On the occasion of World Elder's Day on 1st October,

"Gift Drishti" (Restoring vision) was launched. SBI

Life employees made monetary contributions to the
cause. SBI Life donated twice the sum contributed by
its employees. Eye sight for thousands of elderly
citizens was restored across the rural parts.

SBI Life undertook the Corporate Social

Responsibility (CSR) initiative, aimed at driving the
cause to make children read and write. The campaign,
"Read India Pledge" sensitized general public
towards the cause and urged them to pledge &
support the cause monetarily or by devoting time.

The campaign was partnered by Pratham, one of the

leading child-cause related NGOs and Radio Mirchi,
a leading radio station.
Bharti Airtel’s response to Tsunami Disaster:
Built a mobile network in Andaman & Nicobar islands in less than 3 months.
Donated Rs. 1 Crore to the Prime Minister’s Relief Fund
Created 29 Airtel Crisis Communications centres in Tamil Nadu

Bharti Airtel’s response to Kashmir earthquake:

Bharti Airtel’s ‘Rapid Response Team’ responded to the Kashmir earthquake by
bringing more than 2000 food packets and water bottles to the affected area.
Money, clothes, woolens and blankets were also collected from employees to
distribute among earthquake victims.

To help underprivileged children and youth of our country realize their

potential:
Established Bharti Foundation in 2000 with a vision to create and support programs
that bring about sustainable changes through education, use of technology and
information and best practice sharing.
In order to utilize limited resources, Sony promotes product
designs that conserve materials by measures such as resources
recycling and use of recycled materials.
While climate change poses a significant threat both to our
corporate activities and to society in general, it also affords Sony an
opportunity to become part of the solution.
Reducing Greenhouse Gas Emissions at Sites
Reducing Greenhouse Gas Emissions Related to Products and
Services
Reducing Greenhouse Gas Emissions by Employee Business Trips
Sony manages the chemicals we use in products and at sites in a
reliable manner which is based on precautionary approach.
Chemical Substances
Management of Chemical Substances at Sites
Management of Chemical Substances in Products

Sony is taking steps to protect biodiversity at its sites through site

greening activities and initiatives aimed at helping to restore areas
outside its sites to their natural state
Asha Daan
Established in Mumbai, is a home for abandoned, handicapped children and people affected
by AIDS. Asha Daan had been set up on a 72,500 square feet plot, in the heart of the city
leased by the company. HLL also bears the capital and revenue expenses for maintenance,
upkeep and security of the premises

Ankur
Established in Assam, a centre for special education of handicapped children aged
between 5 and 15 years, opened in 1993. It received the Lawrie Group Worldaware
Award for Social Progress in 1999.

Kappagam
'Kappagam' (means 'shelter'), a second centre for special education of mentally and
physically challenged children was set up in Coimbatore district of Tamil Nadu in
1998
Project Shakti
The objectives of Project Shakti are to create income-generating capabilities for
underprivileged rural women by providing a sustainable micro enterprise opportunity,
and to improve rural living standards through health and hygiene awareness. It has
already been extended to over 5000 villages in 52 districts in Andhra Pradesh,
Karnataka, Gujarat and Madhya Pradesh.

Vindya Valley
In 2002, the company also took up this project in Madhya Pradesh It has helped the
government create 'Vindhya Valley', an umbrella brand for food products, and support
software for its marketing, manufacturing and distribution, generating higher sales
and higher returns for rural artisan communities, many of whom are women.

Yashodadham Village
Reconstructed this village in Gujarat's Kachch district, which was completely
wrecked by the devastating earthquake of January 2001 .

Integrated rural development

This Programme was started in 1976 in the backward district of Uttar Pradesh with 30
villages. As of now, it has been extended to about 500 villages. The basic activity is
farmers training, health of villagers, infrastructure development, improvement in
productivity and health of cattle in Etah.