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Doing Business with . . .

ITALY

Prepared by
Crystal

ITALIAN CULTURE
~Italy is described as colorful, rich, bold, and
romantic.
~Italy has a population of over 58 million
people.
~Italians have a passion for everything they do.
~Italians love to laugh, talk loudly, and speak
with hand gestures.
~Italians love their food, music and heritage.

MAP OF ITALY

FLAG REPRESENTATION
GREEN symbolizes hope
WHITE represents faith

Italy

RED symbolizes the bloodshed that


brought about the independence of
Italy

Time Zone
ITALY

Official Languages Spoken


Italian

German

French

Holidays Celebrated in Italy


Epiphany
Liberation Day
May Day
Festival of Republic
Ferragosto
All Saints Day
Immaculate Conception
Feast of St. Stephen

January 6
April 25
May 1
June 2
August 15
November 2
December 8
December 26

When Doing Business in Italy

Good manners and courtesy are


prized qualities in Italy
~Kwintessentia Language and Culture Specialists

Five key factors that are helpful


when conducting business in Italy
Greetings

Entertaining

Introduction
Doing Business
In
Italy

Punctuality

Meetings,
Negotiations &
Appointments

Greetings
When arriving and leaving, shake
hands with everyone
Women may kiss good friend on
either cheek (more like pressing the
sides of each others face)
Italians are comfortable with standing
very close. Dont back away! This is
interpreted as unfriendly.

Introduction
Dont use first names unless invited
Use the title
Man
*Dottore
*Signor
Woman
*Dottoressa
*Signora

Meetings, Negotiations &


Appointments
Italians prefer to do business with people
they know
Best time for appointments are between
10 a.m. - 11 a.m. and after 3 p.m.
Avoid August, due to Holidays
When writing a message, write it in Italian,
if possible
A sense of urgency shows signs of
weakness

Punctuality
Aim to be punctual
Deliberate lateness is considered
sloppy
Taking peoples time for granted is
simply rude

Entertaining
Hospitality plays a key role in Italian
business culture
Invitations to lunch and dinner are
expected
There are certain protocols for dining

Best source of transportation


Trains are by far the best way to
travel around Italy.

Main Attraction

The Leaning
Tower of Pisa

Tourist Attractions
Pasteum

Cinque Terre

Amalfi Coast

Milan

Firenze

Tuscany

Rome

References
Kwintessential Ltd, Kwintessential Language and
Culture Specialists, Retrieved April 28, 2007.
http://www.kwintessential.co.uk/etiquette/doingbusiness-ital.html
Life in Italy .com, Retrieved April 28, 2007.
http://www.lifeinitaly.com.html
Rizza, Maria. Personal e-mail Interview, April 28, 2007May 8, 2007. rowri@tin.it.

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