KALPATARU AVANE

Sales Plan & Marketing Media Plan – June-July 2019

Contents
• Targets and Numbers
• Sales Proposal and Issues
• Marketing Media Plan
 Historic Numbers
N o . o f W a lk -in s
Bookings

200 180.55
180
160 142.99
140 119.52
120 104.91 103.77
100
80
60
40 26.59
12 10 9 16 11
20 3
0
13-14 14-15 15-16 16-17 17-18 18-19

450
walk-ins • Target of 25 bookings in TWO
Walk-ins

400
350
MONTHS considerably higher than
300 best year at AVANA
250
428
200 385 • Target Walk-ins of 889 in TWO
150 298
MONTHS considerably higher than the
100
50
best year at AVANA
0
16-17 17-18 18-19 Hence Disproportionate efforts required
 Targets
Upto July
Time Period
Average Ticket Cashflow in
Target From Pipeline New Deals size Revenue %due Cashflow In CLP/Bank Subvention Scheme to be Offered %age Due in Scheme Scheme
20.80 Builder. Assumption 10 deals in
Avana 25 10 15 8 200 80% 160 20.80 and 15 CLP 20% 112 Cr.

Unique Revisits- Target Fresh- Target Target Unique Target

Last FY Bookings Walkins Unique Revisits Total Revisits Leads Walkin-Booking Revisits-Bookings Bookings Lead-Booking Walkins Revisits Revisits Leads
Avana 11 391 59 124 591 36 11 5 54 889 282 134 1343

*Out of these numbers, sourcing and marketing efforts

should aim for at least two of these targets
Lead Breakup AVANA Walk-in Breakup AVANA
  Leads %age Proportionate Target Leads   Walkins %age Proportionate Target Walkins
Channel Partners 225 58% 511
Digital Activity 472 79.9% 644
Loyalty and Ref 41 10% 93
Newspaper/Inserts 36 6.1% 49
Call Centre 8 2% 18
Mailers/SMS 7 1.2% 10 Digital 5 1% 11
Hoardings 12 2.0% 16 Hoardings 39 10% 89
Others 64 10.8% 87 Website 8 2% 18
Total Leads 591   806 Mailers 1 0% 2
Newspaper Ads 10 3% 23
Inserts 3 1% 7
Site Branding 11 3% 25
SMS 2 1% 5
Social Media 3 1% 7
TOTAL 391   889
 Sales Proposal
• To condense current pipeline couple of things we request as support
from management
• For Professionals who are looking for conditional sales , we request 20.80
builder subvention as an exception for a few clients. The cost of this proposal
shall come around Rs. 1500 psft.
• The team shall try to close the deals @20500 INR ( Base Rate) psft saleable
with the above mentioned subvention scheme, but the base rate requested
for closure by the sales team – Rs. 19000 psft saleable

• For the bulk booking in discussion, A Jain temple in our premises needs to be
explored as an offering. However, post discussion with 15-20 active clients
and inventory selection, sales team will make an official proposal to the
management.
*Detailed Pipeline in the next page
 Pipeline – Part-3…. Jain Temple
CP Name Kailash Rajani   CP Name Narendra Chauhan   Other prospects via multiple sources (CP/Direct/Loyalty)
No.of Prospective clients 5 No.of Prospective clients 9 No.of Prospective clients 7
Config requirement   Config requirement   Config requirement  
3+1BHK 1 3+1BHK 6 3+1BHK 5
4+1BHK 4 4+1BHK 2 4+1BHK 2

  Signature 1  
   
   
  Total potential sale  
  3+1BHK 12  
  4+1BHK 8  
  Signature 1  
  Total 21  
  Average AV 9  
      Business Expected 189