The document summarizes a customer awareness and engagement program organized by OK Bank in Sutrapur. The objectives of the program were to create customer engagement, introduce OK Bank to customers, gain teenager attraction, and collect feedback. A booklet was distributed to 800 people to provide knowledge about OK Bank. While some customers registered and appreciated OK Bank's secure process, the program was limited by server problems that prevented registration of interested customers. Feedback from customers suggested making OK Bank more aggressive, addressing balance inquiry charges, improving server speed, launching TV commercials, adding other telco operators, and providing new facilities.
The document summarizes a customer awareness and engagement program organized by OK Bank in Sutrapur. The objectives of the program were to create customer engagement, introduce OK Bank to customers, gain teenager attraction, and collect feedback. A booklet was distributed to 800 people to provide knowledge about OK Bank. While some customers registered and appreciated OK Bank's secure process, the program was limited by server problems that prevented registration of interested customers. Feedback from customers suggested making OK Bank more aggressive, addressing balance inquiry charges, improving server speed, launching TV commercials, adding other telco operators, and providing new facilities.
The document summarizes a customer awareness and engagement program organized by OK Bank in Sutrapur. The objectives of the program were to create customer engagement, introduce OK Bank to customers, gain teenager attraction, and collect feedback. A booklet was distributed to 800 people to provide knowledge about OK Bank. While some customers registered and appreciated OK Bank's secure process, the program was limited by server problems that prevented registration of interested customers. Feedback from customers suggested making OK Bank more aggressive, addressing balance inquiry charges, improving server speed, launching TV commercials, adding other telco operators, and providing new facilities.
Customer Awareness & Engagement Program in Sutrapur
Venue: Jaganath University
Organized By: Kishor Dey (TO of Sutrapur) MD. Touhid Khan (MO Of Sutrapur Supported By: MD. Rifat Karim ( TO of Jatrabari) Al Mamun (MO of Jatrabari) Special Thanks' : Md Kabir Miah ( AM of Dhaka 04) Md. Ibrahim Rashed ( Proprietor of Victoria motors) : Objectives of the Program Create customer engagement. Mass people engagement. Introduce “OK” to the customer. Gain teenager attraction about OK Banking. One to one communication with customers. Create a good image in the market for OK. Feedback collection from customer. Campaign Site Disbursements of Booklet Talk with People about OK Communication with People Mass number of people One to one communication Customer Registration Customer receiving call Customer pressing his pin from IVR Customer Registration Customer providing his Customer signing documents Outcomes 800 booklets disbursements. A good number of people have proper knowledge about OK. Mass people saw OK as a brand. For our server problem we missed some interested customer. Customer appreciated the secured process of OK. Feedback/Suggestion of customers Customer want an aggressive mode OK. Dissatisfied for the balance inquiry charge. Server need to work quickly. Demanding an attractive TV commercial. Add the other Telco operator as soon as possible. Bing some new facilities to beat our competitor. Stay Safe & Stay Ok