NEEV RACHNA Natural Resource Development Programme Water Conservation is important for domestic and agricultural usage.

Our is functioning in tribal region which are distinguished as degraded for natural resources due to deforestation & at the same time are neglected as well. Worsening of natural resources in coincidence with poor agricultural practices have contributed to widespread ecological insecurity and low level of productivity of natural resources. However, local communities continue to be critically dependent on their land for livelihood. Under the Natural Resource Management programme, our organisation undertook following programmes: Community Lift Irrigation System, Water-shed Development Programme, Water Resource Management and Agricultural Extension.

Above programmes were executed in functional areas during varied time intervals. Watershed Development: Water is vital for survival, food security and sustainable livelihood of humans. Wherever, in India, only about 30-35% of the total rain water is utilized, and the rest is being wasted in floods, soil erosion and siltation of river beds and reservoirs. Generally, the poor farmers who own poor quality land lack even safe drinking water; water for irrigation is a far cry. Though, a massive watershed development programme has been launched in the country; still the poor need support of technology and resources to make better use of the water. Over 40% of the agricultural land in India is located in arid regions, and often, the farmers are not even able to recover their investments in agriculture. In other regions, where rainfall is moderate or high, the farmers are not able to make efficient use of the available water. Hence, this valuable asset has turned out to be a liability. Due to improper water resources management, over 25% of the villages are not able to provide year round water supply. Hence our NGO will take up innovative projects by addressing water resource development to strive for desired objective of drinking water security, to boost agriculture & livestock production, particularly to benefit

weaker sections of the community. Watershed is an area of land within which all the rainfall it receives feeds into a particular drainage channel. Agriculture Extension: A large number of rural communities, we work with, are engaged in agriculture. Land is their crucial source of livelihood and agricultural productivity is generally low attributing to several factors. Major reasons are low fertility of land, lack of sufficient water for irrigation, limited resources to meet input requirements and inadequate knowledge about improved crop production. Project intervention in the form of support for inputs like seed and fertilizer combined with arrangement for irrigation and tillage results in an immediate increase in output. However, such gains may not be sustained over a longer term. Thus, we emphasized on introducing sustainable farming technologies that farmers can practice even after the completion of sponsored projects. We will encourage BPL families to scientifically raise vegetable saplings and produce healthy vegetable crops. Each preferred family is provided with a Kit of vegetable seeds for all seasons. Exercise on vegetable nurseries was provided to farmers. Each family filed has been used where they were growing only Maize, Wheat & Gram respectively in Kharif & Rabi season. Earlier the production was so low which could not even fulfill their grain requirement for a year. Along with routine crops, farmers were also introduced with cultivation of fruit plants such as lemon and papaya for gap filling in fields. It also enabled them additional income generation. Our mission is to develop... An optimal mechanism for Rural Society, especially disadvantaged sections, with commitment for sustainable livelihood & improved quality of life which is achieved through different developmental programmes & effective application of local resources in association with community. Our mission To develop an optimal mechanism for Rural Society especially deprived sections, with commitment for sustainable livelihood & improved quality of life

which is achieved through different developmental programs & effective application of local resources in association with community.

Vision Our Organisation happens to be a vision of youth zealots, with an altruist approach. We strive for the following perspective for development: To develop into a state level resource center for water resource developmental sector. To develop as a resource center for training and capacity building especially in watershed management programmes and other related activities for field functionaries of GO's/NGO's. To design and implement rural livelihoods program in Rajasthan for enhancing Rural Economy. Having good contacts, liaison and working relationship with NGOs/GOs and other leading institutions working for the cause of rural development. As a resource centre offer consultancy and training and capacity building support to government and other NGOs in the participatory technology development in NRM. Objectives We work for the cause and care of deprived rural societies and improve their quality of life. Our Organisation is integrating its programs and services, and consciously moving from welfare towards development and long term sustainability for tribal and rural communities. Community's active involvement and support in rural development program makes the program sustainable. The following are some of the unique methods which we will use for Marketing Strategies. Organizing events like haldi kum-kum (for women), Sathya Narayan puja etc. to form an emotional bondage with the Volunteers. This helps them reach the masses.

Printing calendars with logos and mission of the NGO. This helps the NGO reach the common man and spread awareness about their cause. Mascots are used to spread messages which impact the common man. (E.g. A mascot for spreading awareness on tree plantation drives.) Annual programmes are telecasted on local cable channels. This helps them spread their Cause in a more effective way.

Following strategies we will adopt for fund raising. Government and Institutional Search request for proposal Apply for Grant Presentation and project visit Answer Queries

Corporation Sponsorship and cause related marketing options Individuals world We advocate firm social changes by adopting well planned, strategically and need based approaches. Identifying the target areas and working for them is our major goal. Strategy and Approaches Direct Mail Face to Face Telephone Direct Response Advertisement New Media and Events

We will do following things to make our programs competitive in a fast changing

Promoting village institutions. Bottom up planning process. We believe in doing ourselves. Using Participatory community based management approach. Develop liaison and Linkages with Government/donor/PRIs. Capacity building of community and Practitioners.