Professional Documents
Culture Documents
HIGH
Social Responsibility SCHOOL
Organization Part 1 9
Quarter 3
Republic Act 8293, Section 176 states that no copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.
Module
9
Quarter 3
This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into
consideration their needs and circumstances.
In addition to the material in the main text, you will also see this box in the
body of the module:
As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Moreover, you are expected to encourage and assist the
learners as they do the tasks included in the module.
For the Learner:
This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an active
learner.
Posttest - This measures how much you have learned from the
entire module.
EXPECTATIONS
PRETEST
RECAP
Give three examples of common practices under the following category:
• On-Time
• On Attire and Appearance
• On Speaking in Meetings
Let us recall. What are the four examples of protocols in Philippine business?
1.
2.
3.
4.
LESSON
The last meeting, we discuss the two types of common business practices,
decorum, and protocol. Meanwhile, we will continue discussing other common
business practices that we also need to know and understand.
A. Policies
B. Advertising
Companies use different platforms to
reach their prospective and loyal
clients. They use an advertisement to
encourage more people to buy their
products and inform them about the
good qualities of their products or
service that it offers. Advertising can
be in different forms. Ads may appear
in television, radio, magazines,
newspapers, directories, billboards,
leaflets and the most common today
https://pixabay.com/photos/internet-content-portal-search-315132/
and the most used platform is online.
The most effective way to catch the attention of your customers is by
influencing their emotions. Through emotions, you can easily hook the heart of your
buyers to purchase your product because they can feel the connection about their
belief, personality, occupation, lifestyle, relationships, and more.
There are a lot of ways to convince prospective customers and one of the
helpful ways to do that is through word of mouth. It is easy to convince other clients
once someone connected to them (relatives, friends, neighbors, family members, co-
workers, etc.) introduces that product. This is very helpful especially if your company
does not have sufficient funds to allocate a million peso for advertisement. Yet, big
companies budget a big portion of their finances in advertisement because even if
there is a higher expense for that, the return is also hundredfold. According to
iConcept Global Advertising Inc., a lease of a billboard in EDSA will cost you an
estimate of P300,000.00 to P500,000.00 pesos. While a 30-second TV commercial is
approximately P500,000.00 to P800,000.00 and a small image of advertisement in a
local newspaper would probably cost you P20,000.00 to P50,000.00. And many large
companies are allocating their funds around 4 to 20 billion annually for TV ads
alone.
Still, it always depends on the firm on what could be the most appropriate
advertisement the company will going to use to capture their customers.
C. Marketing
Marketing involves the whole process of product development, logistics,
promotion, and advertisement. Whatever things involve customers are under
marketing. In this aspect, the needs and wants of the customers should always come
first. That is why it is crucial to create and develop new and existing products
because it should always satisfy the needs of your customers. Especially nowadays,
there are a lot of competitors around that anytime can get your market share. So, it
is always important to note that your objective should be the superior product to be
consistent in the lead and to be the number one option for your valued customers.
When it comes to promotions, marketers use a variety of methods that
includes traditional media like television, radio, newspapers, magazines, and
billboards. Yet, marketers now preferred the most used platform and one the effective
media, the websites, and social media. Through this, it easier for marketers to locate
and reach their customers and also introduce and present their more cheaply. Also,
surveys and feedback from customers can be communicated faster, and so, ideas in
developing products are reliable.
D. Bookkeeping
Bookkeeping is a process of recording a day-to-day basis of transactions that
pertains to the activities of the business that involves the finances of the company to
keep track of flows of cash. Companies must have a good bookkeeping system to
have an accurate report made monthly, quarterly semi-annually, and annually. With
a good bookkeeping system, it can communicate easily with the results of the
finances and management can make appropriate decision/s regarding its final
report.
You must have an organized way to do bookkeeping so that every recorded
transaction is correct and precise.
With the use of bookkeeping, owners can know if the company is being
profitable or not. Firms can also file the correct amount of tax for the sales they incur
for the whole year. Moreover, if a business has a well-organized book, lenders like
banks can easily assess if the company is worthy of lending a good amount of money.
E. Reportorial Requirements
There are many reportorial requirements that a company needs to accomplish
for them to make a wise decision for the next operating year of the business and as
compliance with the regulating agencies of government. Common types of annual
reports are General Corporate Information, Accounting Policies, Statement of
Financial Position, Statement of Cash Flow, Non-audited Information, Statement of
Comprehensive Income, Notes to the Financial Statements, Auditor’s Reports, and
others.
Reports are given to different parties involved in the business for them to
understand the status and position of the firm. The most essential data that the
company must report are the financial statements because it provides relevant
information about the performance and changes in the position of the business. So
these reports must be made understandable, reliable, and comparable.
F. Documentation
Documentation is the process of collecting evidence, mostly in physical form
but can be in electronic format, that can be retrieved anytime for the validity of a
certain claim or statement. No human has a special power to remember every
transaction that he/she is making every day and can recall bulk transactions that
he/she made for the past few months. Therefore to retrieve a certain transaction, a
company must record and file official actions taken by its employees. Common
transactions are recorded in chronological ways for ease of tracking evidence. Aside
from recording it chronologically, it is also important that these documents are
accurate and provide truthful information.
ACTIVITIES
In your previous module, you are task to create your own “code of ethics”
under decorum and protocol. From the code of ethics you have created the last
discussion, continue creating, improving, and finalizing your code of ethics for the
whole activities of the firm (policies, advertising, marketing, bookkeeping, reportorial
requirements, and documentation).
WRAP-UP
1. What are the common business practices that have been discussed today?
2. Why is business ethics important?
VALUING
For two days, we have been discussing the common business practices in an
organization. And many firms, if not all, take time to establish a set of rules under
these practices which is known as the code of ethics.
What do you think are the dilemmas if there is no code of ethics in an
organization? Site at least five situations that might happen if the code of right
conducts is not established.
POSTTEST
References
Books
Jerusalem, Violeta L. Business Ethics & Social Responsibility: Concepts, Principles, &
Practices of Ethical Standards. Fastbooks Educational Supply, 2017.
Cortez, Franz Giuseppe F. Business Ethics and Social Responsibility. Vibal, 2016.
Websites