Ankur Agarwal

Brand Marketing Manager | Marketing Strategist | Sales Catalyst

An articulate, persuasive, and competent Marketing Professional with over 13 years of expertise in
developing comprehensive marketing & branding strategies with specialisation in Designing &
Implementing Product Marketing Communications & Go to Market Strategy, Experiential Marketing, BTL
activities, Events, Retail Channel Programs & Loyalty Programs. Exceptional communication and
presentation skills with an established track record of successful client interactions, strong analytical
thinking, multi-tasking, and problem-solving skills. Seeking to be a part of a growing and reputed
organization, which provides ample opportunities for me to utilize my knowledge and critical analysis
skills, enables utilization of process knowledge, and business acumen to deliver strategic initiatives
supporting organizational growth.

ankurlbsimt@gmail.com +91-9711704898 Delhi, India linkedin.com/in/ankur-agarwal-45a82464

WORK EXPERIENCE CAREER SYNOPSIS

Brand Marketing Manager
Solutions
10/2010 - Present,
Growth Path: October ‘10 – June 11: Program Manager – ITC –FMCG
Division (Retail & Audit Project) | July’11 – December’ 17: Brand
Operations –SanDisk Project | January’18- Till date: Brand
Operations Manager – SanDisk Project
Key Job Responsibilities
Develop the Retail Marketing executions based on strategic
roll-out plans on-time and on-budget. Design & implement
Go to Market Strategy & product marketing communications
in Retail.
Develop and execute marketing promotions and
partnerships that increase brand awareness and sales.
Create and manage channel strategies and channel promo
plans vis a vis business requirement.
Identify POS opportunities and proactively suggest and
implement improvements. Delivers POS materials in order to
implement brands’ strategies for in given categories in the
point of sales. Follow through end-to-end deliverables for
POS support via logistics and merchandising to ensure 100%
readiness at the planned retail intro.
Liaise with the sales team to identify local promotional
campaigns and to develop tailor-made offers to our trade
partners.
Handle a team of supervisors & auditors who are directly
responsible for auditing and ensure on-budget activity and
management of all documents relates as per internal audit
policies. Travel to assigned areas to meet the existing
auditors for implementing the audit process and enhance
productivity.
Analyze complex business data, insights, trends and
channel/retailer performance and develop a range of
solutions. Manage data for the outlets and perform daily
quality checks for the audit reports to ensure the
correctness of the data.
Collaborate with sales and marketing teams to understand
client business needs to include client meetings to identify
needs, utilize research and data to create compelling
recommendations and aid in the development of creative
execution of marketing campaigns.
Support the development, execution and measurement of
the annual acquisition marketing plan spanning ATL, BTL and
digital (Display, SEO, SEM, Website), driving marketing
effectiveness for the profitability of the company.
A Marketing Professional with 13+ years of experience
in Client Servicing, Retail & Channel Marketing, Trade
Marketing, Channel Loyalty Programs, Event & Trade
Shows Management and BTL activities.
Effective at conceptualizing marketing -plans through
creative and innovative thinking and executing brand
marketing campaigns aimed to establish brand
awareness, increase sales, and grow overall revenue of
organization.
Led marketing campaigns across channels to
continuously improve/enhance brand visibility and
awareness and support go-to-market (GTM) strategies.
Worked closely with clients like SanDisk, LG, ITC, Nokia,
etc. to help them build marketing strategies and build
brand value.
Hands-on experience in charting out brand
development strategies, new product launch and
contributing towards enhancing market services and
achieving target volumes and profitability norms.
Acknowledged for professionalism, enthusiasm,
versatility and outstanding organizational and
leadership skills.
Adept at monitoring performance, analyzing status &
progress reports and manage complex business
challenges with strong work ethics, interpersonal
communication, relationship management and
analytical skills.
SKILLS
Retail Marketing Channel Marketing & Management
Go to Market Strategy Product Marketing Operations
Strategy Planning Market & Competition Analysis
Loyalty Programs Customer Service Management
TECHNICAL SKILLS
Tools & Technologies:
Operating System(Windows), MS Office Suite(Excel, Word,
PowerPoint)

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WORK EXPERIENCE ACADEMIC PROJECT & INTERNSHIP
Program Manager Summer Internship for 8 weeks at India Bulls Ltd for
Channel Play Srvices, Gurgaon Study the Portfoloio of HNI
04/2007 - 09/2010,
Growth Path: April’07 – May’07: Channel Developer- Alternate
Project report on the visit of Kisan Mela & Pashu Vigyan
Channel-HUL project (Gurgaon- Delhi NCR) | June’07 – Dec’ 07: Team Pradarshani, IVRI, Izatnagar
Leader –For Nokia Promoters Programme (Jaipur-Rajasthan) |
Jan’08- Sep’ 08: Area Manager –Berger Paints( Rajasthan) | Oct 08-
Sep-10: Project Manager – LG (Mobiles Phones)
Key Job Responsibilities KEY STRENGTHS
Developed and executed annual operating plans and
marketing plans that deliver financial objectives and aligned Strategic Planning:
Establish corporate goals, short term and long term budgets and
with brand strategies.
developing business plans for the achievement of these goals. Actively
Managed daily reports, weekly reports and monthly report involved in business planning and analysis for assessment of revenue
of the team to measure the quality of merchandising and to potential in business opportunities.
measure team productivity.
Handled the team of merchandisers and managed in-shop
Supporting and training staff:
Understand the importance of facilitating ongoing professional
and out-shop merchandising through increasing visibility by development opportunities for staff. Assess training needs and identify
proper execution of POS like poster, standees, banners, etc. means to fill skill gaps. Provide opportunities for staff to demonstrate
leadership skills.
Appointed new distributors & dealers to enhance overall
profitability of distributors & dealers Meet sales targets,
budgets & collections. Team Management:
Directing, leading and motivating workforce; imparting continuous on-
Maintained good relationships with external stakeholders, the-job training for accomplishing greater operational
organized different BTL promotional activities and managed effectiveness/efficiency.
the team of sales officers.
Ensured minimum level of inventory is maintained by •Perfect communication and negotiation skills:
distributor and developed secondary market for Demonstrate a constant interaction with potential and current
customers, stakeholders, dealers, and distributors.
thedistributors.
Ensured product visibility and display share. Managed Business Acumen:
roadshow activity to increase high walk-ins and responsible Understand diverse business issues, both simple and complex, and be
for monthly and regular scheme rollout. able to develop efficient business strategies, analyze customers’ needs
and business growth potential.
Provided marketing recommendations, employer-branding
trends, sourcing related research data points, insights, key
findings, and campaign reports to support management in
decision-making. PERSONAL ATTRIBUTES
Worked with Marketing Analytics and Marketing Research
teams to provide data base analysis for the brands and Strategic Leadership Cross-cultural
programs implemented. Provided consumer insights and intelligence
market trends to better identify opportunities to drive
growth. Ethical behavior Effective
communication

EDUCATION
LANGUAGES
Post Graduate Diploma in Business
English
Management
Lal Bahadur Shastri Institute of Management Hindi
& Technology (LBSIMT), Bareilly
2005 - 2007,

INTERESTS
B.Sc
Travelling Music
Garhwal University, Kotdwara (Uttarakhand)
2002 - 2005,
Reading Networking

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