work to motivate _______.
a. action
b. respect
c. admiratio
n
d. interest

ANSWER: a
RATIONALE: In closing a cover message, work to motivate the reader's action of
contacting you to schedule an interview.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 460
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC ESBC.GULO.23.13.06 - 13.06
TIVES:
NATIONAL STAND United States - BUSPROG.ESBC.GULO.23.06.04 -
ARDS: DISC.ESBC.GULO.23.06.04
TOPICS: Cover Messages––Do They Still Matter?
KEYWORDS: Bloom's: Remember
DATE CREATED: 3/10/2022 1:40 PM
DATE MODIFIED: 3/10/2022 2:48 PM

100. In the body of the cover message, you should _______.


a. emphasize reader
benefits
b. motivate action
c. get the reader’s attention
d. identify your purpose

ANSWER: a
RATIONALE: Describing your strong points in relation to the employers' needs allows you to
stress reader benefits.
POINTS: 1
DIFFICULTY: Easy

REFERENCES p. 460
:
QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.13.06 - 13.06
JECTIVES:

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NATIONAL ST United States - BUSPROG.ESBC.GULO.23.01.01 -
ANDARDS: DISC.ESBC.GULO.23.01.01
United States - BUSPROG.ESBC.GULO.23.01.06 -
DISC.ESBC.GULO.23.01.06
TOPICS: Cover Messages––Do They Still Matter?
KEYWORDS: Bloom's: Remember
DATE CREATE 3/10/2022 1:42 PM
D:
DATE MODIFI 3/10/2022 2:48 PM
ED:

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