Professional Documents
Culture Documents
Citrofortunella
microcarpa)as
Additives in Making
Toothpaste
GROUP 3 STEM
Problem and its Background
In the market, some toothpaste is cheap but not effective enough to kill
bacterias in consumers mouth. On the other hand, toothpaste that are in
good quality are expensive which normal people cannot afford. That’s why
many Filipinos are not used to brush their teeth which causes tooth decay
and other oral health problem.
Therefore, the researches purpose is to prove whether it could be effective
to our mouth. This product aims to be an alternative toothpaste to be used
in the household.
Formulation of the Hypothesis
The production of toothpaste within a country has the potential to make fluoride toothpaste more
affordable than imported products. In Nepal, fluoride toothpaste was limited to expensive imported
products. However, due to successful advocacy for locally manufactured fluoride toothpaste, the
least expensive locally manufactured fluoride toothpaste is now 170 times less costly than the most
expensive import. In the Philippines, local manufacturers are able to satisfy consumer preferences
and compete against multinationals by discounting the price of toothpaste by as much as 55%
against global brands; and typically receive a 40% profit margin compared to 70% for multinational
producers. So aside from discount, our product is also have an affordable price that every Filipino
can afford.
Calamansi extract is effective for our mouth because Calamansi extract can reduces foul urine
odor and lightens its color,” Shaikh claimed. “Regular intake of the juice also purifies the organs
and detoxifies the colon. It improves bowel movement and relieves constipation.” also increases
collagen production. Vitamin C, which calamansi is loaded, is a crucial element in collagen
production, which is the compound needed to create every tissue, muscle fiber and cell in the
body. “Collagen acts as cement to bind loosely connected cells and tissues; this way, it is able to
prevent signs of aging like wrinkles,” wrote Josephine Mills in an article titled, “Calamansi Health
Benefits.”
Scope and Limitation of the Study
Students. They are the main beneficiaries of this study. This study will help them
to take care of their oral health to avoid diseases like tooth decay and gum
diseases especially to the young learners from elementary.
Filipinos. Aside from its affordable prize, it is also better to use local product to
promote Philippine own market.
Parents. This study will also help parents to save money because this product is
affordable to everyone.
Punturin Senior High School. This will serve as a reference for the related topic
researches to their school libraries.
Future researchers. It can be used as a reference material for their own
research.
Filipino farmers. The farmers are also the beneficiaries of this study. When we are
buying calamasi, they will earn money so that they can help to their family.
CHAPTER 2 :Review of related
literature and studies
Bacteria near your gumline thrive in a sticky matrix called plaque. Plaque accumulates, hardens,
and migrates down the length of your tooth if it isn’t removed regularly by brushing and flossing.
This can inflame your gums and cause the condition known as gingivitis.
Increased inflammation causes your gums to begin to pull away from your teeth. This process
creates pockets in which pus may eventually collect. This more advanced stage of gum disease
is called periodontitis.
Health benefits of the customers
Fluoride helps prevent tooth decay by slowing the breakdown of
enamel and increasing the rate of the remineralization process.
The new enamel crystals that form are harder, larger and more
resistant to acid. Tooth enamel is hard yet porous. Plaque on the
surface of your teeth can produce acids that seep into the pores
(rods) of the enamel and break down its internal structure. This
process, called demineralization, can create a weak spot in the
tooth that may become a cavity if left untreated. Learning what
fluoride does for the health of your teeth will help you become
more aware of how to identify plaque and prevent it from
becoming a cavity.
Tooth Decay
Tooth decay is the destruction of tooth structure and can affect both the enamel (the
outer coating of the tooth) and the dentin layer of the tooth. Tooth decay occurs
when foods containing carbohydrates (sugars and starches), such as breads, cereals,
milk, soda, fruits, cakes, or candy are left on the teeth.
Tooth decay occurs when foods containing carbohydrates (sugars and starches),
such as breads, cereals, milk, soda, fruits, cakes, or candy are left on the teeth.
Bacteria that live in the mouth digest these foods, turning them into acids. The
bacteria, acid, food debris, and saliva combine to form plaque, which clings to the
teeth. The acids in plaque dissolve the enamel surface of the teeth, creating holes in
the teeth called cavities.
Effects of the breath
In summary, the literature review shows that many studies has been carried out regarding
the tooth decay and factors affecting academic performance and the overall effect of
mouth disease on human including adult and children but no adequate research
concerning the effect of tooth diseases on all the main variables mentioned above
regarding students. Therefore, the rationale for the study is to further develop the literature
degree and fill in the gab in the research by examining if the calamansi toothpaste
extract is effective for everyone
Chapter 3
Research Methodology
Research Design
The research entitled “ Calamsi Extract ( Citrofortunella microcarpa ) as additives
in making toothpaste “ is a type of quantitative methods emphasize objective
measurements and the statistical, mathematical, or numerical analysis of data
collected through polls, questionnaires, and surveys, or by manipulating pre-
existing statistical data using computational techniques.
Your goal in conducting quantitative research study is to determine the
relationship between one thing [an independent variable] and another [a
dependent or outcome variable] within a population. Quantitative research
designs are either descriptive [subjects usually measured once] or experimental
[subjects measured before and after a treatment]. A descriptive study establishes
only associations between variables; an experimental study establishes causality.
Demographic Analysis
Demographic Analysis
Consumer decision-making process varies with the type of buying decision. There are great
differences between buying toothpaste, a tennis racket, a personal computer and a new
car. Complex and expensive purchases are likely to involve more buyer deliberation and more
participants. Usually evaluating consumer behavior goes far from advertising and marketing
concepts to connect consumers and understanding their behaviors, motivations and sincere
needs. Further consumer behavior is individually influenced by physical and social environment
where one has to assume his or her perception on product, brand, service, or company. They may
purchase as a result of their moods and their ambiance. Often consumers feel secure when they
feel that products that are satisfying their needs surround to society and environment where one
lives and communicates easily with its demographic factors. The purpose of this study is to
understand the demographic behavior of consumers on selected brands of toothpaste. In this
study the researchers selected 20 students of Grade 12 Stem of Punturin Senior High School
descriptive research design. The primary data collected through structured questionnaire and
secondary data collected through website, journal, magazine etc. Analysis of variance test was
applied to find the association between toothpaste buying behavior and demographic factors. The
results will prove that age, gender, educational qualification, marital status, number of years
married, age group of children, family type, and family size influencing the consumer for
buying selected brands of toothpaste.Keywords: Consumer behavior, consumer buying
behavior, Toothpaste buying, Perceptions, Decision Making
Demographic Variable
46
41
23 23 23
12
Number Percentage
Age, Under 10 year
10 - 20
21 – 30
Over, 30 years
Total:
Age:
10-20 years and 20-30 years
respondents were almost equally distributed in two age-groups. The frequency and
percentage
of child respondents are shown in Table 4.1. Of 175, 92 child respondents (52.57%) fell
in the
younger age-group i.e. between 8 and 10. Rest 83 respondents fell in the older age-
group of
11-12 years.
Level of Education
Number Percentage
Senior High
Junior High
Elementary
Total:
Gender: Since gender had only two categories, it was taken as dummy
variable (boy = 1 and
girl = 2). Out of the 175 child respondents, 116 were boys (66.28%) and 59
were girls
(33.71%