HUMAN RESOURCE PRACTICES

PREVAILING
AT
ITC MARATHA
SUBMITTED BY: SUBMITTED TO:
Ruchita Raje Prof. Silpy Gupta
17BSP2312 Faculty Member
ICFAI Business School
OBJECTIVES: To understand the key areas of Human
Resource department

To have hands on experience of recruitment, to

be aware about the process and the levels in it

To be cognizant about its functioning &

In-depth procedure for hiring a
candidate
To know about employee engagement
activities

To learn about performance appraisal of

the employee

To analysis the gaps faced by the HR

department
 Strength Weakness
1. Flagship hotels division of ITC Hotels
1. Limited global presence as compared to some other
2. Association with hospitality giant Starwood Hotels
leading hotel chains

S
3. High brand recall and popularity
2. Huge number of competitors means limited market
share
4. Comes under business as well as leisure hotel chains
like ITC - Luxury Collection Hotels
3. Seasonal turnover, increases ongoing training and

W
orientation of new staff
5. Employee strength

6. Specialized and experienced staff

O Opportunities
Threat
1. International chains are entering India

T
2. Economy fluctuations affect tourism

1. Growing market which leads to huge tourism industry 3. Other heritage properties

2. Foreign Tourists Arrival constantly growing 4. Competitors upgrading to international standards of

work ethic
3. International expansion
5. Expectation of clients in terms of technological
development

6. Terrorism
Glance at work done in
HR

 Documentation
 Lining up, Processing  Explaining the clauses
the candidates  Coordinating: submission of
documents & medical
 Conducting for  Keeping the track for new
aptitude test & employees joining
evaluating the  Learned salary fitment
papers for the process
 Closure's : 11
 Sourcing of candidate candidate
candidates of ITC
from online portal,  Scheduling of skype Kohenur, Hyderabad
Headhunting Job interview 4 Front office, 1 F& B
posting
 Checking  Assisting to
 Assisting in interviews availability of the consultancy drive for
for employee & IT concerned HOD’s different profile
candidate
C
O
N
T
I  Assisting with exit
Employee engagement
N interviews
activities:
U  Preparing of exit
 Stickers on Women’s day
 Charts with messages
E interview report of  Lunch menu all associates
consecutively for two
D.. months
on Café filmistan theme
 Envelopes for R&R
ceremony
 Issued demanding  Many telephonic
letter (NOC) interviews: different  Maratha daily: Thrice
colleges, different profiles
 Learned about  Emailing of birthday
induction of new  Single handed picture for Maratha
candidates interviews twice daily
C
O
N
T
I  Analysing of WOW
HRMIS:
N Ratio; EGCC – MTD,
YTD on daily basis  Database of all the
U employees
 Study of Welcome  Rewarding the employees
E procedure: General from trip advisor comments :
D.. admin, Learning services Namaste reward
 Preparing of welcome
 Grooming check achievers points
 Preparing report HR Audit
 Suggestion for new layout  Analysing the
 Analysed comments on trip  Audited 150 files of
feedback form of
advisor contractual
associates, preparing
 Prepared broad of employees, four
report of it
delightful experience major vendor
 4P‘s of FINANCIAL
MARKETING BCG Matrix of ASPECTS PEST
Marketing ASPECTS
I.T.C Ltd Analysis
Mix

Porter's Five
STP 1. STAR : Hotel, Forces 
Financial
Paper & Packing Aspects
1.
1.
1. PRODUCT
1. PRODUCT
1. Political
2. QUESTION 1. Revenue
1. Revenue
2. PRICE
2. PRICE MARK :FMCG 1. Threat
1. Threat of
of new
new recorded
entrants 2. Economical recorded
entrants Growth of
Growth of 4.3%
4.3%
3. PLACE
3. PLACE 1. Segmenting
1. Segmenting
3. COW :FMCG- 3. Social 2.New business
2.New business
Cigarette 22 .Threat
.Threat of
of coming up:
coming up:
4. PROMOTION
4. PROMOTION 2. Targeting
2. Targeting substitutes
substitutes
4. Technological Sunbean, ITC
Sunbean, ITC
4. DOG :ITC Kohenur
Kohenur
3. Positioning
3. Positioning 3. Bargaining
3. Bargaining
Infotech 3.Room Revenue
3.Room Revenue
power of
power of grew atat healthy
healthy
OF ITC
OF ITC grew
customers
customers space dealing
dealing toto
MARATHA
MARATHA space
increase in
increase in ARRs.
ARRs.
4. Bargaining
4. Bargaining 4.Peshawari
4.Peshawari
power of
power of suppliers
suppliers business of of 10
10
business
lakh.
lakh.
5. Industry
5. Industry rivalry
rivalry
 Hands on experience Documentation, Training and
in handling Background development: New
recruitment process verification employee, IT candidate

More query
handling of
candidates Organising
employee
L engagement
activities
E
Process
A of performance
R appraisal

N
I
N Process of payroll
G
Thank you !!!