PRACTICAL NO.

: 01
Explain the importance of business communication for an organization
using case study
Que: Explain the importance of business communication for an organization using
case study.

 Case study:-
Ans:- Ronit completed his software engineering and joined multinational Software
Company. After a month office organized a weekend party for all employees of the branch.
Ronit arrived at the venue of party. The specious hall was filled with colleagues from various
departments from his organization. All were busy with conversation all around. However he
felt so lonely as he could not start conversation due to lack of confidence and fluency in
conversation. He also wanted to talk with his colleagues wanted to share many things. But
he was trying keep himself away from crowd. Lack of communication skills resulted in
awkwardness and loneliness. Thus communication -the human connection is the key to
personal and career success.

State the importance of the Business Communication.

Ans:
1) Managerial efficiency: Communication helps in the smooth operation of
management. A managerial task can only be performed when the communication
system is effective.

2) Enhance morale and relations: Effective communication emphasizes the

employee’s participation in management. It helps to build the employees morale
and cordial industrial relations between management and employees
3) Effective leadership: Effective leadership depends on effective
communication. Two-way communication helps in effective communication. A
managerial leader must handle the subordinates. For ordering qualitative
leadership is essential. And that can be obtained from a proper system of
communication.

4) Effective leadership: Effective leadership depends on effective

communication. Two-way communication helps in effective communication. A
managerial leader must handle the subordinates. For ordering qualitative
leadership is essential. And that can be obtained from a proper system of
communication.

5) Effective leadership: Effective leadership depends on effective

communication. Two-way communication helps in effective communication. A
managerial leader must handle the subordinates. For ordering qualitative
leadership is essential. And that can be obtained from a proper system of
communication.