Professional Documents
Culture Documents
Box
By Thai Taste
◎ Market Analysis
1 Introduction
Compa ◎ “Thai Taste” is a brand new company that
originate in Thailand.
ny
◎
Profile We develop the new innovative to make the
and worldwide
“
6
Product To The
WorldWide Product”
MISSION
The mission of “Thai Taste” is to bring Khao Lam, one
we meet all this, we are sure that the product will become
worldwide product.
VISION
“Thai Taste” have the vision that our brand will
everyone.
◎ The product will keep the perceptions of Thai product but
PRODUCT
repackage the product to suit for the Thai or foreigner to
OBJECTIV
buy it as the souvenir from Thailand and to suit for export
E
it to other country.
other countries.
◎ For the first year, we will have store in Thailand, bordering countries, and in some
(Local
countries in Asia. 14
Business
◎ We approximate that the purchase per day will be more than 500 boxes in the first
Environme
year. But since our product can stay longer than 1 day, so we plan to produce the
nt)
product 5 times more than the sells because we have to distribute it to many places
Supplies
of our store and local store.
Environme
◎ The main ingredient of Khao Lam is Rice which can be seen as the
nt Analysis
■ mineral that helps produce energy from protein and carbs plus it has a good
taste mixture.
(Local
■ eaten for warming your body in the winter country. 15
Business
◎ So, it’s can be eaten every day as part of the day to day activities.
Environme
nt)
Social and
Culture
Environme
◎ The competitor is “Boon Tree Food” which is another company that export Thai
nt Analysis
food, dessert, drink in the can container.
◎ This company has been in the market for more than 3 years. They are recognized in
(Local
worldwide. 16
Business
◎ similarity of the consumer market with Khao Lam box but they tend to focus more
Environme
on export into other countries.
nt)
◎ weakness : packaging because the foreigner leads to purchase the product from
Competition
looking at the packing first.
Consum
◎ My target market is Thai people with high income, the tourists that visit Thailand,
er
and the foreigner in other countries.
Analysis
◎ The expectations consumer will have for our product is Thai Souvenir, easy to eat
◎ The difference in price will occur when consumer purchases it from other local
stores rather than our “Thai Taste” store and the price will be different in other
countries.
3 SWOT Analysis
SWOT ANALYSIS
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4 Market Strategy
◎ The product will be the glutinous rice roasted but instead of
Product putting it in a bamboo joints.
/ ◎ The package will be in a new modern design that have all the
Service needed food labeling beside it.
◎ To keep the food stay longer, we will used the vacuum sealers
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that help in preserving food by preventing the growth of mold
or bacteria.
◎ The product aims for Thai customer but more toward Foreigner
Customer.
◎ The price of the product that I aim to vary around $5.
Price ◎ The price of the product will be higher than the normal Khao
◎ We aim for 20% profit in the first year and doubled in the next
year.
◎ The self lives for our product is around 2-3 days but the
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customer can keep it to more than 1-2 days.
◎ brand advertisement through social media by hiring the
Promoti influencer with a lots of followers to post the picture about it.
on ◎ setting up the booth for free try in local store so people that
◎ promote our own store because it’s our own store we don’t
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have to depend on other sellers.
store. When they buy five Khao Lam Box, they can get
one extra for free. This way can increase the sell at our
future.
5 Sell & Operation
◎ The source product we need is sticky rice, black beans,
Operati coconut milk, sugar, salt and coconut egg custard.
on Plan ◎ All of these ingredient is not the seasonal food and we can find
(Source all of this ingredient in Thailand + we can support the local
Promoti farmer to purchase this items.
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on) ◎ However, this product has their life long so we have to make
sure that it’s fresh because it’s might make Glutinous Rice
sealer machine.
(Financia ◎ The new brand it’s hard to penetrate the market in the
l beginning.
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Analysis) ◎ However, all the ingredients we use is the local food, we can
their stuff.
◎ This two factors might affect the annual report in the first year
recognition, the business will gain the a lot profit in the year
Distributi ◎ Our selling strategy is that we will distribution Kao Lam Box from the “Thai
(Selling ◎ The jobs of each place is to check their warehouse to prevent the excessive
Strategy) distribution and make sure that their will be enough Kao Lam Box to sell on
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the next day.
6 Conclusion
Conclusi
Our company “Thai Taste” is the brand that will promote Thai dish to
on
the worldwide. We expected that foreigner will recognized it and
hope that it will encourage Thai people to see the significant of their own
nd- ◎ In the next two to three years after our company receive the
ation recognition,
◎ we will come up with the new product line such as Thai Sticky 33
what people like and how we adapt the product and brand to
Thank 34
You