W1 MEDIA LITERACY – uses forms of communication and

produces ways of communicatin. All about media

MEDIA – plural form of medium means mass
content.
communication
- Ability to analyze , evaluatea, and create media
COMPONENTS:
in variety forms
 Media are expensive
INFORMATION LITERACY – using, managing, gathering,
 Media are controlled
and verifying information. All about library science
 Media is sophiaticated energy
TECH/ DIGITAL LITERACY – ability to use information
INFORMATION – communicated message, facts and communication technologies to find, create,
provided, or learn about someone evaluate, and communicate info
PRINCIPLES

 Accurated, valid, reliable, timely, relevant, and

complete

LITERACY – competence or knowledge in a specified

area

BASIC SKILLS – 3R’S

 Reading
 Writing
 Arithmetic

COMMUNICATION – usage of words, sounds, signs, or

behavior to someone else

Communication is defined as the tranmission of

information

2 TYPES OF COMMUNICATION

- VERBAL – oral and written

- NON VERBAL – signs, symbols, colors, gestures,
body language, facial expressions

COMMUNICAION PROCESS 7 BASIC ELEMENTS

DIGITAL TECHNOLOGY – electronic tools, devices,

systems, that stores or process data

MEDIA LITERAACY – ability to access, analyze, evaluate,

create, and participate forms of media
W2

IDENTIFY – identify nature of extent of an information HOW TO AVOID PLAGIARISM?

You can identify possible sources of informaton in these  SUMMARIZING
different areas :  PARAPHRASING
 Library catalogs  DIRECT QUOTATION
 Article databases COPYRIGHT – legal right of the owner of intellectual
 Reference resources property
 Search engines
 Webistes FAIRUSE – u can use a copyrighted material for certain
 Archives use only

FIND - find needed information effectively and

effeciently

EVALUATE : W3 TYPES OF MEDIA

 CURRENCY – when was the information
published. Has it revised or updated
 RELEVANCE – does it relate to your topic
 AUTHORITY – who is/sre the author
 ACCURACY – reliability, truthfulness,
correctness of the content
 PURPOSE – reason of information exist

APPLY - can apply inormation effectively to accomplish

a specific purpose

ACKNOWLEDGE – proper credits to the authors

WHY CITE? – to give credit, to provide evidence

W3
TYPES OF MEDIA
Communication channel
PHYSICAL
LARGE MEETING – lagre population, should be used at
special occasions [ sona ]
DEPARTMENT MEETING – reports and discussion
[school meeting]
WOES OF THE MOUTH – marketing techniques that uses
social networks to increase awareness
UP CLOSE AND PERSONAL – one on one, meets random
selection of employees to discuss or answer question
 MAGAZINE – contains article, illustrations, …
 POSTER – bill or placard posting placed in public
placee
 BROCHURE – small thin book that has many
pictures an dinformation about product or a
place
 FLYERS – used by small companies due to the
loww cost of advertising
 BILLBOARDS – huge ads created wuth the help
of computers
CHARACTERISTICS OF PRINT MEDIA
 PROPONRNT OF LITERACY
 PORTABLE
 INDEPENDENT FORM OF MEDIA
 STRUCTURE

MECHANICAL

PRINT MEDIA – uses ink or paper BROADCAST MEDIA – using airwave sas the
transmission medium
- Oldest type
- For the generation of 80’s and 90’s TYPES OF BROADCAST MEDIA

TYPES OF PRINT MEDIA : AUDIO MEDIA – uses audio or voice recording

- TEXT MEDIA – conveying ideas wheter printed VISUAL MEDIA – contains text, graphics, drawings, and
or handwritten. Feature: typography moving images [videos]
- VISUAL MEDIA - refers to pictures, photos,
EXAMPLES OF BROADCAST MEDIA
images, and graphics. Feature: graphic design
 RADIO BROADCASTING
EXAMPLE OF PRINT MEDIA
 TELEVISION
 BOOK –printed sheets that held together inside  FILMS
a cover
NEW MEDIA – concerned with the computer controlled
 NEWSPAPER – document publshed regularly,
integration of print media
news report, articles, photographs, and
advertisment EXAMPLES OF NEW MEDIA

 E- book
TYPES OF NEWSPAPER  Online platforms
 Online forums
 NEWS SECTION – essence of the newspaper
 Podcast/vodcast
 PHOTOJOURNALISM – tell new stories throigh
image
 OPINION SECTION – includes a letter to the
editor anaad editorial cartoons
 SPORTS SECTION – features local, national, and
international news on sports events
 ENTERTAINMENT SECTION – aspects of culture.
Includes films, music, arts, fashion, etc…
 TRADEMARK - Valid for 10 years and may be renewed
for a periods of 10 years
INVENTION PATENT - Valid for 20 years from filing date
application
TYPES OF COPYRIGHT

1. ECONOMIC RIGHTS
2. MORAL RIGHTS

PATENT - exclusive right granted for an invention

MEDIA CONVERGENCE – coming together of computing,
telecommunicataion, and media in a digital
environment
TRADEMARK - sign capable of distinguishing the goods
or services of one enterprise from those of other
enterprises
TRADE SECRETS - intellectual property (IP) rights on
confidential information which may be sold or licensed.
DAY 2

CYBERCRIMES - criminal activities carried out by means

W5 of computers or the
Internet.
Ethics- knowing the difference between what you
have a right to do and what is right to do -Potter Republic Act No. 10175
Stewart
The Cybercrime Prevention Act of 2012 -
INTELLECTUAL PROPERTY – creation of the mind, such is a law in the Philippines approved on
as inventions, literary and artistic works, designs and September 12, 2012, which aims to
symbols, names and images used in commerce. address legal issues concerning online
interactions and the Internet.
TYPES OF EXAMPLES OF CYBERCRIMES
INTELECTUAL PROPERTY • Cyberbullying
• Cybersquatting
COPYRIGHT • Cybersex
TRADEMARK • Child Pornography
TRADE PATENT • Identity Theft
SECRETS • Cyber Defamation
COPYRIGHT - legal term used to describe the rights that
creators have over their PLAGIARISM - The act of using another person's words
literary and artistic works or ideas without giving credit to that person.
REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE TYPES OF PLAGIARISM
PHILIPPINES
COPYRIGHT - VALIDITY PERIOD Sources Not Cited
LITERARY WORKS - During the lifetime of the author The Ghost Writer - writer turns in another’s work,
plus 50 years after death word-for-word, as his or her owN
ART - 25 years from the date of creation The Photocopy - writer copies significant portions of
PHOTOGRAPHIC WORK - 50 years from publication text
AUDIO VISUAL WORK - 50 years from publicationWORK The Potluck Paper - writer copies from several different
SOUND RECORDING- 50 years from year recording took sources, tweaking the sentences to make them fit
place together
BROADCAST RECORDING - 20 years from date of The Poor Disguise - writer has altered the paper’s
broadcast appearance slightly by changing key words and phrases
The Labor of Laziness - writer takes the time to
paraphrase most of the paper from other sources
The Self-stealer - writer “borrows” generously from his
or her previous work

Sources Cited
The Forgotten Footnote - writer mentions an author’s
name for a source, but neglects to include specific
information on the location
Misinformer - writer provides inaccurate information
regarding the sources, making it impossible to find
them.
The Too Perfect Paraphrase - writer properly cites a
source, but neglects to put in quotation marks on text
that has been copied word-for-word, or close to it.
The Resourceful Citer - The writer properly cites all
sources, paraphrasing and using quotations
appropriately
The Perfect crime - writer properly quotes and cites
sources in some places, but goes on to paraphrase other
arguments from those sources without citation
LIBRARY – collection of sources of information

TYPES OF LIBRARY :
W4 1. ACADEMIC LIBRARY
 School, college, university library
MEDIA SOURCE – any sources that serves as a means of 2. Special library
communicating to a geeral or public audience 3. Public library
HUMAN SOURCE - any person who can be source of data 4. National library
and information
ELEMENTS: INTERNET

EVALUATION – value, accuracy, reliability, authority,

timelines

MEDIA LANGUAGES - codes, conventions, formataas,

symbols, that indicate the meaning of media

CATEGORIES OF HUMAN SOURCE :

INDIGENOUS MEDIA – specific regeion [native] with

specific culture [ local ]
INDIGENOUS KNOWLEDGE – unique to aspecific culture or
a society
MEDIA MESSAAGES – blogging and news sources online
that will shape their perception on how media originate

AUDIENCE – exposed to the message

PRODUCERS – people who created and putvmedia

content to make a finish media product

OTHER STAKEHOLDERS – libraries, archieve, museums,

internet and other relevant informa-tion provideers