DETECTING, ADAPTING AND

ADOPTING THE SUDDEN

T A L K
L E A D E R S

MULTIWAVES IN
HOTEL INDUSTRY
A Z A N A

RECRAFTING ANOTHER AGILITY AND NEW GROWTH IN VUCA ERA

2 0 2 1
BY DICKY SUMARSONO

J U L Y
 CHAPTER 01

MULTIWAVES ECONOMY

DICKY SUMARSONO
L E A D E R S T A L K JULY 2021
 MULTIWAVES ECONOMY

NEW KEEP INCREASING

ECONOMY COVID-19 POSITIVITY
RATE

ECONOMIC ACTORS
MOBILIZATION & VUCA
ECONOMIC ACTIVITIES

DICKY SUMARSONO
STILL OPEN & CLOSE

L E A D E R S T A L K JULY 2021
 THE SIGNS

01
SUSTAIN RECESSIONS
02
CONSTANT SHOCKS

03
UNPRECEDENTED,
UNPREDICTABLE,

DICKY SUMARSONO
UNANTICIPATED
04
OPPORTUNITY

L E A D E R S T A L K JULY 2021
 KITA TIDAK BISA
MENGONTROL APA
YANG AKAN TERJADI
PADA KITA, TAPI KITA
BISA MENGONTROL APA
YANG AKAN KITA
LAKUKAN PADA HAL

DICKY SUMARSONO
YANG TERJADI PADA KITA

L E A D E R S T A L K JULY 2021
 CHAPTER 02
YOUR MIND SETS THE
CEILING OF HOW HIGH
YOU RISE

DICKY SUMARSONO
L E A D E R S T A L K JULY 2021
 WHAT ARE YOU WORRIED ABOUT ?

MAINSTREAM ANTI MAINSTREAM

(DIANGGAP BENAR) (DIANGGAP ANEH)

DOUBT OPTIMIST
+
BELIEVE THE NEGATIVE

DICKY SUMARSONO
SITUATION AT THIS
MOMENT

L E A D E R S T A L K JULY 2021
 YANG MERAGUKAN KITA
ORANG LAIN SEMUA SIBUK DG
KERAGUAN

DIRI SENDIRI
• Yg meragukan dirinya, sedang
berprilaku sbg orang lain.
• Harus bersahabat dg diri sendiri
DI SAAT ORANG LAIN RAGU,
KESEMPATAN DISITULAH MUNCUL POTENSI

DICKY SUMARSONO
• Jangan terlambat membuat keputusan
• Jangan meragukan lingkungan & KESEMPATAN
• Jangan meragukan kita

L E A D E R S T A L K JULY 2021
 LAKUKAN APAPUN YG MUNGKIN
Kalau saat ini
semuanya serba
tidak pasti
(uncertainty),
maka apapun
menjadi mungkin.

Berarti tidak

DICKY SUMARSONO
pasti gagal !

L E A D E R S T A L K JULY 2021
 MAINSTREAM

RENCANA TINDAKAN

KERAGUAN KEYAKINAN

RUTINITAS KREATIVITAS

DICKY SUMARSONO
L E A D E R S T A L K JULY 2021
 KITA ADALAH APA YG KITA PIKIRKAN

PIKIRAN KITA = NASIB KITA

Apa yg kita pikirkan saat ini akan

menjadi platform tertinggi dari
pencapaian organisasi yang kita

DICKY SUMARSONO
pimpin di masa depan

L E A D E R S T A L K JULY 2021
 CHAPTER 03
RESILIENCE OF ORGANIZATION

DICKY SUMARSONO
L E A D E R S T A L K JULY 2021
 IT IS NOW A GAME OF
STRIKING THE RIGHT BALANCE

Managing the Managing It's our

current crisis the GROWTH wake up call

Staying .. to be
profitable.. Sustainable

DICKY SUMARSONO
MEASURE :
BUSINESS PROCESS REVIEW RESOURCE REALLOCATION
MAKING ORGANIZATION LEAN TERM RENEGOTIATIONS
L E A D E R S T A L K JULY 2021
 THIS IS WHAT YOU NEED NOW !

C I – E L
Ideas Solution Value Values

Creativity Innovation Entrepreneurship Leadership

P I P M

DICKY SUMARSONO
Safe Area

Productivity Improvement Professionalism Management

L E A D E R S T A L K JULY 2021
 GUNAKAN 3 RADAR !

DICKY SUMARSONO
LISTENING MORE SEEING MORE MOVING MORE

L E A D E R S T A L K JULY 2021
 JANGAN
MELIHAT KRISIS KE 2
INI SECARA BIASA-BIASA

LIHAT SECARA EKSTRIM !

DICKY SUMARSONO
L E A D E R S T A L K JULY 2021
 “KEBAIKAN &
KEMAJUAN
ADALAH HAK BAGI
MEREKA YANG
BERUPAYA”

DICKY SUMARSONO
L E A D E R S T A L K JULY 2021
 CHAPTER 04
SURVIVING & GROWING
ININIATIVES

DICKY SUMARSONO
L E A D E R S T A L K JULY 2021
 VUCA CONDITIONS IN THE MULTIWAVES
NOW ECONOMY

DICKY SUMARSONO
SENSE & RESPONSE,
ENTREPRENEURSHIP
EXPERIMENT
MATTERS MORE
MATTERS MORE
L E A D E R S T A L K JULY 2021
 IMPACT OF PANDEMIC
Muncul Bisnis yg hidup
kebutuhan adalah bisnis yg
baru dinamis

Cara Kerja Explorative

Baru Mindset

DICKY SUMARSONO
Shifting terjadi pada yg Bisnis model baru
bergerak vs yang diam

L E A D E R S T A L K JULY 2021
 NEW WAY OF ACHIEVEMENTS
• Follower
• Downloader
• Subscriber
Except • Collaboration
Revenue
Achievement • Problem Solved
• Award

DICKY SUMARSONO
• Socmed Score
• Good Management
• Smart Cost Leadership
L E A D E R S T A L K JULY 2021
 SURVIVING INITIATIVES

Operation hotel Vendor

pattern & schedule renegotiation
based on cashflow
01 02

03 04
Smart cost Unpaid leave
leadership if necessary

DICKY SUMARSONO
1
L E A D E R S T A L K JULY 2021
 SURVIVING INITIATIVES

Government Tax & Rooms operation

Electricity discount per floor or per
area
05 06

07 08
ADP program No breakfast
from OTA’S buffet

DICKY SUMARSONO
2
L E A D E R S T A L K JULY 2021
 SURVIVING INITIATIVES

No stock at store On & off schedule

09 10

11
Tambah sedekah

DICKY SUMARSONO
3
L E A D E R S T A L K JULY 2021
 GROWING INITIATIVES

Keep running Google Refocusing to growth

& Socmed algorithm market with high
mobility only
02 03

Credit wise More for less

01 04

DICKY SUMARSONO
1
L E A D E R S T A L K JULY 2021
 GROWING INITIATIVES

Corporate branding Silent/ guérilla for

(paid promote from self isolation package
Azana Corp. Office)
06 07

Do collaboration Stay 4 days,

immediately 05 08 Pay 3 days

DICKY SUMARSONO
2
L E A D E R S T A L K JULY 2021
 GROWING INITIATIVES

Hotel food Optimalkan Buzzer,

service delivery Tiktor Influencer &
Socmed Influencer
10 11

Pay now stay later, Grab next business

Pay now wedding 09 12 for August &
later September

DICKY SUMARSONO
3
L E A D E R S T A L K JULY 2021
 GROWING INITIATIVES

Digital Azana Traveller Ready to eat

Magz (July – Sept) rice bowl
on the line 14 15

Ready to drink Staffs general

13 16 meeting
rimpang
17

DICKY SUMARSONO
Tambah sedekah
4
L E A D E R S T A L K JULY 2021
 KEY PRIORITIES FOR GROWING

01 02 03

CX INNOVATION CUSTOMIZATION CONTINUOUS

DICKY SUMARSONO
& PERSONALIZATION EXPERIMENTATION

L E A D E R S T A L K JULY 2021
 JIKA ANDA BERPIKIR ANDA BISA ANDA BENAR,

DICKY SUMARSONO
NAMUN JIKA ANDA BERPIKIR ANDA TIDAK BISA ANDA JUGA BENAR

-HENRY FORD-
L E A D E R S T A L K JULY 2021
 DICKY SUMARSONO
L E A D E R S T A L K JULY 2021