The document describes a smart airbag jacket called B'Safe that is designed to protect motorcyclists in the event of an accident. It uses sensors to detect falls or impacts and automatically inflates the airbag within 60 milliseconds to cushion the torso, neck, and back. The target customers are motorcyclists who value safety, especially those aged 20-35 who ride long distances or in high-accident cities. The marketing strategy is to sell the full-sleeve and cut-sleeve versions of the jacket online and in metro cities, with an emphasis on social media promotion and the slogan "B'Safe: Save Life with Jacket."
The document describes a smart airbag jacket called B'Safe that is designed to protect motorcyclists in the event of an accident. It uses sensors to detect falls or impacts and automatically inflates the airbag within 60 milliseconds to cushion the torso, neck, and back. The target customers are motorcyclists who value safety, especially those aged 20-35 who ride long distances or in high-accident cities. The marketing strategy is to sell the full-sleeve and cut-sleeve versions of the jacket online and in metro cities, with an emphasis on social media promotion and the slogan "B'Safe: Save Life with Jacket."
The document describes a smart airbag jacket called B'Safe that is designed to protect motorcyclists in the event of an accident. It uses sensors to detect falls or impacts and automatically inflates the airbag within 60 milliseconds to cushion the torso, neck, and back. The target customers are motorcyclists who value safety, especially those aged 20-35 who ride long distances or in high-accident cities. The marketing strategy is to sell the full-sleeve and cut-sleeve versions of the jacket online and in metro cities, with an emphasis on social media promotion and the slogan "B'Safe: Save Life with Jacket."
MADE BY – AYUSH[600] PRATEEK TANEJA[595] FACTS • In 2018 there were about 10 lakhs road accidents in India, which killed about 1.5 lakh people and injured about 5 lakhs people
• Since 2015, while road length increased by 39%,
number of motor vehicles have increased by 158%. INTRODUCTION • B’safe is the first wearable airbag vest which protects bikers on their daily ride in case of an accident.
• When a fall or an accident is detected by the
system, the airbag inflates automatically (60 ms) and insures perfect protection of the thorax, the neck and the back before the impact. PRODUCT OVERVIEW THE CONCEPT • A smart airbag detects an accident and protects the thorax, the neck and the back. • The system uses a complex algorithm which analyzes motion in context : when an accident is detected by the system, the vest inflates automatically to protect the body and ensures an optimal protection before the impact. PRODUCT AND HOW IT WORK
B'Safe airbag for cyclists - The Concept (online-video-cutter.com) (1).mp4
THE TECHNOLOGY The system uses 2 sensors which are communicating with each other: • The CDU sensor (crash detector unit) located inside the vest which analyzes motion in context (cyclist’s position, speed ...) and detects falls. • The «saddle sensor» located under the saddle which detects the shocks and communicate with the CDU. Ideal Customer Profile
• Biker Racer : Who cares for their safety
• Biker Rider : Mostly age group of 20-35 who love
bike rides for long distances
• People of cities where number of accidents are
very high MARKETING STRATEGY PRODUCT PRICE PROMOTION PLACE B’safe Airbag Full Sleeves : • Magazines Metro Cities such Rs. 3000-4000 • Newspapers as Delhi through Jacket with size of with different • Poster Online Platforms Small,Medium,La sizes and designs • Facebook Like • Youtube Amazon rge, Extra Large Cut Sleeves : Rs. • Instagram Flipkart with 2 categories 2000-3000 with • Whatsapp Instagram different sizes and AJIO (Full Sleeves and designs Youtube Cut Sleeves) Slogan : “B’safe : Etc. Save Life with Jacket” Core Marketing Deliverables Launch Stages