GROUP 4 FLYERS

Members :
Allesandra Yveline Faiza Zahra (03)
Gita Adelia Azhari (20)
Tasya Ajrina Zulkarnaen (35)
Vierina I’zaz Prayogo (36)
 T HE MEANING OF FLYE R S

• Flyer is a form of paper advertisement intended for

wide distribution and typically posted or distributed
in a public place, handed out to individuals or sent
through the mail.

• A handbill or advertising sheet handed out to people

on the street.

• A small piece of paper with information on it about

a product or event.
 SOCIAL FUNCTION/PURPOSE

1. To promote a product
2. To increase attractiveness for a product
3. To inform public the superiority of a product
 CHARACTERISTICS OF GREAT FLYERS

1. Simply designed flyer is more effective

The layout of the flyer should be simple. The ‘z’ pattern is
the mosf common design. This refers to the way a person
reads a page, starting from the top left hand corner and
finishing at the bottom right. The most important
information should therefore be at the beginning of the
flyer.
Make sure the language on the flyer is directly related to
the product or service being advertised
2. Use of White Space is Important
White space between the areas of text is
important on a flyer. As there is limited room on
the flyer, it is vital that the design draws the
reader’s eyes towards the most relevant
information.
It will make flyers simple, and people will easily
read the message in it.
3. Use of an Appropriate Font
The size of font is also important. Use serif
fonts, because they make reading easier.
Bigger and bolder fonts attract more
attention.
4. Include Relevant Details
Including name and contact details is a must for a business
flyer. There is no point distributing a well-made flyer if the
customer cannot contact the business. The key details of
email address, phone number and physical address should
always be included.
5. Correct Spelling and Grammar
A flyer that has spelling errors or bad grammar will be
ineffective. The mistakes will confuse the message of the
flyer.
A good flyer depends on professional flyer printing and
effective design. Knowledge of simple design concepts and
their effect on consumers will ensure a productive flyer.
MUSIC CONCERT FLYERS
FESTIVAL FLYERS
POLITICAL CAMPAIGN FLYERS
SERVICES FLYERS
RESTAURANT FLYERS
SHOPS FLYERS