MEDIA AND INFORMATION LITERACY MODULE 5 - Episode 5

Types of Media
Script Writer: Ike A. Daramayo

MELC: Compare and contrast how one particular issue or news is presented through
the different types of media (print, broadcast, online).

Video Audio
OBB: DEPED TV
Full Shot (Walking in the busy street) Have you ever wondered what will happen
Background: ( Walking in the street, to our world today if we still use the same
with buildings as background) -Green method of communication?
Screen.
Cut to MS We now live in a fast-paced generation,
where communication and information are
available anytime and anywhere thru
different types of media.

MS (Faces right) Any form of media has the goal of sending

GFX on Screen: (Appear below)
Which do you think suits your need
best?
messages across a wider audience. It is
more efficient and faster. However, which do
you think suits your need best?
Let’s all figure it out, in this study journey.

Cut to MCU My name is sir Ike

Cut to MS This is
Cut to the MCU Grade 12 Media and Information Literacy

FULL SCREEN SFX

GFX:
Animation “Media and Information
Literacy”

Scene 2

ON CAM: FS From the last episode, we venture on

Pop Up Text (left side)
Prehistoric age, Industrial age,
Information age, and Electronic age.
the evolution of media from generation to
generation. This includes how media are
used during the Prehistoric age, Industrial
age, Information age, and Electronic age.

Still FS
 Let’s have a short preview.

Pop Up text and pictures on the screen

V.O
Prehistory Prehistory is the period of human activity,
between the use of the first stone tools ~3.3
million years ago and the invention of writing
systems, the earliest of which appeared
~5300 years ago.

Technology that predates recorded history.

History is the study of the past using written
records; it is also the record itself. Anything
before the first written accounts of history is
prehistoric (meaning "before history"),
including earlier technologies.

About 2.5 million years before writing was

developed, technology began with the
earliest hominids who used stone tools,
which they may have used to start fires,
hunt, cut food, and bury their dead.

Pop Up text and pictures on the screen

V.O
Industrial Age The Industrial Age is a period of history that
encompasses the changes in economic and
social organization that began around 1760 in
Great Britain and later in other countries,
characterized chiefly by the replacement of hand
tools with power-driven machines such as the
power loom and the steam engine, and by the
concentration of industry in large
establishments.

Electronic age
 V.O

The Electronic age is the invention of the

transistor ushered in the electronic age. People
have harnessed the power of the transistor that
led to the transistor communication became
more efficient.

Digital Age or Informational Age

V.O

Digital Age or Informational Age is a period in

human history characterized by the shift from
traditional industry that the Industrial Revolution
brought through industrialization, to an economy
based on information computerization. The
internet paved the way for advanced the use of
microelectronics with the invention of personal
computers, devices wearable technology.
Moreover, voice, image, sounds, and data are
digitalized.

Scene 3

ON CAM: MS We need to consider and give emphasis from


( Below sir Ike - Hand pointing from
simplest going to complex invention )
Scene 4
ON CAM: MS
Faces Right
(Sir Ike does the pointing at the right
side and there appears a picture of
how primitive people do record, write,
and send messages- samples are
typing using a typewriter or writing on
the rocks. He points left and there
appears in a modern way.) As he ends
the line, Sir Ike will exit the frame.
ON CAM: From FS to MS
ON CAM MS
ON CAM: MS
the prehistoric age into the digital age because
of innovations from the simplest going to the
complex invention. Without this era that passing
by, there are no new technologies that occur at
present in the next generation.
Today, the means of recording and sending
knowledge from the primitive and simple
way of writing it down has transformed to
cope with the modern needs of the society
as everything becomes digital.
Thus, the concept of digitizing content has
allowed multiple recipients to gain access to
information through a variety of devices.
This, in turn, provides real-time and on-
demand access to information, as needed
by an individual to simply be informed or aid
him in completing a particular task. Being a
media- and information-literate can also be
considered a primary competency in today’s
society.
In this exciting learning journey, we are
going to understand the predominance of
media in every aspect of our society.
.
For media, is not just use to send
information and communicate. It has a
greater impact on our culture, beliefs, and
even decision making. The influence of
media should not be taken lightly. As a
student and the next leader of this country,
giving high regard to the media and its
influence will help us control the media,
rather than media controlling us.
Scene 5
TITLE CARD
Grade 12 - Media and Information
Literacy
Episode 5: Types of Media
ON CAM MS
Scene 6
ON CAM: FS
(B-ROLL: A student thinking how is
he/she going to immediately contact
her classmate about their follow-up
requirement to one of their modules.
MS
(The actors will do the freezing while
Sir Ike drops his line)
Animation: 5-second timer
Reveal
( Actor will unfreeze)
Scene 7
MS
( Sir Ike will reveal the answer beside
the actors)
MS
( Sir Ike moves to the next scene)
B-ROLL:
A newsworthy story about the heroism
done by teachers in distributing
modules to remote areas at this time of
pandemic.
Before we go to dig deeper into the gist of
the lesson, let us have an activity.
I want you to take a second and reflect on
the given scenarios. You are given five
seconds to think of the best way to deliver a
message to the following?
Student: We have a follow-up requirement
from our Teacher Jason in our MIL subject.
How could I immediately contact Ian if he is
already done with it?
So, what do you think is the best way the
student will use to contact Ian?
Student: (excited) Ahhhh. I will rather chat
with him, so he can receive my message
and immediately reply.
Awesome! The student will use the online
platform to communicate with his/her
classmate Ian.
How about the next scenario?
Field Reporter: Teachers deserve to be
given recognition because of their hardships
in distributing the modules to the remote
areas. How can I disseminate this
information to everyone, especially those
who are living in mountainous areas?
Scene 8
MS So, what do you think is the best way the
(The actors will do the freezing while reporter will use to disseminate the news?
Sir Ike drops his line)

Animation: 5-second timer Field Reporter: (excited) Yes! I will deliver

Reveal this news over the radio or television for me
to disperse it even to the remote areas in
the country.
MS Very Good! The reporter will use the
broadcast media to deliver the information.

How about the third scenario?

B-ROLL: A scenario of a man/woman
typing news on a laptop or PC and
print it immediately.
(The actors will do the freezing while Very Good! The man/woman will deliver
Sir Ike drops his line) his/her news by printing it and distribute the
hard copy to a wide audience.
(After dropping his line, Sir Ike then
takes his exit from the frame)

Scene 9
MS

How about these individuals? How many

B-Roll: different types of media they will be exposed
to on a daily basis? Let us find out us we will
discuss today’s lesson.

Scene 10
Background: FS
The fact that we commonly refer to the
Pop Out text whole as “media” tells us that society sees
- Media media as being of many types. Daily, you
are exposed to a broad range of types of
media.
- Can you name the types of
media you have already Can you name the types of media you have
encountered? already encountered?
MS: Sir Ike will then pause and drop MS
his line Each type is distinct from another type in
many ways. However, all of them have one
thing in common: each type is a means to
deliver a message to people.
Scene 11
MCU: Sir Ike faces right As media evolve from the regular print to
- Texts appear at the right side broadcasting, to online media, its content
a. print has also progressed.
b. broadcasting
c. online media
MCU: After dropping his line Sir Ike Now, it has become a platform for
then takes his exit from the frame introducing products and services and even
opinions.
MS The media today is more than about
information. It is about selling and
Texts appear at the top convincing you of something: products,
a. products services, and ideologies. Through
b. services advertisements, media can entice us to use
c. ideologies and buy a product and try services.
Scene 12
MS (Appears movie actress acting on Ideologies are being sold too, using your
screen, Blogger) favorite actress on TV, or an online
( Sir Ike faces right, and there comes a influencer.
sample movie that will pop up)
Scene 13
Content is the idea that is delivered to the
audiences in a form of images still and
moving, audio, documents, and files.
FS:
News and information were the highlights
of print media in its early years. Over the
years though, it has progressed by adding
advertisements, and written entertainment.
Scene 14
MS: Speaking of print media, it is arguably the
(Sir Ike faces right and drops his line) oldest type, entering use in the early days of
Pop Up text written language itself.
a. Print media

MS: Sir Ike walks around
MS: Sir IKe then stops and delivers his
line.
Pop Up text:
a. Gutenberg printing press
(Sir Ike then exits the frame)
It has evolved considerably and is driven by
humanity’s insatiable hunger for
information.
Since the invention of the Gutenberg
printing press, print media evolved to
include books, newspapers, and magazines.
These are prevalent in most parts of the
world today, despite the increasing
popularity of Internet-based media.
MS: There will be an establishing shot
of the studio. Sir Ike then enters the
frame, will stop and drop his line.
Pop Up texts:
- Radio and Television
Broadcasting
Radio and Television broadcasting both
have the same content as modern print
media. However, radio has been regarded
more when it comes to music and radio
drama which stirs listeners’ imagination.

(Sir Ike exits the frame after dropping

his line)

Scene 15
FS Television, on the other hand, has the best
attribute and advantage of moving images
Pop Up Text plus the audio, which is more entertaining. It
- Television also can foster emotion and empathy
reaching a wider target of an audience; thus,
There will be an establishing shot of the presentation of content becomes more
Sir Ike with animation on a monitor effective.
screen. The camera will then return to
him showing BTS or all the gadgets
around, then he drops his line.
Scene 16
MS These two evolved in leaps and bounds in
the 20th century. These types do not rely on
the production and distribution of physical
copies as much as print media do because
they distribute their messages “over the air”.
MC: Additionally, because their programming can
Sir Ike faces right be viewed by multitudes at once, broadcast
media like radio and television have been
traditionally accepted as the most efficient
way to transmit messages.
( Sir Ike then takes his exit)
Scene 17
FS: Online media, as the name suggests, is
Sir Ike then walks going center another young, growing type of media that
has come into being with the advent of
modern technology.
Scene 18
MS It is usually digital and Internet-based. It is
Pop Up Texts also interactive, with two-way
- comments, communication it is either in the form of
- likes, comments, likes, tweets, among others, and
- tweets is usually being central to its design.
MCU: Sir Ike turns right Interestingly, older-media forms have found
New-media life.
Pop Up texts
a. blogs Blogs or known as weblogs, audio, and
b. audio and video streaming video streaming services, and online
services versions of newspapers are prominent
c. online versions of newspapers examples of new media.

Social media is also a part of the new media

Pop Up text: known today, and is perhaps the example
- social media with the most potential.

Scene 19
FS: Sir Ike press a button, then Over the time, the content of media is
appears headway to more sophisticated creation,
a. Print media from the most basic giving of information to
b. radio and TV Broadcasting entertainment and now to influence an
c. online media individual, group of people, and societies in
defining themselves; from the use of Print
media to radio and TV broadcasting, and
now Online media.
MS There are also delivery modes of content in
different types of media.
B-Roll: Live streaming V.O

Live streaming allows a creator to share

creation and ideas in real-time. It can be in
Broadcast media but commonly used in
online media using Facebook, YouTube,
and Instagram as its platform.
B-Roll: Webinar V.O

Webinars create room for seminars, training,

lectures, and discussion using online media.
It can also be used in presenting new
products showcasing the latest creation.

B-Roll: Sample Podcast V.O

A Podcast is known as “new radio” merged

from the word iPod and broadcast. It is an
audio program done in a series and
delivered in digital audio. Listeners can
access through online media and download
it for offline listening.
Sample of Infographics V.O

Infographics are a visual presentation of

information and data. It comes in imagery,
charts and minimal texts which allows the
reader to have a quick overview of the
concept or idea. Infographics use print
media and online media.

B-Roll: Show a sample of E-books and V.O

how it is being done
And E-books which are electronic versions
of printed books. Stories can be read on a
computer or handheld device.

One of the advantages of an E-book is its

“interactivity” and “personalization”. It is
interactive in a way that the reader can take
notes, underline bookmark a page and go
through hyperlinks to gain more information.
Personalization allows the reader to change
the font and the backlight.

Scene 20
MS We must understand the predominance of
media in every aspect of our society. Media
is not just used to send information and
communicate. It has a greater impact on our
culture, beliefs, and even decision making.

MCU The influence of media should not be taken

( Sir IKe exits the frame after dropping lightly. As a student and the next leader of
the last line) this country, giving high regard to the media
and its influence will help us control the
media, rather than media controlling us.

Scene 21
FS On the other hand, different types of media
have traditionally
carved out separate niches, usually based
Walking on their different features and strengths.
However, over time we have seen the lines
between media types blurring.
Scene 22
MS The coming together of
Sir Ike looks at the LED wall and mag- media types, and their related industries, is
Pop Up ang text on LED wall
Media Convergence
MS
Faces Right and drop the lines
Text Appears left side:
a. Convergence
b. Henry Jenkins
Convergence is inside a circle, then
appears
a. Technological,
b. Industrial, and
c. Cultural and Social Changes
MS
Text Appears:
a. Encyclopedia Britannica
b. Computing
c. Communication
d. Content
Scene 23
FULL SCREEN
Highlight important information:
Highlight the following:
Technological convergence
the lines of traditional media types blur
as technology makes it possible for
media content to be supported on
media types and platforms
FULL SCREEN
Highlight important information:
Highlight the following:
Cultural convergence
- “flow” of stories from one format to
another, which can be seen in
called media convergence .
While the word “convergence” literally
means an intersection or a meeting of
distinct forces, its meaning and power apply
differently here.
Media theorist Henry Jenkins (2006) points
out
that “convergence is a word that manages to
describe technological, industrial, cultural
and social changes.”
The Encyclopedia Britannica notes that the
interconnection brought on by media
convergence involves three C’s of
computing, communication, and content.
This acknowledges the undeniable role that
the Internet and developments in personal
computers have had in changing the way we
send and receive messages and content.
V.O
Jenkins identifies five types of convergence:
1. Technological convergence is perhaps
the most common way to point out
convergence in action. Here, the lines of
traditional media types blur as technology
makes it possible for media content to be
supported on media types and platforms.
Television shows and radio programs, for
instance, are no longer exclusively
accessible via television sets and radios.
V.O
2. Cultural convergence includes several
key aspects of cultural convergence. One
is the “flow” of stories from one format to
another, which can be seen in adaptations
such as the Mars Ravelo print comic books
being adapted into television series and
films.
adaptations such as the Mars Ravelo
print comic books being adapted into
television series and films

(Show sample printed comic books of

Mars Ravelo)

Highlight the following:

participatory culture
- allows media consumers to add some input on the media they consume, as well as
input on the media they consume, as
well as create their examples of that
media.
( Show the Icon or sample Youtube
Blog or something videos in Youtube)
FULL SCREEN
Highlight important information:
Highlight the following:
Organic convergence
Another key aspect is participatory culture,
which allows media consumers to add some
create their examples of that media.
YouTube is a prominent example that
demonstrates this.
V.O
3. Organic convergence is the natural
outcome of a world filled with diverse media
types.

- Jenkins also calls this Jenkins also calls this

social convergence or “media stacking” social convergence or “media stacking”.

- “planned”
- “simply happens”
B-Roll
- a person is using their
smartphone to send messages
or browse the Internet while
watching television, or reading a
newspaper while a radio
program plays in the
background.
Not so much a “planned” convergence as a
type that “simply happens” by nature,
organic convergence can be seen in cases
where a person is using their smartphone to
send messages or browse the Internet while
watching television, or reading a newspaper
while a radio program plays in the
background.

Highlight the following: V.O

- Global convergence
- arguably inevitable effect of media
bridging the gap between
geographically distant cultures and
peoples is having these cultures
influence each other.
4. Global convergence is an arguably
inevitable effect of media bridging the gap
between geographically distant cultures and
peoples are having these cultures influence
each other.
Highlight
United States’ “Hollywood – India
( Bollywood) and Nigeria
( Nollywood)
Highlight the following:
- Economic convergence - refers to
the linking of companies and
businesses to media.
- 1990s and 2000s
- Media companies and properties
became visibly profitable and
prominent enough to
catch larger companies’ attention.
- not unusual for a parent company to
have stakes in many different media
industries.
- Rupert Murdoch’s News Corporation
a. cable television,
b. broadcasting,
c. book publishing,
d. film
Scene 25
MS
Pop Up Text
- Media sends messages, and
sometimes these are subtle and
implied
- The news media in particular
are deeply concerned with
fairness and thus, the
avoidance of bias.
Pop Up Icons of Social Media
The United States’ “Hollywood” filmmaking
culture has inspired similar styles to grow in
India (Bollywood) and Nigeria (Nollywood),
despite each of those countries being quite
distant from the others.
V.O
5. Economic convergence refers to the
linking of companies and businesses to the
media.
Prominent examples of this type of
convergence arose in the late 1990s and
2000s.
Media companies and properties became
visibly profitable and prominent enough to
catch larger companies’ attention.
These days, it is not unusual for a parent
company to have stakes in many different
media industries.
Rupert Murdoch’s News Corporation has its
hands in cable television, broadcasting,
book publishing, and film, among others.
One important area of concern regarding
convergence and its surrounding cultural
shifts in the way people, whether individuals
or groups are portrayed.
Media sends messages, and sometimes
these are subtle and implied.
The news media in particular are deeply
concerned with fairness and thus, the
avoidance of bias.
Social media, where most of the
Highlight the Icons of Facebook and
Twitter as they are mentioned.
(Sir Ike exits the frame)
MS
(Sir Ike is holding a newspaper)
Pop up text:
a. types of media
b. modes being used in delivering
the content
c. the media convergence
Pop Up Text (Right Side)
a. print media
b. broadcast media
c. online media.
Video Clip:
Showing sample news story of Manila
Bay white sands project from
Philippine Daily Inquirer or any
newspaper containing news on Manila
Bay white sands project.
Video Clip:
Showing sample news story of Manila
Bay white sands project from GMA 24
Oras or TV Patrol (Play the news video
for 1 minute)
Video Clip:
Showing sample news story of Manila
Bay white sands project from GMA or
ABS-CBN News Online
Video Clip:
Showing two frames of a newspaper
and online news. Each is highlighted
as it is mentioned.
participatory culture finds itself, is not so
tightly regulated beyond some ground rules
set by the companies running the social
media platforms like Facebook and Twitter.
What a great discussion indeed on the
different types of media, modes used in
delivering the content, and the media
convergence.
This time, let’s compare and contrast how
the given issue or news will be presented
through print media, broadcast media, and
online media.
V.O
With the given news on the Manila Bay
white sands project, one of the leading print
media in the Philippines highlighted …
V.O
And the same story from one of the leading
mainstream media in the country …
V.O
And in one of the most viewed news online
portals in the country…
V.O
From the given comparison, we can say that
the articles in the newspaper were more in-
depth information than online. People can
take their time to absorb more information
than when they watch television.
Pop Up text V.O
a. washingtonpost.com According to the editor of
b. 1998 washingtonpost.com, in 1998, newspapers
and televisions were what people used to
Showing a sample newspaper and read and watch to update themselves about
television news (television unit is the world.
visible)

Pop Up text V.O

a. 2012 In 2012, however, people use television and
newspaper lesser each day because of
Again showing a sample newspaper online media.
and television news (television unit is
visible)

Showing sample news from an online Copies of the newspaper are abandoned
portal. when they can get it online.

B-ROLL: Somebody reading the news
online, ignore it and then scroll down.
V.O
It is also easier for people to be carrying
around their laptops rather than newspapers
because they can read anything concerning
the news on their laptops.

Video Clip V.O

- Sample of an online newspaper that There are also online newspapers that
provides video and sound clips provide video and sound clips that a normal
newspaper can't provide.

Video Clip V.O

- Teleradyo (DZMM Teleradyo) If one wants to listen to the radio, that
- Pause a minute and play a sample person can also listen to online live radios.
Teleradyo

Scene 26
MS
This time, let’s analyze more how the three
types of media deliver the news.

MS No two news media report an event the

Pop Up Text:
a. the technology used
b. the traditions of the medium itself
c. people ( writers, editors, directors,
producers)
same way. Every news story is shaped and
limited by
a. the technology used
b. the traditions of the medium itself
c. people ( writers, editors, directors,
 producers)

MCU
Think about ways a TV news story Think about ways a TV news story might
might differ from an Internet news story differ from an Internet news story or an
or an article in a news magazine. article in a news magazine.

Let’s take a look at this comparison.

V.O V.O

TV News Internet Magazine TV News Internet Magazine

dramatic images, still images dramatic images, still images
video and audio clips, only, no video and audio clips, only, no
audio and/or audio audio and/or video audio
video clips clips
usually more in- usually short more in-
short more in- depth more in- depth
depth coverage little depth coverage
little coverage coverage of coverage
coverage of sources for related sources for
related links to further information links to further
information related information related information
information information

Scene 27
MS MS

There are also questions to ask when

Pop Up Text
Attention-getting techniques
- How are images, words, and
sounds arranged to get the audience’s
attention?
Objectivity
- Is the main subject portrayed
objectively, or is there a positive or
negative slant?
- If two people or groups are
involved, does the story give the
impression that one side is more
honorable or honest than the other?
comparing news media
Attention-getting techniques
- How are images, words, and sounds
arranged to get the audience’s
attention?
Objectivity
- Is the main subject portrayed
objectively, or is there a positive or
negative slant?
- If two people or groups are involved,
does the story give the impression
that one side is more honorable or

Scene 28
MS
Complexity
- Does the story provide
background information?
- Does it help you see how this
event fits into a bigger picture?
- Does the story present multiple
points of view? What types of sources
are interviewed?
Sequence of information
- How does the story begin and
end?
- What kind of details make up
the bulk of the story—interviews, facts,
dramatic images, others?
MS
And Emotional impact
- Does the story seem to be
designed to arouse a certain feeling or
impression in its audience?
- What technique does it use to
do this?
Scene 29
MCU
Full Text
Similarities:
_______________________________
_______________________________
Differences:
TV News Online Magazine
honest than the other?
MS
Complexity
- Does the story provide background
information?
- Does it help you see how this event
fits into a bigger picture?
- Does the story present multiple points
of view? What types of sources are
interviewed?
Sequence of information
- How does the story begin and end?
- What kind of details make up the bulk
of the story—interviews, facts,
dramatic images, others?
MS
And Emotional impact
- Does the story seem to be designed
to arouse a certain feeling or
impression in its audience?
- What technique does it use to do
this?
On Cam:
Since you already have an idea on how to
compare and contrast a particular news
using the three types of media,
V.O
I want you to make your analysis following
the given format.
Pop Up
- ( Left side of Sir Ike ) sample
collage photo of the Women’s
World Cup soccer competition
V.O
Pop Up Full text
Magazine Article vs Internet
Coverage vs TV Broadcast
Similarities
1. Include background, setting up
one team as underdogs
2. Present key moments of the
final game in chronological
order
3. Include comments from both
coaches
4. Include dramatic action photos
of the game and emotional
images of the winning team at
the end of the game
Differences
MS
But before doing that, here’s an example of
a chart analyzing two stories on the final of
the Women’s World Cup soccer competition.
V.O
Magazine Article vs Internet Coverage vs
TV Broadcast
Similarities
1. Include background, setting up one
team as underdogs
2. Present key moments of the final
game in chronological order
3. Include comments from both coaches
4. Include dramatic action photos of the
game and emotional images of the
winning team at the end of the game
Differences
 Magazine Internet Television Magazine Internet Television

1. More 1. Includes 1. Several 1. More 1. Includes 1. Several

quotations quotations, interviews quotations quotations, interviews
from players but they are from the from players but they are from the
and shorter,
players. and coaches; shorter, fewer players.
coaches; fewer in
interviews number, and interviews in number,
seem more less in- seem more and less in-
thorough depth. thorough depth.
2. More
2. More 2. Fewer dramatic 2. More 2. Fewer 2. More
photos; photos; not video and photos; the photos; not dramatic
greater as much audio greater as much video and
emotional emotional emotional emotional audio
impact impact impact impact
3. There is
3. Gives 3. No little 3. Gives 3. No history, 3. There is
history of the history, but
coverage of history of the but there is a little
event—past there is a
winners, link to an related event—past link to an coverage of
past article on the information winners, past article on the related
locations, history of the locations, etc. history of the information
etc. event. event.

Scene 30

MS
MS (
Before we’re going to end this discussion, I
want you to bear in mind that there are three
types of media prevalent today. All of them
serve the purpose of transmitting messages.
Pop Up at the left side of Sir Ike (one
by one)

Print Media Broadcast Media

Types of
Media
 Online Media
MS
Pop Up Text
✓ Print media are a paper publication.
It can be in the form of books,
newspapers, journals, magazines,
newsletters.
✓ Broadcast media describe the
traditional forms of media that include
television and radio.
✓ Broadcast media commonly come in
two forms: radio and television
broadcasting.
✓ Radio broadcasting is a one-way
sound broadcasting service,
transmitted over a radio wave.
✓ Television broadcasting is a medium
use to transmitting moving images in
monochrome or color.
✓ Online media are a medium that
uses the internet to send information.
✓ Content is the idea that is delivered
to the audiences, in a form of images
still and moving, audio, documents and
files.
Pop Up at the left side of Sir Ike (one
by one)
TECHNOLOGICAL CULTURAL
MS
The evolution of the type of media has
drastically taken over the world from print, to
broadcast radio and television and now
online media.
✓ Print media are a paper publication. It can
be in the form of books, newspapers,
journals, magazines, newsletters.
✓ Broadcast media describe the traditional
forms of media that include television and
radio.
✓ Broadcast media commonly come in two
forms: radio and television broadcasting.
✓ Radio broadcasting is a one-way sound
broadcasting service, transmitted over a
radio wave.
✓ Television broadcasting is a medium use
to transmitting moving images in
monochrome or color.
✓ Online media are a medium that uses the
internet to send information.
✓ Content is the idea that is delivered to the
audiences, in a form of images still, and
moving, audio, documents and files.
FS
Likewise, there are five ways that media
convergence has taken place. These types
 of convergence have effects on society.
Types of Media
Convergence

ORGANIC GLOBAL

ECONOMIC

MS

(As sir Ike walks, he also delivers his I think that all the different types of media
line) have lots of different influences on society,
especially individuals.

Scene 31
Pop Up text (Left Side) MCU

a. television There is an enormous variety of media

b. newspapers including; television, newspapers, radio,
c. radio magazines, advertisements, etc.
d. magazines
e. advertisements

MCU
It seems that the more developed that
society gets, the harder it becomes to
escape the media.

MS We use different types of media to find out

news, learn new things, and entertain
ourselves. With the advance in technology,
we can choose the type of media we want to
use, no matter the time or place.

So, we can hear the radio while driving to

work, we can watch our favorite show on our
phone, and we can find out any information
and news on our laptop or mobile device,
thanks to the Internet.

Who knows where technology can lead us in

the future.

Scene 32
MCU That concludes our lesson for today! Next
( Sir Ike faces right and delivers the episode, let us navigate the Codes,
line) Conventions, and Language of Media.

Teacher Ike turns to his right EXTRO SPIEL

Looks at Camera
Always remember, Be a responsible Cyber
Citizen.

My name is sir Ike.

See you in our Next episode.

God Bless Everyone…