Amazon analysis Report

Introduction

Amazon Company operates in an environment where creativity and innovation are critical for success. The

company has ensured they adopt a business strategy that is aimed at meeting the company’s core values.

Amazon’s primary focus has always been the customers whom they serve. They have ensured that every

business strategy employed in the company is aimed at addressing the concerns of their customers. They are

using the four focus areas, which include customer obsession, passion for invention, commitment to

operational excellence, and long-term thinking.

ABOUT CEO of Amazon

• Full name :Jeffrey Preston Bezos

• Spouse’s name : Mackenzie Bezos

• Date Of Birth :January 12,1964

• Children :4

• Place of birth :Albuquerque, New Mexico

• Residence : Seattle , Washington ,United States

CHILDHOOD
Jeff Bezos was born on January 12, 1964, in Albuquerque, New Mexico, to a teenage mother,
Jacklyn Gise Jorgensen, and his biological father, Ted Jorgensen. Bezos's parents divorced within a
year, and when Bezos was four years old his mother married his step-father Mike Bezos, a Cuban
immigrant. Brad Stone argues, that the fact of being adopted gave Bezos a powerful motivation to
succeed like other technology icons, Steve Jobs and Larry Ellison. Interested in how things work –
at the age of three, disassembled his crib with a screwdriver because he insisted on sleeping in an
ordinary bed. Bezos had an early love of computers and studied computer science and electrical
engineering at Princeton University.
FACTS

● Started from the Bezos family garage in 1995. (First sold book - Douglas Hofstadter's Fluid
Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of
Thought).
● Within 30 days his site Amazon could sell books in 50 states and 45 foreign countries.
● Employs 154.000 people.
● 145 fulfilment centres across the world.
● 270 million active users (Statista.com, 2014).
● Amazon US store sells 323 million of products. Worth $38 billion (Forbes, 2015).
Amazon’s Mission Statement
Amazon’s mission statement has always been centered towards its primary focus, which is the

company’s online customer. Amazon’s decision-making process has always focused mainly on how best to

make the customer feel comfortable and how best to meet customer needs (Amazon, 2018). Amazon’s

success has come about based on the company’s primary focus on the customer. The company’s vision and

mission statements fully show its commitment to its customers.

Amazon Objectives and Strategies

Amazon Company’s primary objectives have always been to primarily focus on their customers. According

to the company’s annual report in 2018, Amazon has identified four areas which are their primary focus

which includes the following

I. Customer Obsession
II. Passion For Invention
III. Commitment To Operational Excellence

IV. Long-Term Thinking

Analysis of the firm’s existing business model

A. Reselling: Amazon’s most common business model is to resell certain products on their website.

They purchase products in high quantities, thereby gaining on economies of scale then sell the

same products to individual consumers (Chaffey & Ellis-Chadwick, 2019). They buy low and sell

high and pocket the difference. They also collaborate with manufacturers and wholesalers who

give them better deals.

B. Dropshipping: most shoppers prefer Amazon due to their ability to deliver products to a

customer’s convenience (Chaffey & Ellis-Chadwick, 2019). Once a customer has identified a

product online and made purchases, Amazon undertakes the process of delivering that product to
Analysis of the firm’s existing business model

C. Involve stakeholders: Amazon runs several strategies aimed at working with stakeholders, including
affiliate marketers, manufacturers seeking to sell directly to clients, and many more (Chaffey & Ellis-
Chadwick, 2019).