Key Partners Key Activities Value Propositions Customer Customer

Relationship Segments
1. Materials are 1.Take care of 1. Pet Oasis: a 1.Organize
bought from comprehensive fresh and many special 1.Key
Vietnam pet's customers atcomfortable space programs for customer have
suppliers Pet Oasis (food for pets. It brings loyal a number of
(Furniture, food, diet, recreationalthe image of a customers. features:
toys, clothes, activities, livable destination,
veterinary hygiene...) a paradise 2.Provide - Gender: All
products, etc) dedicated to pets, customer care genders
2. Consulting and where they are and
2.Veterinarians support services cared for, loved management - Age: 25-35
and pet medical for customers and live in the best systems with
services. environment. Pet Oasis’s - Income: 20-
3. Marketing and website and 30
3. Animal rescue brand promotion 2. Accessible and app million/month
center quality pet
4. Investment in products and - Marital
4. Group of market research services. status: Single
shipping units and customer or without
(Viettel Post, feedback to 3. Wide variety of children
economy continuously competitively
delivery, etc) improve the priced products - Place of
services and services. residence: Ho
5.Group of Chi Minh City
affiliated Key Resources 4. Specialized pet Channels
payment units 1. Finance: care services on a Pet Oasis’s - Busy office
(Momo Wallet, Contributed need basis. distribution on workers
Zalopay, etc) capital and bank the following
loans. channel: 2. Full-Time
6. Social Care Seekers
platforms to 2. Human 1.Direct shop
advertise service. resources: 3. Visitors
marketing, 2.Popular
7. App designer logistics, office, social
to create branded veterinary networking
app for Pet Oasis professional staff, sites such as:
startup project Facebook,
8. Electronics operations staff. Tiktok,
suppliers provide Instagram,etc
devices (camera, 3.Investing in 3.Online sales
smart GPS facilities. App and
tracking collars, Website
etc) 4.Website and
digital platforms: 4. Ecommerce
media: Shopee,
Lazada,etc
Cost Structure Revenue Streams

1. Main investment cost will be for Operation 1.Custom service fees calculated three type
& Service development cost (materials, labor, of package
app and website).
2. Additional fees of pet care services
2. Marketing and promotion expenses
3. Sale of pet products in store and online
3. Distribution and logistics costs

4. Legal and insurance costs

Key Partners Key Activities Value Propositions Customer Customer
Relationship Segments

1. Materials are 1.Take care of 1.Pet Oasis: a fresh 1.Organize many 1.Key customer
bought from comprehensive and comfortable special programs have a number of
Vietnam suppliers pet's customers at space for pets. It for loyal features:
(Furniture, food, Pet Oasis (food brings the image of customers:
toys, clothes, diet, recreational a livable Rewarding -Gender: All
veterinary activities, destination, a customers with
products, etc) hygiene...) paradise dedicated special discounts genders
to pets, where they and packages for
2.Veterinarians - Provide pet- are cared for, loved old customers and
-Age: 25-35 years
and pet medical friendly and live in the best referring new old. Most people
services. accommodations environment. customers. in this age group
will be
3. Animal rescue - Organize pet- 2.Accessible and 2.Provide Millennials and
center related events or quality pet products customer care and Gen Z who are
activities and services: high- management interested in
4. Group of end facilities are systems with Pet owning pets
shipping units - Maintain a clean designed with Oasis’s website
(Viettel Post, and safe quality and and app: -Income: 20-30
economy delivery, environment for comfortable million/month,
etc) pets furniture for a -Giving the meaning enough
pleasant stay for customers financial
5.Group of 2. Consulting and your pet. detailed capability to care
affiliated payment support services information about for pets.
units (Momo for customers: 3. Specialized pet the services and
Wallet, Zalopay, Consulting on care services on a activities while -Marital status of
etc) nutrition, need basis: they are away. customers: Single
education and Offering or without
6. Social other pet care recreational - Customers can children as having
platforms to issues, assist activities such as access the website more free time to
advertise service. owners with dog-walking and portal or message care for pets.
problems or playtime, as well as directly with the
7. App designer to questions about special treats to fanpage to ask
create branded app pets make sure that and give
for Pet Oasis customers' pets are suggestions for -Tendency to live
3. Marketing and comfortable and improvements to urban area: Ho
8. Electronics brand promotion taken care of. the app and Chi Minh City
suppliers provide website.
devices (camera, 4. Investment in 4.Concierge -Busy office
smart GPS market research services: To -Receive feedback workers who can't
tracking collars,
etc) and customer continue support as quickly as take care of their
feedback to after the customers possible from pets regularly and
continuously have left the Pet customers to cannot bring pets
improve the Hotel and propose on trips.
services coordinate appropriate
appointments with customer policies. 2.Full-Time Care
vets or groomers if Seekers: Looking
needed. for specialized
services, such as
Key Resources Channels specialized
Pet Oasis’s training classes or
1.Pet Oasis has distribution on the full-time care.
resources in following
terms of channel: 3.Visitors:
investment Looking for a pet-
capital. 1.Direct shop friendly place to
stay.
2.Human 2.Popular social
resources: networking sites
marketing, such as:
logistics, office, Facebook, Tiktok,
veterinary Instagram,etc
professional staff, 3.Online sales
startup project App and Website
operations staff.
Specially, Human 4. Ecommerce
resources in media: Shopee,
professional pet Lazada,etc
care.
(Pet Oasis only
3. Investing in accepts pets from
facilities customers in the
(accommodation, Ho Chi Minh City
medical area. Encourage
machinery, customers come
production to direct shop for
equipment, using service with
hygiene, specific and
entertainment,etc)
accurate their
demand)
4.Website and
 digital platforms:
Used to market
the business and
showcase photos,
services, and
package prices
Cost Structure Revenue Streams

1.Main investment cost will be for Operation & 1.Custom service fee calculated three type of
Service development cost (Materials, labor, package (Classic, Premium, VIP) which
app and website). contributed the largest revenue

2.Marketing and advertising costs on platforms
- Promoting marketing activities through
organizing minigame giving lovely gifts for
impressed review of customers using Pet Oasis’
service on websites or social platforms
-Creating incentive programs for customers who
own membership cards.
2. Additional fees of pet care services such as
accommodation, entertainment, food spa service-
grooming and medical care.
3.Sales Revenue of products ( food, toys, clothes)
from direct store and online channels such as
Shoppe, Lazada,...

3. Distribution and logistics costs

-Cost of transporting raw materials from supplier

to Pet Oasis shop.

- Shipping costs directly to customers when

purchasing goods via e-commerce platforms

4. Legal and insurance costs

When creating a customer contract, Pet Oasis will

outline the services, terms and conditions and
may include pet care insurance to cover health
within 12 hours of the pet coming home.