UNDERSTANDING

PERSUASION TEXTS

Deoquino & Madlangbayan

What is Persuasive Text?

A Persuasive Text is a form of non-fiction writing

which aims to convince the reader of a certain
point of view.
● is a form of writing that tries to persuade a reader to a point of view,
opinion or idea about an issue.
● can be a formal letter, speech or debate, an informal letter or
advertisement.
● can (also) entertain or inform.
● has specific structures and language features
 IMPORTANCE!
 Persuasion is the process of creating, reinforcing, or changing people’s beliefs or
actions.

 The ability to speak persuasively will benefit you in every part of your life, from
personal relations to community activities to career aspirations.

 Understanding the principles of persuasion are vital to being an informed citizen

and consumer.

 Because persuasive speakers must communicate information clearly and concisely,

you will need all the skills you used in speaking to inform. But you will also need
new skills that take you from giving information to affecting your listeners’
attitudes, beliefs , or actions.
 Types of Persuasive Texts Elements of Persuasive Texts

review
argument
 Issue
discussion  Point of View
 Evidence
advertisement
exposition
 Examples
 Structure of a Persuasive
Introduction
Texts
1
- An opening statement is given, Conclusion
presenting the issue or argument and the 3 - The issue is repeated with a short
writer’s point of view. summary of the arguments stated in the
main body. A concluding statements is
given.
Main Body of Text
2
- A paragraph stating each argument
is given. The most important argument is
given in the first paragraph. Less
important arguments follow in order.
Supporting evidence, reasons or facts are
given for each argument.
Persuasive Text
 organized to include a:

statement of position,
arguments,
reinforcement of position
statement
Analysing Persuasive Texts

Analysis Questions:

1. Identify the issue.
2. Identify the contention, otherwise known as the
point of view, of the writer.
3. What is the tone of the article?
4. Identify five examples of persuasive language or
persuasive techniques and explain how it is
supposed to make the reader feel.
 Persuasive
Techniques
Writers can use a range of techniques to persuade. When you’re reading persuasive
writing—or writing persuasively yourself—you need to think carefully about how
techniques like these are used to position the reader to accept a particular point of view.
● Adjective
● Adverbs ● Clichés
● Alliteration ● Connotations
● Appeals ● Emotive Words
● Anecdotes ● Exaggeration
● Everyday or colloquial language ● Evidence
 Persuasive Texts

04 Use words that 01

trigger
emotions

Use strong State an

adjectives opinion
Give reasons
to support their

03
opinion 02
EXAMPLES:
WHY STUDENTS SHOULD EAT BREAKFAST EVERY DAY
THANK YOU!