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The ART of DECEPTION Q-Gc,,,,-?

TRAINING FOR A NEW GENERATION OF ONLINE COVERT OPERATIONS

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/1-1 0 C All
•
,HUMAN SCIENCE OPERATIONS CELL

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Online Strategic
HUMINT Influence

1a
Disruption
and CNA

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ANTHROPOLOGY
PSYCHOLOGY
SOCIOLOGY

ti

ECONOMICS

-
••

HISTORY •M.
•

BIOLOGY
POLITICAL SCIENCE

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Culture Deception
Ethnography Influence
ANTHROPOLOGY
Ethnography Magic
PSYCHOLOGY
SOCIOLOGY
Personality

Compliance p. 11-

Trust

F
Elicitation
Obedience F

.7■

ECONOMICS

Social Netwol'Kks F

Belief

HISTORY •■■
■M.
■•■

Religion

BIOLOGY
POLITICAL SCIENCE
Key Leader Engagement
Neuroscience
Global Trends
Evolutionary Biology
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SCIENCE SIGINT

SKILLS SYSTEMS

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Online Strategic
HUMINT Influence

1a
Disruption
and CNA

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We want to build Cyber Magicians.

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()Mine Covert Action

Accreditation

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ACNO Key Online Influence &
Disruption & CNA
Skill Strand HUM INT Info Ops
1114111■.-

Magic Techniques & Experiment

Individual Psychology Professionalism

Deception

Elegance
Group

Performance Creativity

Global
Media Intuition

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ACNO Key Online Influence &

Disruption gt CNA
Skill Strands HUM INT Info Ops
N44141■.-

Magic Techniques & Experiment

Decisions
(Emotional
not rational) a
Psychology Professionalism
111-
BELIEF •
-

115-ersonality (OCEAN) Trust MO=

How to
Remote Assessment
in Di ital Cues
apply Persuasive
Behaviour Self ez these Tech
Fef
HINDSIGHT
& who I am? Motives &
exploiting them ) BIAS
IL. I nfluence CONFIRMATION
.,1

Elegance
PERSUASION
Hofstede BIAS
Hofstede Dimensions Building Optimising Deception
Relationships AN Channels
Dimensions Interaction
Mirroring / Process of Reflect la n to assess if
across cultures wears doing op elarrt Iy
CONSPIRACY CONFORMI Mimicry PRIMING
STORIES I (MEDIAN CE
6. Social Re net ration
Motives Theory. DIFFUSION OF
L
Virtual Communities Roles INNOVATION
Influence/Casca

Social Identity Theory

onstructing experience
Social Proof / n mind of target which
Self Presentation
Herding etc f n Cyber context .alternate should be accepted so
AGE NTI CITY Becoming / pert ones the don't realise it
Reduci ng Group
Targeting
PATTERN I C rn Group
Dvnamics
Effect ore ness
1

SOCIAL
Constructing
NETWORKS
News System
How to • o some o t is in
Financial Ecosystem real time so need to
hin Slicing
of Media PROPAGANDA understand what you are
TAA Design,
I ,etention doin in this • s cholo
BRANDING ADVERTISING & Trust Reading from digital tells but
Sell — own - Earn going with performance to
1.
MARKETING reduce my risk but satisfy
0 USA, FVEY Tar!ersinsuisition
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ACNO Key Online Influence & Disruption &

HUM INT Info Ops Comp Net Attack
Skill Strands
Mental
Health & Magic Techniques & Experiment °Destructive
Psych op at by Decision Making
Planning Organisational
— Rat la nale Choice
Crime & punishment
INSIDERS Psychology
Decisions
(Emotional STRATEGY
not rational
Individual Psychology Campaign % rofessionalism
Planning
BELIEF 115-ersonality (OCEAN) Trust [why we are doing PLANNED
what we arel
How to INTERVENTION
Remote Assessment V Deception
apply Persuasive
in Di ital Cues
Behaviour these

L_I
Self Tech 10 PRINCIPLES
(who I am? Motives &
exploiting them )
/1 OF SCAMS HINDSIGHT
BIAS
Influence
PERSUASION Influence-11 CONFIRMATION Elegance
Hofstede BIAS
Hofstede Buildi ng Optimising Deception
Dimensions
Relationships AN Channels
Dimensions Interaction
Mirroring / Process of Reflect la n to assess if
across cultures wears doing op elarrt Iy
CONSPIRACY CONFORMI Mimicry PRIMING
STORIES / (MEDIAN CE
[ Social Re net ration
Motives Theory. DIFFUSION OF
Virtual Communities Roles INNOVATION
Influence/Casca
Morality & Ethics Social Identity Theory
Performance Creativity
onstructing experience
Social Proof / NARRATIVE n mind of target which
Self Presentation
Cyber Cultures Herding etc F-

in Cyber context r alternate should be accepted so

across AGENTI CITY Becoming / pert ones the don't realise it
Reducing
Organisations Targeting
Group
Effect lye ness Intel
1 Analysis
Legitimisation of
Violence

SOCIAL
Constructing
EiL NETWORKS
News S stem
Tools & Techniques How to • o some o t is in
Financial Ecosystem real time so need to
(scientific methods) hin Slicing
of Media PROPAGANDA understand what you are
for assessing MoEs TAA Design,
las Management
& Legend Building BRANDING ADVERTISING lit etention
& Trust
doin in this • s cholo
Reading from digital tells but
Sell — c5wri -Earn going with performance to
(decided riot to include in MARKETING reduce my risk but satisfy
training) SE 0 USA ? FVEY TaNersin.uisition
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Human Science Learning Path

Scams
And
Deception
2 weeks)
Influence

Human
Psychology
Aspects of Digital
Cyber
And Cyber-
psychology Tells
Operation s
(3 day)
(1/2 day)

Core Online HUMINT

Disruption
1 hour)

Social
Enke/tering
For (NA

CNA arid Disruption

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ocaa
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Magicians, the military and intelligence

Jean Robert-Houdin Jasper Maskelyne John Mulhollanu

1856 mission on behalf of 1 940s Camouflage work 1950s CIA work on the
Napoleon III to help quell the during the Second World War. application of conjuring to
Marabout-led uprising in `clandestine activities' .
Algeria.

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Dissimulation - Hide the real
Masking Repackaging Dazzling

Mimicking Inventing Decoying

Simulation Show the false

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The psychological building blocks of deception

Ex ectanci es

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Mlle! !VIM!
Attention Perception OUE 1SUMICINTig Behaviour

Affect
2

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Map of technologies to message delivery

rever

Linkedln

News Media
3oon
Facebook

Now Phone Voice

c-
IM IRC
Twitter

Personal Community of Interest Global

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Attention Management

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Expectancies
• We look where we expect
something interesting to
happen
• We are biased to
see/hear/feel/smell/taste
what we strongly expect to
see/hear/feel/smell/taste

ft
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Gambits for Deception

••■ •1.-77.1=11 WS-

Control attention The big move r-;Target

n I
Attention drops Repetition
conspicuity covers the littr0 ooks where you' at the perceived reduces
Attention Expectancies Eve look end
yolmompoile ii2Legameismiiii
i
LW.

epackage/Inv
ask/Mimic
Perception liminate - Blend
ecreate - Imitate odify old cues
reate new cues

epetition aversack Rus

Sensemaking reates The Piece of
xpectancies ad Luck)

reate
Affect ognitive
tress

ime-shift
imulate the Channel
Behaviour utcome
perceived behaviour from
behaviour
behaviour outcome

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STRAND 2:
Influence and Information
Operations
Online Covert Action

Accredfratkon

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10 Principles for Influence

The Time Principle The Need and

Greed
Principle
The Deception
Principle Social
The
The Dishonesty Compliance/
Principle
Authority Principle

The Herd Principle

The Distraction
The Consistency Principle
Principle
The

Reciprocity
Principle The Flattery Principle
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D COIF' y To s u r

NEW no Doer THIOK

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People make decisions as part of groups

People make decisions for emotional

reasons not rational ones.

• • '• .71

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Social Creativity

"Passion, Density and Empowerment"

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Do you 410 your brand?

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Whole Foods Market

1
o

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Redbuil, Illinois, April 23, 1950

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•
1 STRAND 3
fr Online HUMINT
ocaa
Onli ne Coved Actio n

Accreditati on

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OC N

-Aims SECREWSIIIREL TO USA,. FVEY-Neiri6r.

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omo
Liking Certainty

‘ i Disclosure

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Mirroring People copy each other while in social interaction with them.
• body language
• language cues
• expressions
• eye movements
• emotions

Accommodation
Adjustment of speech, patterns, and language tovvards another person in communications
• People in conversation tend to converge
• Depends on empathy and other personality traits
• Possibility of over-accommodation and end up looking condescending

i
Mim cr y adoption of specific social traits by the communicator from the other participant

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Self- Self-fulfillment
actualization: needs
achieving one's
full potential,
including creative
activities

Esteem needs:
prestige and feeling of accomplishment Psychological
needs
Belongingness and love needs:
intimate relationships, friends

Safety needs:
security, safety Basic
needs
Physiological needs:
food, water, warmth, rest

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STRAND 4
Disruption and Computer
Network Attack
Online CON' ell Ac tion

Accreditation

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DISRUPTION
Operational Playbook

• Infiltration Operation
• Ruse Operation
• Set Piece Operation
• False Flag Operation
• False Rescue Operation
• Disruption Operation
• Sting Operation

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Identifying & Exploiting fracture points

Personal
Shared power
opposition
Things that Pie-existing Things that
cleavages
push a group Shared
Tension pull a group
ideology Competition
together apart
Common Ideological
beliefs differences
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Full roll out complete by early 2013

150+ JTRIG and Ops staff fully trained

Mainstreaming work — push reduced

"level 1" Tradecraft to 500+ GCHQ
ocaa Analysts
Online Covet Action

Accreditation "Relentlessly Optimise Training

and Tradecraft"

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11111GCHQ

"Conjuring
with
information"
Teller, 1998

Head of Human Science

JTRIG-HSOC
NSTS:

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