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• Project Description

– Business Objective: To successfully execute the marriage of Kamal


Hassan’s daughter.
– Business Case/Opportunity: Taking up this project would increase
brand equity of the company. Also this is one of the high value projects,
which if executed would increase the profit margin for this financial
year. Apart from the above benefits, successful execution of this project
would be instrumental in driving more high value wedding projects
towards our company in the near future – Strategic Plan.
– Budget: The value for the project is 60 Crores and the internal budget
set for the project is 50 Crores (with a buffer plus/minus limit of 5
Crores). This would offer a profit margin of 10% to 25%.
• Stakeholders
– Project Sponsor – Senior Management.
– Project Managers – 4 member team.
– Event Management Group
– Administrative Managers (Functional Managers)
– Outsourced Vendors
 The core requirement of this project is to plan the
successful execution of this wedding.
 To do so, we need to take care of the following sub
events and successfully execute each of them
individually.
 Each task can be divided into easy, medium and
difficult levels based on the time taken to complete the
task along with the priority attached to it.
 This would enable us to proceed ahead with the
execution of the project based on the priorities
attached to the task. The tasks are:
S.No Task Difficulty level Priority
1. Setting up the budget Medium High
2. Getting the project approval from various stakeholders Difficult High

3. Deciding on the date and time for wedding Easy High

4. Look for various wedding and reception halls and Medium Medium
booking them
5. Prepare the Guest list Difficult Medium
6. Select the wedding card and give it for printing. Difficult High

7. Appointment of the designer for the wedding dress of Medium High


the groom and bride and selection of the dress.

8. Jewellery selection Easy Medium


9. Arrange for the video recording and photographer. Medium Medium

10. Meet and plan the catering activities Easy Low

11. Send the invitation to the guests Medium High


12. Meet the florist and the hall decorator and finalize the Easy Low
decoration.

13. Meet the Music group and finalize the same Easy Low

14. Transport Arrangement ( overall ) Difficult High


15. Lodging arrangement for the relatives. Medium High

16. Meeting the make-up artists and finalizing the same. Easy Low

17. Buffer period - -


18. Wedding and reception day - -
Milestone Schedule

S. Activities Completion Dates


No

1 Project Initiation 06-Oct-10


2 Project approval from Sponsor 10-Oct-10
3 Project approval from client 14-Oct-10
4 Hall Booking, Invitation, Transport and Lodging 10-Nov-10
arrangements

5 Decoration, Media, Entertainment, Costumes 25-Nov-10

6 Marriage activities 04-Dec-10


7 Post-Marriage activities 06-Dec-10
No. Activity Budget (in crores)

1 Wedding and Reception halls (2 days) 8

2 Hall Decoration 3

3 Music Band and entertainment 3

4 Video and photographer, Designer and Make-up artists 4

5 Invitation and printing and despatch 1

6 Lodging arrangement 4

7 Transport 4

8 Bride and grooms costumes 6

9 Catering 5

10 Resource salary 2

11 Jewellery Selection 10
 Funding availability(scope & cost constraints)
 Availability of Skilled Resources(Quality constraint)
 No unplanned changes in the scope of the
project(Scope & time constraint)
 The proposed features and facilities will be
available as per the planned schedule(Time
constraint)
 No natural calamities would take place during the
project tenure.

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