2023

Email Marketing Campaign

“Jimmy’s Italian Bakery”

Name: Tamika Morris

ID number: N01454336
Due Date: December 6, 2023
Table of Contents

Campaign Description....................................................................................................................................2

Email Page Design and Link............................................................................................................................3

Landing Page Design and Link........................................................................................................................4

Execution and Analysis of Results..................................................................................................................6

Campaign Description

The primary focus of Jimmy's Italian Bakery's email marketing campaign is to enhance
customer engagement, promote brand loyalty, and drive sales by effectively communicating with our
target
audience. With Little Italy's diverse population, where approximately 30% has Italian roots, our goal is to
leverage this cultural connection and deliver personalized content that resonates with the community.
In response to the growing trend of online food ordering and delivery in Toronto, with a 25% increase in
the past year, we here at Jimmy’s Italian Bakery aim to create a strategic email campaign that aligns with
the preferences of our tech-savvy audience while still providing services to our customers that wish to
walk in and smell the ambiance of the delights.

The purpose is not only to showcase our traditional Italian bakery offerings but also to provide a
seamless and convenient way for customers to stay connected with Jimmy. Our email campaign will
encompass various key elements, including bi-monthly specials and promotions, a featured recipe of the
month that encourages the use of our bakery items, and invitations to local events hosted by the bakery.
By fostering a sense of community through customer spotlights and exclusive discounts for subscribers,
we aim to establish a deeper emotional connection with our audience. To kick off our email marketing
campaign, Jimmy's Italian Bakery is excited to introduce its first special promotion where we invite
customers to subscribe to our website and, upon doing so, they will receive a delectable free treat of
their choice after making a purchase of $10 or more. This initial offer will expire on January 31, 2024, and
was designed not only to encourage customer engagement but also to showcase our appreciation for
their loyalty and support. After which, communication will be made between Jimmy and the marketing
team to determine future offers which will continue to engage its customers.

Moreover, to measure the effectiveness of our campaign, we will closely monitor open, click-
through and subscribers’ rates to gauge engagement levels. Additionally, tracking conversion rates will
allow us to assess how well the campaign translates into actual customer actions, such as making
purchases or attending events. The growth of our subscriber list will serve as a key indicator of the
success of our acquisition strategies, while customer feedback and reviews will provide valuable insights
into customer satisfaction and brand perception. In implementing this comprehensive email marketing
plan, Jimmy's Italian Bakery aspires to not only strengthen its online presence but also to become an
integral part of the daily lives of the Little Italy community, fostering a loyal customer base and
contributing to the overall success and growth of the bakery.
Email Page Design and Link
https://mailchi.mp/c95ddbad1c4b/unlock-sweet-delights-10-purchase-free-pastry
Landing Page Design and Link
https://mailchi.mp/dfe76de8cc3c/jimmys-italian-bakery
Execution and Analysis of Results

Jimmy's Italian Bakery's recent email marketing campaign including the promotional offer
“Unlock Sweet Delights: $10 Purchase = FREE Pastry” has yielded highly positive results, demonstrating a
remarkable engagement level with its customers so far. Out of the 16 emails sent, all were successfully
delivered demonstrating a 100% delivery success rate. The campaign achieved a notable open rate of
87.5%, with 14 recipients opening the email, and a remarkable click-through rate of 87.5%, indicating
that all the individuals who opened the email engaged with the content. The clicks per unique opens rate
of 100% emphasizes the effectiveness of the email content in driving action.

Importantly, there were no bounced emails or unsubscribes, signifying that the campaign
content positively resonated and enticed the audience with its delight. The integration between the
email and website is evident in the website metrics, where the campaign contributed to 27 visits, 18
clicks, and 15 new subscribers. This not only indicates successful traffic generation but also effective
conversion of website visitors into subscribers. This also indicated that customers might have enjoyed
the ambiance of the website and have continued to go back to review the page. Whether it was to
gather more information on Jimmy’s Italian Bakery or to share information about the website with their
peers.

While no abuse reports were mentioned, it's crucial to maintain vigilance in future campaigns to
ensure continued positive reception. The campaign's success provides valuable insights into the
preferences and responsiveness of the target audience, emphasizing the importance of personalized and
engaging content. In summary, the results showcase a highly effective email marketing campaign for
Jimmy's Italian Bakery, reinforcing the brand's connection with the audience and setting a strong
foundation for future endeavors in customer engagement and retention.