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TRANSPARENCY,
SOCIETY AND
SUBJECTIVITY
Critical Perspectives
Transparency, Society and Subjectivity
Transparency, Society
and Subjectivity
Critical Perspectives
Editors
Emmanuel Alloa Dieter Thomä
School of Humanities and Social Sciences School of Humanities and Social Sciences
University of St. Gallen University of St. Gallen
St. Gallen, Switzerland St. Gallen, Switzerland
This Palgrave Macmillan imprint is published by the registered company Springer International
Publishing AG part of Springer Nature.
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Contents
v
vi Contents
he Unbounded Confession 105
T
Noreen Khawaja
he Limits of Transparency 179
T
Amitai Etzioni
Obfuscated Transparency 259
Dieter Mersch
Contents
vii
Part III From the Panopticon to the Selfie and Back 305
Interrupting Transparency 343
Clare Birchall
Author Index 393
Subject Index 403
Notes on Contributors
ix
x Notes on Contributors
xi
Transparency: Thinking Through
an Opaque Concept
Emmanuel Alloa and Dieter Thomä
In his novel The Circle (2013), acclaimed fiction writer Dave Eggers pres-
ents the reader with an almost Orwellian vision of a near future of a
totally transparent society. Eggers’ vision, later adapted as a Hollywood
screenplay and brought to the big screen by Emma Watson and Tom
Hanks, is set in Silicon Valley, and revolves around a company—The
Circle—which embodies all the promises of a tech-driven society. For
The Circle (depicted as decidedly vicious), all behavior can been driven
by an algorithm. The trinitarian dogma of Orwell’s 1984 echoes unmis-
takably in Dave Eggers’ novel. Whereas in 1984, the surveillance state
had proclaimed that “War is peace, freedom is slavery, ignorance is
strength,” in the new, libertarian and Web 2.0 version of the surveillance
state, the credo is summarized in the following mantra-like principle:
“Secrets are Lies, Privacy is Theft, Sharing is Caring.”
Even in 1999, Sun Microsystems CEO Scott McNealy had put this
straightforwardly: “You have no privacy, get over it.” In the past, it was
The metaphoric level of the notion seems to strangely mirror its literal
meaning: the perfectly transparent window is one which completely
diverts the attention from itself. The less we see the windowpane, the
more we see through it. But having seeing-through be synonymous with
overlooking, makes it easy to understand why transparency—as an opera-
tive concept—rarely is an object of reflection in its own right.
Fortunately, these last years have seen the emergence of a yet small,
but rapidly growing field dedicated precisely to this kind of reflection:
Critical Transparency Studies. Unlike the now virtually infinite schol-
arly literature about transparency policies, which mainly studies how
transparency is implemented in public management, corporate busi-
nesses, and other national and transnational contexts, Critical
Transparency Studies start with questioning that transparency has a
stable semantic core. What they share is the sense that one must ask for
the reasons lying behind the sudden rise of this catchword. Their
approach to transparency also entails determining what transparency
stands for. Undeniably, to think through transparency means to think
through an opaque concept.
The book gathers some of the most prominent voices from this emerg-
ing field. By combining various approaches to the problem (philosophy,
intellectual history, political science, cultural theory, media studies, liter-
ary studies), the book offers a preliminary attempt at mapping the prob-
lem, interconnecting the various sites at which it went viral and connecting
the dots between past and present. The fact that no unified theory has
been put forward which would cover all these aspects mustn’t be to the
disadvantage of the overall project, rather the opposite. In order to better
understand this hegemonic term, it is appropriate to take a step back and
look at the field in all its diversity. This also entails seeing the current
obsession with transparency in a broader perspective of the history of
ideas. By linking this leading catchword in today’s hyper-mediated econ-
omies of information back to its historical roots, the book scrutinizes the
various reasons why it has become the new imperative of a supposedly
post-ideological age.
This book is organized in three sections: “Transparency in the Making,”
“Under the Crystal Dome” and “From the Panopticon to the Selfie and
Back.” The first section, “Transparency in the Making,” aims to investigate
4 E. Alloa and D. Thomä
The third section, “From the Panopticon to the Selfie and Back,”
focuses on the connection between surveillance and subjectivation, from
Early Modern devices of imposed transparency to contemporary prac-
tices of voluntary self-exposure.
The section opens with Vincent Kaufmann’s chapter “Transparency
and Subjectivity: Remembering Jennifer Ringley.” Drawing upon media
studies as well as psychoanalysis, Kaufmann discusses the double mean-
ing of transparency applied to personality or subjectivity. On the one
hand, transparency refers to invisibility, to a lack of subjectivity or even
to psychosis: it’s the Orwellian Big Brother syndrome. On the other
hand, it refers to hypervisibility, to the exhibition of privacy, the horizon
of which is indeed exhibitionism and therefore perversion: the Jennicam
syndrome, named after the first lifecaster in the history of the Internet.
The two definitions of transparency seem to be contradictory, but they
aren’t. A twofold transparency is precisely what the contemporary media
environment forces us to live in, oscillating between psychotic invisibility
and perverse visibility, in which we have no choice but to swing con-
stantly between our submission to Big Brother—as described in Orwell’s
desubjectivized universe—and our desire to be part of Big Brother, one of
the first and most successful Reality TV shows. The latter appears as a
modern form of servitude volontaire. At the end, we might no longer
know if Jenni was rather psychotic or perverse.
Contemporary media culture forces us to rethink customary dichoto-
mies, so the authors of the next contribution state. According to Jörg
Metelmann and Thomas Telios, two interpretations that are both ver-
sions of the transparency dream, seek to come to grips with the recent
phenomenon of taking “selfies” of oneself: the first focuses on the process
of turning oneself inside out and on the longing for being looked at (nar-
cissism), the second sticks to the task of totally grasping oneself through
self-objectivization (quantified self ). In their text—“Putting Oneself Out
There: The “Selfie” and the Alter-Rithmic Transformations of
Subjectivity”—Metelmann and Telios argue that neither version fully
matches the “selfie” phenomenon. Instead, so they say, the “selfie” should
be seen as an exemplary device for a subjectivation process which already
thwarts the aim of full subjectification. The storage, serialization and dis-
semination of “selfies” points to a “selfing” project that already takes place
Transparency: Thinking Through an Opaque Concept 11
The WikiLeaks affair has a twofold value. On the one hand, it turns out
to be a bogus scandal, a scandal that only appears to be a scandal against
the backdrop of the hypocrisy governing relations between the state, the
citizenry and the press. On the other hand, it heralds a sea change in
international communication—and prefigures a regressive future of
“crabwise” progress.
But let’s take it one step at a time. First off, the WikiLeaks confirm the
fact that every file put together by a secret service (of any nation you like)
is exclusively made up of press clippings. The “extraordinary” American
revelations about Berlusconi’s sex habits merely relay what could already
be read for months in any newspaper (except those owned by Berlusconi
himself, needless to say), and the sinister caricature of Gaddafi has long
been the stuff of cabaret farce.
U. Eco (*)
University of Bologna, Bologna, Italy
e-mail: emmanuel.alloa@unisg.ch
But let’s turn to the more profound significance of what has occurred.
Formerly, back in the days of Orwell, every power could be conceived
of as a Big Brother watching over its subjects’ every move. The Orwellian
prophecy came completely true once the powers that be could monitor
every phone call made by the citizen, every hotel he stayed in, every toll
road he took and so on and so forth. The citizen became the total vic-
tim of the watchful eye of the state. But when it transpires, as it has
now, that even the crypts of state secrets are not beyond the hacker’s
grasp, the surveillance ceases to work only one-way and becomes circu-
lar. The state has its eye on every citizen, but every citizen, or at least
every hacker—the citizens’ self-appointed avenger—can pry into the
state’s every secret.
How can a power hold up if it can’t even keep its own secrets anymore?
It is true, as Georg Simmel once remarked, that a real secret is an empty
secret (which can never be unearthed); it is also true that anything known
about Berlusconi or Merkel’s character is essentially an empty secret, a
secret without a secret, because it is public domain. But to actually reveal,
as WikiLeaks has done, that Hillary Clinton’s secrets were empty secrets
amounts to taking away all her power. WikiLeaks didn’t do any harm to
Sarkozy or Merkel, but did irreparable damage to Clinton and Obama.
A New TransparentoCene?
The aim of phrasing the latest and definite concept for describing our age
has led observers to engage in a race with inflationary outbidding. Among
the boldest proposals made, the following deserves special mention. In
March 2015, the Scientific American published an article titled “Our
Transparent Future.” In the article, neurophilosopher Daniel C. Dennett
and Deb Roy, director of the Massachusetts Institute of Technology
(MIT) Laboratory for Social Machines, argue that we are currently wit-
nessing a “transparency explosion” (Dennett and Roy 2015). This explo-
sion, Dennett and Roy suggest, should be understood in its true
implications, which means considering it on the scale of geological eons.
As it were, transparency would not so much amount to a societal demand
currently voiced in public and corporate contexts as to a major threshold
in the development of collective life-forms, and as such, the authors
E. Alloa (*)
School of Humanities and Social Sciences, University of St. Gallen,
St. Gallen, Switzerland
e-mail: emmanuel.alloa@unisg.ch
F. W. Taussig,
Tariff History of the United States,
4th edition, chapter 7 (New York: G. P. Putnam's Sons).
{583}
{584}
"'At frame 17 the outer shell of the ship, from a point of 11½
feet from the middle line of the ship and 6 feet above the
keel when in its normal position, has been forced up so as to
be now about 4 feet above the surface of the water, therefore
about 34 feet above where it would be had the ship sunk
uninjured. The outside bottom plating is bent into a reversed
V shape (˄), the after wing of which, about 15 feet broad and
32 feet in length (from frame 17 to frame 25), is doubled back
upon itself against the continuation of the same plating,
extending forward. At frame 18 the vertical keel is broken
in two and the flat keel bent into an angle similar to the
angle formed by the outside bottom plates. This break is now
about 6 feet below the surface of the water and about 30 feet
above its normal position. In the opinion of the court this
effect could have been produced only by the explosion of a
mine situated under the bottom of the ship at about frame 18
and somewhat on the port side of the ship.'
"I have directed that the finding of the court of inquiry and
the views of this Government thereon be communicated to the
Government of Her Majesty the Queen Regent, and I do not
permit myself to doubt that the sense of justice of the
Spanish nation will dictate a course of action suggested by
honor and the friendly relations of the two Governments. It
will be the duty of the Executive to advise the Congress of
the result, and in the meantime deliberate consideration is
invoked."
{585}
"In April, 1896, the evils from which our country suffered
through the Cuban war became so onerous that my predecessor
made an effort to bring about a peace through the mediation of
this Government in any way that might tend to an honorable
adjustment of the contest between Spain and her revolted
colony, on the basis of some effective scheme of
self-government for Cuba under the flag and sovereignty of
Spain. It failed through the refusal of the Spanish Government
then in power to consider any form of mediation or, indeed, any
plan of settlement which did not begin with the actual
submission of the insurgents to the mother country, and then
only on such terms as Spain herself might see fit to grant.
The war continued unabated. The resistance of the insurgents
was in no wise diminished. The efforts of Spain were
increased, both by the dispatch of fresh levies to Cuba and by
the addition to the horrors of the strife of a new and inhuman
phase happily unprecedented in the modern history of civilized
Christian peoples.
{586}
The policy of devastation and concentration, inaugurated by
the captain-general's bando of October 21, 1896, in the
province of Pinar del Rio, was thence extended to embrace all
of the island to which the power of the Spanish arms was able
to reach by occupation or by military operations. The
peasantry, including all dwelling in the open agricultural
interior, were driven into the garrison towns or isolated
places held by the troops. The raising and movement of
provisions of all kinds were interdicted. The fields were laid
waste, dwellings unroofed and fired, mills destroyed, and, in
short, everything that could desolate the land and render it
unfit for human habitation or support was commanded by one or
the other of the contending parties and executed by all the
powers at their disposal.