COUNTRY PROFILE

WORLD’S
8TH LARGEST 5TH LARGEST COUNTRY BY
ECONOMY BY GEOGRAPHICAL AREA
NOMINAL GDP AND AND POPULATION
9TH LARGEST BY
PPP

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2ND LARGEST INDUSTRIAL SECTOR IN
AMERICA ACCOUNTING FOR 28.5% OF
GDP

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PIONEER AND LEADER IN THE
MANUFACTURE OF SHORT-
FIBRE TIMBER CELLULOSE.

Brazil is a world-leading provider of

unroasted coffees

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 25% OF GLOBAL
EXPORTS OF RAW CANE
AND REFINED SUGAR

80% of the world leader

planet's orange in soybean
juice exports

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Brazil has extensive
mineral resources and
exports minerals like
copper, zinc, nickel etc

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 Chemically treated,
PRODUCT
waterproof jute JUTE PACKAGING MATERIAL
cartons

Jute Hessian Bags

• Plain Jute Hessian Bags.

• Treated (Rot Proof) Jute Hessian Bags.
• Fire-Proof Jute Hessian Bags. Food Grade jute bags
• Custom Printed Jute Hessian Bags. processed with
• Jute Hessian Spiral Bags Vegetable Oils
• Jute Hessian Box Bags (Hydrocarbon Free)
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 VALUE
PROPOSITION

Emotional Benefits
Rational Benefits
• Eco-friendly
• Rot free
• Natural Value
Alternative • Biodegradable Proposition

• Multi-purpose • Recyclable

• Durable

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 6 ST
Sight
• Colored with
natural dyes Smell
• Odourless

Simplicity of Use
• Easy to use
Sense
• Fine fabric, soft
touch
Snob Value
• Environment
Friendly
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 PRODUCT
SPECIFICATIONS

Jute Hessian Cloth Bags

• Rot-proof
• Also available in "dyed", or Food Grade jute bags
"bleached" form
Jute cartons
Packing Capacity: 90-100 Kg • Hydrocarbon free
Gross Weight: 1022 gm each • Odourless • High tensile
Dimension: 122 cm x 71 cm strength
(48" x 28") Packing Capacity: 40-50 Kg • Waterproof
Gross Weight: 665 gm each
Dimension: 94 cm x 57 cm Packing Capacity: upto 80 kg
(37" x 22.5“) Dimensions: 5 ply to 11 ply
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 APEX BODY APPROVAL & 3RD PARTY
INSPECTION

• International Standards for Hydro Carbon Free Jute Bags [ IJO-98/01]

• Jute Grading and marking Rules,1978 as set by Agmark Standard Grade

• IS 2566:1993
• IS 4436:1989 of Bureau of Indian Standards

• 3rd party inspection and certification by Export Inspection Council of

India
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 PRICE: CURRENCY SENSITIVITY
• CURRENCY : REALS.

• We will quote the trading Currency in USD Dollars.

• We will go for Direct Quotation: Where the price of foreign currency is

quoted in terms of home or local currency.(1 USD Dollar = 46.65
Rupees)

• In case if there are losses or there are fluctuations Within certain

range in the Trading currency then while trading we will switch over
to other currency .

• The other major currencies traded in Brazil is EURO .

• For Jute Packaging products we will go for Perceived Value Pricing.

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 PAYMENT TERMS
• Pre-shipment finance is given for working capital for
purchase of raw-material, processing, packing,
transportation, ware-housing etc. of the goods meant
for export.
• Post-shipment finance is provided for bridging the gap
between the shipment of goods and realization of
export proceeds.
• Letter of Credit: Sight Credit
• Documents against payment (D/P):
Will be done through S.W.I.F.T
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 Target Market 2 Cocoa
Target Market 1 Coffee

• International
Coffee production in Brazil
Cocoa is responsible
Organization for about
forecast a
– Brazil
third of all coffee
production 160,000 tons in 2009-10, up from 157,000
tons the previous year.
• World's largest producer
• 6th largest producer of Cocoa beans
• Coffee plantations 27,000 km2 (10,000 sq mi)
• Ivory coast and Ghana are the leading producers
• Accounts for 32% of all international sales of the bean-
• In
The2008,
Council
7.4of Coffee Exporters
million tonnes of chocolate were consumed
globally, with an estimation that global chocolate
• consumption
Cecafe (The had a retail
Council value of around
of Brazilian Coffee EUR 73 billion
Exporters)
(A$127b).
expects Brazil’s coffee exports to total around 30
million sacks in 2010, resulting in revenues of
• http://www.npr.org/programs/wesat/features/2008/june
between $4.6 billion and $4.8 billion.
/chocolate/slideshow/index.html
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 Target
TargetMarket
Market43Sugar
Tobacco
Target Market 5 Soyabean
• Worlds largest producer of sugar, followed by India.
• Second largest
2nd biggest producer
producer of Soyabean,
of Tobacco, after USA
after China
• 2008 Production - 648,921,280 tonnes
• Production
Biggest exporter of tobacco(2008-09)
• Brazilian
• 2008-2009
cane production
: 57.1 mmtis allocated to manufacture ethanol biofuel
as•well as sugar, :depending
2007-2008 60 mmt on relative demand and prices
• Production - 730,000 tonnes of tobacco leaf in 2008-09
• 2009-2010 estimate : 62.5 mmt
• Main product of Brazilian sugar mills - VHP sugar
•
• Requires much less refining
Plantation - 376,000 hectares
• Higher quality than traditional raw sugar
• Brazil is expected to plant 22.3 million hectares of
• soybeans
Employment
VHP (up-is3.2%
raw sugar compared
800,000
exported people to 2008-09)
to countries all around the world to
undergo refining into the ICUMSA 45 sugar which has become a
global standard.
• Tobacco market growth
• 2008: 5.1% , value - $396.9 billion
• 2013: 22.2%, value - $484.9 billion

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 Promotional Initiatives
1. Participating in Agricultural trade Shows

 Crop World South America

Date: 23-AUG-10 to 24-AUG-10 Exhibitors: 100 Visitors: 2,000 +
Event Profile: Annual global exhibition to crop protection & crop
production, from seed to consumer industry.

 Agrishow Ribeirao
Start Date: 02-MAY-11 End Date: 06-MAY-11
Exhibitors: 800+ Visitors: 140,000+
Event Profile: Professionally organized exhibition of International
standards that will showcase all Agriculture products from around the
world and will be instrumental in procuring trade from
all over the world.

 Equip Food & Drinks

Start Date: 13-SEP-10 End Date: 16-SEPT-10
Event Profile: Equip Food & Drinks is one of the
leading trade fair for Food & beverage industry in
Sao Paulo.
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 Promotional Initiatives (cont.)
3. Tie ups and collaborations with the following agencies/associations:
2. Advertisements in Trade and Agricultural• Magazines
CECAFE – The Council of Brazilian Coffee
•
EMBRAPA - Brazil's agricultural research
Advertisements
agency in the leading dailies and businessExporters
and
trade magazines on a countrywide basis.
• ABICAB - Brazilian Cocoa, Chocolate,
• MAPA- Ministry of Agriculture, Livestock Peanut And Candies Manufacturers
& Food supply Association
Top Brazillian Newspapers:
• • O GLOBO
MDIC- Ministry of Development, • UNICA- The Brazilian Sugarcane Industry
• Jornal do&Brasil
Industry Commerce Association
• Gazeta do Rio
•
ABNT- Brazilian Association of Technical • ABIFUMO - Brazilian Tobacco Association
Norms- responsible for elaboration of
Top Brazillian Business
technical rules for the Magazines
packaging and • AFUBRA - Tobacco Growers' Association of
• AméricaEconomía
container industries. Brazil
• CartaCapital
• ABIC - Brazilian Coffee Industry • ABIOVE - Brazilian Association of
Association Vegetable Oil Industries

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Print Advertisement

The choice is yours, choose wisely……

Indian Jute bags and packaging. 100% re-usable, bio degradable and environment friendly.

Call 1900-888-001 for a free sample or visit www.indianjutebags.com

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PLACE
Geographical Proximity
International Logistics
Importer Resale Control
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 West Bengal

Goods Train
Mumbai Port

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 PEOPLE: SELECTION CRITERIA FOR IN
COMPANY PERSONNEL
INDIAN OFFICE (EXPORT DIVISION)
• Management executives
• Lawyer/ legal Consultant

COUNTRY OFFICE BRAZIL:

• Marketing Executive: Indian.
• Local translator.
• Legal consultants.

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SELECTION CRITERIA FOR INTERMEDIARIES

THIRD PARTY
LOGISTICS

CHIEF RESIDENT OFFICER

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 PACKAGING
PACKING : Color :
Brown( Variants Available)
Dimensions : Weight :
size 94*57 cm Product: 665 Grams

Packaging:
Intermediary : Package Size :
Protective packing Bulk block packaging
Tertiary : 100 x 100 x 200 cm
Blocks

Labeling
Manufacture’s name
Market entry date
Product specifications
Biodegradable, Recyclable Logo
Legal requirements
Size of the product Material used
Country of origin
Shelf life
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 Packaging Contd..
• BIODEGRADABLE-
Our Jute products are biodegradable & recyclable , hence are widely accepted as
the import Goods.

• LOCAL AESTHETICS-
 The colors of the Brazilian flag are yellow and green. Hence avoided.
 Black and Purple are moaning colors. Hence not used in our packaging materials.

• LOCAL PACKAGING LAWS :

Brazilian Association of Technical Norms(ABNT) is the only agency in brazil
responsible for tech rules ( standard and specification ) for packaging and container
industries. All manufacturers and exporters shall be responsible for recycling
,disposal and removal of packages that are likely to cause serious pollution to
environment after consumption or use.

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SAD ●
CRO

●
1 month inventory to be maintained as transit time
SHIT
●

is of 30 days.

No after sale service required.

ASS
●
●

●
● Reusable, biodegradable, recyclable and no maintenance required.

4 YEAR Guarantee for tensile strength, material, colour and properties.

WAG
●
●

Repair or Replacement or Refund for manufacturing and other defects.

●
●

PLI Product liability insurance is provided by the manufacturer for claims arising out
●
●

of body injury and/or property damage by the jute packaging materials.

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