DID YOU KNOW?

AIR BNB- Submitted by: Anuj Yadav

Roll number: 19101020163

MBA 2019-21

MARKETING Submitted to:

Prof. Subir K Bandyopadhyay

STRATEGY
INTRODUCTION
•  In its twelve years of existence, the Californian
company has reshaped the world of travel like no
one ever before.
• Introducing short- term rentals from person to
person have challenged the age- old principles of
hotel business.
• The COVID-19 crisis hit Airbnb just as badly as the
rest of the hospitality industry.
• Airbnb's leaders have stayed true to their forward-
thinking mentality and decided to do what they do
best: adapt and innovate. 
 ADAPT AND INNOVATE

INTRODUCTI • Taking services online

• Moving towards long- term stays

ON REACT SWIFTLY
Highlight risks of Covid
(CONTD…)
•
• Revamping the website
• Adapting really fast
• Streamlined and efficient mgmt. chain
COMMUNICATE EFFECTIVELY
• Doubled down on communication
• Provide adequate and consistent information

PLAY THE LONG GAME

• Implementation of global resource hub
• Propose longer stays
• Reassuring guests
• Provide flexibility and focus on long- term travel
MARKETING MIX STRATEGY- AIR BNB
1. Product strategy:
• Helps customers and users in booking of hotels, hostels and
other type of accommodation.
• B2B market- value proposition of 'earning money to fund their
own passions’. 
• For the travelers, they offer the ease of finding the perfect
accommodation.
• They offer two options to the hosts.
• Offers enhancing supplementary service of protection plans to
the hosts.
• Acts as a broker by facilitating all communications and
transactions between the guest and the host through the portal.
MARKETING MIX STRATEGY- AIR BNB
(CONTD…)
2. Price Strategy:
• Generating revenue by charging a service fees
from the hosts.
• Charges 3% service fees on each reservation
made.
• Hosts have the option of inviting bookings through
Ad campaigns.
• The money is transferred to the hosts 24 hours
after the guest checks in.
MARKETING MIX STRATEGY- AIR BNB (CONTD…)

3. PLACE STRATEGY:
• Provides access to accommodations and
experiences in more than 191 countries.
• It can be accessed through all digital
platforms and thus has a strong global
reach.
• Thus, Airbnb can be used by anyone in
the internet ecosystem.
MARKETING MIX STRATEGY- AIR BNB (CONTD…)

4. DISTRIBUTION STRATEGY:
• Airbnb is promoted through a mix of marketing
channels.
• It advertises through traditional as well as modern
methods.
• Communicate the value proposition of 'living like a local'
through its advertisements and uses a geo-localized
strategy.
•  Undertaking various public relation activities.
• Provide sponsorship to various events and has
partnered with other agencies for more brand visibility.