PERSUASIVE SPEECH

Lecturer: Nguyen Le Bao Ngoc

OUTLINE

A persuasive speech
How to persuade?
Sample persuasive topics
Persuasive speech versus informative
speech
A PERSUASIVE SPEECH
• ‘Persuasive’
A PERSUASIVE SPEECH
• Why do we have to persuade?
▫ To sell a product
▫ To call for action
▫ To believe in something or to agree with a
viewpoint
Sample topics
• Bicycle riding is the ideal form of land
transportation
• What steps should be taken to reduce the
erosion of Vietnam’s coastlines?
• Is there a need for the school district to replace
traditional textbooks with e-textbooks?
How to persuade?
https://www.youtube.com/watch?v=p_5jv4kRPI
0
How to persuade?
• HAVE A CLEAR PURPOSE
• Talk fast
• Master the body language
• Get to know the audience (your target audience)
• Pay attention to timing
• Be persistent
• Use visual aids
How to persuade?
 ATTENTION
relating to the audience, showing the importance of the topic, making a startling statement,
arousing curiosity or suspense, posing a question, telling a dramatic story, or using visual aids

NEEDS
make the audience feel a need for change

MONROE'S
MOTIVATED
SEQUENCE SATISFACTION
provide a solution to the problem

VISUALIZATION

ACTION
How to persuade?
Call for action sample speech
STOP WASTING FOOD
https://www.youtube.com/watch?v=dIIhbjY4s8A
Persuasive speech versus informative
speech
SIMILARITIES
Your goal is to be clear so that your audience
understands and remembers what you say
Your material should be customized for your
specific audience
You should engage your audience with questions
and answers and other interactive approaches
Persuasive speech versus informative
speech
DIFFERENCES
Persuasive speech: sell an idea, call for action,
change people’s mind, etc.
Informative speech: train, educate, provide info
DISCUSSION
• 1. What is the difference between an informative
speech and a persuasive speech? Why is
speaking to persuade more challenging than
speaking to inform?
• 2. What are the five steps of Monroe’s motivated
sequence? Why is the moti- vated sequence
especially useful in speeches that seek
immediate action from listeners?
References
• https://speckyboy.com/30-powerful-and-compe
lling-public-awareness-print-ads/
• http://www.ellenfinkelstein.com/pptblog/the-di
fference-between-a-persuasive-and-an-informati
ve-presentation/
• https://www.boundless.com/communications/t
extbooks/boundless-communications-textbook/
persuasive-speaking-14/introduction-to-persuas
ive-speaking-72/the-goals-of-a-persuasive-speec
h-convincing-actuation-and-stimulation-283-79
99/