www.wearforlife.com
… SHOP SMARTER

Website Proposal by 327040, 326224,        

                     326911 & 1816092
 We will use CRM to promote our website:
 Wear for Life are partners with the Environmental Justice Foundation (EJF) in We will do this by finding out our
promoting the phasing out of high-level pesticide usage and encouraging the cultivation customers’ purchasing habits, opinions
of organic cotton.   and preferences.
 Wear for Life encourages manufacturers and fashion labels to sell sustainable fashion:  We will profile individuals and groups to
market more effectively and increase
 We are a sustainable fashion brand that caters for and incorporates fashion labels that sales. Based on the customer feedback
stand for our ethos of being environmentally friendly and puts ethical practices at the we receive, we will keep changing the
core of our values.
way we operate to improve our customer
 Veolia UK are our reliable partners in the collection of ‘end of life’ garments and ensure service and marketing.
they are collected from our designated depots  .

 We will build an interactive website and perform SEO for the same. We will buy an
appropriate domain name as well as web hosting for the website.

 On page SEO will be carried out on every page of the website.

 On –page SEO factors  are : content , architecture and HMTL.

This Photo by Unknown Author is licensed under CC BY-NC-ND

We will use SEO friendly URL’s as this will help
our customers understand what each webpage is
about .we will use header tags to identify headings and On Page SEO Techniques on our website include:
sub-headings of our content:
H1 will be the main heading of Original and relevant content

Internal linking will be used as a hyper link on our Meta tags

website to allow users navigate to the different pages
and not requiring to refer back. Internal linking will Meta description
allow Google to find our pages on the website in order
to index and rank them.
Keyword density

We will use a sitemap to assist search engines as well as Sitemaps

our users to understand the structure of our website.
Our  website is about sustainable fashion and our URL structure
keyword density will consist of: ‘Sustainable fashion,’
Shop Smarter’ Image SEO
We will use image SEO to rank high in search and  to
Internal Linking
get more traffic on our website. Image SEO will assist
search engines in understanding what our content is
about.
Potential role played by earned channels:

 They consist of all the content and conversations around

our brand and are published on Facebook, Instagram,
Pinterest and You Tube.

 It is the amplification of our online presence. Social media

users spread the word about our brand.

Our Owned channel:

 consists  of the content we create and includes our website
and blog. We drive our owned channel by our content
marketing strategy Instagram

Pinterest

Facebook
In creating our 
website we MAKING THE SITE
EASY TO CRAWL BY
UPDATING
RELEVANT,
CHOOSING
EFFECTIVE
GIVING EACH PAGE
A META-

will employ MAKING SURE EACH

PAGE INCLUDES
RELEVANT TEXT-
INTERESTING,
ANSWER PROVIDING
CONTENT ON A
KEYWORDS BY
KNOWING OUR
TARGET AUDIENCE
DESCRIPTION

different tactics BASED CONTENT

AND THAT EVERY
PAGE ON YOUR SITE
REGULAR BASIS AND PRODUCT
INFORMATION

to optimize the CAN BE REACHED

VIA A SIMPLE
TEXT- BASED

site search  HYPERLINK

engine indexing. TAGGING VISUAL

CONTENT FOR SEARCH
USING HTML MARK- ENGINES BY USING HAVING A LINK- WE WILL USE
UP FOR PAGE PAGE-SPECIFIC IMAGES WORTHY SITE, BY INTERNAL AND
HEADERS WILL TO BECOME MORE FOCUSING ON EXTERNAL LINKS
PROVIDE USERS APPEALING TO SEARCH CREATING TO BOOST OUR
WITH A SNAPSHOT ENGINES AND VISITORS RELEVANT LINKS SITE’S PERCEIVED
OF CONTENT WHEN BY ADDING AN ALT WITHIN THE TEXT AUTHORITY WITH
THEY ARRIVE AT DESCRIPTION TO ALL THE SEARCH
THAT PAGE KEY IMAGES AND, IF ENGINES.
RELEVANT, A CAPTION
    Our site has an international
 For this we will be considering aspect as well. We have
 Language and country targeting by creating sub-directories realized our International
and subdomains of the brand – each country and language will be SEO potential by checking our
featured through their own Web structure, for them to be crawled, indexed
and ranked current traffic from other
 Language targeting will be employed in the first instance and it will
countries.
involve translation and language tagging
 Using meta language content and reflag tag (only used by google)  As a result we will be
 Making our International Web structure findable and easy to
developing a new Web presence
navigate by creating a link between our different language/country and are planning to
versions with a crawlable menu utilize relevant
 We will use geolocation and will be hosting our site using a local optimization techniques to
IP address ensure the site's success.
 We will promote within our International community to earn
local popularity by identifying and connecting with our
international community.
Google
Analytics
& KPI
 Google Analytical....

 Wear For Life strategy is  to Invest in analytical tools  

 To Improve business  and measure the KPI 

 Understand the customer's journey-(Know what they are searching for..) 
 Building the buyers persona
 Segment the campaigns to the right area with real timeless management
 Share interactive news or dashboard
WFL To Invest In Tools For Business Development In The first  to the third year of
the business

Google Analytics  All Tools to be integrated 

Social Media Delivery

  SITE MAP

Home Page

About us Services Look Book Contact Us Shopping Busket

Our Partners Dresses Social Media Recycling Payments

Testimonials Tops Blog/News Returns Delivery

FAQ’S Jackets Tracking

Privacy Skirts

Custom Landing
Trousers
Page
References
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https//www.searchenginejournal.com/seo-web-design/341681/(Accessed:11 November 2020)
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11 November 2020)
3. Solis, A. 2013, The International SEO Checklist [Online].  Available at : 
https://moz.com/blog/the-international-seo-checklist  (Accessed: 9 November 2020)
4. Ross M. 2014, Best Practices Search Engine Optimization and Usability [Online]. Available at: 
https://blogs.mtu.edu/webmaster/2016/04/best-practices-search-engine-optimization-and-usability/ (Accessed: 9 November 2020)
5. Ryan , D. (2014 ) Understanding Digital Marketing - Marketing Strategies for Engaging the Digital Generation , London, Kogan Page (p. 103 -122 )
6. What is SEO/Search Engine Optimization?[Online]. Available at https://searchengineland.com/guide/what-is-seo (Accessed  11 November 2020)
7. https://analytics.google.com/analytics/web/#/a182541862p252202366/admin/streams/promo
8. Chaffey et al., 2012. Digital marketing : strategy, implementation and practice.
9. Baye, Michael R., 2016. Search Engine Optimization: What Drives Organic Traffic to Retail Sites? Journal of Economics & Management Strategy,
25(1), pp.6–32.
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11. https://www.bing.com/search?q=Fiona+Ellis-Chadwick&filters=ufn%3a%22Fiona+Ellis-Chadwick%22+sid%3a%22de83b0e8-28b7-22a9-8637-
559c7d7cab25%22+catguid%3a%229fdda71e-35d2-51e5-57fa-6906077f5ad1_21672fa4%22+segment%3a%22generic.carousel%22+gsexp%3a
%229fdda71e-35d2-51e5-57fa-6906077f5ad1_bXNvL2Jvb2sud3JpdHRlbl93b3JrLmF1dGhvcnxUcnVl%22&FORM=SNAPST
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