Chapter 05 Short Workplace Messages and Digital Media

Chapter 05 Short Workplace Messages and Digital Media
1. Which of the following statements about communication in today's workplace is correct?

a. Despite the increased use of social media networks, companies are reluctant to use
social media sites such as Facebook and Twitter to conduct business.
b.Individuals are using more mobile electronic devices to communicate with others.
c. Because individuals are more dispersed, messages are longer and less frequent.
d.Because of social media networks, today's communication includes more one-on-one

conversations.
ANSWER: b
RATIONALE: Individuals are using more mobile electronic devices to communicate with others.
In fact, desktop computers are being replaced with smaller laptops, netbooks,
smartphones, and tablets. These and other mobile devices access data and
applications stored in the cloud––in remote networks––not individual computers.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES p. 120
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QUESTION TY Multiple Choice
PE:
HAS VARIABL False
ES:
LEARNING OB ESBC.GULO.23.05.01 - 05.01
JECTIVES:
NATIONAL ST United States - BUSPROG.ESBC.GULO.23.09.02 -
ANDARDS: DISC.ESBC.GULO.23.04.05
TOPICS: Communicating in the Digital Age with E-Mails and Memos
KEYWORDS: Bloom's: Understand
DATE CREATE 1/10/2022 4:03 PM
D:
DATE MODIFI 3/2/2022 6:50 PM
ED:
2. Which statement about the use of e-mail in today's workplace is correct?

a. Workers report spending about three hours per day on work e-mail.
b. Businesses use memos more frequently than e-mail messages to communicate

internally with employees.
c. Only managers and top-level business executives use e-mail to communicate with
others.
d. Today's workers spend very little time writing e-mail messages.
Copyright Cengage Learning. Powered by Cognero. Page 1

ANSWER: a
RATIONALE: Most business messages are sent by e-mail. In fact, typical workers report that
they spend about three hours a day writing and replying to work-related e-mail
messages.
POINTS: 1
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3. Which of the following is an effective strategy for controlling your e-mail inbox?
a. Read and respond to each message within 10 minutes.
b. Check your e-mail only in the mornings.
c. Check your e-mail at set times during the day.
d. Ask your co-workers not to e-mail you unless it's urgent.
ANSWER: c
RATIONALE: The most important strategy for controlling your e-mail inbox is checking your
messages at set times, such as first thing in the morning, after lunch, and late
afternoon.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p., 123

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KEYWORDS: Bloom's: Remember
D:
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4. Which of the following is an appropriate situation for sending an e-mail message in a business
context?
a. Matthew is angry with one of his colleagues and wants to let her know exactly how he
feels.
b. Jane found a great political joke she wants to share with her colleagues.
c. Chris must send the monthly sales data to his department.

d. Maggie needs to vent her frustrations about working conditions to her shift supervisor.
ANSWER: c
RATIONALE: Send only the monthly sales data via e-mail. All other items contain sensitive,
inappropriate, inflammatory, or potentially embarrassing information that you
should not send via e-mail.
POINTS: 1
REFERENCES p. 122
:
PE:
HAS VARIABL False
ES:
JECTIVES:
United States - BUSPROG.ESBC.GULO.23.06.06 -
DISC.ESBC.GULO.23.06.06
KEYWORDS: Bloom's: Apply
D:
ED:
5. Which of the following is an effective subject line?

a. PARKING PERMITS

b. Staff Meeting
c. Please Respond to Job Satisfaction
Survey
d. Important! Please Read Now
ANSWER: c
RATIONALE: Please Respond to Job Satisfaction Survey is the most effective subject line
because it captures the main message of the e-mail and includes a verb for the
receiver to act upon. Subject lines should avoid using all caps and meaningless
words, such as Help, Urgent, or Meeting. Subject lines should summarize the
purpose of the message clearly and make the receiver want to open the
message. In some instances, the subject line can be the entire message.
POINTS: 1
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6. What is the current advice on the use of a greeting on business e-mails?

a. Omit greetings because they make an e-mail appear too casual.
b. Add a greeting only when forwarding an e-mail with a lengthy header.
c. Don't waste precious digital space on the nonessential keystrokes of a greeting or

salutation.
d. Begin with a greeting to provide a visual cue and to show friendliness.
ANSWER: d

RATIONALE: A greeting helps receivers see the beginning of a message and whether they are
the primary or secondary receiver of a message. In addition, a greeting sets the
tone for the message and reflects your audience analysis.
POINTS: 1
REFERENCES pp. 122-123

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7. Bennett is sending an e-mail message about a change in procedure for submitting work hours.
Which of the following states the purpose in a way that could be used to start the email message?
a. Recently, the management staff discussed our process for submitting work hours.
b. A new procedure for submitting work hours will go into effect on April 1.
c. Are you in the mood to try something a little different?
d. We all hate when procedures change, but sometimes change is needed.
ANSWER: b
RATIONALE: A new procedure for submitting work hours will go into effect on April 1 provides
detailed information about the purpose of the message, which would lend itself to
being an effective way to start the email.
POINTS: 1
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8. Which of the following will help improve the readability of an e-mail message’s body section?
a. Including a friendly salutation
b. Using numbered or bulleted lists
c. Writing ideas in long, well-developed paragraphs
d. Starting the message indirectly
ANSWER: b
RATIONALE: When organizing the body of an e-mail message, starting directly, using
numbered or bulleted lists, and grouping similar ideas together will help improve
readability.
POINTS: 1

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9. Which of the following should be included in an effective email closing?
a. An action statement with due dates and requests
b. A promise to follow up later
c. A reminder of the sender’s credentials and expertise
d. A specific timeframe in which the sender should
reply
ANSWER: a
RATIONALE: At the end of your message, include an action statement with due dates and
requests. Although complimentary closes are unnecessary, you might include a
friendly closing such as “Many thanks” or “Warm regards.”
POINTS: 1

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10. The final element of an e-mail message should be _______.

a. your name and full contact information
b. a witty phrase and your name
c. the name of the business or organization
only
d. an attachment
ANSWER: a
RATIONALE: Be sure to include your name. It is also smart to include full contact information
as part of your signature block.
POINTS: 1
DIFFICULTY: Easy

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11. What advice should you follow when using down-editing to reply to an e-mail message?
a. Do not include a courteous opening with your reply message.
b. Avoid the use of different colors when inserting your comments.
c. Delete the sender's message header, signature, and all unnecessary parts.
d. Add a comment after every sentence in the original message.
ANSWER: c
RATIONALE: Down-editing involves inserting your responses to only parts of an e-mail
message. When down-editing, begin with a courteous opening; delete the sender's
message header, signature, and all unnecessary parts; and use a different color for
your comments.
POINTS: 1
REFERENCES p. 125
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D:
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12. Which of the following tips can help with e-mail inbox management?
a. Reply to all messages immediately so that they don’t get lost in the shuffle.
b.For messages that require more than two minutes for a response, add them to your
to-do list or schedule them on your calendar to take care of later.
c. Send a polite note of receipt for every message you receive.
d.Leave your inbox open at all times so you can see the messages as they come in.
ANSWER: b
RATIONALE: The most important strategy for keeping your inbox in check is checking your
email at set times. For messages that require more time, add them to your to do
list or scheduling them on your calendar to take care of later.
POINTS: 1
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13. Because Maya knows that the most important part of an e-mail message is the subject line,
she should _______.
a. avoid using verbs
b. use all caps to grab the reader's attention
c. adjust the subject line if the topic changes after repeated replies

d. limit her phrasing to three words for conciseness
ANSWER: c
RATIONALE: Be sure to adjust the subject line of an e-mail if the topic changes after repeated
replies.
POINTS: 1
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14. Although e-mail has largely replaced memos, you may still need to use the memo format if
_______.
a. the message is being sent to an external audience
b. a permanent record is needed
c. the message needs to be written in a more informal
tone
d. all employees have access to e-mail
ANSWER: b
RATIONALE: Memos are necessary for important internal messages that require a permanent
record, are too long for e-mail, demand formality, or inform employees who may
not have access to e-mail.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 125
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PE:
HAS VARIABL False
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JECTIVES:
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15. Sam wants to ensure that the tone of his informational e-mail matches his intent. He should
_______.
a. delete the e-mail and phone the recipient instead
b. read the message aloud to himself
c. wait 72 hours before sending the message
d. include several exclamation points to express
enthusiasm
ANSWER: b
RATIONALE: To ensure his intended tone, Sam should read the message aloud to himself before
sending.
POINTS: 1
DIFFICULTY: Easy
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16. When preparing to send an e-mail with an attachment, you should _______.

a. notify the recipient via phone that they will be receiving an attachment
b. leave the body of the e-mail blank
c. specify the date, sender's name, receiver's name, and subject line on the attachment
d. include the word ATTACHMENT (in all caps) in the subject line
ANSWER: c
RATIONALE: When sending an attachment, the body of the e-mail message should serve as a
cover document. However, because cover e-mail messages may become separated
from the attachment, the attachment must be fully identified and include the date,
sender's name, receiver's name, and subject line.
POINTS: 1
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17. Most e-mail messages and memos _______.

a. have nonsensitive topics and begin directly
b. require persuasion
c. are indirect and begin with an explanation
d. need not be carefully organized because they are
informal
ANSWER: a
RATIONALE: Because most e-mails and memos cover nonsensitive information, they may be
organized directly, beginning with the main idea.
POINTS: 1
DIFFICULTY: Easy
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PE:
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18. Both e-mails and memos have four key guide words calling for a subject line, a dateline, the
identification of the sender, and _______.
a. the sender’s location
b. the receiver’s location
c. the identification of the receiver
d. the time
ANSWER: c
RATIONALE: Guide words used in e-mail messages and memos are "TO," "FROM," "DATE,"
and "SUBJECT." Location and time are not needed.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 126
QUESTION TYP Multiple Choice
E:
HAS VARIABLE False
S:
LEARNING OBJ ESBC.GULO.23.05.01 - 05.01
ECTIVES:
NATIONAL STA United States - BUSPROG.ESBC.GULO.23.06.04 -
NDARDS: DISC.ESBC.GULO.23.06.04
D:
DATE MODIFIE 3/11/2022 5:15 PM
D:
19. The use of all caps for phrasing in an e-mail message is often read as _______.
a. positive emphasis

b. deadline oriented
c. shouting
d. humor or
sarcasm
ANSWER: c
RATIONALE: All caps in e-mail writing is often regarded as shouting.
POINTS: 1
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20. An e-mail message or memo usually ends with action information, dates, or deadlines; a
summary of the message; or a _______.
a. witty quotation
b. copyright notice or confidentiality statement
c. closing thought
d. reference line that includes the typist's initials
ANSWER: c
RATIONALE: An e-mail message or memo could end with a closing thought. A witty quotation,
reference lines, and copyright notices are not usual endings for these messages.
POINTS: 1
DIFFICULTY: Easy
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HAS VARIABL False
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21. Binh is delivering some office equipment to one of his company’s clients. He wants to text the
admin, whom he has never met, and let them know what time he will be arriving. Which of the
following etiquette tips should he follow?
a. Identify himself, giving his name, the purpose of his visit, and his phone number.
b. Text the admin all the details of the delivery, including the cost of the equipment.
c. Text a greeting and wait for a response.
d. Don’t text because the admin doesn’t know him.
ANSWER: a
RATIONALE: Binh should identify himself by name when texting a new contact and give a
short description of the purpose of the text. He should not expect an instant reply
and should not send sensitive information via text.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 130
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PE:
HAS VARIABL False
ES:
JECTIVES:
TOPICS: Messaging and Texting at Work
D:
ED:

22. Which of the following statements describes the benefit of instant messaging for businesses?
a. Although companies have found instant messaging to be a valuable tool for employees
to communicate with one another, they have been hesitant to use instant messaging for
customer service.
b.Unlike text messaging, instant messaging is not subject to discovery in lawsuits.
c. Instant messaging allows people to share information immediately and make decisions
quickly.
d.Instant messaging decreases presence functionality.
ANSWER: c
RATIONALE: Because instant messaging allows colleagues to communicate in real time
anywhere in the world, individuals can share information immediately and make
decisions quickly.
POINTS: 1
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D:
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23. Which of the following is a disadvantage of instant messaging and text messaging?
a. Lack of privacy
b. Low cost
c. Real-time
communication
d. Speed
ANSWER: a
RATIONALE: Although instant and text messaging have proven to be cheap, quick, and
immediate ways to communicate with others and to conduct business, there are
several risks involved, not just the lack of privacy, but also the distraction to
employees, the risk of revealing privileged information, impropriety like insider
trading, SEC compliance, phishing and other frauds, and discovery in lawsuits.

POINTS: 1
DIFFICULTY: Easy

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24. Text messaging requires a SMS, which stands for _______.

a. simple message synchronization
b. short message service
c. systems messaging
synchronization
d. single mobility system
ANSWER: b
RATIONALE: Usually exchanged via smartphone, texting requires a short message service
(SMS) supplied by a wireless service provider.
POINTS: 1
DIFFICULTY: Easy
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D:
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25. Why do some employers forbid employees to use instant messaging (IM) and texting?
a. Instant messaging and texting are more expensive to use than faxes or phone calls.
b. Some employers consider IM and texting distractions.
c. Delivery of instant and text messages takes longer than e-mail message delivery.
d. According to federal regulations, businesses cannot conduct business using instant or

text messaging.
ANSWER: b
RATIONALE: Many companies forbid instant messaging and texting because they fear the loss
of productivity caused by frequent interruptions. Other fears include hackers
gaining access to privileged information and company records or employing
"phishing" schemes, viruses, and malware.
POINTS: 1
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26. Zahra’s company has decided to let employees use instant messaging (IM) as an internal
communication tool, and she wants to make sure that she's using it professionally. What should
she do?
a. Make sure she's available via IM at all times so that her colleagues can always reach
her.
b. Include both professional and personal contacts on the same IM contact list for
efficiency.
c. Respect her receivers by using proper grammar, spelling, and proofreading in her
instant messages.
d. Create an imaginative IM name for herself such as "PrettySmart1."
ANSWER: c
RATIONALE: Zahra should respect her receivers by using proper grammar, spelling, and
proofreading in her instant messages. She should make herself unavailable when
she needs to complete a project or meet a deadline, and she should keep separate
lists for professional and personal contacts.
POINTS: 1

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27. Tara is starting a new job that will allow her to use text messaging. What advice should she
follow?
a. When she doesn't receive an immediate response from a coworker, continue to text
message the coworker until he or she responds.
b.Feel free to send any kind of message to her coworkers using this medium.
c. Identify herself when texting a new contact.
d.Send texts while she is having a face-to-face conversation to demonstrate her

popularity.

ANSWER: c
RATIONALE: Tara should identify herself when texting a new contact who doesn't have her
phone number.
POINTS: 1

:
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28. Podcasts and wikis are part of the new user-centered virtual environment called _______.
a. the Total Network
b. Web 2.0
c. cloud computing
d. VPN
ANSWER: b
RATIONALE: Podcasts, blogs, and wikis are part of the new user-centered virtual environment
called Web 2.0. Individuals can create Web content, interact with each other,
review products, self-publish, and conduct many other forms of business.
POINTS: 1
DIFFICULTY: Easy
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TOPICS: Making Podcasts Work for Business
D:
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29. A big benefit of podcasting is _______.

a. permanence
b. portability
c. teleconference capability
d. presence functionality
ANSWER: b
RATIONALE: A big benefit of podcasts is portability because podcasts can be accessed through
a wide range of devices, allowing busy professionals to maximize their limited
time by listening on their commute or at the gym.
POINTS: 1
DIFFICULTY: Easy
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30. Businesses have embraced podcasts for audio and video messages because podcasts _______.
a. do not require a live presence, yet offer a friendly human face
b. can't replace costlier live teleconferences but can replace most business travel
c. provide up to 1,000 views per podcast, saving money over individual
presentations
d. broadcast interactive, nonrepetitive information
ANSWER: a

RATIONALE: Podcasts offer businesses several advantages: they offer a friendly human face
when a live presence isn't required; they replace costlier live teleconferences; and
they provide unlimited on-demand viewing of repetitive, noninteractive
information.
POINTS: 1
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31. TED Talks are a popular example of podcasts. TED refers to _______.
a. Teaching Educators to Make a Difference
b. Teamwork, Education, and Drive
c. Technology, Education, and Design
d. the first name of the organization's
founder
ANSWER: c
RATIONALE: TED Talks are thought-provoking podcasts in topics related to technology,
education, and design (thus the acronym).
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 131
QUESTION TYPE Multiple Choice
:
HAS VARIABLES: False
LEARNING OBJE ESBC.GULO.23.05.03 - 5.03

CTIVES:
NATIONAL STAN United States - BUSPROG.ESBC.GULO.23.09.02 -
DARDS: DISC.ESBC.GULO.23.04.05

DATE CREATED: 1/10/2022 4:03 PM
DATE MODIFIED 3/2/2022 6:50 PM

:
32. The four main players of podcasts are corporations, entrepreneurs, news/media organizations,
and _______.
a. religious organizations
b. government organizations
c. organizations devoted to promoting
education
d. non-profit organizations
ANSWER: c
RATIONALE: Podcasts are becoming more and more common in education, being produced by
both individual instructors and large organizations such as Apple’s iTunes U.
POINTS: 1
DIFFICULTY: Easy
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33. Which type of podcast would a federal credit union likely support through buying podcast
ads?
a. A true crime podcast
b. A podcast offering advice on how to manage one’s money
c. A current events podcast
d. A sports podcast
ANSWER: b
RATIONALE: Advertisers understand that podcasts are an effective way to connect with their
potential customers. Podcasters with large audiences will attract advertisers.
POINTS: 1

DIFFICULTY: Easy
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34. Crowdsourcing is _______.

a. the ability to send short messages consisting of 140 characters or fewer
b.the practice of tapping into the combined knowledge of an online community to solve
problems and complete assignments
c. the use of fraudulent schemes on the Internet
d.an e-mail response technique that includes only those parts of an e-mail message to
which the receiver is responding
ANSWER: b
RATIONALE: One advantage of wikis is that they promote crowdsourcing, the practice of
tapping into the combined knowledge of an online community to solve problems
and complete assignments.
POINTS: 1
DIFFICULTY: Easy
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D:
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35. As a project manager, Mallory needs to make sure that employees who missed a live training
session are able to view or complete it later. Which of the following tools should she consider
using for this purpose?
a. A smartphone
b. A podcast
c. A blog
d. A video
conference
ANSWER: b
RATIONALE: Mallory should consider using a podcast, which can be provided to those
who missed a live event.
POINTS: 1
REFERENCES: p. 132
QUESTION TYPE: Multiple Choice
LEARNING OBJECT ESBC.GULO.23.05.03 - 5.03
IVES:
NATIONAL STANDA United States - BUSPROG.ESBC.GULO.23.09.02 -
RDS: DISC.ESBC.GULO.23.04.05
DATE MODIFIED: 3/2/2022 6:50 PM
36. Why are many companies eager to jump into making a podcast series?
a. Podcasts are independent of media algorithms and help to diversify their media
channels.
b. Podcasts can be produced easily and quickly.
c. Podcasts provide a permanent record, similar to a memo.
d. Podcasts are useful for communicating information when a company is faced with a
crisis or emergency.
ANSWER: a
RATIONALE: Companies find a significant advantage of making podcasts is that the podcasts
are independent from other social media algorithms, so are easier and more
transparent for customers to find, and provide another media channel that they
can use to communicate with their internal and external stakeholders.
POINTS: 1

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37. Blogs are most similar to _______.

a. tweets
b. text messages
c. journal entries
d. instant
messages
ANSWER: c
RATIONALE: A blog is a website with journal entries on any imaginable topic usually
written by one person.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 132
LEARNING OBJECTI ESBC.GULO.23.05.04 - 5.04
VES:
NATIONAL STANDARUnited States - BUSPROG.ESBC.GULO.23.09.02 -
DS: DISC.ESBC.GULO.23.04.05
TOPICS: Telling Stories with Blogs and News Sites
38. Which of these statements correctly describes why businesses are using blogs?
a. Blogs have the potential to reach a vast, far-flung audience and can help companies
share the story of their brand.

b.Blogs have become the primary method of internal business communications.
c. Blogs provide companies with anytime access to digital audio and video files
containing corporate training, marketing, and informational messages.
d.Blogs can safeguard against hackers and rival companies.
ANSWER: a
RATIONALE: Businesses use blogs to keep customers and employees informed and to interact
with them. The biggest advantage of business blogs is that they potentially reach
a far-flung, vast audience.
POINTS: 1
DIFFICULTY: Easy
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39. What percent of today’s Fortune 500 companies maintain a public facing blog?
a. Less than 30 percent
b. 54 percent
c. 75 percent
d. More than 90 percent
ANSWER: b
RATIONALE: Currently 54 percent of Fortune 500 companies maintain a public-facing
corporate blog. A powerful tool, blogs are used by companies for public relations,
customer relations, crisis communication, market research, viral marketing,
internal communication, and recruiting.
POINTS: 1

:

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40. You are an executive chairman faced with a business emergency so severe that the company
risks losing customers and employees. You want to use the blog to help mitigate the impact of the
crisis. Which of the following approaches will help you to achieve your goal?
a. Use the blog to emphasize company strengths and downplay the crisis.
b.Use the blog to create transparency and communicate up-to-date information regarding
the business's emergency.
c. Post information on the blog that will soothe emotional reactions.
d.Do not address rumors or misinformation on the blog; address factual content only.
ANSWER: b
RATIONALE: Use the blog to communicate up-to-date information about the business's
emergency and its response plan. By keeping your company information current
and open, you will assure your customers that your business is stable and reliable.
POINTS: 1
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D:
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41. Which of the following is an effective strategy to make your blog post engaging?
a. Use long sentences.
b. Write long paragraphs including a lot of information.
c. Use numbers to structure the post.
d. Impress your readers with high-level vocabulary.
ANSWER: c
RATIONALE: Use numbers to structure your posts. Examples include “Six Apps You Don’t
Want to Miss” and “13 Travel Tips That Will Make You Feel Smart.”
POINTS: 1
REFERENCES p. 135
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
42. The opening of a blog should _______.

a. identify a need and propose to solve the problem
b. include a call to action
c. provide examples, quotations and testimonials, or
statistics
d. include your name and title
ANSWER: a

RATIONALE: The opening of a blog should identify a need and propose to solve a problem.
Vivid examples, quotations and testimonials, or statistics should be used in the
body to provide details. A call to action should be included in the closing.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 135
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
43. Geoffrey must create a corporate blog. Advice he should follow in writing his blog is that it
should be structured with numbers, bullets, and sub-headings, contain expressive action verbs,
and use_______.
a. academic vocabulary
b. formal language
c. conversational
language
d. texting abbreviations
ANSWER: c
RATIONALE: The body of a blog should be structured with numbers, bullets, and subheadings.
In addition, it should contain expressive action verbs and use conversational
language to sound warm and authentic.
POINTS: 1
REFERENCES p. 135
:
PE:
HAS VARIABL False
ES:

JECTIVES:
D:
ED:
44. Marketers often use blogging as a platform to get their messages to spread rapidly online, also
known as _______.
a. blowing up
b. going viral
c. optimization
d. trend advertising
ANSWER: b
RATIONALE: Going viral refers to the rapid spread of messages online, much like infectious
diseases pass from person to person.
POINTS: 1
REFERENCES: p. 135

CTIVES:

:
45. One of the key advantages for businesses of using social media is that social media _______.
a. is less expensive
b. has less privacy risk
c. is more efficient
d. allows for the exchange of
ideas

ANSWER: d
RATIONALE: Social media enable businesses to connect with customers and employees, share
company news, promote goods and services, and exchange ideas.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 136

PE:
HAS VARIABL False
ES:
JECTIVES:
TOPICS: Navigating Social Networking for Business
D:
ED:
46. Which demographic within the American population contains the most avid social media
users?
a. Generation X
b. Millennials
c. Generation Z
d. All generations use social media equally.
ANSWER: b
RATIONALE: Eighty-five percent of Millennials, the cohort born between 1981 and 1996, use
social media. They also have the highest smartphone ownership at 93 percent and
are currently the largest generation in the workforce at 35 percent.
POINTS: 1
REFERENCES p. 136
:
PE:
HAS VARIABL False
ES:
JECTIVES:

D:
ED:
47. Why are many companies investing in internal social networking platforms?
a. Creating their own networking platform is less expensive.
b. They hope that it will lead to greater employee engagement and productivity.
c. Their employees are dissatisfied with the current social media platforms.
d. Current social media platforms appeal only to teenagers.
ANSWER: b
RATIONALE: Companies are launching their own internal social networking platforms because
they are hoping that it will lead to greater employee engagement and productivity.
Such platforms would allow for networking away from email, connecting
workers one-on-one, in small teams, and across the entire company in one secure
environment.
POINTS: 1

:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
48. What are the advantages of using enterprise social media networks versus e-mail?
a. Both e-mail and enterprise social media networks provide effective two-way
communication.
b. Social media networks are less expensive and easier to manage than company e-mail.
c. Social media networks help to maintain a strong corporate hierarchy.
d. Enterprise social media networks are searchable, and users can access and send
information more efficiently.

ANSWER: d
RATIONALE: The advantage of enterprise social media networks is that they are searchable.
Users can tag, follow, and view activity feeds. Information can be sent and
accessed more efficiently than with e-mail alone.
POINTS: 1
DIFFICULTY: Easy

:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
49. What are the risks for businesses using enterprise social media networks?
a. Unexpected expenses, technical failures, and lack of compatibility with existing
systems
b. Lost productivity, damage to their reputation, and legal issues
c. Lack of employee adoption and lack of customer engagement

d. Cyber bullying and loss of privacy
ANSWER: b
RATIONALE: The main risks for businesses are lost productivity, reputational damage, and legal
issues.
POINTS: 1
REFERENCES p. 138
:
PE:
HAS VARIABL False
ES:
JECTIVES:

D:
ED:
50. Travis has asked you for some advice regarding the use of social networking in the workplace.
What advice will you share?
a. Feel free to share any information on social networking sites.
b. Refuse friend requests or "unfriend" people to avoid jeopardizing professional

relationships.
c. Establish boundaries, and don’t share information online that you wouldn’t share
openly in the office.
d. Assume the content posted on a social networking site is protected.
ANSWER: c
RATIONALE: If you are providing advice, know what the experts suggest: don't share sensitive
information lightly, be careful refusing friend requests or "unfriending" people
because these acts could jeopardize work relationships, don't assume the social
networking site content is protected, and do establish boundaries.
POINTS: 1
REFERENCES p. 139
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:

ED:
51. Social media messages have replaced e-mail messages within organizations and to external
audiences.
a. True
b. False
ANSWER: False
RATIONALE: Despite the substantial attention that social media receive in the news, most
business messages are still sent by e-mail.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 121
QUESTION TYPE True / False
:

CTIVES:
TOPICS: Preparing Digital-Age E-Mail Messages and Memos

:
52. E-mail is appropriate for short, informal messages that request information and respond to
inquiries.
a. True
b. False
ANSWER: True
RATIONALE: E-mail is appropriate for short, informal messages that request information and
respond to inquiries. It is also effective for messages to multiple receivers and
messages that must be saved. However, it is not a substitute for face-to-face
communication.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 122
:
QUESTION TY True / False
PE:

HAS VARIABL False
ES:
JECTIVES:
D:
ED:
53. Most e-mails should be organized using the indirect organizational strategy.
a. True
b. False
ANSWER: False
RATIONALE: Because most e-mails include nonsensitive information that is unlikely to upset
readers, they should be organized directly with the main idea first.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 122
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
54. Greetings such as Hi, Katy are unnecessary in e-mail messages because it is already clear that
the receiver is the intended recipient.
a. True

b. False
ANSWER: False
RATIONALE: A personal greeting helps to set the tone of a message and lets a reader know that
he or she is the primary recipient.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 122
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
55. Like e-mail messages, memos can be used to communicate within an organization and with
external customers, companies, and organizations.
a. True
b. False
ANSWER: False
RATIONALE: Memos are important for internal messages that are too long for e-mail, require a
permanent record, demand formality, or inform employees who may not have
access to e-mail.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 125
:
PE:
HAS VARIABL False
ES:
JECTIVES:

D:
ED:
56. Memos are used to convey procedures, official instructions, and reports.
a. True
b. False
ANSWER: True
RATIONALE: Unlike e-mail messages that are appropriate for short, informal messages that
request information and respond to inquiries, memos deliver changes in
procedures, official instructions, and reports within an organization.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 125
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
57. Memos should be organized directly by conveying the main idea first.
a. True
b. False
ANSWER: True
RATIONALE: Like e-mail messages, memos are usually organized directly with the
main idea first.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 126

QUESTION TYPE: True / False
LEARNING OBJECTIV ESBC.GULO.23.05.01 - 05.01
ES:
NATIONAL STANDARD United States - BUSPROG.ESBC.GULO.23.01.01 -
S: DISC.ESBC.GULO.23.01.01
58. Deadlines and action information should be included in the body of an e-mail message or
memo.
a. True
b. False
ANSWER: False
RATIONALE: Deadlines and action information should be in the closing, not in the body, of an
e-mail message or memo.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 127
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
59. Although teenagers use instant messaging (IM) frequently, corporations do not use this
communication tool.
a. True
b. False
ANSWER: False

RATIONALE: Because instant messaging (IM) allows users to communicate with others in real
time, it has become a powerful communication tool in the workplace.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 127
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
60. Text and instant messaging are replacing e-mail for short internal communication.
a. True
b. False
ANSWER: True
RATIONALE: Text messaging and instant messaging are convenient alternatives to the
telephone and are replacing e-mail for short internal communication.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 128
:
PE:
HAS VARIABL False
ES:
JECTIVES:

D:
ED:
61. The major attraction of instant messaging (IM) in business is real-time communication with
colleagues anywhere in the world as long as a cell phone signal or a Wi-Fi connection is
available.
a. True
b. False
ANSWER: True
RATIONALE: IM offers business many benefits, including real-time worldwide communication
anywhere a cell phone signal or Wi-Fi connection is available.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 128

PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
62. Some advantages of texting and instant messaging include immediacy and cost.
a. True
b. False
ANSWER: True
RATIONALE: Advantages of texting and instant messaging include immediacy, low cost,
unobtrusiveness, speed, and efficiency.
POINTS: 1
DIFFICULTY: Easy

:
PE:

HAS VARIABL False
ES:
JECTIVES:
D:
ED:
63. All companies in today's workplace allow employees to text or instant message on the job.
a. True
b. False
ANSWER: False
RATIONALE: Some organizations forbid employees to use instant and text messaging because
they consider these communication tools to be distracting. Some organizations
also fear that employees may reveal privileged information and company records.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 129
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
64. One benefit of using text or instant messaging on the job is that these messages cannot be
used as evidence in lawsuits.

a. True
b. False
ANSWER: False
RATIONALE: Like e-mail, instant and text messages, as well as all other electronic records, are
subject to discovery (disclosure); that is, they can become evidence in lawsuits.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 129
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
65. Before using IM or text messaging on the job, be sure you have permission.
a. True
b. False
ANSWER: True
RATIONALE: Before you use text or instant messaging on the job, be sure you have permission.
If you are granted permission, follow all company policies for using these forms
of communication.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 129
:
PE:
HAS VARIABL False
ES:
JECTIVES:

D:
ED:
66. When texting or instant messaging on the job, don't worry about your grammar and spelling
because your goal is to send quick, short messages.
a. True
b. False
ANSWER: False
RATIONALE: When sending texts or instant messages on the job, always use good grammar and
correct spelling. In addition, avoid jargon, slang, and abbreviations.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 129
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
67. The top digital media device being used to disseminate information today is podcasts.
a. True
b. False
ANSWER: False
RATIONALE: Because podcasts are more elaborate to produce and require quality hardware,
their use is lagging behind other digital media. However, they are being used
frequently and successfully by many organizations, media outlets, educators, and
businesses.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 131
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
68. Podcasting has experienced large growth and has spread among various user groups online.
a. True
b. False
ANSWER: True
RATIONALE: Podcasting has grown rapidly, spreading among a variety of users, including
news sources, TV shows, educational institutions, and businesses.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 131

PE:
HAS VARIABLE False
S:
JECTIVES:
D:

ED:
69. Businesses use podcasting for sending audio and video messages that do not require a live
presence yet offer a friendly human face.
a. True
b. False
ANSWER: True
RATIONALE: Businesses have embraced podcasting for sending audio and video messages that
do not require a live presence yet offer a friendly human face.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 131

PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
70. One advantage of podcasts is that they can replace costlier forms of communication
technologies such as teleconferences.
a. True
b. False
ANSWER: True
RATIONALE: Because podcasts can broadcast repetitive information that does not require
interaction, they can replace costlier live teleconferences.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 131
QUESTION TYP True / False
E:
HAS VARIABLE False
S:
LEARNING OBJ ESBC.GULO.23.05.03 - 5.03
ECTIVES:

D:
DATE MODIFIE 3/2/2022 6:50 PM
D:
71. Podcasts are digital audio programs resembling _______.

a. radio shows
b. TV shows
c. teleconferencing
d. videoconferencin
g
ANSWER: a
RATIONALE: Podcasts are digital audio programs resembling radio shows.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: pp. 136-137
ES:
72. The most popular genre of podcasts is _______.

a. news
b. sports
c. comedy
d. true crime
ANSWER: c
RATIONALE: The most popular genre of podcasts is comedy, followed by news, society
and culture, sports, and true crime.
POINTS: 1
DIFFICULTY: Easy


LEARNING OBJEC ESBC.GULO.23.05.03 - 5.03
TIVES:
NATIONAL STAND United States - BUSPROG.ESBC.GULO.23.09.02 -
ARDS: DISC.ESBC.GULO.23.04.05
73. What is the advantage of podcasts over live teleconferences?

a. Podcasts are less expensive to produce than live teleconferences.
b. Podcasts are more impersonal than live teleconferences.
c. Podcasts are more popular than live teleconferences.
d. Podcasts require little training to produce.
ANSWER: a
RATIONALE: Because they can broadcast repetitive information that does not require
interaction, an advantage of podcasts is that they can replace costlier live
teleconferences.
POINTS: 1
DIFFICULTY: Easy

:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
74. Which audiences do businesses target when they produce podcasts?

a. Internal audiences only, e.g., employees
b. External audiences only, e.g., customers

c. Both internal and external audiences
d. Potential customers
ANSWER: c
RATIONALE: Podcasts are versatile and can address various audiences, internal and
external.
POINTS: 1
DIFFICULTY: Easy
ES:
75. Blogs can be useful to a company for crisis communication.

a. True
b. False
ANSWER: True
RATIONALE: Although a blog cannot replace other communication channels in a PR crisis or
an emergency, it should be part of the overall effort to soothe the public’s
emotional reaction with a human voice of reason.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 132
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:

ED:
76. Although blogs have proven to be an effective tool for some individuals, businesses are
reluctant to use them because they are limited in the audiences that they reach.
a. True
b. False
ANSWER: False
RATIONALE: The biggest advantage of business blogs is that they potentially reach a far-flung,
vast audience. Businesses use blogs to keep customers, employees, and the public
informed and to interact with them.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 132
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
77. Blogs can produce unbiased consumer feedback more quickly and cheaply than familiar
techniques like focus groups and surveys.
a. True
b. False
ANSWER: True
RATIONALE: Marketing firms and their clients are looking closely at blogs because blogs can
produce unbiased consumer feedback faster and more cheaply than such staples
of consumer research as focus groups and surveys.
POINTS: 1
DIFFICULTY: Easy

:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
78. Effective blog entries use informal language and active verbs.
a. True
b. False
ANSWER: True
RATIONALE: Blogs should use expressive action verbs (buy for get; own for have; travel or jet
for go). Use informal, conversational language to sound warm and authentic. Use
contractions (can’t for cannot; doesn’t for does not; isn’t for is not).
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 133
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:

79. Companies use blogs only for public and customer relations.
a. True
b. False
ANSWER: False
RATIONALE: Companies use blogs for many reasons: public relations, customer relations, crisis
communication, market research, viral marketing, internal communication, and
recruiting.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 133
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
80. One of the prominent business uses of blogs is to provide up-to-date company information to
the press and the public.
a. True
b. False
ANSWER: True
RATIONALE: Businesses use their company blogs, which both executives and rank-and-file
employees may write, for public relations. They also use blogs for customer
relations, crisis communication, market research, viral marketing, internal
communication, and recruiting.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 133
:
PE:

HAS VARIABL False
ES:
JECTIVES:
D:
ED:
81. Three Ways to Improve Your Resume is an effective title for a blog post.
a. True
b. False
ANSWER: True
RATIONALE: This blog title is effective because it provides a promise and even numbers to
create audience interest.
POINTS: 1
REFERENCES p. 135
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
82. An effective blogging strategy is to post compelling comments on other bloggers’ posts.

a. True
b. False
ANSWER: True
RATIONALE: Bloggers can build a positive image online by posting compelling comments on
other bloggers’ posts.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 135
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
83. Social networking sites enable businesses to connect with customers and employees, share
company news, and exchange ideas.
a. True
b. False
ANSWER: True
RATIONALE: Social networking sites enable businesses to connect with customers and
employees, share company news, exchange ideas, and recruit employees.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 136
:
PE:
HAS VARIABL False
ES:
JECTIVES:

D:
ED:
84. Twitter is very popular for personal use with employees under age 35, but businesses have not
yet found positive business applications for this digital communication tool.
a. True
b. False
ANSWER: False
RATIONALE: Although Twitter remains very popular for individuals under 35, businesses are
trying to adapt and tap the vast potential of social networking. In fact, about 70
percent of the Fortune 500 companies are now on Facebook, and 77 percent have
corporate Twitter accounts.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 136
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
85. Many companies have modeled their internal social networks after Facebook.
a. True
b. False
ANSWER: True

RATIONALE: Many businesses have found that the Facebook model can be adapted to internal
networks because staff members are familiar with Facebook.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 137

PE:
HAS VARIABLE False
S:
JECTIVES:
D:
ED:
86. Social networks can help connect employees who are geographically dispersed.
a. True
b. False
ANSWER: True
RATIONALE: Social networks can help connect employees who are geographically dispersed.
Social networks can also help companies gather customer feedback.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 137
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:

ED:
87. Social media is more widely used for marketing than for daily job tasks.
a. True
b. False
ANSWER: True
RATIONALE: Globally, a whopping 97 percent of organizations use social media to market
themselves. At the same time, workers report that social media play a very small
role (4 percent) in their day-to-day job tasks.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 138
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
88. You must be wary of the many risks in the cyber world, which include not only appearing in
inappropriate photographs but also making "friends" online.
a. True
b. False
ANSWER: True
RATIONALE: Both appearing in inappropriate photographs and making "friends" online pose
risks. Tags make pictures searchable so that an embarrassing college incident may
resurface years later.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 139
:
PE:

HAS VARIABL False
ES:
JECTIVES:
D:
ED:
89. Twitter is the most popular social media network in America, used by nearly 80 percent of
adults.
a. True
b. False
ANSWER: False
RATIONALE: Facebook, not Twitter, is the most popular social media network in America.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 139
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
90. Privacy settings on social networking sites prevent others from accessing your personal
information.
a. True

b. False
ANSWER: False
RATIONALE: Privacy online is a myth because even privacy settings do not guarantee complete
protection from prying eyes.
POINTS: 1
DIFFICULTY: Easy
REFERENCES p. 139
:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
91. What does the term “down-editing” mean when responding to an e-mail?
a. Down-editing involves inserting your responses to parts of the incoming message.
b.Down-editing means trimming the word count of your response, ensuring that your
language is as concise as possible.
c. Down-editing has the same meaning as curbing exuberance: editing your language to
remove unnecessary intensifiers.
d.Down-editing refers to the practice of putting your reply in a lower position than the
e-mail you are responding to.
ANSWER: a
RATIONALE: To reply efficiently to e-mail messages, you should practice down-editing, which
involves inserting your responses to parts of the incoming message. This reply
technique reduces confusion and saves writing and reading time.
POINTS: 1
DIFFICULTY: Easy

:
PE:

HAS VARIABL False
ES:
JECTIVES:
D:
ED:
92. Guide words in an e-mail message or memo include To, From, Date, and _______.
a. locatio
n
b. subject
c. time
d. day
ANSWER: b
RATIONALE: Guide words at the top of every e-mail message or memo include To,
From, Date, and Subject.
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTI ESBC.GULO.23.05.01 - 05.01
VES:
NATIONAL STANDA United States - BUSPROG.ESBC.GULO.23.06.04 -
RDS: DISC.ESBC.GULO.23.06.04
93. What is the name of the feature that enables you to use the internet or an internal corporate
communication platform to communicate in real time with others by exchanging brief text-based
messages?
a. Blogging
b. Podcasting
c. Crowdsourcing

d. Instant
messaging
ANSWER: d
RATIONALE: Instant messaging enables you to use the internet or an internal corporate
communication platform to communicate in real time with others by exchanging
brief text-based messages.
POINTS: 1
DIFFICULTY: Easy

:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
94. Similar to the internet, an internal corporate communication platform is called a(n) _______.
a. social network
b. intranet
c. podcast
d. blog
ANSWER: b
RATIONALE: An intranet is an internal corporate communication platform.
POINTS: 1
DIFFICULTY: Easy
ES:

95. What is a digital audio file that can be downloaded to a computer or smartphone?
a. Blog
b. Social
network
c. Podcast
d. Voice mail
ANSWER: c
RATIONALE: Used by the news media, in education, and for corporate training, podcasts are
digital audio files that users download to computers, smartphones, MP3 players,
or other devices for listening.
POINTS: 1
DIFFICULTY: Easy

:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
96. The unauthorized collection of sensitive data such as financial information or medical data is
an example of what type of cyberthreat?
a. Breach of privacy
b. Disinformation
c. Deepfake
d. Cyberbullying
ANSWER: a
RATIONALE: A breach of privacy occurs when our data is hacked, viewed by unauthorized
personnel, or sold to advertisers. Sometimes it ends up on the dark web in the
hands of criminals.
POINTS: 1
DIFFICULTY: Easy

:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
97. Online harassment through the sharing of embarrassing information online is known
as _______.
a. cyberbullyin
g
b. deepfake
c. trolling
d. doxxing
ANSWER: a
RATIONALE: Cyberbullying is a devastating form of online harassment through the sharing of
embarrassing information online, persistent messaging, and other digital
nastiness.
POINTS: 1
DIFFICULTY: Easy

:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:

ED:
98. What is the term that describes a website with journal entries on any imaginable topic usually
written by one person?
a. A blog
b. A podcast
c. An internal
memo
d. A press release
ANSWER: a
RATIONALE: A blog is a website with journal entries on any imaginable topic usually written
by one person, although most corporate blogs feature multiple contributors.
POINTS: 1
DIFFICULTY: Easy

:
PE:
HAS VARIABL False
ES:
JECTIVES:
D:
ED:
99. What is viral marketing?

a. A term that describes when a computer virus infects the marketing department
b.A term that depicts the rapid spread of online messages, much like infectious diseases
that pass from person to person
c. A term that describes a marketing effort that has failed
d.A term that describes a marketing effort that is copied by a competitor
ANSWER: b
RATIONALE: Viral marketing is a term that depicts the rapid spread of online messages, much
like infectious diseases that pass from person to person.

POINTS: 1
DIFFICULTY: Easy
QUESTION TYPMultiple Choice

E:
HAS VARIABLE False
S:
LEARNING OBJESBC.GULO.23.05.04 - 5.04
ECTIVES:
D:
ED:
100. What type of audience is LinkedIn geared to?

a. A professional audience
b. A teenage audience
c. An academic audience
d. An exclusive audience of business
executives
ANSWER: a
RATIONALE: LinkedIn is a social online community geared toward a professional
audience.
POINTS: 1
DIFFICULTY: Easy
ES:

Chapter 05 Short Workplace Messages and Digital Media

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Chapter 05 Short Workplace Messages and Digital Media

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Chapter 05 Short Workplace Messages and Digital Media

1. Which of the following statements about communication in today's workplace is correct?

d.Because of social media networks, today's communication includes more one-on-one

2. Which statement about the use of e-mail in today's workplace is correct?

b. Businesses use memos more frequently than e-mail messages to communicate

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REFERENCES p., 123

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c. Chris must send the monthly sales data to his department.

5. Which of the following is an effective subject line?

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6. What is the current advice on the use of a greeting on business e-mails?

c. Don't waste precious digital space on the nonessential keystrokes of a greeting or

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REFERENCES pp. 122-123

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REFERENCES pp. 122-123

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REFERENCES pp. 122-123

10. The final element of an e-mail message should be _______.

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17. Most e-mail messages and memos _______.

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REFERENCES pp. 128-129

24. Text messaging requires a SMS, which stands for _______.

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b. Some employers consider IM and texting distractions.

d. According to federal regulations, businesses cannot conduct business using instant or

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REFERENCES pp. 129-130

c. Identify herself when texting a new contact.

d.Send texts while she is having a face-to-face conversation to demonstrate her

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REFERENCES pp. 129-130

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29. A big benefit of podcasting is _______.

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DATE MODIFIED 3/2/2022 6:50 PM

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34. Crowdsourcing is _______.

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c. Podcasts provide a permanent record, similar to a memo.

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37. Blogs are most similar to _______.

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REFERENCES pp. 133-135

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42. The opening of a blog should _______.

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HAS VARIABLES: False

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