Scribd Logo
Upload

Welcome to Scribd!

  • Music Channell Pres

    Uploaded by

    emma8273
    531 views5 pages
    This document summarizes a mobile music channel advertising option that includes Shazam, Global Radio, and a music channel package. It provides details on demographics, ad formats, pricing, and territories for each component. Shazam allows users to discover songs and has 6 million impressions mainly among 18-44 year olds. Global Radio covers various stations and has 35 million impressions in the UK. The music channel package has 50 million impressions for £5 CPM and can be purchased individually or together for innovative ad formats.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document summarizes a mobile music channel advertising option that includes Shazam, Global Radio, and a music channel package. It provides details on demographics, ad formats, pricing, and territories for each component. Shazam allows users to discover songs and has 6 million impressions mainly among 18-44 year olds. Global Radio covers various stations and has 35 million impressions in the UK. The music channel package has 50 million impressions for £5 CPM and can be purchased individually or together for innovative ad formats.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    531 views5 pages

    Music Channell Pres

    Uploaded by

    emma8273
    This document summarizes a mobile music channel advertising option that includes Shazam, Global Radio, and a music channel package. It provides details on demographics, ad formats, pricing, and territories for each component. Shazam allows users to discover songs and has 6 million impressions mainly among 18-44 year olds. Global Radio covers various stations and has 35 million impressions in the UK. The music channel package has 50 million impressions for £5 CPM and can be purchased individually or together for innovative ad formats.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Mobile Music Channel – with a different approach

    Shazam Largest music network in the


    UK with 50million impressions
    a month
    Global Radio
    Premium music content

    Innovative and bespoke


    creative

    Targeting by gender, age and


    genre

    MTV

    Mobile Advertising Part of Mobile Interactive Group (MIG). All rights reserved
    Music Channel
    Description:
    The 4th Screen Music Channel buy option comprises of:

    Shazam –enables Music lovers to discover, buy and share the song that is playing by
    using just their mobile phone
    Global Radio – Range of leading commercial radio station applications for the iPhone
    including; Capital, XFM, Heart, Galaxy, Choice, Classic FM, LBC, Top 40 Show and Gold
    Kiss – The UKs best dance, Hip and R&B on Radio, TV and now mobile

    IN A NUTSHELL…

    Demographic 100% Music Audience

    Targeting Music Channel only

    Format Standard Banners and Rich


    Media
    Page Impressions 50,000,000 +

    Pricing £5 CPM

    Territories UK, France, Germany, Italy and


    Spain

    Mobile Advertising Part of Mobile Interactive Group (MIG). All rights reserved
    Shazam
    Description:
    Most popular music app in Apple app store
    Target advertising by artist & genre
    Highly targeted, contextual advertising
    Sponsorship opportunities

    Mpression Category: Social Networking and Community

    IN A NUTSHELL…

    Demographic 18-44 Year olds


    60% Male
    Ad Slot Tagged, History

    Targeting By track / artist / genre

    Format Banners, iSlide and integrated opportunity

    Page Impressions 6,000,000

    Pricing £8 CPM

    Territories UK, France, Spain, Germany, US

    Mobile Advertising Part of Mobile Interactive Group (MIG). All rights reserved
    Global Radio
    Description:
    Range of leading commercial radio station
    applications for the iPhone including;

    Capital, XFM, Heart, Galaxy, Choice, Classic FM,


    LBC, Top 40 Show and Gold

    Mpression Category: Music

    IN A NUTSHELL…

    Demographic Ranging from 15yrs to 55+


    50 / 50 M/F
    Ad Slot Homepage

    Targeting Radio station and song genre


    Format Standard banners, expandable banners
    and sponsorship packages available
    Page Impressions 35,000,000
    Pricing £8cpm
    Territories UK only

    Mobile Advertising Part of Mobile Interactive Group (MIG). All rights reserved
    Summary

    Buy individually or as a package;

    Innovative creative;
    The Listening page, Carousel banners, Integrated links, exclusive sponsorship
    deals

    Global Radio;
    Rates £8cpm standard banner £10

    Shazam;
    £8cpm to £10cpm depending on format selected

    Music Channel;
    £5cpm

    Mobile Advertising Part of Mobile Interactive Group (MIG). All rights reserved

    You might also like