Professional Documents
Culture Documents
Feasibility Analysis
– Preliminary evaluation of idea to determining if it’s worth pursuing
– Provides more secure notion that a business idea is viable
Did analysis, feasible business:
– Property Solutions: surveys and focus groups of complex managers and renters
– Intuit (Quickbooks): experience, observed others, surveyed customers
Did analysis, not feasible: Retailing Insights (grocery cart)
– Determined not sufficient scale for advertising, need too many grocery stores
– Dropped idea, focused on core competency, developed Trakus
No analysis, failed: Iridium (satellite phones)
– Too complex technology, too long to develop, new technology took over, line of sight to
satellite, large phone, low battery power
When To Conduct a Feasibility Analysis
3 4
Students Input Progress into Software; Data is Stored
Students Follow Custom Fitness Plan and Nutrition Guide on Servers; Students Receive Ongoing Support, Fitness
Plans, and Updates
Building Layout Concept
FOOD
SERVICE PRIZES
None!
– We do not have the capabilities to produce prototypes in
this class
– Pleas note that this is part of the process you would ideally
undertake in the “real world”
5. Assess the Intellectual Property (IP) Potential