INTRODUCTION : THE MARKET

(market size, segmentation, insights, opportunities, trajectory vs. current presence of REX)
THE MARKET : The Segments
K to 12 PUBLIC EDUCATION
When a school is maintained at public expense for the education of the children of a community or district and that
constitutes a part of a system of free public education commonly including primary and secondary schools.

MARKET SIZE MARKET SIZE

Revenue Potential: Revenue Potential: Php 2,707,301,478*
Php 15,204,884,000* * assumption that Trailblazers allocate 15% and Dreamers 10% of their
* Based on DepEd Relevant Special Education Fund
Programs Budget Allocation such
as Support to Operations, Education
DEPED Policy Development, Basic Education LGU
Input, and Inclusive Education
Market Share: 1% These are highly These are other
These are LGUs who has
competitive LGUs with channels or
aspirations to follow the
Executive department of the Philippine government established or advance territories that
lead of the Trailblazers.
public services deliver capitalised new
They are the followers and
systems in place. They are ventures or
responsible for ensuring access to, promoting equity in, and replicators of educational
the early adapters of opportunities for
trends. EXPLORERS
TRAILBLAZERS educational trends and DREAMERS their respective
improving the quality of basic education. It is the main innovations. areas or initiative.
105 Cities
30 Cities 45 Provinces
agency tasked to manage and govern the Philippine system of 40 Provinces
* Dreamer - Php 345,170,748
basic education. It is the chief formulator of Philippine * Trailblazer - Php 2,362,130,729
Total Market Potential
Total Market Potential
education policy and responsible for the Philippine primary
1 Central Office
17 Regional Offices
and secondary school
220systems.
Division Offices