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  • Facebook Marketing Overview

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    el_sabbe7
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    This document discusses how lead generation can be used to target the right people for advertising and track results. It explains that Facebook has become an advertising platform that prioritizes paid advertising. Less than 10% of followers will see unpaid posts, so paying for ads is important. Tracking technology can follow website visitors around the internet to retarget them with offers. Key metrics for tracking success include increased social engagement, redemption of offers, new leads generated, and monetary return within 90 days. Progress on these metrics will be reported monthly.

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    This document discusses how lead generation can be used to target the right people for advertising and track results. It explains that Facebook has become an advertising platform that prioritizes paid advertising. Less than 10% of followers will see unpaid posts, so paying for ads is important. Tracking technology can follow website visitors around the internet to retarget them with offers. Key metrics for tracking success include increased social engagement, redemption of offers, new leads generated, and monetary return within 90 days. Progress on these metrics will be reported monthly.

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    11 views14 pages

    Facebook Marketing Overview

    Uploaded by

    el_sabbe7
    This document discusses how lead generation can be used to target the right people for advertising and track results. It explains that Facebook has become an advertising platform that prioritizes paid advertising. Less than 10% of followers will see unpaid posts, so paying for ads is important. Tracking technology can follow website visitors around the internet to retarget them with offers. Key metrics for tracking success include increased social engagement, redemption of offers, new leads generated, and monetary return within 90 days. Progress on these metrics will be reported monthly.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    Lead Generation

    Overview
    By Michael
    Facebook
    ● Algorithm
    In 2012, Facebook converted to an
    advertising platform in order to make
    money

    ● Less than 10% of your total following


    will actually see your posts - I doubt
    your competitors are aware of this!

    ● The moment you begin paying


    Facebook for advertising, you’re now a
    priority
    How Will We Target
    The Right People?
    Tracking Results
    & Collecting Data
    Tracking People &
    ●
    Collecting Data
    I will place a piece of code on your website which will track not only
    what people do on your website, but also everything they do for the
    following 30 days.

    ● We can then retarget these people who are now ‘warm’ to you by
    following them around the internet, giving them a gentle reminder and
    presenting them with irresistible offers.

    ● Facebook gathers data from all of the biggest companies in the world to
    use to its advantage when advertising. It knows where you go, when
    you go there, what you spend your money on and how much you
    spend.
    Proper optimisation is
    the KEY to success in
    marketing!
    How We Can Track Your
    Results
    Social ROI - A significant increase in all types of engagement (page likes, comments & shares)
    which will help build awareness, put your brand and your reviews where the eyes are, and turn
    people from strangers, to customers, to regulars.

    Redemption of Offers - We will create enticing offers to get people in the door, which can be
    tracked on Facebook. You can also track the amount of new customers who come into your clinic
    and redeem these offers and track it first hand.

    Lead Generation - I will provide you with the name, email address and phone number of every
    person who is interested in your offers. I would recommend following up with these people to
    really boost revenue and bring people in the door.

    90-Day Monetary ROI - Within 90 days, we will see a noticeable increase in sales, customers and a
    clear improvement in weaker areas of the business (if applicable).

    The progress of all of these KPI’s will be reported to you on a monthly basis.
    Any
    Questions?

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