TRUE OR FALSE

1. Humans create fads and trends, and at the same time are
influenced by them.
2. Fads are sustained behavior that turns into lifestyle,
mindset, and values.
3. Trends and fads are crucial in the human evolutionary
process.
4. Fads have predictable rise and fall.
5. Friendster is an example of a trend.
6. Fads fade when the perception of novelty is gone.
7. Globalization links people together and opens new
ways of communicating and creating new goods and
services.
8. Fads can sustain trends.
9. We innovate lifestyles through trends and fads.
10. Teleserye is an example of a fad.
1.True 6.True
2.False 7.True
3.True 8.True
4.False 9.True
5.False 10. False
 MEGATRENDS
AND
GAME CHANGERS
•Bob Johansen (Institute for the Future)
-A Silicon Valley-based think-tank,
devotes much of his work to
developing a 10-year forecast based
on emerging social, economic,
political, and technological trends.
“it’s a VUCA world” out there.

V – Volatility
U – Uncertainty
C – Complexity
A – Ambiguity
•Volatility and Uncertainty – prompt the
world leaders to worry yet motivated to
grapple with the unknown to make it less
volatile and less uncertain.
•Complexity and Ambiguity – are also
characteristics that can be tamed with
knowledge, skills, and right attitude.
 V - Vision
U - Understanding
C - Clarity
A - Agility
•Vision – being able to plan ahead by
making sense of what is happening right
now and then charting the future that must
be achieved.
•Understanding – grasping the situation and
all relevant factors, including and most
importantly the history, that undergird the
situation.
•Clarity– discerning the data that
is important and relevant to use.
•Agility– the capacity to adjust,
innovate, and think of better
systems to replace old and
outmoded ways of doing.
 MEGATRENDS
•“Interdisciplinary long-term trends that will determine
the future for a large part of the world.”
•It may be slow to form but exhibits a transformative,
sometimes dramatic, impact on broad array of human
activities, processes, and perceptions, both in
government and in society. Its influences and impact
may live for decades.
 MOODY (2005)
•Megatrends as always in the scale of the global,
emerging as “macroeconomic and geostrategic forces
that are shaping our world, and our collective futures
in profound ways.”
•These forces create implications that are farranging
and varied, bringing with them both risks and
opportunities.
 SIX CATEGORIES OF MEGATRENDS

1. Shifts in human densities and movements

•Changes in population size, migration, ethnic
and racial compositions of societies, birth
rates, mortality and morbidity rates, even
geographic distribution of groups.
 2. CHANGES IN ECONOMIC SYSTEMS
•Reflects changes in market behavior, in the
manner of exchange of goods and services
between low, middle, and high income; between
regions; and capital outflows between nations
and continents.
•The effect and impact of these changes can be
felt globally.
 3. CHANGES IN THE POLITICAL STRUCTURES
AND RISE OF SOCIAL MOVEMENTS

•Reflects shifts in the power configurations

between nations and also between regions. It
may also reflect in the conduct of
governance and citizen representation.
4. ADVANCEMENTS IN SCIENCE AND
TECHNOLOGY
•Research and development in various
fields of the physical and natural sciences,
as well as new inventions, herald a new
future that is more reliant to these
advances.
5. DEVELOPMENTS IN THE SOCIOCULTURAL
LANDSCAPE

•This could be shifts in the value systems or

the emergence of new values and social
practices, thus leading towards a
reorientation of the moral compass.
 6. CHANGES IN THE EARTH’S GEOLOGY
AND ECOSYSTEMS
•This covers the environmental pressure caused by
development, including fuel emissions, lost of
forests, the increasing impact of climate change
manifested by the warming of increased
temperatures of oceans and the atmosphere,
even the rising sea levels.
•Megatrends allow huge organizations, businesses,
even non-governmental organizations and global
and multi-lateral agencies to chart their strategies,
shape or direct social policies, optimize
opportunities, and mitigate risks.
 GAME CHANGERS
•Game changers are conscious acts from humans to
direct the course of megatrends.
•These innovations open up a new avenue of change
and transform the landscape.
•They can also be big leaders articulating and
implementing big ideas.
•Game changers are always transformational.
 ACTIVITIES
• Identify whether the following are a trend or a fad.
Provide a brief explanation of your answers.
Thing/Behaviors Trend or Fads Explanation
1. Skinny jeans
2. Crocs shoes
3. Comics
4. Twerk dance
5. Texting
Thing/Behaviors Trend or Fads Explanation
6. Game shows
7. Fliptop lines
8. Drinking
coffee
9. Computer
games
10. Pop songs
•Answer the following comprehensively but
briefly.
1.What is the difference between a trend and a
fad?
2.Why are trends and fads important to human
survival and evolution?
3. How is a trend sustained?
•What do you think will be the important
trend in the next ten years? How will you
contribute to sustain its positive effects,
and how will you counter its adverse
effects?