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Results r04
Results r04
Real Madrid
Europe Sports G Classic X
Price, € 580 600
E-score
Longevity 7.97 7.97
Design and packaging 6.88 10
Production 6.22 6.27
Final score 7.02 8.08
Sales, k units
Late adopters 71.53 42.61
Trendy 57.92 21.89
Socially conscious 43.94 77.14
Enthusiasts 45.89 25.19
Marketing, k €
Advertising 7,300 6,450
Channel investments 8,400 9,500
Product characteristics
Performance 92 85
Battery life 127 130
Functions
Premium camera x x
Extra memory x
Premium display x
Durable screen x x
Security x
Design Sport Classic
E-score
Longevity 7.97 7.97
Design and packaging 6.17 9.45
Production 6.20 6.25
Final score 6.78 7.89
Sales, k units
Price conscious 42.19 37.29
Trendy 38.73 21.16
Socially conscious 63.46 92.43
Tech-savvy 21.46 45.14
Marketing, k €
Advertising 6,850 6,450
Channel investments 9,900 10,500
Product characteristics
Performance 92 85
Battery life 127 130
Functions
Premium camera x x
Extra memory x
Premium display x
Durable screen x x
Security x
Design Sport Classic
Sales
Late adopters 71.53 42.61
Trendy 57.92 21.89
Socially conscious 43.94 77.14
Enthusiasts 45.89 25.19
Intentions
Price conscious 47.62 41.93
Trendy 43.89 23.70
Socially conscious 71.38 103
Tech-savvy 24.12 50.17
Sales
Price conscious 42.19 37.29
Trendy 38.73 21.16
Socially conscious 63.46 92.43
Tech-savvy 21.46 45.14
Repairs
Real Madrid Red
Europe
Margin, % 45 20
Sales, k units 103 84.90
Total revenue, k € 6,330 4,334
Total costs, k € 4,366 3,612
Gross profit, k € 1,965 722
Asia
Margin, % 50 30
Sales, k units 29.02 30.83
Total revenue, k € 1,315 1,210
Total costs, k € 876 931
Gross profit, k € 438 279
Income Statement, Europe, k €
Real Madrid Red
Variable costs
Product 1 54,982 9,149
Product 2 43,448 29,540
Product 3 55,271 18,349
Product 4 48,803 0
Product 5 27,759 0
Product 6 53,397 0
Repairs 4,366 3,612
Recycling 38,020 1,628
Fixed costs
Administration 34,163 16,011
Advertising 45,300 23,000
Channel investments 65,200 18,000
Marketing research 900 900
Variable costs
Product 1 41,583 10,350
Product 2 51,048 21,800
Product 3 42,131 26,256
Product 4 31,943 0
Product 5 46,403 0
Product 6 38,404 0
Repairs 876 931
Recycling 33,606 1,768
Fixed costs
Administration 13,906 7,874
Advertising 43,800 23,500
Channel investments 66,200 14,000
Marketing research 900 900
Variable costs
Products 535,173 115,444
Repairs 5,242 4,543
Recycling 71,626 3,396
Total variable costs 612,042 123,383
Fixed costs
Administration 61,218 32,785
Production line costs 15,000 7,500
Advertising 89,100 46,500
Channel investments 131,400 32,000
Repairability & software support 11,900 11,900
Investment in repair quality 7,000 1,000
R&D 85,000 55,000
Marketing research 1,800 1,800
Recycling 0 2,500
Balance sheet, k €
Real Madrid Red
Assets
Current assets
Receivables
Accounts receivable 222,082 44,649
Cash and cash equivalents 99,469 42,600
Total Receivables 321,550 87,248
Total assets 321,550 87,248
Ratios
Real Madrid Red
Technology indices
Real Madrid Red
New round
Performance 179 172
Battery life 179 171
Last round
Performance 156 149
Battery life 154 151
Projections
Real Madrid Red
Projected net income 483,663 2,591,049
Sustainability
Real Madrid Red
ESG report, Europe
Environmental (E)
Longevity 6.66 5.15
Design and packaging 7.24 4.46
Production 6.27 4.37
Final score 6.72 4.66
Social (S)
Labor regulations and employee rights adherence 5 5
Company, employee and union relations 5 5
Management position quotas 5.58 3.18
Final score 5.19 4.39
Governance (G)
Data collection 5 5
Final score 5 5
Environmental (E)
Longevity 6.92 5.30
Design and packaging 7.11 4.37
Production 6.25 4.39
Final score 6.76 4.69
Social (S)
Labor regulations and employee rights adherence 5 5
Company, employee and union relations 5 5
Management position quotas 5.58 3.18
Final score 5.19 4.39
Governance (G)
Data collection 5 5
Final score 5 5
Corporate
Suppliers selected
Hexacomm Industries - -
Electronic Incorporation - X
Micro Technologies - X
Dallas Instruments X -
Recycling programs
In-house recycling - X
Third party recycling - -
Buy one, we recycle one X -
Corporate policies
Labor regulations and employee rights adherence X X
Company, employee and union relations X X
Management position quotas X -
Personal data management Collect with compliance Collect with compliance
Sustainability certification Silver Bronze
Red
Artists Plus Sports G-Pro Classic X-Pro Artists Plus Pro Perform
540 649 699 599 595
x x x x x
x x x x x
x x x x x
x x x x
x x x x x
Avant garde Sport Classic Avant garde Avant garde
Artists Plus Sports G-Pro Classic X-Pro Artists Plus Pro Perform
570 649 629 649 495
4.47 6.54 7.97 6.17 4.75
5.19 6.17 9.45 5.19 2.20
6.27 6.27 6.24 6.29 5.63
5.31 6.33 7.89 5.89 4.19
x x x x x
x x x x x
x x x x x
x x x x
x x x x x
Avant garde Sport Classic Avant garde Avant garde
Red
Artists Plus Sports G-Pro Classic X-Pro Artists Plus Pro Perform
Artists Plus Sports G-Pro Classic X-Pro Artists Plus Pro Perform
32 25 35
185 230 96.78
10,405 12,253 5,559
7,883 9,802 4,117
2,522 2,451 1,441
28.00 25 35
124 127 46.12
4,808 4,782 1,880
3,756 3,825 1,393
1,052 956 487
Blue Team Rocket Red Bull Marketing
8,162 567 6
0 2,711 7,436
516,439 -58,738 122,452
149,767 0 0
366,672 -58,738 122,452
0 65,215 45,701
147,141 104,476 34,595
147,141 169,691 80,297
765,233 261,345 108,569
5 5 5
5 5 5
5.58 5.58 5.58
5.19 5.19 5.19
5 5 5
5 5 5
5 5 5
5 5 5
5.58 5.58 5.58
5.19 5.19 5.19
5 5 5
5 5 5
- - -
- - X
- - X
X X -
- - -
X - X
- X -
X X X
X X X
X X X
Collect with compliance Collect with compliance Collect with compliance
Silver Silver No certification
Blue
Settle Connect X Classico 3.0 Sporty 3.0 Avanti 3.0 Sporty 4.0 Classico 4.0
645 640 399 459 449 599 499
x x x x x x
x x x x x x
x x x x x
x x x x x x x
x x x x x x x
Sport Classic Classic Sport Avant garde Sport Classic
Settle Connect X Classico 3.0 Sporty 3.0 Avanti 3.0 Sporty 4.0 Classico 4.0
595 590 379 399 399 549 449
4.95 5.87 7.97 6.10 5.94 6.07 7.97
3.18 6.46 9.45 6.17 5.19 6.17 9.45
4.06 4.02 6.29 6.13 6.41 5.97 5.54
4.06 5.45 7.91 6.14 5.85 6.07 7.65
x x x x x x
x x x x x x
x x x x x
x x x x x x x
x x x x x x x
Sport Classic Classic Sport Avant garde Sport Classic
Blue
Settle Connect X Classico 3.0 Sporty 3.0 Avanti 3.0 Sporty 4.0 Classico 4.0
Settle Connect X Classico 3.0 Sporty 3.0 Avanti 3.0 Sporty 4.0 Classico 4.0
x x x x
x x x
x x x
x x x
x x x x x
Classic Sport Sport Sport Classic
Classico 4.1 Nothing Pro+ Nothing UNothing Nothing Pro Max APhoneE
549 449 399 299 499 379
6.07 4.05 3.69 7.97 6.03 6.40
9.45 5.63 2.35 2.35 2.35 9.45
5.98 6.12 6.41 6.86 6.10 3.88
7.17 5.27 4.15 5.73 4.83 6.58
x x x x x
x x x x
x x x x
x x x x
x x x x x x
Classic Classic Sport Sport Sport Classic
Classico 4.1 Nothing Pro+ Nothing UNothing Nothing Pro Max APhoneE
122 90 125
100 90 92
x x
x x x
x x x
x
x
Sport Classic Sport
90 125 100
90 92 80
x x
x x x
x x x
x
x x
Classic Sport Classic
d Bull Marketing
APhoneABPhoneE CPhoneE