‫א‬‫א‬‫א‬

‫א‬
 ‫א‬

٢
 ‫א‬‫א‬  ‫א‬٢٢٨ ‫א‬
‫א‬ ‫א‬‫א‬‫א‬ ‫א‬

 ‫א‬W‫א‬‫א‬
 

 W‫א‬‫א‬

 W‫א‬‫א‬‫א‬‫א‬ 
 K‫א‬  J
K‫א‬‫א‬  J
K‫א‬‫א‬‫א‬‫א‬  J
K‫א‬  J
K‫א‬‫א‬  J
K‫א‬‫א‬  J

 K‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬‫א‬

 K%100‫א‬‫א‬W‫א‬‫א‬‫א‬

 K W‫א‬‫א‬‫א‬‫א‬

 K ‫א‬‫א‬‫א‬W‫א‬‫א‬‫א‬‫א‬

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  ‫א‬‫א‬  ‫א‬٢٢٨ ‫א‬
‫א‬ ‫א‬‫א‬‫א‬ ‫א‬

 

 ١٤-١
‫א‬‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬  ‫א‬ ‫א‬ ‫א‬    
‫א‬K‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬
K‫א‬

 ‫א‬ ١٥-١
‫א‬‫א‬‫א‬ ‫א‬E‫א‬F‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬K‫א‬‫א‬
 K‫א‬‫א‬

‫א‬ ١٦-١
 ‫א‬   ‫א‬    W‫א‬  ‫ א‬-١
‫א‬،
،  ،،‫א‬،‫א‬
 K‫א‬
 ‫א‬ ‫א‬    ‫א‬     W‫א‬‫א‬ ‫א‬  -٢
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫א‬ ‫א‬ ‫א‬‫א‬  ‫א‬   ‫א‬   ‫א‬
 K‫א‬‫א‬
‫א‬‫א‬‫א‬W‫א‬‫א‬‫א‬‫א‬‫ א‬-٣
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬ ‫א‬ ‫א‬    ‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬  ‫א‬
 K‫א‬‫א‬‫א‬‫א‬
‫א‬ ‫א‬  ‫א‬ ‫א‬  W‫א‬ ‫א‬‫א‬ ‫א‬    ‫א‬ -٤
‫א‬‫א‬EKey Performance IndicatorsF‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬
‫א‬ ‫א‬     ،   ‫א‬ ‫א‬  
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  ‫א‬‫א‬  ‫א‬٢٢٨ ‫א‬
‫א‬ ‫א‬‫א‬‫א‬ ‫א‬

 ‫א‬  ‫א‬  ‫א‬  ‫א‬ ‫א‬   
‫א‬‫א‬K‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬ ‫א‬‫א‬     Balance Score Cards ‫א‬‫א‬ ‫א‬‫א‬
‫א‬‫א‬‫א‬E KPI'sF‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬

 ‫א‬‫א‬‫א‬‫א‬ ١٧-١
،‫א‬‫א‬‫א‬‫א‬
  ٩٠٠١W٢٠٠٠ ‫א‬  ،‫א‬ ‫א‬    ‫א‬   ‫א‬
‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
    ، ‫א‬‫א‬ ‫א‬‫א‬  ‫א‬‫א‬ ‫א‬    ٦ 
‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬‫א‬
E‫א‬F‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬

W‫א‬ ١٨-١
‫א‬‫א‬‫א‬‫א‬‫א‬
،‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬  ‫א‬  ‫א‬ ‫א‬   ‫א‬     ‫א‬‫א‬  ‫א‬
‫א‬،‫א‬‫א‬  ‫א‬،‫א‬
 K‫א‬‫א‬‫א‬
 

- ١٨ -
  ‫א‬‫א‬  ‫א‬٢٢٨ ‫א‬
‫א‬ ‫א‬‫א‬‫א‬ ‫א‬

‫א‬‫א‬‫ א‬١٩-١
W‫א‬‫א‬‫א‬ -١
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ 
 K‫א‬‫א‬‫א‬
W‫א‬‫א‬‫א‬‫א‬ -٢
‫א‬ ‫א‬   ‫א‬     ‫א‬ ‫א‬ ‫א‬   
‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬‫א‬‫א‬
WEProcesses OwnersF‫א‬ -٣
‫א‬‫א‬‫א‬ 
 ،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 KEEnd userF‫א‬‫א‬‫א‬‫א‬‫א‬
 ،‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬
‫א‬‫א‬ ‫א‬  ‫א‬ ‫א‬  ‫א‬     ،
            ،
  ‫א‬
  ‫א‬     ،‫א‬ ‫א‬‫א‬‫א‬  ‫א‬  
  ‫א‬        ‫א‬ ‫א‬  
 K‫א‬‫א‬
W‫א‬‫א‬‫א‬ -٤
‫א‬ ‫א‬ ‫א‬  ‫א‬  ‫א‬     
 K‫א‬‫א‬
 

- ١٩ -
  ‫א‬‫א‬  ‫א‬٢٢٨ ‫א‬
‫א‬ ‫א‬‫א‬‫א‬ ‫א‬

W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -٥
‫א‬‫א‬    ‫א‬    ‫א‬ ‫א‬ ‫א‬   
‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬

 ‫א‬‫א‬ ٢٠-١
 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
W‫ א‬.١
‫א‬ -‫أ‬

K‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬ -‫ب‬

K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -‫ج‬

W‫א‬‫ א‬.٢
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -‫أ‬

K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -‫ب‬

 W‫ א‬.٣
K‫א‬‫א‬‫א‬‫א‬ -‫أ‬

K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -‫ب‬

‫א‬‫א‬‫א‬‫א‬ -‫ج‬

K‫א‬‫א‬
 W‫ א‬.٤
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -‫أ‬

K‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬ -‫ب‬

K‫א‬‫א‬‫א‬‫א‬ -‫ج‬

K‫א‬‫א‬‫א‬ -‫د‬

- ٢٠ -
  ‫א‬‫א‬  ‫א‬٢٢٨ ‫א‬
‫א‬ ‫א‬‫א‬‫א‬ ‫א‬

K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -‫ﻩ‬

K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -‫و‬

 W‫ א‬.٥
K‫א‬‫א‬ -‫أ‬

K‫א‬‫א‬‫א‬ -‫ب‬

K‫א‬‫א‬ -‫ج‬

 W‫ א‬.٦
K‫א‬‫א‬‫א‬‫א‬ -‫أ‬

K‫א‬‫א‬‫א‬‫א‬‫א‬ -‫ب‬

 W‫א‬‫א‬‫ א‬.٧
K‫א‬‫א‬‫א‬‫א‬‫א‬ -‫أ‬

K‫א‬‫א‬‫א‬‫א‬‫א‬ -‫ب‬

‫א‬K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -‫ج‬

K‫א‬‫א‬‫א‬‫א‬‫א‬
 W‫ א‬.٨
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -‫أ‬

K‫א‬‫א‬‫א‬‫א‬‫א‬ -‫ب‬
 K‫א‬‫א‬‫א‬‫א‬‫א‬ -‫ج‬

 

- ٢١ -
 ‫א‬‫א‬  ‫א‬٢٢٨ ‫א‬
‫א‬ ‫א‬‫א‬‫א‬ ‫א‬

 ‫א‬
 
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -١
K‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -٢
K‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬ -٣
‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -٤
 K‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -٥
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬،‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬W‫א‬ -٦
،‫א‬‫א‬‫א‬،
‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -٧
‫א‬‫א‬،‫א‬،‫א‬،
 ‫א‬،‫א‬،‫א‬‫א‬،‫א‬W
K‫א‬‫א‬‫א‬،‫א‬

- ٢٢ -
  ‫א‬‫א‬  ‫א‬٢٢٨ ‫א‬
‫א‬ ‫א‬‫א‬‫א‬ ‫א‬

 
 
 W‫א‬‫א‬E2F‫א‬‫א‬E3FE١F
 

EF K‫א‬‫א‬‫ א‬EF

EF K‫א‬‫א‬ EF
EF K‫א‬‫א‬‫א‬ EF
EF  K‫א‬‫א‬‫א‬‫א‬‫א‬ EF
EF  K‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬EF
 
 

 W‫א‬‫א‬E٢F
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK،KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK‫א‬EF
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK‫א‬‫א‬‫א‬‫א‬EF
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK،KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK،KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKW‫א‬EF
‫א‬‫א‬KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK‫א‬EF
 KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK‫א‬‫א‬
 KKKKKKKKKKKKKKKKKKKKKKKKKK،KKKKKKKKKKKKKKKKKKKKKKKKKKKKK،KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKW‫א‬‫א‬EF
 

 W‫א‬ E3F‫א‬‫א‬‫א‬E٣F
 

 W‫א‬EF
EF K‫א‬‫א‬‫א‬ J٢ EF  K‫א‬‫א‬ J١
EF K‫א‬‫א‬ J٤ EF K‫א‬‫א‬‫א‬ J٣
 
 W‫א‬EF
EF K‫א‬‫א‬ J٢ EF K‫א‬‫א‬‫א‬ J١
EF K‫א‬‫א‬ J٤ EF  K‫א‬‫א‬ J٣
 
 
- ٢٣ -
  ‫א‬‫א‬  ‫א‬٢٢٨ ‫א‬
‫א‬ ‫א‬‫א‬‫א‬ ‫א‬

 W‫א‬‫א‬EF
EF ‫א‬‫א‬ J٢ EF K J١
EF  ‫א‬‫א‬‫א‬ J٤ EF  K‫א‬‫א‬ J٣
 
 W‫א‬EF
EF  K‫א‬ J٢ EF  K‫א‬ J١
EF K‫א‬‫א‬‫א‬ J٤ EF  K‫א‬ J٣
 
 W‫א‬E٤F
K‫א‬‫א‬‫א‬‫א‬ (‫)أ‬
K‫א‬ (‫)ب‬

 K‫א‬‫א‬‫א‬‫א‬ (‫)ج‬

 K‫א‬ (‫)د‬
 

 WE٦F
 K‫א‬EF
 K‫א‬‫א‬‫א‬EF
 K‫א‬‫א‬‫א‬EF
 K‫א‬EF
 
‫؟‬‫א‬‫א‬‫א‬‫א‬E٧F
  

- ٢٤ -
 ‫א‬‫א‬  ‫א‬٢٢٨ ‫א‬
‫א‬ ‫א‬‫א‬‫א‬ ‫א‬

 
 

 W‫א‬‫א‬ 
 

K‫א‬ -١
K‫א‬‫א‬ -٢
K‫א‬‫א‬‫א‬ -٣
KW‫ א‬-٤
 
 
 

- ٢٥ -