Customer Awareness Program for

Area: Dhaka-03
Territory: Dhanmondi, T-10
Area Manager: Md. Ashrafuzzaman
Territory Officer: Syed Nasiruddin Abu Tareque
Date: 08/04/2014
 Location & Reasons
• Syntax, 114 Mostofa Road, Green Road, Farmgate

• Very close to commercial zone of farmgate

• The agent point is popular among local people &

students

• Residential area and student hostels are nearby.

 Objectives
• Aware customers about OK.

• Discussing upcoming services

• Customer feedback
Stills
 Results & feedback
• We have touched liked 100 customers. Most of the
customers came for Bkash

• We have discussed what is OK.

• Leaflets were distributed among the customers.

• Many were female customers and they didn’t like

the idea of taking snaps for campaign.
 Results & feedback (contd)
• Customers liked the ideas like bill payment,
remittance. According to them they will use
OK if these services are available.
• They want services like ticket purchase like
cricket game, train service.
• Customers totally took the idea of cutting
balance for balance check and mini statement
negatively.
 Results & feedback (contd)
• Customers did not like the idea about
depositing 50 taka for registering.

• Customers continuously compared OK with

Bkash.
 Credits
• Thanks to our Area Manager Md. Ashrafuzzaman for
his guidance and supervision.

• Thanks to Aloke Bose, our agent for letting us utilize

his space for our program.

• Thanks to my team mates for sharing their ideas to

make our awareness programs successful.
Thank You All