GERRY’S JEEPNEY

ABME 10 – B4R
GROUP 4: ANG, GARCIA, MANIPON, AUSTRIA
HISTORY OF THE ENTERPRISE
•Founded by Mr. Gerry Javier
•Decorated with everything Filipino
- bamboo walls
- bahay kubo
- jeepney
EXTERNAL
ENVIRONMENT
ANALYSIS
POLITICO-LEGAL
•Republic Act No. 10611: Food Safety Act of 2013
- cooking area situated outside provides transparency

•Republic Act No. 8293: Philippine Copyright Law

- unique concept of diner is protected
ECONOMIC
•Inflation – can cause decrease in sales due to
decrease in purchasing power of customers
•TRAIN Law – can lead to the increase of the
prices of goods and services due to increase in
transportation expenses
SOCIO-CULTURAL/ DEMOGRAPHIC
•Changing preferences of consumer-
availability of food parks offers a wider
range of foods to choose from
•Colonial Mentality – appeal to consumers
may lower due to patronization to other
cultures
TECHNOLOGICAL
•Use of Social Media for Advertisements
•Availability of Wi-Fi, SNS, contacts through
social media and phones – ready to
respond to potential customers
ECOLOGICAL
•Natural Resources Depletion – avoids disturbance in
the ecosystem due to the nature of the ingredients
used
•Pollution – minimizes pollution through the use of
biodegradable materials
•Sanitation – regular cleaning of materials/ equipment
and availability of washing areas
COMPETITORS
•Location – hidden and lesser known location
•Late closing time – operations are only until 10PM
•Signage and LED lights – bland as compared to
competitors
CONSUMERS/ CUSTOMERS
•Salary/ Income – sales is directly affected to
purchasing power of customers
•Attraction to trends or something new - most
customers want to be updated with what is trending
and what others think is in style
CONSUMERS/ CUSTOMERS
•Assessment of alternatives – consumers may find
better alternatives with regards to price and food
quality
References
http://livetoexplore.ph/6-transportation-themed-restaurants-in-metro-manila/2/)
https://ph.openrice.com/en/manila/article/jeep-jeep-have-an-amazing-gastronomic-ride-at-
gerrys-jeepney-a356)
https://www.facebook.com/pg/GerrysJeepney/about/?ref=page_internal
https://www.officialgazette.gov.ph/2015/02/20/implementing-rules-and-regulations-of-
republic-act-no-10611/