Welcome To My

Internship Report
Presentation.
Submitted by, Submitted to,
Md. Golam Samdany Bhuiyan. Afroza Rahman.
161-002-45 Senior lecturer,
Department of Apparel Department of Fashion Design &
Manufacture Technology, Technology,
Chattaogram BGMEA Institute Of Chattaogram BGMEA Institute Of
Fashion and Technology Fashion and Technology
 ACKNOWLEDGEMENT

A warm felicitation goes for me to acknowledge the people, who hold the desirability for encouraging, praising,
assisting as well as believing me on the tasks of merchandising activities what I have worked through my
internship period. First of all I would like to take the opportunity to thank Afroza Rahman, Senior Lecturer
Chattogram BGMEA Institute of Fashion & Technology, my internship supervisor for providing me guidelines,
help in assisting my report.

I would like to take the opportunity to thank Mr. Rony Mamun, Assistant General Manager, Merchandising, Silken
Sewing Limited for being my on-site supervisor & providing me time to time information, suggestion as well as
procedures to work with my topic.

I also want to thank Mr. Al- Razi Khan Ratul, Assistant Merchandiser of Silken Sewing Ltd. for being so cooperative
in my work.
I want to thank my team leader, Mr Golam Kibria Bappi, Sr.Merchandiser (JD Williams) for helping me to get
accustomed with all the activities.

Finally I will show my gratitude to all the Management & Non-Management Staffs who have helped me during the
internship period and the entire persons who somehow have impact on me in completing my whole report.
 INTRODUCTION

Bangladesh is the second largest exporter of ready -made garment products in the world for last three decades
which exported over 132 Countries around the world. It’s estimated to double from 2010 to 2015 and nearly triple
by 2022. The total export of Bangladesh has crossed the USD 30.18 billion mark for the first time in the history
which is 13.83% growth during the last fiscal year. The growth of this industry has been dramatic, increasing from
30 factories in 1980, to over 6000 in 2014. The RMG sector provides direct employment to around 4.4 million
people, 80% of whom are women. Around 20 million people are directly and indirectly depending on this sector.
Bangladesh offers not only a low competitive cost but also ensures best quality products for the high-end garment
products to famous global brands such as Adidas, Benetton, Calvin Klein, Diesel, DKNY, G-Star, Hugo Boss, Nike,
Puma, Ralph Lauren and Tommy Hilfiger. Bangladesh RMG Sector has duty-free market access to most of the
developed countries including EU, Norway, Switzerland, Canada, Japan, and Australia. There are more than 18
lucks people engaged in this sector. So their purchasing powers increases and a group of consumer also created by
this sector. More than 8 lucks people are engaged in different accessories industry to earn their money. As a result
our unemployment reduces beside our socio-economic position also developed. It is true that, for bright future of
Bangladesh the contribution of this sector cannot be neglected. But now a day there are some internal socio-
political problems and for international depression there is a possibility to reduce our export. Now Bangladeshis is
in the 7’Th position in EU, in exporting ready-made garments (RMG). This is the appropriate time to solve problem
and capture foreign market otherwise we cannot increase our market share for readymade garments.
 OBJECTIVE

 To get an overview of the company profile

 To conceptualize all the departments of Silken Sewing Ltd.
 To get a hands on experience on apparel merchandising activities.
 To abridge my theoretical learning with practical scenario.
 To illustrate SWOT analysis over the organization.
 To express my recommendations.
 To learn corporate antiquate.
 METHODOLOGY

This report is based on primary and secondary information. Both primary and secondary information have
been utilized in designing and preparing this report.
 
Primary data:
 
For collecting primary data, a structured questionnaire was developed to interview persons directly
involved in the organization. In order to collect primary data, the following methods have been applied:
 
 Interview – Direct interview method was used to collect information for preparing this report.
 Observation- Own observation has been used to collect information.
 Discussion with various officers and workers.
 
Secondary data:

To collect secondary data had to depend on various source of information on the internet, articles related to
the topic and documents provided by the company.
 MERCHANDISING DEPARTMENT

Merchandising
Merchandising is a business on marketing activities responsible for ensuring a products description both quality
and quantity. Merchandising means total responsibility of a Merchandiser.
Merchandiser
Duty of merchandiser describes himself like this-
 
 A man who collects order from customer sourcing raw materials production on time with quality and
maintains lead time.
 Garments merchandising means buying raw materials & accessories, producing garments, maintaining
required quality level and exporting the garments within scheduled time.
BUSINESS DEVELOPMENT PROCEDURE
 LIST OF BUYERS

B u yers Estimated percent to utilize

production capacity

C o tto n O n 36 %

Debenhams 10 %

Kidiliz 19 %

S h o p D ir e c t 6 %

DMR 10 %

Dunnes 6 %

Others 13%
 PRODUCTS
   
T Shirt
Men’s wear Polo Shirt
 
Sweat Shirt
 
Hoodie
 
   
T Shirt
Women’s wear Sleep Wear
 
Trouser
 
 
 
  School Uniform
  Night Wear
 
Leggings
Kid’s wear T Shirt
  Polo Shirt
 MERCHANDISERS SHOULD HAVE
KNOWLEDGE ABOUT

 Basic Textiles
 Raw Materials Of Textiles
 Different Process In Textiles Producing
 Should Know About Yarn, Fabric, Dyeing Procedures Etc.
 Knowledge About Different Fashionable garments As Well As Basic Items.
 Different Constructional Knowledge Of Garments
 Fabrics, Trims And Accessories Cost And Production Lead Time
 Better Communication Skill And Good Personality
 Good Command In English In Both Oral And Written.
PRIME SIX ROLES OF A MERCHANDISER

Product
Doing Consumption
Development And
And Costing
Oder Negotiations

Sample Making And

Making TNA
Submission For
Chart And
Approval
Proper Filing

Attend to PPM & Co-

Negotiation With
ordination With
Suppliers For
Factory Key
Booking And Buyers
Responsibilities And
For Further
Others
Approval
 WHAT HAPPENS DURING PRODUCT
DEVELOPMENT

Buyer provides the following:

 Full Bill Of Materials

 A Typical Measurement Chart

 A Garment Specification Sheet

 Sometimes Block Pattern

BILL OF MATERIALS
MEASUREMENT CHART
GARMENT SPECIFICATION SHEET
 WHAT HAPPENS DURING PRODUCT
DEVELOPMENT

Following activities are done at factory:

 Develop Pattern As Per MC and Block Pattern

 Select Fabric and Trims As Per BOM Select Fabric and Trims As Per BOM

 Cut The Fabrics as Per Pattern

 Sewing Samples as Per GSS

 SAMPLES

Different types of samples are asked by

different buyers

But

Four basic type of samples are asked by

most of the buyer
 FIT SAMPLES

Fit samples or size set samples are made by

following actual measurements.
These samples are fitted to dummy for checking
fittings as well

Characteristics:

 All measurements hit the MC & within tolerance

 Construction and stitching should as per GSS
 Sample must follow the full styling designed by
technician
 Fabrics use must actual but trims may not be
actual
 PP SAMPLES

PP samples are made by following full workmanship.

This is an important sample for bulk production.

Characteristics:

 Samples must follow full workmanship

 Actual fabrics as well as trims used
 Stitching and design must be as per specification sheet
 In bulk production follow this
 Sample strictly
 LAB TEST SAMPLES
Lab test samples are not asked by buyers for approval.
This samples are the requirement for A legal issue that there are not
presence any substance harmful for wearer and safety of products.

Characteristics:

 Samples make with actual fabrics and trims

 Make it ready for testing as buyers specification
 Samples should not fail at any point
 Test reports is required to release
 Inspection certificate as well
 PRODUCTION SAMPLES

Production samples are the samples asked by buyers at bulk

production stage to make sure that factory is doing right thing.

Characteristics:

 Samples are collected from bulk

 These are the samples focus original view of mass
production
 Before going to ship out these samples are sent to buyers
 Approval from the end of buyers is
 Required to ship the final goods
 CONSUMPTION CALCULATION

Measurement in CM
(B.L + S.L.+ Allowance)X1/2ChestX2XGSMX12÷(10000X1000)kg/dzn

Here,
B.L-Body Length
S.L-Sleeve Length
Allowance - Allowance is considered for both B.L and S.L
GSM – Gram Per Square Meter.
10000 has been used as cm is converted into meter.
1000 has been used as gram is converted into kg.
 CAD CONSUMPTION
After all CAD consumption is perfect for fabric consumption as manual consumption can be time consuming and
fault full.
CAD consumption contains all sizes pattern so the efficiency is high with minimal wastage.
Bellow illustration is done on Winda CAD software.
 SEWING THREAD CONSUMPTION

Merchandisers hardly involve in thread consumption

because it is a very time consuming job. They tend to get
consumption from production or IE department.

In rare cases they depend on average consumption chart.

 COSTING

The basic requirements of garments costing are:

 CM of particular styles
 Fabric consumption
 Printing cost
 Embroidery cost
 Wash cost
 Trims cost(zipper, button, label, tape etc)
 Accessories cost (tag pin, hanger, price ticket, hang tag etc)
 Transport cost
A TYPICAL COST SHEET
 A Order Confirmation Mail looks like That
After the satisfaction of buyer in both samples and costing they will confirm the order
 CRITICAL ANALYSIS

There are some differences between what we have read and what we have seen. I tried to portray my
opinion below.

Theoretical Practical

I learned to calculate the fabric consumption theoretically Merchandisers tend to depend on consumption from CAD
using formulas department to avoid mistake.

I had no clear idea about any management software Executives uses different management software.

There were no Feed of the arm sewing machine our lab. Got overview of that particular machine

Had no practical knowledge on knitting machine Got overview of knitting procedure and the machine as well.

Learned about a standard sequence of samples. Found different sampling sequences which vary buyer to buyer.
 SWOT ANALYSIS

Strength
 Beautiful working environment.
 A good combination of experienced and
young talents
 Excellent pressure handling capability
 Strong marketing strategy.
 
 
Weakness
 Poor chain of command.
 Lack of strong design team.
Opportunities
 The organization has a good experiences in
handling value added small quantity order which
is going to be a game changing factor in near
future.
 
Threats
 The after pandemic situation is unknown to
everybody. It’s the biggest challenge for every
business
 Global competition is increasing day by day.
 RECOMMENDATIONS

Problem Recommendation

Poor chain Of command A good chain of command should be implemented

through proper distribution of authorization

Increasing global competition Research based marketing strategy should be evolved.

Lack of strong design team A strong design team should be exploited to strengthen
its position in global market.
 CONCLUSION

Today RMG sector becomes very challenging & competitive .Buyer Always wants to 100% quality product.
For this reason it is very important to know about the latest technologies in textile sector. To produce a quality
product, as a textile technologist I must have a vast knowledge about the production parameters & how to
produce a high quality product. To accommodate the theoretical study with technical and practical things
industrial training (Internee) is very important. In my training period I have observed that Silken Sewing Ltd.
produces high quality garments and fulfills the special requirements from the different types of buyers by
following different internationally recommended standard method. In this training period I have learned how
the desired product is made ready for shipment from the starting to the end i.e. from merchandising to the
packaging. In this training period I have got an idea about the responsibility of different departments of the
factory. So I think this industrial training will help me in future.
THANKS FOR YOUR TIME