Customer Acquisition & Awareness

Campaign at Mymensingh

Organized by
Ashikur Rahman
Territory Officer (Mymensingh)
 OBJECTIVES
 Customer Communication.

 Create Customer Awareness.

 Brand Promotion.

 Know about Customer .

 New Customer Acquisition.

 Feedback From Customer.

 CAMPAIGN DETAILS

Venue: Jabberer More, Bangladesh Agricultural University

Event Duration : 2 Days (24th February to 25th February, 2014)

 OUTCOMES OF THE EVENT
 More than 1200 People Knew about OK.
 700 Leaflet has reached to Customer.
 Create a positive hype among Customers.
 120 People has taken initiative to open an account.
 70 New Customers Registration.
 CUSTOMERS FEEDBACK

 They want visibilities, TVC and others promotional

Activities.
 Huge Complain against network.
 Wants facilities like Bill Pay, Air time Top Up etc.
 Customer expect more attractive features from OK.
 Make free to balance check.
 OBSERVATION
If we were able to register Customer on time
then the amount of new customer registration
might be Huge.
Findings
People are Curious
People are conscious
People Share
And We Care
People Smile
 Because

WE are“ ”
&
always be WITH “ ”