Chapter 12 Business Presentations

Chapter 12 Business Presentations
1. Which of the following statements about public speaking is correct?

a. Only high-level executives must give business presentations.
b. Good speakers are born, not made.
c. Most people are apprehensive about speaking in public.
d. Presentations are less common in today's digital workplace environment.
ANSWER: c
RATIONALE: Feeling some apprehension about speaking in public is normal, but at some point all
businesspeople have to inform others or sell an idea. Because good speakers are made, not
born, you can learn to conquer your fear of public speaking and hone your skills with
instruction and practice.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 389
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.12.01 - 12.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Creating Effective Business Presentations
KEYWORDS: Bloom's: Understand
DATE CREATED: 1/11/2022 2:15 PM
DATE MODIFIED: 3/10/2022 10:15 AM
2. Ryan has been asked to give his supervisor a concise summary of a proposal that he will be delivering to the board of
directors later in the week. This type of business presentation is called a(n) ________.
a. podcast
b. briefing
c. webinar
d. keynote address
ANSWER: b
RATIONALE: Ryan will be delivering a briefing, which is an overview or summary of an issue, proposal, or
problem.
POINTS: 1
REFERENCES: p. 390
3. Business presentations _______.

a. are always informative in nature
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b. may vary in complexity
c. are always delivered face-to-face
d. are always persuasive in nature
ANSWER: b
RATIONALE: Business presentations will vary in format, purpose, complexity, and delivery mode. Some
business presentations are informative, whereas others are persuasive. Some are face-to-face;
others, virtual. Some are performed before big audiences, whereas others are given to smaller
groups. Some presentations are elaborate; others are simple.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 390
KEYWORDS: Bloom's: Remember
4. What kind of business presentation uses technology to allow remote colleagues to collaborate in real time?
a. Podcast
b. Briefing
c. Report
d. Virtual presentation
ANSWER: d
RATIONALE: Today's employees can expect many different types of business presentations on the job,
including briefings, reports, podcasts, Webinars, and virtual presentations. Virtual
presentations use technology to allow remote colleagues to collaborate in real time.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 390
5. The most important part of preparing for an oral presentation is _______.

a. creating visual aids
b. determining the purpose
c. gathering research
d. creating a professional
appearance
ANSWER: b
RATIONALE: Although creating visual aids, gathering research, and looking professional are important,
determining the purpose is the most important part of the preparation for an oral presentation.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 390
6. After determining your purpose for the presentation, what is your next important step?
a. Conducting research
b. Examining the room where the presentation will be
made
c. Preparing a multimedia presentation
d. Analyzing the audience
ANSWER: d
RATIONALE: After determining your purpose, the second key element in preparation is analyzing your
audience to understand key characteristics of the target receivers of your message. This
allows you to best adapt your message to your audience to maximize message effectiveness.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 391
7. When analyzing your audience, you should consider the size of the audience, as well as their gender makeup, education
level, and _______.
a. the clothes they are wearing
b. whether they are on zoom or in
person
c. approximate ages
d. learning styles
ANSWER: c

RATIONALE: When speakers analyze an audience, they should determine the type of audience, along with
the age, gender, educational level, experience, and size of the audience.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 391
8. For which of the following types of audiences should you avoid a question-and-answer period at the end of a
presentation?
a. Friendly
b. Neutral
c. Uninterested
d. Hostile
ANSWER: d
RATIONALE: For hostile audiences, avoid a question-and-answer period, if possible; otherwise, use a
moderator or accept only written questions.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 391
9. Your audience analysis reveals that audience members will be friendly and interested in your topic. You should be
_______.
a. warm and pleasant, using a lot of eye contact and smiles
b. calm, speaking evenly and slowly
c. controlled, using confident, small gestures
d. dynamic and entertaining, using large gestures and moving around
ANSWER: a
RATIONALE: When you believe your audience will be friendly and interested, your delivery style should be
warm, pleasant, and open; you should also use lots of eye contact and smiles.
POINTS: 1
REFERENCES: p. 391
United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
10. Irina will make her presentation to a large audience of members whose negative attitudes range from displeased to
outraged. What advice should Irina follow in preparing her presentation for this audience?
a. Include plenty of personal stories, several anecdotes, and lots of jokes or humor.
b. Use facts, statistics, and expert opinions along with an energizing, upbeat delivery style.
c. Be humorous, add colorful visuals and startling statistics, and keep the presentation
brief.
d. Present objective data and expert opinion in a calm, controlled delivery style.
ANSWER: d
RATIONALE: Because she faces a hostile audience, Irina should plan to present objective data and expert
opinion in a calm and controlled delivery.
POINTS: 1
REFERENCES: p. 391
11. After you determine your purpose and analyze your audience, your next step is to _______.
a. practice your delivery
b. collect information
c. organize the ideas
d. choose your topic
ANSWER: b
RATIONALE: After determining your purpose and analyzing the audience, you must collect and organize
information. You cannot organize ideas until all the information is collected, and you cannot
practice delivery until you organize the content. Finally, you identified the topic when
developing your purpose statement.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 392
TOPICS: Organizing Presentations to Connect With Audiences
12. Two of the most powerful techniques to improve your audience's ability to understand and remember your speech are
_______.
a. good organization and intentional repetition
b. eliminating repetition and removing obvious signposting
c. appropriate business attire and a multimedia
presentation
d. striking quotations and well-placed gestures
ANSWER: a
RATIONALE: Increase audience comprehension and retention with good organization and intentional
repetition using this method: "Tell them what you will tell them. Tell them. Tell them what
you have told them." Then choose an organizational scheme suited to your purpose and
audience and implement transitional expressions and signposts to help your audience
recognize your organization.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 392
13. You can avoid banalities in the introduction of a presentation if you preview the main points of your presentation,
capture your listeners’ attention and get them involved, and _______.
a. welcome the audience with an opening such as It’s a pleasure to be here
b. have someone else introduce you
c. develop the main points with adequate explanation and details.
d. introduce yourself and establish your credibility.
ANSWER: d
RATIONALE: The opening of your presentation should capture the listeners' attention and get them
involved, identify yourself and establish your credibility, and preview your main points.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 392
14. An effective and appropriate way to establish your credibility in a business presentation is by _______.
a. describing your knowledge, position, or experience
b. telling the audience your salary, age, and hometown
c. revealing your ethnicity, cultural heritage, and religious
background
d. discussing your love for public speaking
ANSWER: a
RATIONALE: Establish credibility by describing your knowledge, position, and experience. In business
your personal information will not likely impact your audience.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 392
15. Jessica tells her audience about her years of experience as a social networking professional helping over 100 local
businesses learn to use social networking as an effective marketing tool. Jessica is attempting to _______.
a. capture her listeners' attention and get them
involved
b. preview the main points of her presentation
c. present the main goals of her presentation
d. identify herself and establish credibility
ANSWER: d
RATIONALE: Stating these facts in a presentation is a way to identify the speaker and establish
credibility.
POINTS: 1
REFERENCES: p. 392

KEYWORDS: Bloom's: Apply
16. Connor opens his presentation to an audience of business owners with this statement: If you want to reduce employee
benefit costs by at least 15 percent without hurting employee morale or impacting your work environment, please stand up
right now. By asking them to stand, Connor is _______.
a. identifying himself and establishing credibility
b. previewing the main points of his presentation
c. capturing listeners' attention and getting them
involved
d. misleading his audience
ANSWER: c
RATIONALE: Connor's statement captures his audience's attention and gets them involved by hinting at
money-saving and morale-boosting benefits and asking them to stand.
POINTS: 1
REFERENCES: p. 392
17. The body of a short, 20-minute presentation should focus on _______.

a. at least five to eight main points
b. up to ten main points
c. approximately two to four main points
d. as many points as necessary to convey your
message
ANSWER: c
RATIONALE: The body of a short presentation should include a limited number of main points, preferably
two to four.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 392
18. Paul is explaining to upper-level management how converting to a four-day workweek can solve their budget woes by
decreasing expenses. Which organizational method would you recommend he use?
a. Geography/space
b. Chronological
c. Problem/solution
d. Value/size
ANSWER: c
RATIONALE: Paul is identifying a problem (budget woes) and offering a solution (compressed workweek
to decrease costs).
POINTS: 1
REFERENCES: pp. 394-395
19. As the human resources director for your company, you must give a presentation to the company owners about the
staff demographics in each of your company's two locations. What organizational method should you use to present your
data?
a. Chronological
b. Simple/complex
c. Value/size
d. Geography/space
ANSWER: d
RATIONALE: The geography/space organizational pattern works best when presenting ideas according to
regions, areas, or locations.
POINTS: 1

20. An effective presentation conclusion should strive to accomplish what three goals?
a. State your recommendation, prove your persuasion, and reinforce the purpose
b. Remind the audience of your credibility, review the attention getter, and restate the purpose
c. Summarize the main themes, give the audience a memorable take-away, and include a statement that allows
for a graceful exit
d. Promote your primary claim, advance your supporting claims, and elevate the most viable evidence
ANSWER: c
RATIONALE: Your conclusion has three primary tasks: review the main themes of the presentation, leave
the audience with a memorable take-away, and include a statement that allows you to exit the
podium gracefully.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 395
21. In the conclusion of your speech, you say, I recommend developing and posting high-quality video podcasts on our
website to recruit new employees. You are using the conclusion to _______.
a. preview your main points
b. review the main theme of the presentation and to provide a final
recommendation
c. seek personal recognition by company management
d. prove your intelligence
ANSWER: b
RATIONALE: You are using a final, action-oriented focus to tell your listeners how they can use the
information presented and what you want them to do.
POINTS: 1
22. Your speech will be more effective if you establish rapport, which refers to _______.
a. a bond connecting the speaker with the audience
b. the awareness of topic importance
c. an understanding of key points
d. the ability to hear clearly
ANSWER: a
RATIONALE: Good speakers are adept at forming a bond with the audience. This bond that connects the
audience with the speaker is called "rapport."
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 396
23. Speakers build audience rapport by _______.

a. researching thoroughly and organizing the speech effectively
b. establishing credibility and demonstrating authority
c. incorporating imagery, supplying verbal signposts, and using body language
strategically
d. speaking loudly, clearly, and rapidly
ANSWER: c
RATIONALE: Speakers can build rapport by connecting with their audiences through verbal and nonverbal
techniques. Some of these techniques include providing effective imagery, supplying verbal
signposts, and using body language strategically.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 396

24. To help his listeners keep track of where he is in the presentation, Dominic has just said, Next, I will discuss three
plans for reducing waste. What verbal signpost is Dominic using?
a. Summarizing
b. Previewing
c. Switching
directions
d. Enumeration
ANSWER: b
RATIONALE: This verbal signpost is an example of previewing.
POINTS: 1
REFERENCES: p. 396
25. In her presentation on improving employee morale, Jillian makes this statement: So far, you've heard only about the
problems we have with morale; let's move to some solutions. Jillian has employed the verbal signpost called _______.
a. summarizing
b. previewing
c. switching directions
d. revealing
ANSWER: c
RATIONALE: This verbal signpost is an example of switching directions because it states where the speaker
has been (discussing problems) and where the speaker is going (moving to solutions).
POINTS: 1
REFERENCES: p. 396
26. Effective speakers must be aware of their nonverbal messages. Nonverbal refers to _______.
a. content delivered by visual aids
b. information included on the outline, but not in the
speech
c. appearance, movements, and vocal qualities
d. body language only
ANSWER: c
RATIONALE: How you look (appearance), how you move (movements), and how you speak (vocal
qualities) are the nonverbal components that have a powerful effect on how well your
message will be received. Effective speakers concentrate on these items.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 396
27. Tyrone has just told his audience that engineering a hostile business takeover is similar to conducting guerilla warfare.
He is using what technique?
a. Personal anecdote
b. Quotation
c. Personalized statistic
d. Analogy
ANSWER: d
RATIONALE: This is an example of an analogy, which compares similar traits between dissimilar items,
and is a way to create effective imagery during a presentation.
POINTS: 1
REFERENCES: p. 397

28. An established rule of thumb for choosing your attire for a business presentation is _______.
a. wear a black or navy suit for all situations
b. dress at least as well as the likely best-dressed person in the audience
c. conduct a survey among your colleagues to determine their opinion about what you should
wear
d. wear your most casual, comfortable clothing so that you feel more relaxed
ANSWER: b
RATIONALE: Wearing professional attire will always boost your confidence and help ensure that you
perform your best. A rule of thumb is that you should dress at least as well as the best-
dressed person in the audience.
POINTS: 1
REFERENCES: p. 396
29. To deliver effective nonverbal messages during a presentation, avoid being planted behind the podium, punctuate your
words by varying your tone, volume and pitch, and _______.
a. keep your facial expressions consistent and neutral
b. use a variety of gestures planned and rehearsed in advance
c. remain close to your visual aids to avoid looking lost
d. change your expressions to correspond to the thoughts you are
voicing
ANSWER: d
RATIONALE: Nonverbal messages can have a powerful effect on how audiences receive your message. To
ensure that your verbal message resonates with your audience, you should look terrific,
animate your body, punctuate your words, get out from behind the podium, and vary your
facial expressions.
POINTS: 1
DATE MODIFIED: 3/22/2022 4:45 PM
30. When selecting and preparing your visual aids, keep in mind that your goals as a speaker are to _______.
a. make listeners understand, remember, and act on your ideas
b. observe your audience, adjust your delivery, and continue your presentation
c. inform, entertain, and persuade
d. plan and collect information, organize and rehearse, and deliver your
presentation
ANSWER: a
RATIONALE: Your goals as a speaker are to make listeners understand, remember, and act on your ideas.
To ensure that your audience members do understand and can act on your ideas, you should
include effective visual aids.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 398
TOPICS: Understanding Contemporary Visual Aids
31. An effective visual aid emphasizes and clarifies main points, increases audience interest, and _______.
a. removes the focus on the presenter
b. makes the verbal delivery unnecessary
c. helps to jog the memory of a speaker
d. lengthens a meeting
ANSWER: c
RATIONALE: Good visual aids emphasize and clarify main points, thus improving comprehension and
retention. They increase audience interest, and they make the presenter appear more
professional, better prepared, and more persuasive. Good visuals also serve to jog the
memory of a speaker, helping self-confidence, poise, and delivery.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 398
32. Which of the following statements is an accurate description of how today’s business professionals use visual aids?
a. Today's business professionals rely exclusively on the use of multimedia slides in their presentations because
they know that multimedia slides have so many advantages.
b. Low-tech visual aids are not appropriate for the business world and are not commonly used by today’s
speakers.
c. Two of the most popular visuals that are used for business presentations are multimedia slides and handouts.
d. Multimedia presentations are no longer used in the business world.
ANSWER: c
RATIONALE: Speakers have many forms of media, some high-tech and some low-tech, at their fingertips to
enhance their presentations. Two of the most popular visuals used today for business
presentations are multimedia slides and handouts.
POINTS: 1
33. Because the presenter can create dynamic, colorful presentations that incorporate audio, videos, images, animation,
and hyperlinks, one of the most popular visual aids is _______.
a. overhead transparencies
b. flipcharts
c. multimedia slides
d. handouts
ANSWER: c
RATIONALE: Today's software programs allow users with little expertise to create dynamic multimedia
presentations that contain audio, videos, images, animation, and hyperlinks. These digital
slides can also be uploaded to a website or broadcast on the Web.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 398
34. Which of these tips regarding the use of handouts as a visual aid is accurate?
a. Handouts should be discussed during the presentation, but they should not be distributed until the presentation
is finished.
b. Savvy speakers no longer distribute handouts because audiences view the lowly handout as outdated and
environmentally unfriendly.
c. Handouts should be included in the registration packet, along with name tags, lunch tickets, and other event
materials distributed prior to the presentation.
d. Speakers who use presentation software to prepare their slides will not need to have handouts because the
slides fully replace the need for handouts.
ANSWER: a
RATIONALE: Audiences appreciate handouts. Timing the distribution of any handout, though, is tricky. If
given out during a presentation, your handouts tend to distract the audience, causing you to
lose control. Therefore, discuss handouts during the presentation, but wait to distribute them
after you finish.
POINTS: 1
35. Zoom presentations _______.

a. allow the speaker to zoom in on and out of text blocks and images
b. deliver content and materials in fewer than five minutes for busy business professionals who need just a
snapshot of the main ideas
c. present information in a linear manner, much like traditional PowerPoint presentations
d. are appropriate for only informative presentations
ANSWER: a
RATIONALE: Zoom presentations, using software such as Prezi, allow the speaker to zoom in on and out of
images to help the audience better understand and remember content, details, and
relationships. These nonlinear presentations are becoming a growing alternative to
multimedia slides.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 399
36. What statement about the use and meaning of color is correct?
a. Secondary ideas are generally best conveyed with bold colors such as blue, green, and
purple.
b. Colors can be used to arouse different responses or to symbolize concepts.
c. Effective multimedia presentations use light text on a light background.
d. The messages that colors convey are universal among all cultures.
ANSWER: b
RATIONALE: Audiences respond differently to colors. Therefore, you must select colors wisely because
colors can be used to arouse certain emotions and to symbolize a variety of concepts. Follow
these color tips: adapt slide colors to the location of the presentation; use bold colors such as
blue, green, and purple to convey primary ideas; and remember that the messages colors
convey can vary from culture to culture.
POINTS: 1
TOPICS: Preparing Engaging Multimedia Presentations
37. For effective presentation slides, you should apply the 6-x-6 rule to most slides. The 6-x-6 rule means that _______.
a. the entire presentation has no more than six slides
b. each slide has six words per bullet, max and six bullets per screen,
max
c. each main idea has no more than six bullet points
d. each slide is discussed for six minutes
ANSWER: b
RATIONALE: The 6-x-6 rule produces the most readable slides. It means that each slide should include six
words per bullet, max, and six bullets per screen, max.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 402

38. Will is giving a company-wide presentation and wants to create a sense of confidence in the organization's growth and
financial stability. Which color should he incorporate into his slides?
a. Blue
b. Green
c. Red
d. Purple
ANSWER: b
RATIONALE: Will should incorporate green because it reflects growth, money, and stability.
POINTS: 1
REFERENCES: p. 401
39. Valid reasons for creating a multimedia slide for a presentation include: illustrating and simplifying complex ideas,
providing transitions from one major point to the next, and _______.
a. entertaining the audience
b. compensating for a weak presenter
c. demonstrating your use of technology
d. introducing or reviewing your key
points
ANSWER: d
RATIONALE: Create a slide or canvas only if it generates interest in what you are saying and helps the
audience follow your ideas, highlights points you want your audience to remember,
introduces or reviews your key points, provides a transition from one major point to the next,
or illustrates and simplifies complex ideas.
POINTS: 1
REFERENCES: p. 403
40. Which of the following statements about special effects is correct?

a. Special effects distract your audience, drawing attention away from your main points.
b. Your goal should be for audience members to be commenting on the ideas you conveyed rather than on special
effects.
c. Animation features should always be avoided in creating presentations.
d. Every slide should have an animation or sound effect.
ANSWER: b
RATIONALE: When your audience members leave your presentation, they should be commenting on the
ideas you conveyed rather than on its special effects.
POINTS: 1
41. Which of the following slide titles represents the "you" view?
a. Reasons for Selling Online
b. Customers are Online
c. Increase Your Sales Online
d. The Ease of Online Sales
ANSWER: c
RATIONALE: Increase Your Sales Online best represents the "you" view because it states directly how the
reader will benefit.
POINTS: 1
REFERENCES: p. 402
42. Extemporaneous delivery refers to _______.

a. speaking freely, generally without notes, after preparing effectively
b. memorizing your presentation content so that you don't have to use
notes
c. delivering an impromptu presentation without preparing
d. relying on the audience to guide the presentation with questions
ANSWER: a
RATIONALE: The best presentations are delivered extemporaneously, which means speaking freely,
generally without notes, after preparing and rehearsing.
POINTS: 1
REFERENCES: p. 407
TOPICS: Refining Delivery, Rehearsing, and Performing Your Talk
43. When you give a speech without multimedia technology, you may need to prepare notes. You should prepare these
notes by writing major ideas _______.
a. as single words
b. in paragraph form
c. in a complete sentence or two
d. on a flipchart that the audience can
see
ANSWER: c
RATIONALE: If you give a talk without multimedia technology, you may use note cards or an outline
containing your major ideas. These notes should be neither entire paragraphs nor single
words. Instead, they should contain a complete sentence or two to introduce each major idea.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 407
44. Nearly every speaker must overcome stage fright; one of the most effective techniques to decrease stage fright is
_______.
a. wearing comfortable, relaxed clothing to enhance self-confidence
b. knowing the subject thoroughly
c. displaying a fully animated PowerPoint presentation
d. avoiding eye contact with the audience

ANSWER: b
RATIONALE: One of the most effective strategies for reducing stage fright is knowing your subject
thoroughly.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 408
45. Nico's presentation has had a rocky start since he has stumbled over two points in his introduction. What should he
do?
a. Stop talking and inform the audience that he will be starting over.
b. Tell the audience that he's nervous to get them to empathize with
him.
c. Ignore the stumbles and try to continue confidently.
d. Ask the audience if they have any questions so far.
ANSWER: c
RATIONALE: Nico shouldn't apologize or confess his nervousness. If he keeps going, the audience will
forget any mistakes quickly.
POINTS: 1
REFERENCES: p. 408
46. You can overcome stage fright during a presentation by shifting the spotlight to your visuals, breathing deeply, and
_______.
a. avoiding eye contact with the audience
b. finishing your presentation as quickly as you
can
c. using positive self-talk
d. focusing on your notes
ANSWER: c
RATIONALE: During a presentation, you can overcome stage fright by shifting the spotlight to your visuals,

breathing deeply, and using positive self-talk.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 408
47. To deliver your presentation effectively, present your first sentence from memory, control your voice and your
vocabulary, and _______.
a. speak extemporaneously at the start of your presentation
b. begin speaking immediately; that is, speak as soon as you are behind the
lectern
c. downplay your emotions
d. show enthusiasm
ANSWER: d
RATIONALE: Use a silent pause before starting a presentation to establish control and then present the first
sentence from memory. Other tips include showing enthusiasm, controlling your voice and
vocabulary, and avoiding weak openings.
POINTS: 1
48. Which of the following statements describes appropriate use of pauses or silence in a presentation?
a. Speakers should never pause before starting a presentation because they will appear unsure.
b. Short fillers such as you know, like, um, or ah are better than any silence or pausing.
c. Speakers should avoid the use of pauses to ensure that they complete their speeches within the expected time
frame.
d. Silence can be effective for speakers when they are transitioning from one point to another.
ANSWER: d
RATIONALE: Silence is an effective alternative to meaningless fillers such as "ah," "er," "like," "you
know," and "um." It is also a good tool for speakers as they transition from one point to
another. Speakers should also use pausing at the start of their speeches to make themselves
comfortable and during their speeches to give their audience time to absorb an important
point.
POINTS: 1
REFERENCES: p. 410
49. Anna plans to use a PowerPoint presentation in her speech. What advice should she follow?
a. Avoid discussing and interpreting each visual aid for her audience; instead, she should let her audience
members draw their own conclusions about what the visual is conveying.
b. Use a laser pointer to draw her audience's attention to important points on her PowerPoint slides.
c. Leave each PowerPoint slide on the screen after she is done talking about it to ensure that her audience
understands the slide.
d. Anna should practice all these tips as she uses PowerPoint in her presentation.
ANSWER: b
RATIONALE: To use visual aids effectively, you should discuss and interpret each visual aid for the
audience, ensure complete viewing by the audience, user a laser point to reference specific
slide content, and remove the slides from viewing after they have been discussed.
POINTS: 1
REFERENCES: p. 410
50. Which of the following suggestions should you follow when answering questions?
a. Announce the question-and-answer period in the conclusion of your presentation.
b. If you don't know the answer to a question, you should offer your best guess or make up an answer.
c. Begin each answer with a repetition of the question.
d. Direct your answers just to the person who asked the question.
ANSWER: c
RATIONALE: The best advice for taking audience questions is to begin each answer with a repetition of the
question because audience members often do not hear the question and it gives you thinking
time.

POINTS: 1
51. Glossophobia refers to a fear of _______.

a. public speaking
b. smooth surfaces
c. speaking foreign languages
d. new technology
ANSWER: a
RATIONALE: Glossophobia refers to the fear of public speaking.
POINTS: 1
DIFFICULTY: Easy
DATE CREATED: 3/10/2022 9:11 AM
52. Most people have some apprehension about public speaking.

a. True
b. False
ANSWER: True
RATIONALE: Feeling some apprehension when speaking in public is normal for most people.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389
QUESTION TYPE: True / False

53. Good speakers are born with an innate ability to give informative and persuasive presentations to audiences of all
sizes.
a. True
b. False
ANSWER: False
RATIONALE: Good speakers are made, not born. Even if you are not a good speaker or are apprehensive
about speaking in public, you can learn to conquer the fear of public speaking and hone your
skills with instruction and practice.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389
54. Effective speaking skills are important to recruiters.

a. True
b. False
ANSWER: True
RATIONALE: Speaking skills rank very high on recruiters' wish lists. According to one survey of
employers, spoken communication took the top spot as the most desirable "soft skill" sought
in job candidates over a strong work ethic, teamwork, analytical skills, and initiative.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389
55. According to the textbook, one of the qualities that ranks among the top ten employability skills is _______.
a. being well-spoken
b. having good math skills

c. being physically attractive
d. having a short commute
ANSWER: a
RATIONALE: Being well-spoken ranks among the top ten employability skills. Verbal communication is
frequently named as a key attribute that employers seek in an applicant’s resume.
POINTS: 1
DIFFICULTY: Easy
56. The most important part of preparation for an oral presentation is deciding the purpose.
a. True
b. False
ANSWER: True
RATIONALE: The most important part of your preparation is deciding what you want to
accomplish.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 390
57. Your content, not what you know about the audience, should determine the organization of your presentation.
a. True
b. False
ANSWER: False
RATIONALE: A key element in preparation for a business presentation is analyzing your audience and
anticipating its reactions. By analyzing your audience, you have a better idea of how to
organize your presentation.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 391
58. When presenting to a neutral audience, you should present both sides of the issue.
a. True
b. False
ANSWER: True
RATIONALE: Present both sides of an issue when presenting to a neutral audience using a pro/con or
problem/solution pattern.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 391
59. Good organization and conscious repetition are the two most powerful keys to audience comprehension and retention.
a. True
b. False
ANSWER: True
RATIONALE: Good organization and conscious repetition are two powerful keys to audience
comprehension and retention.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 392
60. Effective presenters avoid redundancy and increase suspense by waiting to announce the topic until after the
introduction.
a. True
b. False
ANSWER: False
RATIONALE: When you must present a speech, follow this three-fold plan: tell your audience what you are
going to tell them, tell them, and tell them what you have told them. Although this plan is
repetitious, it works well because most people retain information best when they hear it
repeatedly.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 392
61. You should avoid talking about yourself at the beginning of a presentation.
a. True
b. False
ANSWER: False
RATIONALE: Listeners respond particularly well to speakers who reveal something of themselves and
identify with the audience.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 392
62. You can avoid one of the biggest problems with most oral presentations if you focus your speech on a few key ideas.
a. True
b. False
ANSWER: True
RATIONALE: The best oral presentations focus on a few key ideas. Therefore, the body of a short
presentation (20 minutes or shorter) should include a limited number of main points, say two
to four.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 392
63. Natalia is presenting statistics about the diversity of college students in different parts of the country. She will most
likely organize by chronology.
a. True
b. False
ANSWER: False
RATIONALE: Because Natalia is presenting statistics organized for various geographic areas, she is likely
to organize her presentation by geography/space.
POINTS: 1
64. Listeners will remember the conclusion of a presentation more than any other part.
a. True
b. False
ANSWER: True
RATIONALE: Listeners will remember the conclusion more than any other part of a speech. As a result,
effective speakers spend some time making the conclusion as effective as they can.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 395
65. Your attire for a presentation is an example of a nonverbal message.

a. True
b. False
ANSWER: True
RATIONALE: Dressing professionally for a presentation allows you to send a positive nonverbal message to
your audience.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 396
66. I'll now summarize the major problems I have just discussed is an example of a verbal signpost.
a. True
b. False
ANSWER: True
RATIONALE: Knowledgeable speakers provide verbal signposts to indicate when they are previewing,
summarizing, or switching directions.
POINTS: 1
REFERENCES: p. 396
67. Your goals as a speaker are to make listeners understand, remember, and act on your ideas.
a. True
b. False
ANSWER: True
RATIONALE: Your goals as a speaker are to make listeners understand, remember, and act on your ideas.
To get them interested and involved, include effective visual aids.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 398
68. An oral presentation that incorporates visual aids is far more likely to be retained than one lacking visual
enhancement.
a. True
b. False
ANSWER: True
RATIONALE: Because humans acquire much of their knowledge visually, an oral presentation that
incorporates visual aids is far more likely to be retained than one lacking visual enhancement.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 398
69. The only advantage of visual aids is that they improve the comprehension and retention of ideas.
a. True
b. False
ANSWER: False
RATIONALE: Visual aids serve many purposes. They emphasize and clarify main points, thus improving
comprehension and retention. They also increase audience interest and make the speaker
appear more professional, better prepared, and more persuasive.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 398
70. Prezi is an example of a zoom presentation.

a. True
b. False
ANSWER: True
RATIONALE: Prezi, a cloud-based presentation and storytelling tool, allows speakers to zoom in and out of
images to help the audience understand and retain the information; thus, it is an example of a
zoom presentation tool.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 399
71. In today's digital environments, business presenters should use only multimedia presentations.
a. True
b. False
ANSWER: False
RATIONALE: Speakers have many forms of visuals at their fingertips to enhance their presentations. Some
visuals are high tech, such as multimedia slides, zoom presentations, and video, and some are
low tech, such as handouts, flipcharts or whiteboards, and props. Each type of visual can be
an effective tool if it is designed well and used appropriately.
POINTS: 1
DIFFICULTY: Easy
72. Lindsay plans to give her audience a handout with images of her PowerPoint slides. Lindsay should distribute this
handout after her presentation to maintain audience control.
a. True
b. False
ANSWER: True
RATIONALE: It will be best for Lindsay to distribute handouts after her presentation. If given out during
her presentation, her handouts may distract the audience, causing her to lose control. If she
plans to give her audience handouts at the end, she should tell them near the beginning of the
presentation.
POINTS: 1
REFERENCES: p. 398
73. Zoom presentations are becoming a popular alternative to multimedia presentations because of their interactivity and
cinematic capabilities.
a. True
b. False
ANSWER: True
RATIONALE: Zoom presentations have become a popular alternative to the traditional multimedia slide
presentation because they are more cinematic and interactive. Zoom presentations are 3D and
convey ideas in a nonlinear manner. As a result, speakers can zoom in and out of images to
help the audience better understand and remember content, details, and relationships.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 399
74. The most effective multimedia presentations tell a story, send a powerful message, and _______.
a. rely heavily on text
b. use frequent bulleted lists
c. employ few graphics or images
d. use less text and more images
ANSWER: d
RATIONALE: Experts recommend creating slideshows that tell a story and send a powerful message with
much less text and more images. Using frequent bulleted lists will bore your audience; avoid
this problem by converting text to a chart or graph.
POINTS: 1
DIFFICULTY: Easy
75. In the United States, use of the color green in multimedia presentations represents credibility, tranquility, and trust.
a. True
b. False
ANSWER: False
RATIONALE: In the United States, blue represents credibility, tranquility, and trust; green relates to growth,
money, and stability.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 401
76. Before you create a multimedia presentation, you must first analyze the speaking situation and determine the purpose
of your slideshow.
a. True
b. False
ANSWER: True
RATIONALE: You must first know your speaking situation and the purpose of your slideshow. Analyzing
these areas will help you make the best design choices for your presentation.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 401

77. Roberto is preparing a PowerPoint multimedia presentation for a multicultural audience. One of his primary
considerations should be the background colors of his slides.
a. True
b. False
ANSWER: True
RATIONALE: Because the messages that colors convey can vary from culture to culture, colors must be
chosen carefully.
POINTS: 1
DIFFICULTY: Easy
78. Speakers should adhere to the 6-x-6 rule for multimedia slides in all situations.
a. True
b. False
ANSWER: False
RATIONALE: Speakers may need to break the 6-x-6 rule, particularly when their users will be viewing the
presentation on their own with no speaker assistance.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 402

79. To maintain audience interest in a multimedia presentation, add as many animation and sound effects as possible.
a. True
b. False
ANSWER: False
RATIONALE: Using animation and sound effects only because they are available is not a good idea. Special
effects distract your audience, drawing attention away from your points. Add special effects
only if doing so helps convey your message and adds interest to the content.
POINTS: 1
DIFFICULTY: Easy
80. Providing a transition from one idea to the next is a valid reason to add a slide to your multimedia presentation.
a. True
b. False
ANSWER: True
RATIONALE: Create a slide only if the slide (1) generates interest in what you are saying and helps the
audience follow your ideas, (2) highlights points you want your audience to remember, (3)
introduces or reviews your key points, (4) provides a transition from one major point to the
next, or (5) illustrates and simplifies complex ideas.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 403
81. You should never use a standard template that comes preinstalled in a multimedia presentation software package.
a. True
b. False
ANSWER: False
RATIONALE: Novice and even advanced users often choose existing templates because they are designed
by professionals who know how to combine harmonious colors, borders, bullet styles, and
fonts for pleasing visual effects. However, overused templates and clip art can weary viewers
who have seen them repeatedly in presentations.
POINTS: 1
DIFFICULTY: Easy
82. Rely on the spell-check feature in PowerPoint to catch all spelling and grammar errors appearing on your slides.
a. True
b. False
ANSWER: False
RATIONALE: Use the PowerPoint spell-check, but don't rely on it without careful proofing, preferably from
a printed copy of the slideshow. Nothing is as embarrassing as projecting errors on a huge
screen in front of your audience. Spell-check won't catch everything.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 404
83. When preparing notecards to use during a presentation, you should limit yourself to single words to avoid reading
from the notes.
a. True
b. False
ANSWER: False
RATIONALE: Well-prepared notecards can increase your confidence as a presenter. They should contain
one or two complete sentences with subpoints listed underneath.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 407
84. One of the best ways to reduce stage fright is to know your subject thoroughly.
a. True
b. False
ANSWER: True
RATIONALE: One of the most effective strategies for reducing stage fright is knowing your subject
thoroughly. Therefore, research your topic diligently and prepare a careful sentence outline.
Speakers who attempt to "wing it" usually suffer the worst butterflies and give the worst
presentations.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 408
85. It is normal to experience some degree of stage fright when speaking before a group.
a. True
b. False
ANSWER: True
RATIONALE: Nearly everyone experiences some degree of stage fright when speaking before a
group.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 408
86. You should present your first sentence from memory to establish rapport with the audience through eye contact.
a. True
b. False
ANSWER: True
RATIONALE: By memorizing your opening, you can immediately establish rapport with the audience
through eye contact. You will also sound confident and knowledgeable.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 409
87. You should only apologize during a presentation if you _______.

a. encounter technical problems
b. make an error during your presentation
c. forgot what you were going to say
d. forgot someone’s name
ANSWER: a
RATIONALE: Usually, apologies are counterproductive. The only time apologies are acceptable are if the
issue is blatant, such as encountering a technical problem. Instead, focus on your
presentation.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389
88. To hide your nervousness, stand behind a speaking lectern while delivering your entire presentation.
a. True
b. False

ANSWER: False
RATIONALE: If you have a lectern, use it as a note holder, but don't lean on it or hide behind it. Instead,
move about casually and naturally.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 410
89. You should discuss and interpret each visual aid for an audience.
a. True
b. False
ANSWER: True
RATIONALE: Don't allow an audience to come to its own conclusion about the meaning of a visual aid.
Instead, discuss and interpret each visual so that you can guide the audience in understanding
and retaining the idea being communicated through the visual aid.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 410
90. Greeting individual members of the audience before your presentation begins is an effective way to convey
friendliness and confidence.
a. True
b. False
ANSWER: True
RATIONALE: Greeting individual members of the audience before the presentation begins can convey your
own enjoyment and confidence.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 409

91. A web-based presentation, lecture, workshop, or seminar that is transmitted digitally with or without video to train
employees, interact with customers, and promote products is a _______.
a. webinar
b. briefing
c. podcast
d. report
ANSWER: a
RATIONALE: A webinar is a web-based presentation, lecture, workshop, or seminar that is transmitted
digitally with or without video to train employees, interact with customers, and promote
products. Webinars, like briefings, reports, podcasts, and virtual presentations, are one of the
many presentation types that today's business employees may encounter in their careers.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389
92. A prerecorded audio clip delivered over the Web, effective in launching products and introducing and training
employees, is a _______.
a. webinar
b. podcast
c. briefing
d. report
ANSWER: b
RATIONALE: A podcast is an online prerecorded audio clip that can be useful for launching products,
introducing and training employees, and selling products and services.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389

93. The introduction of a speech should capture the listeners' attention and get them involved, preview the main points of
the speech, and _______.
a. allow time for late comers to arrive
b. establish the speaker’s credibility
c. present a formal welcome
d. invite questions from the audience
ANSWER: b
RATIONALE: The introduction of a speech should capture the listeners' attention and get them involved,
preview the main points of the speech, and establish the speaker's credibility.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389
94. Which type of organizational method answers the questions who, what, when, where, why, and how?
a. Chronological
b. Problem/solution
c. Journalistic
d. Importance
ANSWER: c
RATIONALE: The journalistic organizational pattern answers the six Ws: who, what, when, where, why, and
how.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389
95. Good speakers try to build audience rapport by using effective imagery, verbal signposts, and _______.
a. positive nonverbal messages
b. questions
c. statistics
d. quotations
ANSWER: a
RATIONALE: Good speakers are adept at building audience rapport or a bond with their audience by
providing effective imagery, supplying verbal signposts, and using body language
effectively.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389
96. Verbal signposts help an audience recognize the organization and main points of an oral message through language
that signals previews, summaries, and _______.
a. questions
b. transitions
c. introductions
d. imagery
ANSWER: b
RATIONALE: Knowledgeable speakers help the audience recognize the organization and main points in an
oral message with verbal signposts such as previews, summaries, and transitions. Such
signposts keep listeners on track.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389

97. A comparison of two things or ideas using the words "like" or "as," such as Turning the course of this economic
downturn has been like stopping an avalanche; it's possible, but very, very difficult, is a(n) _______.
a. analogy
b. metaphor
c. simile
d. comparison
ANSWER: c
RATIONALE: A simile is a comparison of two things or ideas using the words "like" or "as." It can be
effective in both explaining and drawing conclusions.
POINTS: 1
REFERENCES: p. 389
98. Presentations that allow a speaker to focus on images in nonlinear, 3D quality to help the audience better understand
and remember content, details, and relationships are known as _______.
a. PowerPoint presentations
b. Keynote slide presentations
c. briefings
d. zoom presentations
ANSWER: d
RATIONALE: Zoom presentations allow a speaker to focus on images in nonlinear, 3D quality to help the
audience better understand and remember content, details, and relationships. Such
presentations avoid the linear display of ideas that is typical in many PowerPoint
presentations. As a result, zoom presentations are more cinematic and interactive.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389

99. Steps for creating a powerful multimedia presentation are to start with the text, select background and fonts, choose
images, create graphics, add special effects, and _______.
a. create hyperlinks
b. look for clipart images
c. look for a video to introduce the topic
d. make a recording of your presentation
ANSWER: a
RATIONALE: Creating hyperlinks that connect to videos, spreadsheets, or websites can make your
presentation more interactive and intriguing.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389
100. An extemporaneous delivery method is recommended when you are _______.

a. using multimedia to present your information
b. very nervous
c. delivering an impromptu speech
d. presenting your information without
multimedia
ANSWER: a
RATIONALE: The best plan for delivering convincing business presentations is extemporaneous delivery,
especially when you are structuring your talk with a multimedia presentation. An
extemporaneous delivery involves speaking freely, generally without notes, after preparing
and rehearsing.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 389

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Chapter 12 Business Presentations

1. Which of the following statements about public speaking is correct?

3. Business presentations _______.

5. The most important part of preparing for an oral presentation is _______.

Copyright Cengage Learning. Powered by Cognero. Page 3

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17. The body of a short, 20-minute presentation should focus on _______.

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23. Speakers build audience rapport by _______.

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35. Zoom presentations _______.

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40. Which of the following statements about special effects is correct?

42. Extemporaneous delivery refers to _______.

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51. Glossophobia refers to a fear of _______.

52. Most people have some apprehension about public speaking.

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54. Effective speaking skills are important to recruiters.

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65. Your attire for a presentation is an example of a nonverbal message.

70. Prezi is an example of a zoom presentation.

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87. You should only apologize during a presentation if you _______.

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100. An extemporaneous delivery method is recommended when you are _______.

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