Evaluation//Q.

2 How effective is
the combination of your main
products with ancillary texts?

Digipak Format
My Digipak was a
6 sided design,
with each panel
corresponding to
the numbers in
the diagram to
the left. The
bottom images
are of the
completed
Digipak, laid out
into its final
design.

Digipak Panel 1: [Front]

The front panel of my Digipak [A] uses a direct reference to a scene from my
music video. In my music video, there is a scene where the main character
arranges rose petals around the iPad [B] , and this image was developed and
clarified for my cover. This is a direct link between the 2 products, with the same,
prop, scene and bedcovers. I did however, change the lighting, angle and position
of the props to make the image more aesthetically appealing. I found this image
strongly mirrored the use of the romance genre combined with elements of the
mise en scene of science fiction in my music video.

[A
]

[B
]

Digipak Panel 1: [Front]

In addition, My front panel links with the music video through the repeated use
of the Vanilla Logo, seen at the start of the music video[A]. It is not identical to
the logo in the video, but uses the same font, font colour and white soft edged
border [B]. This links the artist identity strongly between the music video and
Digipak, and helps to build a loyal audience. This is a recurring motif that I also
repeat across the Digipak, using the logo on the rear panel[C].

[A
]

[B
]

[C
]

Digipak panel 6: [rear]

The main image on this panel is not a direct link to
the narrative of the music video, and features an
anonymous unrelated character. However, through
the repeated use of the iPad prop, the mixture of
blue and white lighting it links strongly with the
front panel. It does link with the music video
thematically however, sharing the themes of
technology and romance.
In this panel I have also introduced the design
element and motif of the record label logo. I used
this to solidify the indie appeal of the record, and
repeat its use in my A4 advert.
I repeat the use of the Vanilla logo from the music
video and front panel on this panel as well, linking
it with both the rest of the Digipak and the music
video itself. I used the same fonts as used on the

Digipak Panel 5:
[Inside]

[A
]

This panel, like the front panel, is a

development of an image used in my music
video that was particularly striking or appealing
[A]. In my music video, we see the light of dawn
through the slats on the main characters
windows and this was an image I found
aesthetically appealing. I used a different photo
to capture the image in my Digipak, but the
basic concept is the same. However, I
developed this with a series of over-laid images
of the same actress used in the music video
and panel 3 of this Digipak. The combination of
these images means it is not a direct narrative
link to the video, but does link it visually.
This panel builds strong aesthetic links with the
rest of the Digipak through the lighting and
colouration, blue and purple dominating the
palette like in panels 1+6.

Digipak Panel 5: [Inside]

The continued theme of technology and romance is also featured
in
this panel, though it is developed from its use in other
panels. It does not directly feature technology in its mise en
scene, but links with the idea that technology obscures and
confuses romance. The face of the actress, an objectified and
sexualised symbol, is obscured and confused by the layering of
the image, linking also to the aspect of fantasy and the blurred
lines between fantasy and reality caused by technology. This
thematically and visually links to panel 6, in which the
characters face is also obscured and confused.
The actress used in this panel is also the same as used in panel
3.

Digipak Panel 2,3+4:

[Inside + Cradle]
[A
]

These panels are all very strongly linked, and carry a singular theme. They are
most obviously linked by the visual link of the Television White noise which
appears across all 3 inside panels. The effect of this is to give the entirety of the
inside panels the appearance of a de-tuned television screen. This links to the
mise en scene of technology used in the rest of the Digipak as well as the music
video. It also links thematically to the idea of technology as an obscuring force, as
the white noise makes the Digipak more visually busy and confusing.

Digipak Panel 2,3+4:

[Inside + Cradle]
Panel 3, which encompasses a cradle for the CD is a direct
reference to the ending of my music video [A], and is a screenshot
taken from the actual video. It is also suggested through
association with panel 6, that the character on panel 6 could be
viewing this image on her screen. The fact that the image on panel
3 is surrounded by TV Noise could also suggest the theme of
technologys disorienting effect like many of the other panels. The
image in panel 3 links very strongly to the clich film ending with
the couple kissing, linking strongly with the idea of the way that
the media affects our perception of romance.

Digipak Panel 2,3+4:

[Inside + Cradle]

This is a strong thematic link between the video and Digipak, with
the one main underlying theme of the video, the way the media
and technology effect our relationship with the world, leaving us
viable to delusion and alienation. The female is the fantasy and
the male is the one who is replacing the fantasy romance for a
one based in reality. This is an exaggeration of a contemporary
issue in which people tend to emotional or social needs through
the media, for example, replacing relationships with on-screen
romances.

Magazine Advert
My magazine advert links strongly to the
Print production and the music video
through the use of the Digipak front
cover. This directly links to the music
video through the repeated use of the
rose petal image I also used in the music
video.
It also links with the Digipak through the
minimal and stripped back design, and
the use of sans-serif fonts for Suede on
the album cover, and across the advert.

Magazine Advert
Another direct link between the
poster and the Digipak is the
shared use of the record label
asset. This creates a strong
sense of brand identity across
the print production,
encouraging audience loyalty.

Uses of coherent
packages + Music
Videos in real Texts

The artwork for the release cycle of Daft Punks 2005 album Human After All carries a
strong aesthetic theme. All of the artwork, including the main release and all of its
singles, feature usage of the television screen motif. The cover for the album itself is a
development of the artwork theme used throughout much of Daft Punks discography,
which is the variation of the same basic Daft Punk logo. The artwork for this album
combines the typical Daft Punk motif with the albums motif of the television, linking it
well both with their wider discography and the general release cycle. This aesthetic
choice allows the band to maintain a loyal audience, whilst also noting the change in
style of music, hopefully potentially attracting new audiences as well

Uses of coherent
packages +music
real
texts
Withvideos
the exception in
of Human
after
all which did
not have an official music video, all of the covers
for the single feature a prop from their respective
music videos. The artwork for Robot Rock and
Technologic both feature the guitars played by
daft punk in the music videos for the songs, and
Prime Time of your Life features an image that is
featured directly in the music video. As well as
through the featuring of props, the music videos
link to the artwork thematically too.

Uses of coherent
packages + Music
Videos in real Texts

All of the music videos revolve around the idea of watching and television,
Technologic [A] features an unsettling animatronic watching a TV before copying
its message, Prime Time of Your Life [B] sees its protagonist watching television,
with all people replaced by animated skeletons and Robot Rock [C] is a deliberate
send up of 70s live music shows, with the band performing on a gaudily lit set,
complete with 70s style screen noise. The representations of TV culture all also
feature highly unsettling or ironic elements, suggesting the bad consequences of
such culture. In this way, this Album and its artwork share a similar theme to my
own Digipak design, and use it inter-textually in a similar way, a good example of
a real life use of coherence between Music videos and album artwork.

[A

[B

[C