Professional Documents
Culture Documents
Edited by
Btihaj Ajana
Self-Tracking
Btihaj Ajana
Editor
Self-Tracking
Empirical and Philosophical Investigations
Editor
Btihaj Ajana
Digital Humanities
King’s College London
London, UK
and
Aarhus Institute of Advanced Studies
Aarhus University
Aarhus, Denmark
This edited collection grew out of the workshop ‘The Quantified Self
and the Rise of Self-Tracking Culture’, organised by Btihaj Ajana in June
2016 at the Aarhus Institute of Advanced Studies. The workshop was
part of Ajana’s Marie Curie Fellowship project, supported the European
Union’s Seventh Framework Programme under Grant Agreement No.
609033. We wish to thank Aarhus Institute of Advanced Studies and
the European Union for their generous support with the workshop and
this ensuing publication project. We also wish to thank all the workshop
attendees for their useful feedback and comments on our presentations
and panel discussions.
Many thanks also to the research participants and the many self-trackers
who generously shared their experiences and thoughts with us in the course
of conducting our respective research projects and writings.
Finally, we would like to thank the editors at Palgrave Macmillan for
their support with the publication of this book.
v
Contents
1 Introduction 1
Btihaj Ajana
vii
viii Contents
Contributors
ix
x Editor and Contributors
xiii
xiv List of Figures
Fig. 7.3 Fitbit step counts and self-reports rating for well-being,
productivity and stress, scaled and averaged monthly across
all participants for the period of one year with fitted smoothed
conditional mean line and standard errors (grey bands) 103
CHAPTER 1
Introduction
Btihaj Ajana
B. Ajana (*)
Digital Humanities, King’s College London, London, UK;
Aarhus Institute of Advanced Studies, Aarhus University, Aarhus, Denmark
e-mail: btihaj.ajana@kcl.ac.uk
To be sure, the idea of monitoring the body and its activities is not
completely new, nor is the use of metrics to chart progress and goal
attainment. As Carmichael (2010) reminds us, ‘[p]eople have been
recording their lives in analog format ever since they started drawing on
cave walls’. However, developments in digital technologies and sensors
have made it easier than ever to automate the process of self-tracking and
quantification, embedding this practice into everyday products such as
mobile phones and watches. For the first time, Topol (2013) argues, we
can digitise humans ‘in highest definition, in granular detail, and in ways
that most people thought would not be possible’.
And in economic terms, measuring the body is becoming a very prof-
itable industry. According to a report by BCC Research (2015), the
global market for wearable self-tracking technologies reached US$3.2
billion in 2014. They expect this number to grow to US$18.8 billion in
2019.2 The rapidly increasing market value of wearable tracking devices
and apps is, itself, indicative of the growing interest in such technologies
and the notable shift towards self-quantification and performance moni-
toring in general.
The impact of this growing phenomenon of self-tracking has been
receiving much attention recently, as evidenced in the mass media cover-
age of these trends and in the rapidly developing body of literature from
medical researchers, cognitive and behavioural psychologists, and social
scientists. Much of this literature tends to celebrate digital self-tracking
practices as emancipatory and empowering for both individuals and insti-
tutions (Swan 2012; Townsend 2013; Wei 2013; Topol 2013). For the
individual, it is often reported that the practice of tracking one’s physical
activity and health indicators can have a positive impact on well-being
(Fox and Duggan 2013) in the way it allows the user to set daily goals,
monitor health habits and identify actions that are conducive to the bet-
terment of fitness levels, health and life overall. Researchers in persuasive
computing (for instance, Purpura et al. 2011 and Thieme et al. 2012)
have also explored the motivational aspects and the ‘nurselike applica-
tion’ (Singer 2015) of self-tracking devices and apps, given how these
technologies are increasingly designed to playfully ‘prod’ the user to take
action rather than just collect data.
For the wider health community, it is often postulated that self-track-
ing practices can play an important role in the advancement of medicine
and health research in the sense that they can enable the capturing of
4 B. Ajana
The following chapter by Jill Walker Rettberg also examines the rela-
tionship between technology (Quantified Self apps in this case) and
users. Adopting a narratological approach, the chapter explores the
diary-like aspect of self-tracking and the way in which apps, such as Lark
and Capsule.fm, act as conversational companions, through Artificial
Intelligence and chat bot programming rather than simply being a mere
tool or an object that a human subject uses. In this sense, Rettberg
argues that with self-tracking devices and apps, technology acquires
agency and subjectivity of its own and develops a form of kinship with
the user. The author provides a number of examples in which the anthro-
pomorphism of self-tracking technologies is manifested in everyday
practices and whereby apps and devices can be seen as conversational
agents and personal coaches. In conclusion, Rettberg questions how the
humanisation of our self-tracking tools might be easing us into a new
kind of relationship with technology, one in which we might not be fully
in control after all.
Another exploration of human/technology relationship is provided in
Kristensen’s and Prigge’s chapter which is based on two studies: a longi-
tudinal ethnographic study undertaken from 2012 to 2016 among mem-
bers of the Danish Quantified Self community and a study in a German
context of more mainstream users of fitness tracking apps and devices.
Drawing on post-phenomenological methods, Kristensen and Prigge
examine how users perceive and experience self-tracking technologies
and the data generated through their practices. Taking cue from the
work of Ihde and Verbeek, the authors attempt to establish a typology
of the self/technology constellation that is informed by both empiri-
cal analysis and philosophical considerations. This typology is explained
along four temporal dimensions: first, hermeneutics of the self which refers
to the act of interpretation and sense-making that users bring into their
experience of self-tracking as well as the way in which technology itself
mediates and transforms the experience of one’s self. Second, embodi-
ment of the self to examine how technology becomes part of the bodily
self, broadening the sensory apparatus of the body. Third, entanglement
through which the user becomes aware of how technology amplifies,
reduces or even contradicts the subjective experience of the self. And
finally, integration which accounts for the ways in which users integrate
self-tracking technology into everyday practices as a kind of background.
Kristensen and Prigge conclude by calling for a more critical stance
towards the role played by self-tracking technologies in shaping and
defining what counts as healthy and active.
1 INTRODUCTION 7
Rachael Kent’s chapter picks up on this issue and considers the role of
self-tracking technologies and social media platforms in shaping and medi-
ating self-representation and, with it, ‘personal health identity’. Drawing
on a set of in-depth interviews with regular users of self-tracking devices
and apps, Kent explores how the sharing of self-tracking data on platforms
such as Facebook and Instagram helps users construct not only an online
identity but also a ‘health self’. Kent questions the extent to which sur-
veillance by self and others (through the convergence of self-tracking data
and the sharing culture of social media) influences self-representations
and the ways in which users experience and view their body and health.
The author argues that for many self-trackers, personal gratification and
sense of achievement are reinforced through the gaze of the commu-
nity (whether on social media or the dedicated online health platforms).
Ultimately, the question arises as to whether the acquisition and sharing
of self-tracking data mean better health outcomes or health optimisation.
Kent provides a nuanced answer to this question cautioning against the
oversimplified understandings of body and health that often transpire
from the data-driven practices of self-tracking.
Chapter 6 by Chris Till moves the discussion to the context of the
workplace and particularly with regard to the corporate wellness schemes
that have been adopted by an increasing number of companies in recent
years. Using critical discourse analysis to examine the promotional lit-
erature belonging to Virgin Pulse and Global Corporate Challenge, the
chapter considers emergent initiatives revolving around the provision of
activity trackers to employees and the institution of team competition
among self-tracking workers. Such initiatives are intended to promote
good health and high productivity. Till links these developments to ‘con-
nexionist’ philosophy, which is prominent in management discourse and
considered as an important catalyst for subjective investment in capital
accumulation. This helps the author unravel what constitutes the ‘ideal
worker’ and the ‘good manager’ in the context of corporate wellness,
and the kind of strategies that are mobilised for the purpose of actualis-
ing such ideal. Self-tracking practices are seen here as a means of encour-
aging connexionism through the stimulation of interactions between
workers and providing the ethical justification for managerial interven-
tion into employee’s health and physical activity.
Remaining with the context of the workplace, Moore’s, Piwek’s
and Roper’s chapter examines issues of quantification and tracking in
work settings with a specific focus on so-called agile and lean modes of
8 B. Ajana
discourses of data sharing and issues of privacy, data ownership and secu-
rity. The chapter also questions the extent to which data sharing can
be seen as a ‘solidaristic’ act that has the potential to contribute to the
wider health community. One important issue raised in this chapter is to
do with the changing attitudes towards the concept of privacy itself. It
argues that privacy is increasingly perceived as being too individualistic,
too narrow and in opposition to the notion of public good. In response,
the chapter cautions against such simplistic and binary attitudes and calls
for a more heightened awareness of the stakes of the data sharing culture
and a critical stance towards the increasing normalisation of self-tracking
practices.
Finally, and as the editor of this book, I can only hope that this edited
collection contributes to stimulating such awareness and paving the way
for further engagement and critical enquiry into the phenomenon of
self-tracking.
Notes
1. I should point out at the outset that throughout this book, we use terms
of self-tracking and Quantified Self interchangeably. Here, we do not
restrict the term Quantified Self to the community it represents, but see it
as an umbrella term that covers both the self-tracking community and the
‘practice’ itself. I have given the authors, contributing to this edited collec-
tion, the freedom to use the term they prefer.
2. Although, as noted in Ruffino’s chapter in this book, there has been a
period of crisis for the self-tracking industry.
References
BCC Research. 2015. Mobile Devices Driving Unprecedented Growth in Self-
Monitoring Technologies Markets, According to BCC Research. http://
www.bccresearch.com/pressroom/hlc/mobile-devices-driving-unprece-
dented-growth-in-self-monitoring-technologies-markets.
Carmichael, Alexandra. 2010. Self Tracking: The Quantified Life
is Worth Living. http://hplusmagazine.com/2010/02/08/
self-tracking-quantified-life-worth-living/.
Fox, Susannah and Duggan, Maeve. 2013. Health Online. http://www.pewin-
ternet.org/2013/01/15/health-online-2013/.
Lupton, Deborah. 2016a. Self-tracking, Health and Medicine. http://www.
tandfonline.com/doi/full/10.1080/14461242.2016.1228149.
10 B. Ajana
Paolo Ruffino
Abstract This chapter looks at the notion of engagement and its inter-
pretation in the development and marketing of self-tracking wearable
devices and in the literature on the Quantified Self and gamification. It
concludes that the vision provided so far in these contexts imagines a
scenario where events are impossible, and the quantification of the self
is reduced to a collection of facts about the individual. It is precisely
by investigating the polysemy of the term ‘engagement’ that alterna-
tive relationships with our quantified selves could be imagined. This is a
necessary practice, in an age when engagement is no longer voluntarily
but imposed on the user by invisible forms of tracking. The argument
is supported by drawing on a personal, emotional, and ‘catastrophic’
experience with Nike+ FuelBand.
P. Ruffino (*)
University of Lincoln, Lincoln, UK
e-mail: p.ruffino@gmail.com
Introduction
In this chapter, I question how the notion of engagement has been
interpreted in the development and marketing of self-tracking wearable
devices and in the literature on the Quantified Self and gamification. I
conclude that the vision provided so far imagines a scenario that excludes
the possibility for any event to happen, thus reducing the quantification
of the self to a series of facts about the individual. To support my argu-
ment, I will draw on my personal, emotional, and ‘catastrophic’ experi-
ence with Nike+ FuelBand.
In 2012, I bought the Nike+ FuelBand, a self-tracking wearable
device developed by Nike. The wristband has an accelerometer that
detects the movement of the wrist and converts it into a number, which
constitutes the personal score of the user (also known as NikeFuel). The
score resets every night at midnight, and it is visible by pressing a but-
ton on the wristband or via the smartphone app. Nike+ FuelBand is part
of the Nike+ series, a combination of products for self-tracking. The
Nike+ series is oriented towards sports practitioners and amateurs who
want to keep a healthy lifestyle by monitoring their personal activity. Self-
monitoring is supposed to motivate the user to practice sports or simply
to move more.
I have been wearing the Nike+ FuelBand for about two years. Every
day, the gadget and myself were in contact with each other. I used to
touch it, to see my daily score, and it would provide me with informa-
tion about my movement. Retrospectively, the initial period has been rel-
atively useful for my fitness. The score gave me a good reason to pursue
physical activity. It worked, at least for a while. After two years, I decided
to stop wearing it. The reason for this break-up has always been hard
to articulate, and my speculations on the Quantified Self originate from
the difficulty of explaining to myself the failure of this story. Two years
is a long period, and I had almost stopped considering the use of the
wristband as a deliberate choice. Nike+ FuelBand was on my wrist all day
long, every day, and I would check my NikeFuel score as frequently and
naturally as one could check the time. Checking the score was more than
a habit. It was a tic. As a couple in a long-lasting relationship, we became
used to each other. Although moments of occasional excitement could
still occur (e.g. breaking my personal record or achieving a reward for
running on my birthday), most of the time the presence of the Nike+
FuelBand on my wrist was invisible to my eyes.
2 ENGAGEMENT AND THE QUANTIFIED SELF … 13
An Uneventful Relationship
During the two years of engagement with Nike+ FuelBand, I expe-
rienced a technical fault of the device. While travelling across different
time zones, the daily NikeFuel score changed in an unpredictable man-
ner, multiplying my points and making them incomparable with previ-
ous and future recordings. I wrote to Nike on Twitter and received
assistance on my issue. Eventually, I solved the problem by switching off
the synchronisation with my smartphone while travelling. In this way, the
wristband would keep its internal clock set at the time of the point of
departure (in my case, it was the Greenwich Mean Time). Initially, the
problem did not raise any particular concern. Only many months later I
realised that it was probably that technical fault that made me reconsider
my decision of wearing Nike+ FuelBand. The fault became a significant
moment of disruption in an otherwise smooth process of engagement.
The technical problem was not just a consequence of a miscalculation
2 ENGAGEMENT AND THE QUANTIFIED SELF … 17
from the side of Nike’s developers but, more generally, of the concep-
tion of time and movement that underlies technologies for self-tracking.
Indeed, it is paradoxical that a device for the measurement of movement
fails in its primary purpose when the user moves ‘too much’ across dif-
ferent time zones. However, there is also another paradox, much more
deep-rooted and disconcerting, involved with the technical fault, one
that has troubled Western philosophy in the last 2000 years.
It is comprehensible why the NikeFuel score cannot possibly work
by crossing time zones. Dawn Nafus (2016) reminds us that data are by
definition ‘dated’ (Boellstorff 2013). Data ‘always have a date – they are
that which is stamped by time, recorded as having taken place’ (Nafus
2016, xviii). Time stamps allow data to be compared and correlated.
This process is vital for biosensor technologies used in medicine, where
alterations between two variables are correlated to produce meaning-
ful data about the patient, for instance, by noticing that an increase in
heart rate happens at the same time of a physical activity. Time needs to
be recorded on both acquisitions if the correlation between sets of data
is required. However, the necessity of associating the recording of the
accelerometer on my Nike+ FuelBand wristband with the internal clock
reveals a limitation of Nike’s gadget, as well as life-tracking and biosensor
technologies. These devices succeed in their purpose only as long as the
conditions for the measurement of time remain the same.
The other, more troublesome, paradox that the stability of time meas-
urement brings with it is that time, and movement, should be thought
of as being homogenous, spatialised, and ultimately static. This is the
conclusion reached in the seminal paradox by Zeno of Elea, formulated
by the pre-Socratic philosopher in the fifth-century BC. Zeno presented
his theory on movement by imagining paradoxical scenarios that revealed
apparently irresolvable conditions. In one of his most famous paradoxes,
Zeno imagines that Achilles, a mythological character celebrated for his
athletic abilities, would compete in a race with a tortoise. The tortoise is
given a certain margin of advantage over Achilles. When the race begins,
each contestant runs at constant speed. Common sense suggests that
Achilles surpasses the tortoise in a few steps and wins the race. However,
Zeno argues that before Achilles could reach the tortoise, the animal
moves forward, although by a minimal distance. By the time, Achilles
covers that extra distance, the tortoise again moves slightly further. For
each step that Achilles performs, the tortoise will always keep the lead of
the race, as the distances between the two contestants can be infinitely
18 P. Ruffino
divided. Thus, Zeno concludes, the race between Achilles and the tor-
toise reveals that movement is impossible. The space occupied while
moving can be divided infinitely, and the movement itself is inconceiv-
able. The paradox of Zeno should apply not just to the two contestants
of the imaginary race, but to anyone, anywhere, and at any time zone.
Henri Bergson has been one of the many to challenge the paradox
of Zeno in the centuries that followed its original formulation. Bergson
(2001) explains how, and why, movement is in fact possible, as it appears
to our common sense. Bergson observes that in the imaginary race
Achilles would certainly and easily win. The problem posed by Zeno is
unsolvable if it is presented through the terms used by the pre-Socratic
philosopher. In Zeno’s narrative, Bergson argues, the movement is spa-
tialised, or thought of as if it amounts to the space occupied while mov-
ing. Zeno imagines a line that begins at the starting point of the race and
ends at the finishing line. In this view, the line can be infinitely divided
into smaller fragments, thus moving along this imaginary line will take
an infinite amount of time. However, intuition tells us that Achilles
runs faster than the tortoise. Bergson argues that Achilles’ victory is to
be attributed to the duration of his movement, compared to that of the
tortoise. The duration of movement is what Zeno does not take into
account. Movements have a duration, and duration cannot be reduced to
space. While the space surrounding the two contestants is homogenous
and can be infinitely divided into smaller fragments, the movements of
Achilles and the tortoise are not similarly homogenous and happen in
time as much as in space. As Bergson concludes, movements are indivis-
ible and different in kind with respect to the space occupied by Achilles
and the tortoise:
Why does Achilles outstrip the tortoise? Because each of Achilles’ steps and
each of the tortoise’s steps are indivisible acts in so far as they are move-
ments, and are different magnitudes in so far as they are space […]. This
is what Zeno leaves out of account when he reconstructs the movement of
Achilles […], forgetting that space alone can be divided and put together
again in any way we like, and thus confusing space with motion. (Bergson
2001, 113–114)
precisely […] the consequences are already there in the cause: no sus-
pense to expect, no sudden transformation, no metamorphosis, no ambi-
guity. Time flows from past to present’ (Latour 2014, 11). In what
Latour names the ‘scientific world view’, ‘nothing happens any more
since the agent is supposed to be “simply caused” by its predecessor’
(14). This lack of events amounts to the abstraction and separation of
human and artefact, each seen as acting on the other through imaginary
vectors of cause and effect, and where the temporality of the action is
homogenous, spatialised, quantifiable, and quantified. Nike+ FuelBand,
for instance, is designed to receive and record already predicted signals; it
rewards precise facts that are already expected by the simulation, through
the logic of pre-emptive regulation of cybernetic systems (Crogan 2011).
The user of Nike+ FuelBand is encouraged to comply with a set of rules
that works as a regulatory frame, where only specific movements are
expected, saved, calculated, evaluated, and transformed into facts about
the user. Through this practice of compliance, the user of Nike’s wear-
able is normalised and regulates him or herself to maintain and progress
in a process of constant self-normalisation and discipline (Foucault 1977;
Whitson 2015).
For the engagement to be felicitous and bring, for instance, the user
of a self-tracking product to keep and maintain a healthy lifestyle, the
influence between the self and its quantified-other should occur because
of the physical proximity between the user with the wearable gadget,
almost by osmosis. The time and space in between, where and when
engagement is supposed to happen, is divided infinitely up to a point
where movement itself becomes impossible. Unsurprisingly, as much as
Achilles would probably get annoyed by running a race that sees him
eternally behind a tortoise, many users of self-tracking devices quit their
products and break the engagement with their quantified selves.
References
Ajana, Btihaj. 2017. Digital Health and the Biopolitics of the Quantified Self.
Digital Health 3: 1–18. London: Sage Journals.
Beer, David. 2016. Metric Power. London: Palgrave Macmillan.
Bergson, Henry. 2001. Time and Free Will: An Essay on the Immediate Data
of Consciousness. Mineola, NY: Dover Publications. Originally published in
1913. London: George Allen and Company Ltd.
Bergson, Henry. 2007. Creative Evolution. London: Palgrave Macmillan.
Originally published in 1911. London: MacMillan.
Boellstorff, Tom. 2013. Making Big Data, in Theory. First Monday 18 (10).
University of Illinois at Chicago. http://journals.uic.edu/ojs/index.php/
fm/article/view/4869/3750. Accessed 25 Feb 2017.
24 P. Ruffino
Digital Culture and Society, 2 (1): 123–142, eds. Pablo Abend and Mathias
Fuchs. Bielefeld: Transcript-Verlag.
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Materials. London: Palgrave Macmillan.
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Malden, MA: Polity.
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CHAPTER 3
Introduction
Self-tracking requires technology. Not necessarily digital technology, but
always, technology. Tally marks pressed into clay or scratched into stone;
paper charts with pens for making check marks and perhaps calculations;
smartphone apps that track everything a smartphone can measure: all
these are ways in which humans have used technology to create an exter-
nal, quantified representation of an aspect of our lives.
As long as the technology we use is simple, like a pen and paper, we
tend not to think of the technology as adding much to the process. But
we could not possibly remember the events we record in anything like as
exact a manner without recording them, even if the only technology we
are using is paper. If we think about it, we also know that the organisa-
tion of the charts we draw affects what we measure and how we think
about it.
When we use simple technologies, though, we tend to still feel as
though we are using the paper. We are in no doubt as to who is the sub-
ject here: the human feels fully in charge, at least in cases of voluntary
self-tracking, where the person doing the tracking is free to stop at any
time or to change the chart she is using. The human is the subject with
agency to act upon objects, that is, upon the pen and paper and the data
that the human collects.
This chapter is an examination of self-tracking apps that emphasise
the agency of the app through a conversational interface, where the app
uses simple scripts or more complex artificial intelligence (AI) to speak
to the user. Until recently, self-tracking apps have displayed user data in
lists or graphs, but as conversational agents like Siri on the iPhone or
Amazon’s Alexa have become popular, self-tracking apps are also begin-
ning to use the technology. Examples range from text-based chatbots
like Lark, Instant and Pepper, which send encouraging messages and
ask simple questions of the user, to speaking workout assistants like Vi
(pronounced vee), which is what Andrea L. Guzman calls a Vocal Social
Agent (Guzman 2017).
Telling our secrets to a simulated confidante like Vi is structurally sim-
ilar to confiding in a diary. Diarists often anthropomorphise their diaries,
addressing them as ‘Dear Diary’ and confiding in them as though to a
human friend. In this chapter, I outline a history of humans confiding
in non-human companions, from diaries to apps, in order to show how
our agency is always shared with the technologies we use, whether they
3 APPS AS COMPANIONS: HOW QUANTIFIED … 29
are simply pen and paper or a complex AI. By comparing apps to diaries,
I show how these technologies, or media, act not simply as objects but
also as narratees or audiences to our human narratives. While diaries are
mostly silent listeners, self-tracking apps speak back to us and thus enter
a role as our companions rather than simply our audiences. We don’t see
this to the same extent in social media, where we share content intended
for a human audience, using technology as a medium between humans
rather than as a companion or a tool for organising our data. This also
occurs, to a lesser extent, in other digital media—but it is more obvious
in self-tracking apps because they are designed to work without necessar-
ily having any other human audience than the user themselves.
how we write, how we are able to see our own lives. Literary theorist
Paul de Man wrote of this in the late seventies, arguing that perhaps,
rather than a lived life leading to an autobiography, it is the other way
around:
The text
Real Implied Implicit Real
→ author → (Narrator) → (Narratee) → → reader
author Reader
March 2nd.–Now, my diary, let me tell you all about today. You are the
only bosom-friend I have, dear diary, and you keep all my secrets, that is,
you would keep them if I had any to confide in you. (Worboise 1866, 16).
Fig. 3.2 Google Books Ngram Viewer chart showing the occurrence of the
phrase ‘dear diary’ (with different capitalisation) in books published between
1800 and 2000 that have been digitised by Google. Chart generated 01.06.2016
Olen vaiti.
Hän luki sen ja viskasi samassa kirjan pois. Koko hänen ruumiinsa
alkoi vavista.
Minä hätkähdin.
3.