English

Andi Hardianto
170420069

Merchandise Business of
Supporter Football
Business

Business Name : Curva Sud Shop 1976

Addres : Komp. Ruko Delima, Delima St.,
Sanggrahan, Condongcatur, Kec.
Depok, Kabupaten Sleman,
Daerah Istimewa Yogyakarta

Type of business : Merchandise football fans store of

pss sleman
 Background of Business

Football as a mass sport, in Indonesia

football has the extraordinary fanaticism
basis, but none has taken an advantage
of it, As in sleman city, PSS Sleman is the
biggest club in Yogyakarta who had
fanatic fans like Brigata curva sud and
slemania. For that reason, sleman football
should be an industry to exploit all of
potency,especially in business.
What about this business?

About this Business:

Curva sud shop 1976 is merchandise store of pss sleman
supporters, especially to supporter in south tribune in
maguwoharjo, they as known as Brigata Curva Sud, This
strore provided supporter attribute, such as: scraf, t-shirt,
hat,bag, flare, and etc.
Why i choose this business?

I choose this business, because:

 As a student and fanatic football being, i feel that this
business is my passion and soul.
 I think that football is good oportunity to be an
enterpreneur.
Analysis Of The Market

Estabilished and choose this business in Condong catur, Depok,

Sleman. Because:
 Supporters are need attribute to support their club in stadium .
 That location is not far away from Maguwoharjo stadium and
fan can visit easly to our store.
 Analysis of the product

Price of product:
Product Price

Scraf Rp. 90.000

Jacket Rp. 180.000

T-Shirt Rp. 100.000

Hat Rp. 150.000

 Analysis of the product

Product Price

Red flare Rp. 75.000

T-Shirt Rp. 100.000

Hat Rp. 80.000

 Analysis Of Funding

Calculation cost wich have to spend :

 Material clothes product : Rp.
 Equipment in store and production :Rp.
 Employe cost :Rp.
 Other cost: :Rp.
 Rent :Rp.
Total :Rp.
 Analysis of business development

 Discount 15% at some item for each bought up to

Rp.350.000,-
 Open branch in another region
 Member will get many profit with card member
 Visit our social media @cs_shop1976 to get update
new merchandise attribute
Business risk

Risk probabbly will happen of this business:

 Break of football season
 Can broke/knock by rivals supporter
 Not recieve (COD) system
Thank you