Essential Skills for

Creating Customer Loyalty

Storyboard
By Zhihan Liu
Title/Captions: What Skills do you need to win the
customer?

Narration: Most often, sales and marketing persons

struggle with not only making sales, but also creating a loyal
customer after the first encounter.

Images/Video Clips:
Happy Customer Tungsten Thor by unknown author. Free to
Use, Share, or Modify. Downloaded from
https://www.deviantart.com/tungsten-thor/art/Happy-Cust
omer-800902451
on 30th March 2020

Music :
https://www.youtube.com/watch?v=E51E5bhEIqY&list=P
LIEBeDbBRv_nxbcGQzGUSDtJ_0EJAyciJ
Notes: Start music first, and enter voice after 3
seconds, use fade-in effect.

Dramatic Question
Title/Captions: What do you need to become an
effective sales agent?

Narration: First of all, it is important to have an

excellent understanding of the product as this is the only way
of gaining the confidence of the product. A knowledgeable
sales agent will always have the confidence to approach and
anticipate any question that may be posted by the client.

Images:
man on phone looking at camera. Free to Use and Share..
Downloaded from
https://imagebase.net/image/man-phone-looking-camer
a.l0inL
30th March 2020
Music: Same as above.
Notes: Use animation effect here

What do you need to make an effective sales agent?

Title/Captions: Target the customer with the right
product

Narration: The customers are highly likely to buy from

you if you have the product that meets their needs as well as
their expectations. More so, the product should be one that
rhymes with the season or the theme of the particular
customer environment. It is very important to know how
your product or services are going to help the particular
customer at the given time.

Images: Target customer downloaded from

https://www.modernghana.com/news/817432/insuresilli
ence-insurance-for-the-vulnerable-by.html
on 30th March 2020

Music: Same as above.

Notes:
Title/Captions: Personalize Your Message

Narration: Customers are highly likely to pay attention

when the information being delivered is of particular
interest to them. It is important to identify the specific
factors that are likely to influence the buyers purchase
decisions. More so, the seller should understand and be
able to explain how the product satisfies the specific needs
of the client.
Images:
Meeting with the client by Bryce Sanders Free to Use, Share,
or Modify. Downloaded from
https://www.accountingweb.com/practice/clients/7-ques
tions-to-ask-your-practice-for-a-great-client-experience
Taken on 30th March 2020

Music: Same as above.

Notes:

Does the customer relate with your message?

 Title/Captions: Be Where Your Customers Are

Narration: It is important to recognize the fact that technology has really

simplified the way people conduct business in the contemporary world. With the
advent of social media sites such as Facebook and Instagram, most sales agents
and customers are increasingly adopting the use of social media as a means for
reaching out to customers. As such, an effective sales agent should have a
detailed idea of the platforms that he or she is likely to meet with most of the
customers.
Images:
IMGP5492.JPG by mconnors. Free to Use, Share, or Modify. Downloaded from
http://cdn.morguefile.com/imageData/public/files/m/mconnors/preview/fldr_20
10_01_11/file8871263244366.jpg
on 29th July 2015

Music: Same as above.

Notes:

This means identifying the specific channels or platform popular with your
target customers
Title/Captions: none

Narration: For example, reverse mentoring is used to pair senior

executives who lack technological experience with more tech savvy junior
employees who are happily engaged with such things as social media
accounts and the latest phone applications.

Images:
Social Media Explained by Shaman Asif . Free to Use, Share, or Modify.
Downloaded https://aurora.dawn.com/news/1142081Uploaded on 30th
March 2020

Music: Same as above.

Notes:
Title/Captions: Deliver Personalized Experience

Narration: You gain trust and confidence of the customers by helping

them. The best way to help the customer and is to use engagement tools.
For example, the sales agent can make calls to follow up if a product
functions well and determine if the client needs further assistance. Such
personalized communication programs helps to cement the journey for a
loyal long term client.

Images:
Customer engagement by Patrick Foster SFree to Use, Share, or Modify.
Downloaded from
https://www.wlion.com/blog/8-customer-engagement-tips-and-tricks
-to-get-your-business-to-the-next-level/
Uploaded on November 29, 2018

Music: Same as above.

Notes:
Title/Captions: Build Trust with Your clients

Narration: Building and sustaining strong relationships with the clients

can help to set up repeat business. It is important to understand that happy
clients will always recommend your business to their friends.

Images: Customer recommendations by Anie Akpe downloaded from

https://innov8tiv.com/use-recommendation-engine-colle
ct-data-influence-customer-purchases/
uploaded 16 Feb 2016
Music: Same as above.
Notes:

Emotional Content
Title/Captions: Act on customer feedback

Narration: customer feedback is becoming one of the

long term strategies that companies are using to attract and
retain customers. As a matter of fact, a client would be more
satisfied with a business if his or her suggestions are promptly
acted upon.

Images:
Customer feedback by Sarah Taylor Free to Use, Share, or
Modify. Downloaded from
https://www.relevance.com/5-ways-to-act-on-customer-fe
edback/
uploaded on 23rd June 2019

Music: Same as above.

Notes: Start music first, and enter voice after 3 seconds,
use fade-in effect.

Conclusions
Title/Captions:
Credits:

Image 1:
https://www.deviantart.com/tungsten-thor/art/Happy-Cust
omer-800902451
Image 2: from
https://imagebase.net/image/man-phone-looking-camera.
l0inL

Image 3:
https://www.modernghana.com/news/817432/insuresillien
ce-insurance-for-the-vulnerable-by.html
on
Image 4:
https://www.accountingweb.com/practice/clients/7-questi
ons-to-ask-your-practice-for-a-great-client-experience
Image 5:
http://cdn.morguefile.com/imageData/public/files/m/mconno
rs/preview/fldr_2010_01_11/file8871263244366.jpg

Image 7: https://aurora.dawn.com/news/1142081
Image 8:
https://www.wlion.com/blog/8-customer-engagement-tips
Credits Slide/Scene
-and-tricks-to-get-your-business-to-the-next-level/
Music 1:
https://www.youtube.com/watch?v=E51E5bhEIqY&list=P
LIEBeDbBRv_nxbcGQzGUSDtJ_0EJAyciJ