Are you a green minded person?

Green Citizen
THE IMPACT OF “NO PLASTIC BAG POLICY” OF BATANGAS
CITY ON THE BUYING BEHAVIOR OF THE FACULTY AND
STAFF OF COLEGIO NG LUNGSOD NG BATANGAS (CLB)
Jennifer F. Delgado Joycelyn A. Dapula
Rannie Boy A. Evangelista Dingky Joy B. Prado
Precios N. Sanfuego Henzel E. Sapunto
Introduction
• The use of plastic bags is convenient

• marine pollution connected to plastic use.

• banning the use of plastic bags

• Environmental protection and conservation

Ordinance No. 16, Series of 2010
(E-Code of Batangas City)
• Section 84

• Section 85

• January 1, 2015
Objectives of the study:
• To analyze the relationship between the ordinance and the buying
behaviour

• To assess the level green consumerism; and

• To determine the implications of the results of the study.

Methodology
• descriptive method
• questionnaires
• Total Population is 77
• sample size is forty three (43)
• (56%) of the population
• primary grocery shopper of the household
• Frequency, percentage and weighted mean
• Develop hypotheses
Hypotheses
• Hypothesis 1: People always bring reusable shopping bags when
they go shopping

• Hypothesis 2: The E-Code of Batangas city signals the highest level

of green consumerism.

• Hypothesis 3: The people are more involved in protecting the

environment thru the ordinance.
Results and Discussion
• Fifty (50) responses (November 2018)

• Forty-three (43) valid responses

• primary grocery shopper

• the faculty and staff of Colegio ng Lungsod ng Batangas (CLB).

 demographical characteristics
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

Male 44.19%
Gender

Female 55.81%

Under 25 4.65%

25-35 51.16%
Age

36-45 27.91%

46 and above 16.28%

Php10,000 and below 32.56%

Php11,000-Php20,000 32.56%
Income

Php21,000-Php30,000 25.58%

Php31,000 and above 9.30%

High School Graduate 18.60%

Educational Attainment

College Undergraduate 11.63%

College Graduate 37.21%

Post-Graduate Degree 32.56%

 Figure 2. Shopping Habits based on demographical characteristics

Male 57.89% 0.00% 42.11%

Gender

Female 20.83% 12.50% 66.67%

Under 25 50.00% 0.00% 50.00%

25-35 50.00% 0.00% 50.00%

Age

36-45 16.67% 16.67% 66.67%

46-and above 28.57% 28.57% 42.86%

10k below 7.14% 14.29% 78.57%

11-20k 57.14% 0.00% 42.86%

Income

21-30k 63.64% 9.09% 27.27%

31k and above0.00% 100.00%

High School Graduate0.00% 12.50% 87.50%

Educational
Attainment

College Undergraduate 40.00% 20.00% 40.00%

College Graduate 62.50% 0.00% 37.50%

Post Graduate Degree 28.57% 7.14% 64.29%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
I decide what to buy in the shop or supermarket. I make a shopping list. I make a shopping list and take a shopping bag.

Weighted mean of 2.19

 Figure 3. Manner of taking home the groceries
Male 26.32% 21.05% 31.58% 21.05%

Gender
Female 62.50% 8.33% 20.83% 8.33%

Under 25 50.00% 0.00% 50.00%

25-35 40.91% 22.73% 31.82% 4.55%

Age

36-45 50.00% 16.67% 25.00% 8.33%

46-and above 71.43% 0.00% 28.57%

10k below 64.29% 0.00% 35.71% 0.00%

11-20k 28.57% 21.43% 28.57% 21.43%

Income

21-30k 54.55% 18.18% 9.09% 18.18%

31k and above 50.00% 25.00% 25.00% 0.00%

High School Graduate 50.00% 12.50% 37.50% 0.00%

Educational
Attainment

College Undergraduate 20.00% 40.00% 20.00% 20.00%

College Graduate 50.00% 6.25% 31.25% 12.50%

Post Graduate Degree 57.14% 14.29% 14.29% 14.29%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

I always have a shopping bag or a basket with me. I prefer the paper bag provided by the shop or supermarket. I buy shopping bags offered by the shop or supermarket. I opted for boxes.

Weighted mean of 2.00

Figure 4. Frequency of bringing reusable bags when shopping
Male 26.32% 26.32% 42.11% 5.26%

Gender Female 33.33% 41.67% 20.83% 4.17%

Under 25 50.00% 0.00% 50.00% 0.00%

25-35 18.18% 45.45% 31.82% 4.55%

Age

36-45 33.33% 41.67% 25.00% 0.00%

46-and above 57.14% 28.57% 0.00% 14.29%

10k below 42.86% 35.71% 21.43% 0.00%

11-20k 21.43% 35.71% 35.71% 7.14%

Income

21-30k 36.36% 27.27% 27.27% 9.09%

31k and above0.00% 75.00% 25.00% 0.00%

High School Graduate 37.50% 37.50% 25.00% 0.00%

Educational
Attainment

College Undergraduate 20.00% 20.00% 60.00% 0.00%

College Graduate 31.25% 31.25% 25.00% 12.50%

Post Graduate Degree 28.57% 42.86% 28.57% 0.00%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Always Most of the time Sometimes Rarely/ Never

Weighted mean of 2.12

 Figure 5. Preference for a shopping bag
Male 15.79% 21.05% 52.63% 10.53%

Gender
Female 4.17% 16.67% 75.00% 4.17%

Under 250.00% 100.00% 0.00%

25-35 9.09% 22.73% 63.64% 4.55%

Age

36-45 8.33% 16.67% 75.00% 0.00%

46-and above 14.29% 0.00% 57.14% 28.57%

10k below0.00% 28.57% 64.29% 7.14%

11-20k 28.57% 28.57% 35.71% 7.14%

Income

21-30k0.00% 90.91% 9.09%

31k and above0.00% 25.00% 75.00% 0.00%

High School Graduate0.00% 37.50% 62.50% 0.00%

Educational
Attainment

College Undergraduate 20.00% 0.00% 80.00% 0.00%

College Graduate 12.50% 18.75% 56.25% 12.50%

Post Graduate Degree 7.14% 21.43% 64.29% 7.14%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

a bag made of linen a shopping bag with logo of the shop or the supermarket durable shopping bag with a strong handle durable shopping bag made of linen

Weighted mean of 2.67

 Figure 6. Usage of paper bag provided by the supermarket
Male 10.53% 10.53% 78.95%
Gender
Female 4.17% 12.50% 83.33%

Under 250.00% 50.00% 50.00%

25-35 4.55% 13.64% 81.82%

Age

36-45 8.33% 8.33% 83.33%

46-and above 14.29% 0.00% 85.71%

10k below 14.29% 28.57% 57.14%

11-20k0.00% 100.00%
Income

21-30k0.00% 9.09% 90.91%

31k and above 25.00% 0.00% 75.00%

High School Graduate 25.00% 37.50% 37.50%

Educational
Attainment

College Undergraduate0.00% 100.00%

College Graduate 6.25%0.00% 93.75%

Post Graduate Degree0.00% 14.29% 85.71%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Throw it in the trash can. Recycle Reuse

Weighted mean of 2.74

Figure 7. Influence of e-code of Batangas city on the buying behavior of the respondents
Male 52.63% 0.00% 42.11% 5.26%

Gender
Female 54.17% 4.17% 37.50% 4.17%

Under 250.00% 100.00% 0.00%

25-35 45.45% 4.55% 40.91% 9.09%

Age

36-45 66.67% 0.00% 33.33% 0.00%

46-and above 71.43% 0.00% 28.57% 0.00%

10k below 78.57% 0.00% 21.43% 0.00%

11-20k 35.71% 7.14% 42.86% 14.29%

Income

21-30k 63.64% 0.00% 36.36% 0.00%

31k and above0.00% 100.00% 0.00%

High School Graduate 75.00% 0.00% 25.00% 0.00%

Educational
Attainment

College Undergraduate 20.00% 20.00% 60.00% 0.00%

College Graduate 56.25% 0.00% 31.25% 12.50%

Post Graduate Degree 50.00% 0.00% 50.00% 0.00%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Because of the policy, I now bring my own shopping bags more frequently. Because of the policy, I plan my shopping schedule.
I already use shopping bags before the implementation of the “No Plastic Bag Policy.” Even with the “No Plastic Bag Policy,” I mostly don’t bring shopping bags.

Weighted mean of 1.95

Conclusions
• frequency of using reusable bags
• green consumerism
• ordinance affects the behavior of the consumers in varying degrees
• the level of education
• opportunities brought about by the green consumerism
• improvement of regulations on environmental law
Recommendations
• Integration of green marketing efforts

• perceptions of the consumers towards awareness of green

consumerism.

• The buying behavior of the consumers on a larger scale should further

be studied
Delgado, et. al