BANNER,BROCHURE,LEAFLET,

AND PHAMPLET
GROUP 9:
1. CANDI BISMO AJI
PA C
2. GEORGE MATTHEW XI I
3. KEZIA EUGENIA
4. NURUL HUSNIAH LATIFAH
 BANNER
DEFINITION:A banner, also known as web
banner. It is normally used for
informative or advertising purposes and
come in different sizes and orientation.
For example the leaderboard, wide
skyscraper, and the medium rectangle
banners.
Example 1
 Q&A
1) For whom is the banner advertised?
For someone who want to know more the information about a healthy
life or interested to it.
2) who’s wrote this banner?
the organizer of “HEALTH & WELLNESS” event
3) What information do you get from this banner?
information about “HEALTH & WELLNESS” event on September, 24th
2015 in Seattle, Washington. And the theme’s event is “TRANSFORMING
THE FOOD AND BEVERAGE MARKET PLACE.”
4) Where do people put this banner?
in the public place where’s many people can see the banner directly.

This banner had a clearly information about the event, the language
that used in that banner and the design was good too.
 EXAMPLE 2
1) For whom is the banner advertised?
For someone who want to buy a shoes and
interested in a sale shoes price on that
banner.
2) who’s wrote this banner?
The organizer of that shoes product.
3) What information do you get from this
banner?
Information about there is up to 30% sale
price for shoes, and the link where we can
buy that shoes.
4) Where do people put this banner?
On the internet web.
• This banner is an advertisement’s banner
type, because in that banner show us about
a sale price of the shoes and this banner
had a good design-color too.
 LEAFLET

A leaflet usually has a better design as a flyer, and they

are printed in color and on better quality and is cheap in
any way feel. It is also important to note that while
printed flyers usually on A6 paper is a little bigger and
a brochure can be printed on either A4 or A5 paper. Due to
the fact that a leaflet will be made with better quality
than paper flyers, it costs you more to print leaflets
EXAMPLE 2
 •This leaflet mostly contain information and activities of
guided walks with Ian Whitehead.
Q&A •For persuade readers to use his guide service.

•For people who wanted an experience about wildlife and

nature.
The purpose of a leaflet are:
•Handing them out to your •The leaflet mostly give us an information about what Ian
targeted market to promote Whitehead offers in the guide service, what we need and
your prorduct, service, or have to do when we joined the tour.
organisation.
•Inserting them in local •The leaflet wrote by Ian Whitehead
newspapers.
•We can find this leaflet in the airport, travel agent, camping
•Leaving them in popular
site or a public place that relate with travel and nature.
places where people are
likeley to take or see one. •This leaflet is an advertisment leaflet type. This leaflet so
•To catch the attention of your informative but i think it’s contain too much words that
prospective customers and to make this leaflet not attractive.
get your message delivered
convincingly to them.
EXAMPLE 2

• This leaflet used for persuade the

reader to used their services
• For those who need some party
organizer
• This leaflet give us an information
about several package that we can
get in their services
• This leaflet made by Billy Lids’s
management
• We can find this leaflet at the mall,
kindergarten, day care.
• This leaflet is an advertisment leaflet
type. I think this leaflet is attractive
because it use many color and also
pictures that describe their service
 PHAMPLET

A pamphlet is an unbound booklet (that is, without a

hard cover or binding). It may consist of a single
sheet of paper that is printed on both sides and
folded in half, in thirds, or in fourths (called a
leaflet), or it may consist of a few pages that are
folded in half and saddle stapled at the crease to
make a simple book.
Example 1
The purpose of a
pamphlet are:
•Pamphlets are useful in
business
communications.
•To educate, inform,
persuade, or entertain
your intended audience.
•To mobilise people to
support your cause.
•To advertise a meeting
or specific event.
•To popularise your
slogans and messages.
 Q&A
1) For whom is the phamplet for?
for anyone who’s come the festival.
2) Who’s wrote this phamplet?
The author is Universitas Jayabaya

3) What information do you get from this phamplet?

Information’s festival that we can enjoying the many
appearances in there.
4) Where do people put this phamplet?
In a crowded place.

The phamplet greatly

motivated many people
to live healthy
EXAMPLE 2
1) For whom is the phamplet for?
For anyone who wants to live healthy .
2) Who’s wrote this phamplet?
The phamplet’s author is company
3) What information do you get from this
phamplet?
Information about how to live healthly.
4) Where do people put this phamplet?
in internet & hot news.

The design is good enough to invite a lot

of people
BROCHURE
Brochures are also known as pamphlets and are more expensive to
print. A brochure is generally a standard-size sheet of paper that has
been folded lengthwise two times to create four panels (bi-fold) or
folded three times to create six panels (tri-fold).

Brochures are more complicated to print, because each

panel has its own margins, its own photos and its own
headlines. Businesses create millions of brochures each
year and sometimes copywriters are even hired to just
write brochure text.
Example 1
 Q&A The purpose of a
brochure are:
To follow up after an
1) For whom is the brochure for? initial sales contact.
For people who want to buy the To give more-detailed
shoes. information than a
2) Who’s wrote this brochure? flyer.
people who are selling different
Brochures are used in
types of shoes.
3) What information do you get direct mail campaigns
from this brochure? as the follow-up to a
where to buy the nice shoes. postcard that was
4) Where do people put this brochure? mailed out to
in a crowded place.
generate interest.

 The brochure is interesting for people who are

looking for or buying shoes
Example 1
 Q&A  

1) For whom is the brochure for?

For people who want to eat a fast food.
2) Who’s wrote this brochure?
People eho sell good fast food.
3) What information do you get from this brochure?
Telling where’s the good fast food places are
4) Where do people put this brochure?
In a crowded place.
The brochures are good and interesting for
people who are looking for good and fast food
• Advertorial
• Fitting all of your desired copy in a small ad spot or radio ad can be tricky, and you can avoid eliminating
important information by producing a pamphlet. For an advertisement, aim for four to six pages of
evidence to support your claims about why consumers should use your company. Approach the pamphlet
much like you would approach a brochure, including images and dividing it by topics, products or
services. Catch your readers' eyes by using interesting colors and fonts.
• Educational
• Use a pamphlet as a tool to teach your public. Nonprofits, government agencies and corporations alike
may, at some point, resort to the aid of a pamphlet to educate their audience. An educational pamphlet
can increase public awareness, targeted toward growing issues or concerns or provide lighter bits of
information you think your audience will find interesting.
• Product Information
• Explain product assembly or showcase your product in pamphlet format. For assembly instructions,
number each piece and use the number as a reference when explaining assembly. Carefully explain the
process in step-by-step format and include pictures if available. To showcase a product, splurge on color
print and try a glossy paper. Include surrounding view images of your product and explain its capabilities.
Answer the question, “What makes this product different?”
• Propaganda
• Commonly taking the platform of political or religious convictions, propaganda pamphlets are used to
push an issue. Take the time to do your research and support your position with properly researched
statistics and convincing information from reliable sources. Retrieve your information from scholarly
resources, or try completing your own research by conducting surveys. Aim to be credible and objective
by weighing out both sides of the issue for the reader.