Sample Business Plan

Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF CABANATUAN CITY
DISTRICT X
EASTERN CABU NATIONAL HIGH SCHOOL
GREENLEAF EAT
“Fresh flavors, Garden goodness”
Jesusa Rose T. Oliva

Carmella Joanna Paulene G. Callanta
Pauleen Ignacio
Jhudel lizardo
Arvy Kaye Francisco
Jayson Cacananta
Kristian Macabante
Jansent Aluan
Address: Cabu, Cabanatuan City

School ID: 301049
Telephone Number: (044) 803-2266
Email address: 301049@deped.gov.ph
REGION III
DISTRICT X
TABLE OF CONTENTS

School ID: 301049
REGION III
DISTRICT X
Executive Summary
Ducks and Juices Restobar is a new dining establishment located in 33 Malencio Street
Extension, Cabanatuan City that offers a unique menu featuring delicious duck dishes and a
variety of refreshing beverages. Our goal is to provide an exceptional dining experience for our
target market, including students, families, couples, working professionals, and food enthusiasts.
Through a thorough industry analysis, we have identified a growing demand for diverse culinary
offerings and unique dining experiences. Our marketing plan focuses on creating awareness and
excitement through online advertising, social media promotions, influencer collaborations, and
strategic partnerships. With a well-defined organizational structure, our experienced team is
committed to delivering outstanding service and creating a welcoming environment for our
guests. We are seeking investment from venture capitalists to cover startup costs, including
renovation, equipment, inventory, marketing, and working capital.

School ID: 301049
REGION III
DISTRICT X
Introduction
Ducks and Juices Restobar, owned by Arjay Caraggayan and John Andrew Aguilar, is a one-of-
a-kind dining and drinking experience that combines the succulent flavors of duck cuisine with a
comprehensive selection of beverages. With a deep understanding of the market and a passion
for culinary excellence, we are confident in the success of our venture.
To fund this exciting venture, we are utilizing our personal savings, demonstrating our
commitment and belief in the potential of Ducks and Juices Restobar. We are dedicated to
providing a unique and unforgettable dining experience for our customers, and we have invested
both financially and personally to bring our vision to life.
Our research and market analysis have identified a gap in the market for a dedicated restobar that
focuses on duck dishes and offers a diverse range of drinks. While there are traditional
restaurants and bars that serve various cuisines and beverages, none specifically specialize in
duck-based dishes. Ducks and Juices Restobar aims to fill this gap and create a niche for itself by
providing an exclusive culinary experience centered around the versatile and delicious duck
meat.
Our target market comprises individuals who appreciate fine dining, adventurous food
enthusiasts, and those seeking new and exciting flavor profiles. While our primary focus is on
working professionals, we anticipate that families, couples, and even students will find our
offerings enticing. By offering a diverse menu that caters to various tastes and preferences, we
aim to attract a wide range of customers who value quality food and drinks.

School ID: 301049
REGION III
DISTRICT X
Our unique proposition lies in the specialization of our menu. Ducks and Juices Restobar
differentiates itself from competitors by offering an exclusive selection of duck dishes prepared
with creativity and precision. The flavors, textures, and presentation of our dishes will set us
apart from other dining establishments. Moreover, our extensive collection of alcoholic and non-
alcoholic beverages, including craft cocktails and carefully curated juices, complements the
duck-focused menu and adds to the uniqueness of the overall experience.
Customers will choose Ducks and Juices Restobar over other establishments because of our
focus on exceptional quality, innovative dishes, and an immersive dining experience. Our
commitment to using fresh and locally sourced ingredients, combined with the expertise of our
culinary team, will result in consistently high-quality dishes that customers will crave.
Furthermore, our inviting ambiance, attentive service, and thoughtfully crafted beverage menu
will enhance the overall dining experience, making it a compelling choice for customers seeking
something different and memorable.
Our team comprises skilled professionals with in-depth knowledge of the food and beverage
sector. Key employees working at Ducks and Juices Restobar include talented chefs with a
specialization in duck dishes, bartenders experienced in creating specialty beverages, baristas,
and a committed service team with a focus on providing outstanding customer care. Their
knowledge and enthusiasm for their jobs will be crucial to giving our consumers a successful and
satisfying experience.

School ID: 301049
REGION III
DISTRICT X
Mission
 Provide a remarkable dining and drinking experience centered around duck cuisine and
comprehensive selection of beverages.
 Deliver exceptional quality, innovative dishes, and personalized service.
 Become the preferred destination for discerning individuals seeking unique and unforgettable
dining experiences.
Vision
To establish Ducks and Juices Restobar as a leading culinary destination known for its mastery
of duck dishes and exceptional beverage offerings. We aspire to be renowned for our creativity,
attention to detail, and commitment to sourcing the finest ingredients. By consistently exceeding
customer expectations, fostering a vibrant and welcoming environment, and contributing to the
local community, we aim to create a legacy as the ultimate destination for food enthusiasts and
those seeking culinary adventures.
Core Values
Excellence
Innovation
Customer Satisfaction

School ID: 301049
REGION III
DISTRICT X
Products Description
Duck Dishes
Daks Sisig
Our specialty Daks Sisig is a culinary
masterpiece that combines the succulent tenderness of
roasted duck with the bold flavors of sautéed onions,
fiery chili peppers, and a squeeze of tangy calamansi
juice. It's a sizzling sensation that tantalizes the taste
buds, delivering a harmonious blend of smoky,
savory, and zesty notes.
Roasted Daks
Prepare to go on a culinary adventure with our roasted
Daks. Enjoy the mouthwatering scents while the finely
seasoned duck roasts gently to perfection, producing
meat that glides in your mouth. The golden, crispy
skin squeaks with every bite, launching a symphony
of flavors that dance in your mouth.

School ID: 301049
REGION III
DISTRICT X
Lemon Daks
Experience a burst of sunshine with our Lemon Daks.
Delicately marinated in a refreshing infusion of zesty
lemon juice and fragrant herbs, this dish unveils a perfect
harmony of citrusy brightness and the natural richness of
the duck. Each forkful is a delightful adventure of tangy,
succulent bliss.
Finger Foods
Crispy Duck Spring Rolls
These crispy spring rolls are filled with tender
shredded duck, vegetables, and a blend of savory
spices. Served with a tangy dipping sauce, they
provide a delightful crunch and burst of flavors.
Beer-Battered Onion Rings
Made with thick-cut onions coated in a light and
crispy beer batter, our onion rings are a classic

School ID: 301049
REGION III
DISTRICT X
favorite. They are fried to perfection and served with a zesty dipping sauce, making them the
ideal accompaniment to your favorite beer.
Chicken Satay Skewers
Tender and juicy chicken pieces marinated in a flavorful
blend of herbs and spices, skewered and grilled to
perfection. Served with a peanut sauce for dipping, these
satay skewers are packed with savory goodness.
Nachos Supreme
A generous portion of crispy tortilla chips smothered in melted
cheese, topped with seasoned ground beef, tangy salsa,
guacamole, and sour cream. Our Nachos Supreme is a crowd-
pleasing favorite that pairs well with cocktails or carbonated
drinks.
Drinks
Premium Whiskies
Indulge in the smooth and sophisticated flavors of our
premium whiskey selection. From rich caramel notes to
hints of smoky oak, our whiskey offerings cater to
discerning palates and those seeking a refined drinking
experience.

School ID: 301049
REGION III
DISTRICT X
Tequilas
Explore the world of tequila with our curated collection
of artisanal tequilas. Each bottle showcases the
craftsmanship and unique flavors derived from agave
plants, offering a range of taste profiles from earthy and
herbal to fruity and spicy.
Beers
Each beer in our collection is a testament to the
artistry and passion of the brewers who
meticulously craft them. Whether you're a
casual beer enthusiast or a seasoned
connoisseur, our beer collection promises to
elevate your drinking experience and introduce
you to new flavors and styles. Cheers to the wonderful world of beer!
Cocktails
Each cocktail in our collection is a masterpiece,
meticulously crafted by our skilled mixologists who are
passionate about the art of cocktail creation. From the
classics to innovative concoctions, our cocktail menu
offers a diverse range of options to cater to every

School ID: 301049
REGION III
DISTRICT X
preference. So sit back, relax, and let us take you on a journey of flavors and indulgence with our
exceptional cocktail creations.
Industry Analysis
In the Philippines, the food and beverage industry are a rising sector that contributes
considerably to the economy. It encompasses everything from small food carts to large
organizations. Chefs and waiters, as well as marketing and sales employment, are available in the
business (Rayev, 2023).
Competitive Analysis
The food and beverage restaurant sector in the Philippines is very competitive, with many
competitors occupying the market. Restaurants as well as mobile food service operations
accounted for the vast majority of establishments, accounting for 22,366 or 76.1% of the entire
number of establishments (Philippine Statistics Authority, 2018). Factors such as changing
customer behavior, economic situations, supply chain disruptions, and developing technology all
have an impact on the industry.
SWOT Analysis
Strengths Weaknesses
 Unique Menu  Operational Costs

Our Restobar offers a diverse range of Maintaining a high-quality dining
dishes and beverages, including experience may require investment in
specialty duck dishes and handcrafted premium ingredients, skilled staff, and
juices. This unique menu sets us apart elegant décor. These operational costs can

School ID: 301049
REGION III
DISTRICT X
from competitors and attracts impact profitability and require careful

customers seeking new and exciting financial management.
flavor profiles.
 Staffing Challenges
 Quality Dining Experience Finding and retaining skilled chefs,
Our establishment focuses on bartenders, and waitstaff can be a
providing a fine dining experience, challenge in the competitive food and
appealing to individuals who beverage industry. Ensuring a competent
appreciate high-quality cuisine, and dedicated team may require focused
excellent service, and a pleasant recruitment efforts and ongoing training
ambiance. programs.
 Target Market Appeal

Our Restobar caters to a wide range of
customer segments, including
discerning food enthusiasts, working
professionals, and families. This broad
appeal increases our potential
customer base and revenue
opportunities.
 Strategic Location
Our Restobar is situated in a prime
location with high foot traffic, making
it easily accessible and visible to
potential customers.
Opportunities Threats
 Growing Market for Unique Dining  Intense Competition

Experiences The food and beverage sector is extremely
The market trend towards unique and competitive, with multiple establishments
memorable dining experiences fighting for customer attention. Competing

School ID: 301049
REGION III
DISTRICT X
presents an opportunity for our businesses with comparable offerings or

Restobar to attract customers seeking established client bases may constitute a
novel and adventurous culinary threat to gaining and retaining customers.
options.
 Changing Consumer Preferences
 Collaborations and Partnerships Evolving consumer tastes and preferences,
Partnering with local food bloggers, including dietary trends or shifts in dining
social media influencers, and nearby habits, may require periodic menu updates
businesses can enhance our marketing or adjustments to cater to changing
efforts, expand our reach, and attract a demands.
broader audience.
 Economic Factors
 Special Events and Promotions Economic downturns, inflation, or changes
Capitalizing on special events, in consumer spending habits can impact
holidays, or themed promotions can the restaurant industry. Being mindful of
generate excitement, attract new potential economic fluctuations and having
customers, and increase sales. contingency plans in place is essential to
Offering discounts or promotions for navigate these challenges.
group celebrations, such as birthday
parties, can further incentivize
customers to choose our Restobar.

School ID: 301049
REGION III
DISTRICT X
Market Analysis
Target Market
Students seeking affordable options for dining and socializing, form a significant portion
of the target market. Families are attracted to the restobar’s family-friendly environment, while
couples are enticed by the cozy and romantic ambiance. Working professionals find the
convenient location and variety of food and drink options appealing for unwinding after work.
Food enthusiasts are drawn to Ducks and Juices Restobar’s unique menu, featuring duck dishes
and a wide selection of beverages.
Marketing Plan
7 P’s of Marketing
 Product
Our primary products are delicious duck dishes with a variety of drinks, carefully crafted
by our trained workers. Our focus is on providing unique flavor profiles and exceptional taste
experiences that set us apart from competitors in the market. We continuously strive to innovate
and introduce new menu items to keep our offerings exciting and enticing to customers.
 Place
Ducks and Juices Restobar will be strategically located in a bustling area with high foot
traffic, specifically in 33 Malencio Street Extension Cabanatuan City, ensuring maximum

School ID: 301049
REGION III
DISTRICT X
visibility and accessibility for our target customers. The location will be chosen based on
thorough market research and analysis, taking into consideration factors such as proximity to
residential areas, offices, and entertainment venues.
Location Map
Floor Plan

School ID: 301049
REGION III
DISTRICT X
Interior Design
 Price
Our pricing strategy will be competitive, taking into account the quality of our
ingredients, the craftsmanship involved in preparing our dishes, and the overall dining
experience we offer. We will position our prices to reflect the value customers receive from our
delectable duck dishes and refreshing juices, ensuring that they feel satisfied with their
investment.
Table 1. Pricing of Duck Dishes and Finger Foods
Product Cost (Philippine Peso)
Duck Dishes Price starts at 200
Finger Foods Price Starts at 70

School ID: 301049
REGION III
DISTRICT X
Table 2. Pricing For Drinks
Product Price per shot/glass Price per Bottle
Whiskey Price Starts at 120 Price Starts at 1,500
Tequilas Price Starts at 120 Price Starts at 1,200
Beers Price Starts at 70
Cocktails Price Starts at 100
Mocktails Price Starts at 100
Carbonated Drinks Price Starts at 50
Fruit Juices Price Starts at 120
Coffees Price Starts at 80
 Promotion
To promote our products, we will utilize a mix of online and offline marketing channels.
Our online promotion efforts will include social media advertising, targeted email marketing, and
collaborations with food bloggers and influencers to generate buzz and reach a wider audience.
Offline promotion will involve distributing
flyers, participating in local events, and
implementing customer loyalty programs to
incentivize repeat visits and referrals.
Online Advertising

School ID: 301049
REGION III
DISTRICT X
Given the widespread use of social media platforms, we will allocate a significant portion of our
marketing budget to online advertising. This will involve running targeted ad campaigns on
platforms such as Facebook, Instagram, and Twitter to reach individuals who are actively
engaged in these channels. We will carefully craft visually appealing and enticing ads that
highlight our delicious duck dishes and refreshing juices, enticing viewers to visit our restobar.
Flyers
We recognize the importance of offline promotion, especially
within our local community. To effectively reach potential
customers, we will design and distribute eye-catching flyers
that showcase our unique offerings and special promotions. We
will strategically place these flyers in key locations such as
community centers, shopping malls, and residential areas to
maximize visibility and generate interest.
Partnerships with Food Bloggers and Social Media Influencers
To tap into the power of word-of-mouth marketing, we will establish partnerships with
influential food bloggers and social media influencers. We will invite them to experience our
Restobar and share their honest reviews and recommendations with their followers. By
leveraging their credibility and reach, we can significantly increase brand visibility and generate
buzz around our delicious duck dishes and refreshing juices.

School ID: 301049
REGION III
DISTRICT X
Word of Mouth Strategy
Alongside our online and offline advertising efforts, we will prioritize delivering
exceptional customer experiences that will encourage positive word of mouth. We will train our
staff to provide friendly and attentive service, ensuring that every customer feels valued and
satisfied. By consistently exceeding customer expectations, we will naturally encourage them to
share their positive experiences with friends, family, and colleagues, further amplifying our
brand reputation.
Sales Promotion
In addition to our comprehensive marketing strategy, we will implement a special sales
promotion to further attract customers. As part of this promotion, for every group of 10
individuals celebrating a birthday at our Restobar, we will provide 2 complimentary bottles of
liquors. This offer aims to enhance the celebratory atmosphere and provide an extra incentive for
customers to choose Ducks and Juices Restobar as their preferred venue for birthday
celebrations.
By offering this promotion, we not only encourage group bookings and larger gatherings but also
create a memorable experience for birthday celebrants and their guests. This special gesture adds
value to their dining experience and fosters a sense of loyalty and satisfaction among our
customers.
VIP Membership Promotion
We are happy to launch our VIP Membership
Program at Ducks and Juices Restobar as part of

School ID: 301049
REGION III
DISTRICT X
our dedication to providing our esteemed customers with extraordinary experiences. You can
access a variety of special benefits and privileges created to improve your dining experience by
signing up to become a VIP member.
You will receive the following benefits as a VIP member:
 Priority Seating
Skip the wait and enjoy priority seating at our Restobar, ensuring you have a comfortable and
convenient dining experience.
 Special Discounts
Receive exclusive discounts on food, beverages, and special events throughout the year. Enjoy
savings while savoring our delectable menu and extensive drink offerings.
 Personalized Recommendations
Our knowledgeable staff will provide personalized recommendations based on your preferences,
ensuring that each visit is tailored to your taste.
 Invitations to VIP Events
Be the first to know about our special events, themed nights, and promotions. Enjoy exclusive
access to VIP-only gatherings and enjoy memorable moments with fellow members.
 Birthday Treats
Celebrate your special day with us! As a VIP member, you will receive a complimentary dessert
or beverage on your birthday to make the occasion even more memorable.

School ID: 301049
REGION III
DISTRICT X
Simply inquire with our team or sign up on our website to become a member of our VIP
membership program. Membership is good for an entire year and can be updated annually.
Enhance your eating experience while being treated like an honored guest at Ducks and Juices
Restobar.
 Positioning
Our positioning in the market will be focused on offering a unique and memorable dining
experience centered around our specialty duck dishes and refreshing juices. We will emphasize
our commitment to excellence, innovation, and customer satisfaction, positioning Ducks and
Juices Restobar as a go-to destination for food enthusiasts seeking a delightful and adventurous
culinary journey.
 Packaging
We understand the importance of visually appealing and
practical packaging. Our food items will be presented in
attractive and eco-friendly packaging that showcases the
freshness and quality of our ingredients. We will also provide
options for takeout and delivery with secure and efficient
packaging to ensure that our customers can enjoy our products in the
comfort of their own homes.
 People

School ID: 301049
REGION III
DISTRICT X
Our team of dedicated and skilled professionals will be instrumental in delivering
exceptional customer experiences. From our chefs who prepare the mouthwatering duck dishes
to our friendly and attentive waitstaff, we will prioritize hiring and training individuals who are
passionate about food, customer service, and creating memorable moments for our guests. Our
people will be the face of our brand, ensuring that every customer interaction is positive and
enjoyable.
Operational Plan
4 M’s of Operations
 Materials
We will ensure a steady supply of high-quality ingredients, including fresh ducks,
liquors, fruits for our juices, and other necessary food items. We will establish relationships with
trusted suppliers who can consistently provide us with the required materials to maintain the
quality and taste of our dishes and beverages.

School ID: 301049
REGION III
DISTRICT X
 Machines
In our kitchen and bar area, we will invest in modern equipment and appliances to
support our operations. This includes commercial-grade cooking equipment, refrigeration
systems, juicers, blenders, and other essential machinery. These machines will help streamline
our food preparation and beverage-making processes, ensuring efficiency and consistency in our
offerings.
Manpower
Our team will consist of skilled and trained individuals who are passionate about
delivering exceptional dining experiences. We will hire experienced chefs, bartenders, servers,
and other kitchen and front-of-house staff members who possess the necessary expertise and
dedication to provide excellent service. Proper training programs and regular performance
evaluations will be implemented to maintain high standards and ensure continuous improvement.
 Method
Ducks and Juices Restobar places great importance on maintaining consistent and
efficient operations through the implementation of Standard Operating Procedures (SOPs). These
detailed step-by-step instructions are crucial in ensuring that all aspects of the business, from
food preparation to customer service and cleaning, are executed with precision and adherence to
established protocols.
Food Preparation

School ID: 301049
REGION III
DISTRICT X
In the realm of food preparation, SOPs are developed to standardize recipes for each dish
on the menu. These recipes include precise measurements, ingredients, and cooking techniques,
enabling the culinary team to consistently deliver dishes of exceptional quality. Additionally,
SOPs outline guidelines for proper ingredient handling, encompassing storage, labeling, and
safety practices to maintain freshness and prevent any contamination risks.
Organizational Structure
Organizational Chart

School ID: 301049
REGION III
DISTRICT X
Duties and Responsibilities:
Manager
• Oversees overall operations of the business.
• Develops business strategies and goals.
• Manages finances, budgets, and resources.
• Sets policies and procedures.
• Builds and maintains relationships with suppliers, partners, and stakeholders.
Head Chef
• Creates and oversees menu development.
• Manages kitchen operations and staff.

School ID: 301049
REGION III
DISTRICT X
• Ensures food quality, consistency, and presentation.
• Controls inventory and food costs.
Assistant Chefs
• Assists the head chef in menu planning and preparation.
• Oversees specific kitchen sections.
• Prepares and cooks food according to recipes and standards.
• Monitors and maintains kitchen equipment and supplies.
Duties and Responsibilities:
Kitchen Helpers
 Assists in food preparation and cooking.
 Cleans and sanitizes kitchen utensils and equipment.
 Stocks and organizes ingredients and supplies.
 Follows food safety and hygiene practices.
Dishwashers
 Washes and sanitizes dishes, utensils, and kitchen equipment.
 Assists in maintaining cleanliness and organization in the kitchen.
 Restocks cleaned items in their designated areas.
Waitstaff
 Greets and seats customers.

School ID: 301049
REGION III
DISTRICT X
 Takes customer orders and relays them to the kitchen.
 Serves food and beverages to customers.
 Provides recommendations and answers customer inquiries.
 Ensures a positive dining experience for customers.
 Clears and resets tables.
 Refills water glasses and restocks tableware.
 Assists waitstaff in delivering food and beverages.
 Maintains cleanliness and organization in the dining area.
Host/Hostess
 Welcomes and manages the seating of guests.
 Handles reservations and manages the waiting list.
 Provides menus and directs customers to their tables.
 Coordinates with waitstaff and kitchen staff to ensure smooth operations.
Cashier
 Handles customer payments and processes transactions.
 Provides accurate billing and receipts.
 Manages cash register and reconciles daily sales.
 Assists with customer inquiries and resolves any payment-related issues.
Bartenders
 Prepares and serves alcoholic and non-alcoholic beverages.
 Mixes and garnishes cocktails according to recipes and customer preferences.

School ID: 301049
REGION III
DISTRICT X
 Engages with customers, provides recommendations, and creates a welcoming atmosphere.
 Manages the bar area, including stocking supplies and maintaining cleanliness.
Barbacks
 Assists bartenders in restocking supplies, such as liquor, glassware, and garnishes.
 Cleans and polishes glassware and bar utensils.
 Assists in the setup and breakdown of the bar area.
 Supports bartenders in ensuring smooth and efficient bar operations.
Barista
 Prepare and serve a variety of coffee-based beverages to customers.
 Brew coffee, grind beans, and ensure coffee is prepared to customer's specifications.
 Create espresso shots, cappuccinos, lattes, mochas, and other coffee beverages.
 Interact with customers, take orders, answer questions, and provide recommendations.
Security Guards and Bouncers
 Maintains a safe and secure environment for customers and staff.
 Monitors the premises for any potential security risks or disturbances.
 Handles crowd control and enforces establishment policies.
 Responds to any incidents or emergencies promptly and appropriately.
Delivery Drivers
 Ensures timely and accurate delivery of orders to customers.

School ID: 301049
REGION III
DISTRICT X
 Handles customer inquiries and resolves delivery-related issues.
 Maintains vehicle cleanliness and follows safe driving practices.
 Coordinates with kitchen staff and ensures proper packaging of orders.
Financial Plan
Table 5. Start up Cost for Ducks and Juices Restobar

School ID: 301049
REGION III
DISTRICT X
Startup Cost Amount (Philippine Peso)
Renovation and Interior Design 1,500,000
Kitchen Equipment and Appliances 800,000
Furniture and Fixtures 500,000
Initial Inventory 300,000
Licenses and Permits 200,000
Marketing and Advertising 200,000
Legal Professional Fees 100,000

These
Contingency Fund 500,000
Total Startup Costs 4,100,000
startup costs are essential investments to establish Ducks and Juices Restobar and position it for
successful operations. They are crucial for creating a well-equipped and attractive establishment,
complying with legal requirements, and launching effective marketing initiatives.

School ID: 301049
REGION III
DISTRICT X
Table 6. Sales Projection for the First Five Years
Day Total Sales Cost of Gross Profit Operatin Net

Goods Sold g Income/Loss
Expenses
1 6,000,000 2,400,000 3,600,000 4,800,000 -1,200,000
2 8,000,000 3,200,000 4,800,000 4,800,000 0
3 10,000,000 4,000,000 6,000,000 4,800,000 1,200,000
4 12,000,000 4,800,000 7,200,000 4,800,000 2,400,000
5 14,000,000 5,600,000 8,400,000 4,800,000 3,600,000
Table 5 presents the Sales Projection for the First Five Years of Ducks and Juices
Restobar. In the first year of operation, the projected total sales are ₱6,000,000. However, after
deducting the cost of goods sold (₱2,400,000), the gross profit is ₱3,600,000. Unfortunately, the
operating expenses amount to ₱4,800,000, leading to a net loss of -₱1,200,000.
Moving on to the second year, sales increase to ₱8,000,000, with a corresponding cost of goods
sold of ₱3,200,000. The gross profit remains at ₱4,800,000. Operating expenses also stay
constant at ₱4,800,000, resulting in a net income of 0. This indicates that the business has broken
even in the second year.
In the third year, sales continue to grow to ₱10,000,000, with a cost of goods sold of ₱4,000,000.
This leads to a higher gross profit of ₱6,000,000. Operating expenses remain consistent at
₱4,800,000. As a result, the net income for the third year amounts to ₱1,200,000, indicating that
the business has achieved a return on investment (ROI) and started generating a positive net
income.

School ID: 301049
REGION III
DISTRICT X
The positive trend continues into the fourth and fifth years. Sales increase to ₱12,000,000 and
₱14,000,000, respectively. The cost of goods sold rises proportionally, resulting in gross profits
of ₱7,200,000 and ₱8,400,000 for Years 4 and 5, respectively. Operating expenses remain steady
at ₱4,800,000 in both years. Consequently, the net income reaches ₱2,400,000 in Year 4 and
₱3,600,000 in Year 5.
Overall, the sales projection indicates that Ducks and Juices Restobar is expected to achieve a
return on investment (ROI) in the third year of operation. This milestone is marked by a positive
net income after deducting the operating expenses. Subsequently, the business continues to
generate increasing profits in the following years, reflecting the growth and success of the
establishment.
References

School ID: 301049
REGION III
DISTRICT X
Rayev, K. (2023, April 12). Food and Beverage in the Philippines (Definition + Examples).
Shopboxo |. Retrieved June 17, 2023, from https://shopboxo.io/blog/food-and-beverage-
in-the-philippines-definition-examples
Mordor Intelligence Private, M. I. P. (2023, March 13). Philippines Foodservice Market Is
Anticipated to Register a CAGR of 7.83% During 2023-2028- Market Size, Share,
Forecasts, & Trends Analysis Report by Mordor Intelligence. GlobeNewswire News
Room. Retrieved June 17, 2023, from
https://www.globenewswire.com/news-release/2023/03/13/2625799/0/en/Philippines-
Foodservice-Market-is-anticipated-to-register-a-CAGR-of-7-83-during-2023-2028-
Market-Size-Share-Forecasts-Trends-Analysis-Report-by-Mordor-Intelligence.html
Philippine Statistics Authority . (2018). 2018 Census of Philippine Business and Industry:
Accommodation and Food Service Activities | Philippine Statistics Authority. Retrieved
June 17, 2023, from https://psa.gov.ph/content/2018-census-philippine-business-and-
industry-accommodation-and-food-service-activities
Dingil, D. J. S. (2023). Operational Problems and Strategies of Restaurants in Northern
Philippines. journal.formosapublisher.org. https://doi.org/10.55927/fjmr.v2i2.3103
Mordor Intelligence Research & Advisory. (2023, June). Philippines Foodservice Market Size &
Share Analysis – Growth Trends & Forecasts (2023 – 2028). Mordor Intelligence.
Retrieved June 18, 2023, from
https://www.mordorintelligence.com/industry-reports/philippines-foodservice-market

School ID: 301049
REGION III
DISTRICT X
Food Service Industry Challenges | 3M Philippines. (n.d.). MMM-ext.
https://www.3mphilippines.com.ph/3M/en_PH/food-service-ph/food-service-challenges/
Mordor Intelligence Private . (2023, January 23). Philippines Foodservice Market – Growth,
Trends, and Forecasts (2023 – 2028). Retrieved June 18, 2023, from
https://www.giiresearch.com/report/moi1202232-philippines-foodservice-market-growth-
trends.html
Idolgin. (2022). How to overcome the 4 biggest challenges restaurant owners will face in 2023.
Grubhub for Restaurants.
Appendices

School ID: 301049
REGION III
DISTRICT X

School ID: 301049
REGION III
DISTRICT X

School ID: 301049
REGION III
DISTRICT X

School ID: 301049
REGION III
DISTRICT X

School ID: 301049
REGION III
DISTRICT X

School ID: 301049

Sample Business Plan

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Sample Business Plan

Uploaded by

Copyright:

Available Formats

Republic of the Philippines

“Fresh flavors, Garden goodness”

Jesusa Rose T. Oliva

Address: Cabu, Cabanatuan City

Address: Cabu, Cabanatuan City

strategic partnerships. With a well-defined organizational structure, our experienced team is

renovation, equipment, inventory, marketing, and working capital.

Address: Cabu, Cabanatuan City

for culinary excellence, we are confident in the success of our venture.

both financially and personally to bring our vision to life.

Address: Cabu, Cabanatuan City

duck-focused menu and adds to the uniqueness of the overall experience.

something different and memorable.

specialization in duck dishes, bartenders experienced in creating specialty beverages, baristas,

Address: Cabu, Cabanatuan City

comprehensive selection of beverages.

 Deliver exceptional quality, innovative dishes, and personalized service.

those seeking culinary adventures.

Address: Cabu, Cabanatuan City

Our specialty Daks Sisig is a culinary

masterpiece that combines the succulent tenderness of

roasted duck with the bold flavors of sautéed onions,

fiery chili peppers, and a squeeze of tangy calamansi

juice. It's a sizzling sensation that tantalizes the taste

buds, delivering a harmonious blend of smoky,

savory, and zesty notes.

Prepare to go on a culinary adventure with our roasted

Daks. Enjoy the mouthwatering scents while the finely

seasoned duck roasts gently to perfection, producing

meat that glides in your mouth. The golden, crispy

skin squeaks with every bite, launching a symphony

of flavors that dance in your mouth.

Address: Cabu, Cabanatuan City

Experience a burst of sunshine with our Lemon Daks.

Delicately marinated in a refreshing infusion of zesty

lemon juice and fragrant herbs, this dish unveils a perfect

harmony of citrusy brightness and the natural richness of

the duck. Each forkful is a delightful adventure of tangy,

Crispy Duck Spring Rolls

These crispy spring rolls are filled with tender

shredded duck, vegetables, and a blend of savory

spices. Served with a tangy dipping sauce, they

provide a delightful crunch and burst of flavors.

Beer-Battered Onion Rings

Made with thick-cut onions coated in a light and

crispy beer batter, our onion rings are a classic

Address: Cabu, Cabanatuan City

ideal accompaniment to your favorite beer.

Chicken Satay Skewers

Tender and juicy chicken pieces marinated in a flavorful

blend of herbs and spices, skewered and grilled to

perfection. Served with a peanut sauce for dipping, these

satay skewers are packed with savory goodness.

A generous portion of crispy tortilla chips smothered in melted

cheese, topped with seasoned ground beef, tangy salsa,

guacamole, and sour cream. Our Nachos Supreme is a crowd-

pleasing favorite that pairs well with cocktails or carbonated

Indulge in the smooth and sophisticated flavors of our

premium whiskey selection. From rich caramel notes to

hints of smoky oak, our whiskey offerings cater to

discerning palates and those seeking a refined drinking

Address: Cabu, Cabanatuan City

Explore the world of tequila with our curated collection