Positoning statement

Name : Anda juanda

NIM : 44318110061
Mata Kuliah : Dasar- Dasar Manajemen Pemasaran
Positoning statement
For business to business that Kao Indonesia is committed to always being the most understanding and close to the
hearts of consumers through quality products and providing the best service for customer satisfaction

is a Kao Indonesia is engaged in the business of consumer goods (Consumer Goods) which are broadly grouped
into 3 categories as follows:
-Skin Care which includes facial care soap and "BIORE" bath soap.
-Health care in the form of sanitary napkins "LAURIER", and baby diapers "MERRIES".
-Household products in the form of "ATTACK" laundry soap and "MAGICLEAN" floor cleaning tools.

That Kao Group believes that through these businesses we can contribute to heartfelt satisfaction and improve the
quality of life for people throughout the world.

Unlike competitor We continually improve and renew our products, brands and business processes, so that we are
always one step ahead in changing the lifestyle of consumers and the business environment.

Is We define "Yoki-Monozukuri" as "a strong commitment from all members to provide high-value products and
brands for customer satisfaction". It consists of the core concepts as follows, which distinguishes us from the others.
"Yoki" literally means "good / best", "Monozukuri" means "development / manufacture of products."
We strive to develop innovative products and brands for full customer satisfaction.